The document outlines the five key elements of the communication process: the speaker, the message, the channel, the audience, and the response. It explains that communication begins with a speaker encoding an idea into a message that is sent through a channel and received by an audience. The success of the communication depends on how the audience then responds to and decodes the message. Each of the five elements must be considered for effective communication to occur.

1. THE COMUNICATIVE ACT

2. In order to understant it better, it might be helpful to
consider each of the five elements in the process
separately.
a) Speaker
In the model above, the process of comunication begins
with a speaker who wishes to comunicate an idea or
some ideas. The image that the audience has of the
speaker affect the message. Those in the audience
who perseive a speaker as being a person of
competence, integrity, and goodwill are most likely to
beluieve what the speaker says.

3. There are five elements invelved in the speech comunication
process: a speaker, a mesage, a chanel (through which the
mesage is sent), an audience, and response. In speaking
situations these elements interact with each other. A simple
speech situation can be summarized as follows:
1. A speaker wishes to comunicate an idea.
2. The speaker encodes the idea in a message.
3. The message is sent through a channel to an audience.
4. The audience receives and decodes the message.
5. The audience responds to the message.

4. b) Message
The second element in the comunication
prosess is the message. In order to insure
that the listener attends to the message and
understands it, the speaker must encode it in
language that is both interesting and clear.
Emphasis, varicty, and descriptive language
help make material interisting. Words that
are specific and familiar help to make a
message clear.

5. c) Channel
The channel is the means through which a
message is transmitted. Messages can be
transmitted through hearing, seeing,
smelling, tasting, and touching channels. A
speaker Can choose words that appeal to the
audience`s five senses, can include sensory
aids in the message or can add nonverbals to
the message to make it more meaningful.

6. d) Audience
Without audience, communication does not take place.
This emphasizes the fact that all comunication by a
speaker must be audience centered. Unless a message
is ancoded with a specific audience in mind, it is liable
to fail.
e) Response
In final analysis, the success or failur of a communication
is determined by audience response. Speaking with a
purpose , underlines the fact that in order to be
successful when communicating, the speaker`s must be
purpose-to inform, to entertain, or to persuade-must
be achieved. Therefore the success or failure of a
communication is measured by whether ornot those in
the audience are informed, entertained, or persuaded.