This document outlines a proposed coding reality show in Bangladesh that would have the following elements: 1) The top 300 coders in Bangladesh would compete in a 36-hour hackathon to solve challenges presented on the show. 2) Challenges would involve creating new apps for an "Aamra" marketplace. Competitors would develop, test, and have their work judged. 3) Winning coders could be hired by sponsors. The show would promote the Aamra marketplace, aPhone products, and build the mobile app developer community and talent pool in Bangladesh. 4) Partnerships with universities could train 25,000 students in mobile app development and promote aPhone. This would

4. CloseUp
10+ Mil viewers
per season
America’s Next
Top Model
5+ Mil viewers
per season
Coding?!

8. Selection
THE BEST 300
COMPETE IN
1st PRVATE 36 HOURS HACKATHON
IN BANGLADESH

9. Create
Ecosystem
Boost
market place
aPhone
Challenges
presents own challenge on air
Example: Create a new app for the Aamra market place

10. UNIQUE INTERACTION WITH VIEWERS
PRODUCTS CAN BE USED
Challenges
1. CHALLENGE
ON AIR
2.
DEVELOPMENT
3. PRODUCT TESTING
4. JUDGEMENT

11. VS
Excitement, Challenges & Drama – not only for
coders
VS

12. Finale
Potential Judges:
Co-Founder of Skype
ICT Minister Bangladesh
Representative from Aamra

13. Network
We are ready to start
Team Viewers
Talents
POW

14. Hire the top coders in Bangladesh

15. Ω
4. Customers
..and perfect to promote whole ecosystem
1. Talents
3. aPhone
2. AppStore

16. POWERED BY

17. Mobile App Dev
More customers & developers
1000
Talents
Push Marketplace
Push # Apps
Push # Users

18. Promotion of aPhone
3
Universities
25.000
Students
Same
Target Group

19. The power of we
1st
coding reality show
Mobile App
Development Course
aPhone
Promotion
1 2 3
Start Shooting August Course Start: 1st August Start now

20. Sponsorship Packages
Powered By
$100.000
• Powered by Aamra
• Main Hackaton challenge
• 2 challenges
• 3 of top 10 will be hired
• Promotion of new market place
• Logo Display
• Social media campaign
• Seminar at Hackaton
• Media coverage (local/international)
• 1000 aamra developers
• Powered by Web Dev Course
• Logo display
• Project based
• Promotion of aPhone
• Reach 25.000 students