With international borders increasingly blurred as e-commerce and mobile commerce become part of consumers’ everyday lives, more and more retailers are looking to expand their brick-and-mortar operations into new global markets. Be it by mergers and acquisitions, partnerships, franchises or strategic entry, penetrating new countries and continents can be a risky endeavor with potential for great rewards. New markets present new opportunities and new challenges. When local economic conditions are unfavorable to retail growth, retailers need to expand their horizons to new markets. Local markets become saturated with competition, so to avoid plateauing and continue growing, entering new global markets eventually becomes a consideration for many successful retailers. In order to quickly penetrate new markets, some retailers adopt local retail software that works in some markets and not others, resulting in a jumble of disparate solutions that can be difficult to manage and that don’t offer centralized visibility of critical retail data.