The Church in the Digital Age by Eli Daniel-Wilson
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Your church's online strategy doesn’t only help launch your message during those 1–2 hours on Sundays, but it helps engage your audience the other 167 hours of the week.
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Get coached through our coaching platform for just $49/month: https://faithventuremedia.com/services/church-growth-coaching.
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- Student registration data in eTapestry allowed them to better engage and cultivate current students as future major donors.
- Wealth screening and prospect research tools in eTapestry helped verify a capital campaign was feasible and identify top prospective major donors.
- Through continued use of eTapestry, the capital campaign exceeded its
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- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Story Telling Master Class - Jennifer Morilla
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In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Etsy Marketing Guide - Tips For Selling Digital Products
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The Church in the Digital Age by Eli Daniel-Wilson
- 1. THE CHURCH IN THE DIGITAL AGE Presented by: Eli Daniel-Wilson June, 2021
- 2. “ ..the old has gone, the new is here! “
- 3. Content 3 Chapter 1 How Churches Are Leveraging Digital The Church & New Media Chapter 2 Best Use Of Social Media By Churches Some Case Studies Of Ghanaian Churches Doing Digital Right Chapter 3 Why Your Church Needs Digital Behold The New Is Here Chapter 4 Building Capacity Taking Advantage Of In- house Resources
- 5. How Churches are leveraging Digital
- 6. How Churches are leveraging Digital #WeAreICGC Live Streaming Facebook and YouTube Livestreaming of services and prayer sessions. Live quotes of key teachings Community Building Churches continually growing online community through church updates, sermons and connecting with new and existing members across different platforms Short video / Podcasts Uploads of special teachings, full sermons, prayer sessions Hashtag Activation #PenteSunday #WeAreICGC are activated by church members to trend each Sunday during churches Newsletters / SMS Birthday wishes, Service Reminders, Apps Tithing, pledges, offering via mobile money and visa services – Asoriba #PenteSunday
- 7. Best Use of Social Media by Churches ICGC • Vibrant social media presence • Regular sermon updates • Leverage of Church Members as online ambassadors Makers House • Consistent– Command Your Mornings • Active Social Channels • Regular Sermon Updates Pentecost • Leverage of Church Members as online ambassadors – Green Planting • Active social media presence • Regular sermon updates Action Chapel • Vibrant social media presence • Regular sermon updates • Archbishop's vibrant presence and viral teachings
- 8. Why your church needs to go digital 1 3 5 4 2 Social Media is not going away You risk losing influence It’s never been easier Your attendance might actually grow a tool for interaction and connection, not merely a megaphone to announce the next church program and party.
- 9. “ Your online strategy doesn’t only help launch your message during those 1–2 hours on Sundays, but it helps engage your audience the other 167 hours of the week. “
- 10. Thank you