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HEROES OF DESIGN | DESIGN
The cheap pen that changed writing forever
(Image credit: Borja Buenafuente/BBC)
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By Stephen Dowling 30th October 2020
Fountain pens were a stylish statement but messy and impractical. Their
replacement was a stroke of design genius perfectly in time for the era of mass
production.
Article continues below
n 29 October 1945, the New York City branch of Gimbels department store
unveiled a new product. Billions upon billions would follow in its wake.
What is BBC Future? Follow the Food Made on Earth Future Planet Future Inc More 
Gimbels was the first to sell a new kind of ink pen, the design of which had taken
several decades to come to fruition. The pens, made by the Reynolds International Pen
Company, promised an end to the messy mishaps users of fountain pens encountered –
leaking ink, smudges and pooling ink blots.
The new ballpoint pens did away with this, using a special viscous ink which dried
quickly and didn’t leave smudges. At the heart of it, the rolling ball in the nib – and
gravity – ensured a constant, steady stream of ink that didn’t smear or leave solid pools
of ink on the page.
The new ballpoint was clean and convenient. What it wasn’t was cheap.
The new Reynolds ballpoint cost $12.50 – convert that to 2020 money and it’s more
than $180 (£138.50). Today, if you were buying your pens in bulk, from stack-‘em-high
superstores, you could end up with more than 1,000 for the same price.
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The pen was the first to go on sale in the US, but it was by no means the first ballpoint
pen – the head of the US company that made it had in fact discovered a version during a
business trip in South America. Its evolution is, in many ways, an example of a game-
changing design waiting until outside factors – in this case the rise of plastics and mass-
production infrastructure, and a brilliant marketeer – allowed it to achieve its full
potential.
Loud, then quiet
The creation of the ballpoint pen is usually credited to a Hungarian-Argentinian
inventor László Bíró, whose name inspired a catch-all term for modern ballpoints. But it
is, in fact, a lot older.
Fountain pens were messy and needed regular refilling (Credit: Borja Buenafente/BBC)
An American, John J Loud, received the first patent for a ballpoint pen back in 1888.
Loud, a lawyer and occasional inventor, wanted an ink pen which would be able to write
on rougher materials such as wood and leather as well as paper. His masterstroke was
the revolving steel ball, which was held in place by a socket. In his 1888 patent filing, he
wrote:
“My invention consists of an improved reservoir or fountain pen, especially useful,
among other purposes, for marking on rough surfaces-such as wood, coarse wrapping-
paper, and other articles where an ordinary pen could not be used.”
Loud’s pen was indeed able to write on leather and wood, but it was too rough for paper.
The device was deemed to have no commercial value and the patent eventually lapsed.
Various inventors tried to improve on Loud’s design in the coming decade, but none
were able to take it into production until Bíró in the 1930s. A journalist in Hungary, Bíró
used fountain pens daily and was very familiar with their drawbacks.
“He was used to the fountain pen which was very leaky and le ink on your hands and
smudged and he was very frustrated by it,” says Gemma Curtin, a curator at London’s
Design Museum.
Theprincipleattheheartoftheballpointpenmimicsthe
actionofaroll-ondeodorant
Simply adding fountain pen ink to a ballpoint pen was not the solution, however. The
ink itself needed to be rethought.
László turned to his brother, Győrgy, a dentist who was also a talented chemist. László
had realised the ink used in fountain pains was too slow to dry and needed something
more like the ink used on newspapers. Győrgy came up with a viscous ink which spread
easily but dried quickly. What’s more, the pen used far less ink than the spotting,
dripping fountain pens.
“Other people had thought of it before, but it was down to him, working with his brother
– who was a good chemist – and getting the texture of the ink right,” says Curtin. “It is
very like printer’s ink, and it doesn’t smudge.”
The principle at the heart of the ballpoint pen mimics the action of a roll-on deodorant –
gravity and the force applied smear the rolling ball with a continuous stream of ink as
the ball rolls along the writing surface When the pen isn’t used, the ball sits tight against
the end of the ink reservoir, preventing air entering and drying out the ink. Most oen,
ballpoint pens run out of ink long before they dry out.
László Bíró was the first to come up with a practical ballpoint, which was easier to use than a
fountain pen (Credit: Borja Buenafente/BBC)
László received a patent for his new pen in Britain in 1938, but World War Two put paid
to plans to market his new invention. As László and his brother were Jews, they decided
to flee Europe in 1941, and emigrated to Argentina. There, László returned to his new
invention, helped by a fellow escapee, Juan Jorge Meyne.
The first “birome”, as it became known in Argentina, was released in 1943, while war
was still raging in Europe and the Pacific. The design piqued the interest of the Royal
Air Force (RAF), who put in an order for 30,000: the pens were able to be used by
aircrew at high altitude unlike fountain pens, which tended to leak because of the
pressure changes. Otherwise, the original pen was little-known outside its South
American home – the few original models current all for sale on online auctions all hail
from Argentina.
Gimbelshadordered50,000ofthenewpensandhadsold
30,000ofthembytheendofthefirstweek
In 1945, two US companies – the Eversharp Co and Eberhard Faber Co – teamed up to
licence the new pen for the US market, having spent half a million dollars ($7.2m or
£5.6m in today’s money) to sew up the rights to North and Central America. But they
were too slow on the draw. American businessman Milton Reynolds was visiting
Buenos Aires and was impressed with the new pen – he bought several, and on return to
America set up the Reynolds International Pen Company to market a new design.
Crucially, the Reynolds design had enough changes to sidestep László Bíró’s patent, and
was the first to go on sale on October of that year. It was, almost instantly, a must-have
accessory. As Time magazine reported, “thousands of people all but trampled one
another last week to spend $12.50 each for a new fountain pen”, noting that the new pen
only needed refilling once every two years. Gimbels had ordered 50,000 of the new pens
and had sold 30,000 of them by the end of the first week. According to Time, Gimbels
made more than $5.6m in sales ($81m or £62m in 2020) from the new pen in the first six
months.
László Bíró's pen gained the interest of Britain's RAF during World War Two (Credit: Borja
Buenafente/BBC)
The biro might now be regarded as an everyday, almost disposable object, but it’s worth
taking a step back and appreciating the no-mess simplicity of its operation, says Curtin.
“It’s one of those design stars that everybody loves.”
The first generation of ballpoint pens mimicked the style of fountain pens. They were
made of metal and intended to be refilled with ink. The Reynolds pen made a big point
out of its ability to write for two years without needing to be refilled, worlds away from
the experience of using a fountain pen. Ballpoint pens might not have had quite the

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The cheap pen that changed writing forever

  • 1. HEROES OF DESIGN | DESIGN The cheap pen that changed writing forever (Image credit: Borja Buenafuente/BBC)     Home News Sport Reel Worklife Travel Future Culture M O By Stephen Dowling 30th October 2020 Fountain pens were a stylish statement but messy and impractical. Their replacement was a stroke of design genius perfectly in time for the era of mass production. Article continues below n 29 October 1945, the New York City branch of Gimbels department store unveiled a new product. Billions upon billions would follow in its wake. What is BBC Future? Follow the Food Made on Earth Future Planet Future Inc More 
  • 2. Gimbels was the first to sell a new kind of ink pen, the design of which had taken several decades to come to fruition. The pens, made by the Reynolds International Pen Company, promised an end to the messy mishaps users of fountain pens encountered – leaking ink, smudges and pooling ink blots. The new ballpoint pens did away with this, using a special viscous ink which dried quickly and didn’t leave smudges. At the heart of it, the rolling ball in the nib – and gravity – ensured a constant, steady stream of ink that didn’t smear or leave solid pools of ink on the page. The new ballpoint was clean and convenient. What it wasn’t was cheap. The new Reynolds ballpoint cost $12.50 – convert that to 2020 money and it’s more than $180 (£138.50). Today, if you were buying your pens in bulk, from stack-‘em-high superstores, you could end up with more than 1,000 for the same price. You might also like: How and why the guitar went electric The surprising origins of the TV remote Why analogue design still endures The pen was the first to go on sale in the US, but it was by no means the first ballpoint pen – the head of the US company that made it had in fact discovered a version during a business trip in South America. Its evolution is, in many ways, an example of a game- changing design waiting until outside factors – in this case the rise of plastics and mass- production infrastructure, and a brilliant marketeer – allowed it to achieve its full potential. Loud, then quiet The creation of the ballpoint pen is usually credited to a Hungarian-Argentinian inventor László Bíró, whose name inspired a catch-all term for modern ballpoints. But it is, in fact, a lot older. Fountain pens were messy and needed regular refilling (Credit: Borja Buenafente/BBC) An American, John J Loud, received the first patent for a ballpoint pen back in 1888. Loud, a lawyer and occasional inventor, wanted an ink pen which would be able to write on rougher materials such as wood and leather as well as paper. His masterstroke was the revolving steel ball, which was held in place by a socket. In his 1888 patent filing, he wrote: “My invention consists of an improved reservoir or fountain pen, especially useful, among other purposes, for marking on rough surfaces-such as wood, coarse wrapping- paper, and other articles where an ordinary pen could not be used.” Loud’s pen was indeed able to write on leather and wood, but it was too rough for paper. The device was deemed to have no commercial value and the patent eventually lapsed.
  • 3. Various inventors tried to improve on Loud’s design in the coming decade, but none were able to take it into production until Bíró in the 1930s. A journalist in Hungary, Bíró used fountain pens daily and was very familiar with their drawbacks. “He was used to the fountain pen which was very leaky and le ink on your hands and smudged and he was very frustrated by it,” says Gemma Curtin, a curator at London’s Design Museum. Theprincipleattheheartoftheballpointpenmimicsthe actionofaroll-ondeodorant Simply adding fountain pen ink to a ballpoint pen was not the solution, however. The ink itself needed to be rethought. László turned to his brother, Győrgy, a dentist who was also a talented chemist. László had realised the ink used in fountain pains was too slow to dry and needed something more like the ink used on newspapers. Győrgy came up with a viscous ink which spread easily but dried quickly. What’s more, the pen used far less ink than the spotting, dripping fountain pens. “Other people had thought of it before, but it was down to him, working with his brother – who was a good chemist – and getting the texture of the ink right,” says Curtin. “It is very like printer’s ink, and it doesn’t smudge.” The principle at the heart of the ballpoint pen mimics the action of a roll-on deodorant – gravity and the force applied smear the rolling ball with a continuous stream of ink as the ball rolls along the writing surface When the pen isn’t used, the ball sits tight against the end of the ink reservoir, preventing air entering and drying out the ink. Most oen, ballpoint pens run out of ink long before they dry out.
  • 4. László Bíró was the first to come up with a practical ballpoint, which was easier to use than a fountain pen (Credit: Borja Buenafente/BBC) László received a patent for his new pen in Britain in 1938, but World War Two put paid to plans to market his new invention. As László and his brother were Jews, they decided to flee Europe in 1941, and emigrated to Argentina. There, László returned to his new invention, helped by a fellow escapee, Juan Jorge Meyne. The first “birome”, as it became known in Argentina, was released in 1943, while war was still raging in Europe and the Pacific. The design piqued the interest of the Royal Air Force (RAF), who put in an order for 30,000: the pens were able to be used by aircrew at high altitude unlike fountain pens, which tended to leak because of the pressure changes. Otherwise, the original pen was little-known outside its South American home – the few original models current all for sale on online auctions all hail from Argentina. Gimbelshadordered50,000ofthenewpensandhadsold 30,000ofthembytheendofthefirstweek In 1945, two US companies – the Eversharp Co and Eberhard Faber Co – teamed up to licence the new pen for the US market, having spent half a million dollars ($7.2m or £5.6m in today’s money) to sew up the rights to North and Central America. But they were too slow on the draw. American businessman Milton Reynolds was visiting Buenos Aires and was impressed with the new pen – he bought several, and on return to America set up the Reynolds International Pen Company to market a new design. Crucially, the Reynolds design had enough changes to sidestep László Bíró’s patent, and was the first to go on sale on October of that year. It was, almost instantly, a must-have accessory. As Time magazine reported, “thousands of people all but trampled one another last week to spend $12.50 each for a new fountain pen”, noting that the new pen only needed refilling once every two years. Gimbels had ordered 50,000 of the new pens and had sold 30,000 of them by the end of the first week. According to Time, Gimbels made more than $5.6m in sales ($81m or £62m in 2020) from the new pen in the first six months. László Bíró's pen gained the interest of Britain's RAF during World War Two (Credit: Borja Buenafente/BBC) The biro might now be regarded as an everyday, almost disposable object, but it’s worth taking a step back and appreciating the no-mess simplicity of its operation, says Curtin. “It’s one of those design stars that everybody loves.” The first generation of ballpoint pens mimicked the style of fountain pens. They were made of metal and intended to be refilled with ink. The Reynolds pen made a big point out of its ability to write for two years without needing to be refilled, worlds away from the experience of using a fountain pen. Ballpoint pens might not have had quite the