ELASTIC FABRICS
& CLOUD ISPs
Carriers: Ignore them at your peril
Skeeve Stevens
Network Architect & Futurist
COMMSDAY SYDNEY 2015
ELASTIC FABRICS
What are they?
• Removing one of the last barriers of full elastic IT
• Revolution* in connectivity/telecommunications
• Characterised by –
OnDemand* Provisioning / Automation
Cheap pay-as-you-go pricing
No (or short) Contracts*
Extreme speeds
Marketplaces of Services
• A predictable eventuality – the gourmet world
• Enterprise service delivery revolution
FABRIC PROVIDERS
Megaport
Others….Nextgen
(What happened
to it?)
Equinix Cloud
Exchange
Pacnet PEN
(TEN?)
IX Australia
• Cloud–DirectAccess(AWS,Azure,otherscoming)
Compute,HostedDesktop,Storage,CloudApplications(AaaS),Hadoop,etc
• CoreISPInfrastructure(LNS,CGN,Routing,Peering,etc)
• PhysicalInfrastructureaaS
• StorageProviders(mostlyviapubliccloudplayers)
• IPTransit–Backuppaths,OnDemandcapacity
• Tails-xDSL,Fibre/NBN,MetroE,InternationalCircuits-anythingLayer2
• Voice-SIPTrunks,HostedVoice;FullEnterprisePABXs
• DDoSProtection-aaS/CleanFeed–i.e.Micron21
• Virtual/PhysicalAppliances-Firewall-aaS,LoadBalancing-aaS
• Mostoftheaboveavailableaswhitelabelledwholesaleofferings
WHATS AVAILABLE NOW
• Enterprisetargetedservices,especiallycapexintensive,multi-tenantable
solutions
• Storageseemstobeoneofthebigones
• Manyvendorappliances–Ciscomakingbigmoves
• HostedLayer2/Layer3environments
• MorePublicCloud–GoogleCompute,OrionVM,SoftLayer,RackSpace
• EnterpriseCloud–SalesForce,SAP,Adobe,Oracle
• Private/HybridCloud–Fujitsu,HP,IBM,EMC,etc
• HostedDesktopsarehot–licensingiswhatisholdingitbackabit
RealWindowsdesktops,VirtualisedMacs,hostedembeddedsystems(e.g.POS),
hostedadvertisingplatforms,industrialcontrolsystems,etc.
WHATS COMING (or likely to)
• No, Not a Cloud Provider
• Not a reseller
• Not the old term ‘VISP’
• A REAL, multi-carrier, self managed, elastic infrastructure,
Internet Service Provider
• Almost doable – within 6-9 months
• Some partial deployments exist – I’ve built them
THE CLOUD ISP
What is it?
• Rapid deployment of ISP environments
• No Hardware/Licensing delays
• No equipment failures*
• Scalable capacity without hardware upgrades
• Highly redundant – Multi-cloud, regions and AZs
• Minimise business risk – no capex
• Elastic Infrastructure – pay only for what you need, when you
need it
• Global reach and possibilities
• Replicatable – i.e. copy/paste in Singapore, HK, etc
CLOUD ISP – WHY?
• The Big Vendors - Cisco, Juniper, Brocade, A10, F5, Citrix
• Core Functions - Virtualised Routing and Switching
• ISP Functions - LNS, CGN/LSN, Proxies
• Security - Firewalls, IPS, DDoS Mitigation/Cleanfeed
• Servers – Virtual/Containers/Physical
• Cloud Providers - AWS, Azure, Softlayer, GC, Cisco
InterCloud, VMware vCloud Air… more coming
• Elastic Fabrics (the glue)
• Datacentre Physical X-Connects – togettothosenotyeton
THE BITS
Now and in the next 12 months
WHAT DOES IT
LOOK LIKE?
• Machine Images still coming – many more needed
• Licensing from Vendors could be nicer
• Cloud Provider internal networking still needs work
• Inter-connection pricing for data needs to be improved
• Terminology is a pain
• Have to figure it out yourself
• Minimal Expertise/help/support
WHAT DOESN’T WORK …YET
WARNING
Service Providers,
Infrastructure Providers
and Carriers
• If you’re not selling via Elastic Fabrics, your competition will be
soon or already is
• Expanding Globally – Equinix, Megaport….
• Ease of migration – TO or FROM you (thinkMobileportability)
• Hardware vendors are rushing to release virtualised equipment
to Elastic Fabrics
• You can ignore it, but others are already servicing the (your)
market
• Wholesalers: You will still sell tails, but your VA profit will go
• Enterprises are already buying services directly
• Why not?
WHY YOU NEED TO CARE
• SpeedofLegals
• SpeedofProvisioningServices
• ContractTerms
• ValueAdd
• Youcannotsellyourcustomereverything–getoverit-Partnerships
areking–evenatthehighestendoftown
• Joinotherfabrics–participateinthemarketplace
• Youneedtoknowyourcustomerandhowtheybuy–watchwhat12
yearoldsaredoing
• Die?Altavista,MySpace,Kodak,Nokia,Nintendo,Atari,Sega,Pizza
Hut–manymore.
• Themightycanfall–carriersarenoexception
HOW YOU NEED TO CHANGE
Innovate or Die
THE NEXT 6-12 MONTHS
• Cloud ISPs. Rapidly deployed full service ISPs
• More VxC Fabrics, on demand and fast (more 100Gb)
• Vertically Focused Fabrics
• Interconnected Fabrics
• Marketplace maturity
• A LOT more wholesale product offerings with Value-add
products making all the difference
• EC Awareness
SKEEVE STEVENS
e: skeeve@eintellegonetworks.com
w: eintellegonetworks.com
t: @skeevestevens
linkedin: /in/skeeve w: www.TheISPGuy.com
f: /theispguy
THANK YOU.
COMMSDAY SYDNEY 2015

Elastic Fabrics & Cloud ISPs

  • 1.
    ELASTIC FABRICS & CLOUDISPs Carriers: Ignore them at your peril Skeeve Stevens Network Architect & Futurist COMMSDAY SYDNEY 2015
  • 2.
    ELASTIC FABRICS What arethey? • Removing one of the last barriers of full elastic IT • Revolution* in connectivity/telecommunications • Characterised by – OnDemand* Provisioning / Automation Cheap pay-as-you-go pricing No (or short) Contracts* Extreme speeds Marketplaces of Services • A predictable eventuality – the gourmet world • Enterprise service delivery revolution
  • 3.
    FABRIC PROVIDERS Megaport Others….Nextgen (What happened toit?) Equinix Cloud Exchange Pacnet PEN (TEN?) IX Australia
  • 4.
    • Cloud–DirectAccess(AWS,Azure,otherscoming) Compute,HostedDesktop,Storage,CloudApplications(AaaS),Hadoop,etc • CoreISPInfrastructure(LNS,CGN,Routing,Peering,etc) •PhysicalInfrastructureaaS • StorageProviders(mostlyviapubliccloudplayers) • IPTransit–Backuppaths,OnDemandcapacity • Tails-xDSL,Fibre/NBN,MetroE,InternationalCircuits-anythingLayer2 • Voice-SIPTrunks,HostedVoice;FullEnterprisePABXs • DDoSProtection-aaS/CleanFeed–i.e.Micron21 • Virtual/PhysicalAppliances-Firewall-aaS,LoadBalancing-aaS • Mostoftheaboveavailableaswhitelabelledwholesaleofferings WHATS AVAILABLE NOW
  • 5.
    • Enterprisetargetedservices,especiallycapexintensive,multi-tenantable solutions • Storageseemstobeoneofthebigones •Manyvendorappliances–Ciscomakingbigmoves • HostedLayer2/Layer3environments • MorePublicCloud–GoogleCompute,OrionVM,SoftLayer,RackSpace • EnterpriseCloud–SalesForce,SAP,Adobe,Oracle • Private/HybridCloud–Fujitsu,HP,IBM,EMC,etc • HostedDesktopsarehot–licensingiswhatisholdingitbackabit RealWindowsdesktops,VirtualisedMacs,hostedembeddedsystems(e.g.POS), hostedadvertisingplatforms,industrialcontrolsystems,etc. WHATS COMING (or likely to)
  • 6.
    • No, Nota Cloud Provider • Not a reseller • Not the old term ‘VISP’ • A REAL, multi-carrier, self managed, elastic infrastructure, Internet Service Provider • Almost doable – within 6-9 months • Some partial deployments exist – I’ve built them THE CLOUD ISP What is it?
  • 7.
    • Rapid deploymentof ISP environments • No Hardware/Licensing delays • No equipment failures* • Scalable capacity without hardware upgrades • Highly redundant – Multi-cloud, regions and AZs • Minimise business risk – no capex • Elastic Infrastructure – pay only for what you need, when you need it • Global reach and possibilities • Replicatable – i.e. copy/paste in Singapore, HK, etc CLOUD ISP – WHY?
  • 8.
    • The BigVendors - Cisco, Juniper, Brocade, A10, F5, Citrix • Core Functions - Virtualised Routing and Switching • ISP Functions - LNS, CGN/LSN, Proxies • Security - Firewalls, IPS, DDoS Mitigation/Cleanfeed • Servers – Virtual/Containers/Physical • Cloud Providers - AWS, Azure, Softlayer, GC, Cisco InterCloud, VMware vCloud Air… more coming • Elastic Fabrics (the glue) • Datacentre Physical X-Connects – togettothosenotyeton THE BITS Now and in the next 12 months
  • 9.
  • 11.
    • Machine Imagesstill coming – many more needed • Licensing from Vendors could be nicer • Cloud Provider internal networking still needs work • Inter-connection pricing for data needs to be improved • Terminology is a pain • Have to figure it out yourself • Minimal Expertise/help/support WHAT DOESN’T WORK …YET
  • 12.
  • 13.
    • If you’renot selling via Elastic Fabrics, your competition will be soon or already is • Expanding Globally – Equinix, Megaport…. • Ease of migration – TO or FROM you (thinkMobileportability) • Hardware vendors are rushing to release virtualised equipment to Elastic Fabrics • You can ignore it, but others are already servicing the (your) market • Wholesalers: You will still sell tails, but your VA profit will go • Enterprises are already buying services directly • Why not? WHY YOU NEED TO CARE
  • 14.
    • SpeedofLegals • SpeedofProvisioningServices •ContractTerms • ValueAdd • Youcannotsellyourcustomereverything–getoverit-Partnerships areking–evenatthehighestendoftown • Joinotherfabrics–participateinthemarketplace • Youneedtoknowyourcustomerandhowtheybuy–watchwhat12 yearoldsaredoing • Die?Altavista,MySpace,Kodak,Nokia,Nintendo,Atari,Sega,Pizza Hut–manymore. • Themightycanfall–carriersarenoexception HOW YOU NEED TO CHANGE Innovate or Die
  • 15.
    THE NEXT 6-12MONTHS • Cloud ISPs. Rapidly deployed full service ISPs • More VxC Fabrics, on demand and fast (more 100Gb) • Vertically Focused Fabrics • Interconnected Fabrics • Marketplace maturity • A LOT more wholesale product offerings with Value-add products making all the difference • EC Awareness
  • 16.
    SKEEVE STEVENS e: skeeve@eintellegonetworks.com w:eintellegonetworks.com t: @skeevestevens linkedin: /in/skeeve w: www.TheISPGuy.com f: /theispguy THANK YOU. COMMSDAY SYDNEY 2015