THE FUTURE
‘CLOUD ISP’
Skeeve Stevens
Network Architect / Near Futurist
COMMSDAY 2014
WHAT AM I TALKING ABOUT?
•  My Journey
•  The Future of ISP Infrastructure (for some)
•  Virtual X-Connect Fabrics
•  Cloudification
•  Conceptual
WHAT I DO
•  Design, Build and Operate the networks of ISPs,
Datacentres, Enterprises, Governments, Banks in 10
countries
•  Constantly figuring out new ways to creatively use network
infrastructure, products and technologies to disrupt the
marketplace
•  Get my buzz from helping the small guys compete against
the big guys – costing YOU millions
•  It’s not personal… you just move too slowly and charge too
much
HOW I GOT HERE
•  At Uni. Of Melb in 89-90 when the Internet was turned on
•  Worked with the first non-Telstra ISPs in the mid 90’s
•  Built Pre-Broadband ISPs using Dialup, ISDN, Frame Relay
•  Built Techex - one of the first partners of RequestDSL
•  Built UnitedIP - one of the first aggregator ISPs using Optus
XYZed, Uecomm, iBurst, RequestDSL, Nextep &
Connect.com.au with Telstra via other parties
•  Built over 300 boutique/vertically focused Service Providers
CONCEPT: THE CLOUD ISP
•  No, Not a Cloud Provider
•  Not a reseller
•  Not the old term ‘VISP’
•  A REAL, multi-carrier, self managed, elastic
infrastructure, Internet Service Provider
•  Almost doable – 6-18 months
WHY DO THIS?
•  Rapid deployment of ISP environments
i.e. OTT player
•  No Hardware/Licensing delays
•  No equipment failures
•  Scalable capacity without hardware upgrades
•  Highly redundant – Multi-cloud, regions and AZs
•  Minimise business risk – no capex
•  Elastic Infrastructure – pay only for what you need,
when you need it
•  Global reach and possibilities
•  Replicatable – i.e. copy/paste in Singapore
THE PARTS - Now and in the next 18 months
•  Vendors: Cisco, A10, Juniper, Brocade
•  LNS: Cisco CSR1000v
•  CGN: A10 vThunder CGN
•  Firewalls: Cisco vASA, Juniper Firefly (vSRX)
•  Cloud Providers: AWS, Azure, Softlayer, Google
Compute, Cisco InterCloud, … more coming
•  VxC Fabrics: Megaport, IXA, Pacnet (PEN), Equinix
Cloud Exchange, Nextgen (coming?!)
•  Datacentre X-Connects
•  IP Transit – Backup paths, Diverse On-Demand capacity
•  Metro Access Tails – xDSL, Fibre, MetroE, anything layer 2 or
L2TP
•  International Ethernet Circuits or IPVPN – NTT, Pacnet, Optus,
Telstra, TATA, China Telecom – directly/in-directly
•  VoIP - SIP Trunks, Hosted
•  DDoS Protection-aaS / CleanFeed – i.e. Micron21
•  Firewall-aaS - Appliances
•  Remote Access-aaS (VPN) - Appliances
•  Load Balancing-aaS – Appliances
•  Wholesale Value-Add – Streaming, Gaming, Business Services
WHAT CAN/COULD I BUY? (For ISPs)
X-CONNECTS ARE EVERYTHING
Virtual (VxC)
•  Megaport is one of the best examples
•  MegaDirect to get to anyone who isn’t on Megaport
•  It’s possible to use MegaDirect to bridge to other VxC Fabrics
– or in the future perhaps interconnects between Fabrics
•  IX Australia now offering VxCs, Equinix coming
Brokering
•  Creating VxCs between two end-points on VxC Fabrics like
Megaport, IX Australia and others
•  Creating XCs between two racks inside DCs – possible with
Equinix today – checking with others, managed DC’s only
•  Allows non-infrastructure guys to play
WHAT DOES IT
LOOK LIKE?
Megaport
Telstra Transit
BigAir
Wireless
FirstPath
vDSL & Fibre
iSeek
DSL & NBN
CGNs
Servers
IX Peering
Routers
Firewalls
THE CLOUD ISP
Servers
Vocus Transit
LNSs
Opticomm
NBN
Micron21
DDoS Protection
Desktops
Megaport
Others….Nextgen
Equinix Cloud
Exchange
Pacnet PEN
IX Australia
VIRTUAL X-CONNECT FABRIC PLAYERS
•  If you’re not selling via VxC Fabrics, your competition will be
•  Ease of migration from you to someone else – and back
•  Hardware vendors will move to VxC Fabrics – storage, etc.
•  You can ignore it, but others are already servicing the market
•  They will still buy your tails, but all your VA profit will
disappear
•  Enterprises are starting to buy wholesale ISP services
directly
WHY SHOULD YOU CARE?
•  Machine Images still coming – many more needed
•  Licensing from Vendors could be nicer
•  Cloud Provider internal networking still needs developing
•  Inter-connection pricing for data needs to be improved
•  Terminology is a pain
•  Figure it out yourself
WHAT DOESN’T WORK …YET
THE NEXT 24 MONTHS
•  Cloud ISPs. Rapidly deployed full service ISPs
•  More VxC Fabrics, on demand and fast (more 100Gb)
•  Marketplaces develop, bidding for infrastructure
•  A LOT more wholesale product offerings with Value-add
products making all the difference
•  Fabric Inter-Connections
SKEEVE STEVENS
e: skeeve@eintellegonetworks.com
w: eintellegonetworks.com
t: @skeevestevens
linkedin: /in/skeeve t: @TheISPGuy
f: /theispguy
THANK YOU.
COMMSDAY 2014

The Cloud ISP

  • 1.
    THE FUTURE ‘CLOUD ISP’ SkeeveStevens Network Architect / Near Futurist COMMSDAY 2014
  • 2.
    WHAT AM ITALKING ABOUT? •  My Journey •  The Future of ISP Infrastructure (for some) •  Virtual X-Connect Fabrics •  Cloudification •  Conceptual
  • 3.
    WHAT I DO • Design, Build and Operate the networks of ISPs, Datacentres, Enterprises, Governments, Banks in 10 countries •  Constantly figuring out new ways to creatively use network infrastructure, products and technologies to disrupt the marketplace •  Get my buzz from helping the small guys compete against the big guys – costing YOU millions •  It’s not personal… you just move too slowly and charge too much
  • 4.
    HOW I GOTHERE •  At Uni. Of Melb in 89-90 when the Internet was turned on •  Worked with the first non-Telstra ISPs in the mid 90’s •  Built Pre-Broadband ISPs using Dialup, ISDN, Frame Relay •  Built Techex - one of the first partners of RequestDSL •  Built UnitedIP - one of the first aggregator ISPs using Optus XYZed, Uecomm, iBurst, RequestDSL, Nextep & Connect.com.au with Telstra via other parties •  Built over 300 boutique/vertically focused Service Providers
  • 5.
    CONCEPT: THE CLOUDISP •  No, Not a Cloud Provider •  Not a reseller •  Not the old term ‘VISP’ •  A REAL, multi-carrier, self managed, elastic infrastructure, Internet Service Provider •  Almost doable – 6-18 months
  • 6.
    WHY DO THIS? • Rapid deployment of ISP environments i.e. OTT player •  No Hardware/Licensing delays •  No equipment failures •  Scalable capacity without hardware upgrades •  Highly redundant – Multi-cloud, regions and AZs •  Minimise business risk – no capex •  Elastic Infrastructure – pay only for what you need, when you need it •  Global reach and possibilities •  Replicatable – i.e. copy/paste in Singapore
  • 7.
    THE PARTS -Now and in the next 18 months •  Vendors: Cisco, A10, Juniper, Brocade •  LNS: Cisco CSR1000v •  CGN: A10 vThunder CGN •  Firewalls: Cisco vASA, Juniper Firefly (vSRX) •  Cloud Providers: AWS, Azure, Softlayer, Google Compute, Cisco InterCloud, … more coming •  VxC Fabrics: Megaport, IXA, Pacnet (PEN), Equinix Cloud Exchange, Nextgen (coming?!) •  Datacentre X-Connects
  • 8.
    •  IP Transit– Backup paths, Diverse On-Demand capacity •  Metro Access Tails – xDSL, Fibre, MetroE, anything layer 2 or L2TP •  International Ethernet Circuits or IPVPN – NTT, Pacnet, Optus, Telstra, TATA, China Telecom – directly/in-directly •  VoIP - SIP Trunks, Hosted •  DDoS Protection-aaS / CleanFeed – i.e. Micron21 •  Firewall-aaS - Appliances •  Remote Access-aaS (VPN) - Appliances •  Load Balancing-aaS – Appliances •  Wholesale Value-Add – Streaming, Gaming, Business Services WHAT CAN/COULD I BUY? (For ISPs)
  • 9.
    X-CONNECTS ARE EVERYTHING Virtual(VxC) •  Megaport is one of the best examples •  MegaDirect to get to anyone who isn’t on Megaport •  It’s possible to use MegaDirect to bridge to other VxC Fabrics – or in the future perhaps interconnects between Fabrics •  IX Australia now offering VxCs, Equinix coming Brokering •  Creating VxCs between two end-points on VxC Fabrics like Megaport, IX Australia and others •  Creating XCs between two racks inside DCs – possible with Equinix today – checking with others, managed DC’s only •  Allows non-infrastructure guys to play
  • 10.
  • 11.
    Megaport Telstra Transit BigAir Wireless FirstPath vDSL &Fibre iSeek DSL & NBN CGNs Servers IX Peering Routers Firewalls THE CLOUD ISP Servers Vocus Transit LNSs Opticomm NBN Micron21 DDoS Protection Desktops
  • 12.
    Megaport Others….Nextgen Equinix Cloud Exchange Pacnet PEN IXAustralia VIRTUAL X-CONNECT FABRIC PLAYERS
  • 13.
    •  If you’renot selling via VxC Fabrics, your competition will be •  Ease of migration from you to someone else – and back •  Hardware vendors will move to VxC Fabrics – storage, etc. •  You can ignore it, but others are already servicing the market •  They will still buy your tails, but all your VA profit will disappear •  Enterprises are starting to buy wholesale ISP services directly WHY SHOULD YOU CARE?
  • 14.
    •  Machine Imagesstill coming – many more needed •  Licensing from Vendors could be nicer •  Cloud Provider internal networking still needs developing •  Inter-connection pricing for data needs to be improved •  Terminology is a pain •  Figure it out yourself WHAT DOESN’T WORK …YET
  • 15.
    THE NEXT 24MONTHS •  Cloud ISPs. Rapidly deployed full service ISPs •  More VxC Fabrics, on demand and fast (more 100Gb) •  Marketplaces develop, bidding for infrastructure •  A LOT more wholesale product offerings with Value-add products making all the difference •  Fabric Inter-Connections
  • 16.
    SKEEVE STEVENS e: skeeve@eintellegonetworks.com w:eintellegonetworks.com t: @skeevestevens linkedin: /in/skeeve t: @TheISPGuy f: /theispguy THANK YOU. COMMSDAY 2014