1. The document discusses change management approaches including the change life cycle of realization, design, planning, execution, and reinforcement. 2. It provides information on analyzing organizational culture and stakeholders, understanding the psychological impact of change, and using leadership and facilitation skills to design and implement change. 3. The realization phase involves developing a business case, identifying stakeholders and their needs, assessing psychological impact and developing a communication plan to obtain support for the needed changes.

1. The Change
Management
Business Analysis and
Project Management
Approach
Mohammed Yaseen

2. Change Life Cycle (RDPER)
Realization
Design
PlanningExecution
Reinforcement

3. Change Realization

4. Psychological
Impact of Change
Leadership
Skills to design
A change to
Address Impact
Facilitation
Skills
And
Technique
Change Management
Life Cycle
Business Analysis Change Manager and
Organization
Change Manager
Leadership and Motivational
Influence
Change Manager
Stakeholders and sponsors
Project Manager
Change Realization
Process:
1. A business case to rationalise the
required changes in the: Organization,
Product, Service, Culture or Individuals
Tools:
SWOT, Bench Marking, McKenzie 7S,
Fishbone
Process:
2. Understanding the organizational
culture and developing the
communication strategy
Tools: Survey, Interview, closed group
brainstorming session
Process:
3. Identify the Professional
Development and learning needs of
adults in the organization, for the
Change. Develop the strategy to build
knowledge and skills of; stakeholders,
roles involved in the change and
employees
Tools:
Survey, Interview, closed group
brainstorming session
Process:
1.Develop the change; principles,
standards and processes to measure
the benefit of change; Efficiency,
Growth, Financial Gain, Reduction in
Complexity, reduction in the time,
waste control, environmental benefits
etc
Knowledge
1. The identification of the
organizational culture and structure,
which may reflect; Clan, Adhocracy,
Market, or Hierarchy culture.
Decision making style and other
historical facts and data along the
structure of organization help
Knowledge
2. The impact of VUCA factor on the
organization. Decline in sales, shrinking
of market share, obsolete products and
services would reflect.
Knowledge
3. How and what methodology can be
applied to formulate the change in the
given circumstances. Detailed analysis
of classic change Models like Kotler etc
or more recent practical approaches
like ADGAR would help to determine
the adoption of one or mix of
approaches as a solution to implement
change
Knowledge
1. Psychological impact of change
on the individual needs to be
understood
Knowledge
2. Impact of Motivational factors
like reward on the individual needs
to be understood
Knowledge
3 Identify Personal
Motivation to change
Knowledge
3. Leadership skills to address the
needs of individuals at different
stages of change
Knowledge
4. Leadership skills to design a
change, to address VUCA Impact on
the individuals
Skills development
Process
Internal Stakeholders
Identify and segment the roles and
responsibilities of; Sponsors, Senior
Manager, line Managers, supervisor
and workers impacted by the Change
2. External Stakeholders
Identification: Organizations, interest
groups, supplier, customers
Government bodies effected by the
change
3. Identification of Influences,
concerns, Needs, and interests along
with prioritization of both internal and
external stakeholders
Tools: Survey, Interview, closed group
brainstorming session

5. Change Management Realization Phase
Input
• Business Vision
• Business Strategy
• Drivers for Change:
• Internal
• External
Skills
• Business Analysis
• Leadership
Knowledge
• Business Vision
• Business Strategy
• Drivers for Change
• Internal and External
• Stakeholders
• Motivational Tools
• Facilitation Skills
• Communication
Strategies
Output
• Business Vision
• Business Strategy
• Drivers for Change
• Stakeholders
Engagement
• Communication Plan

6. Change Management Realization Phase
Business Case
Business Vision
Business Strategy
Drivers for Change
Gap Analysis
Cost Benefit analysis
Impact Analysis
Stakeholder
Engagement
Communication
Plan
Yes
No

7. Icon Symbols to reflect the processes and Knowledge
Business
Process
Change
Process
Stakeholder Organization
Leadership and
Changes for the
individual
Project
Management Facilitation

8. Change Realization
Business Case
Develop
change
Principles
and
standards to
measure
Change
Stakeholders
Identification
Identification
of interests ,
needs, and
influences
Psychological
Impact of Change
Leadership
Skills to design
A change to
Address Impact
Facilitation
Skills
And
Technique

9. Rational for Change
Business Case
• Loss: Market share, Growth, Performance,
Revenue
• To acquire: Market share, Growth, Revenue
• Internal and External Forces
• Headway: Efficiency, Processing, Production,
Time to market
• Eliminate: Waste, defects, Overproduction,
over processing, Transport time
• Continuous Improvement
• Organizational Development
• Strategic Move

10. Tools to
identify the
Change
• Bench Marking Internal (Organization) and
external (Market)
• SWOT Analysis
• Fishbone
• McKinsey 7S
• Nadler-Tushman’s Congruence Model
• Strategic Goals and Operational Achievement
Metrics
• Present state and Future state
(Goals/Objectives) Metrics
• Surveys and feedback analysis (Internal and
External Customers)

11. Personal
Motivation
to Change
https://businessjargons.com/theories-of-motivation.html

12. Personal
Motivation
to Change
http://www.authorstream.com/Presentation/drawpack-
856520-parallels-among-need-theories-of-motivation-business-
diagram/

13. Personal Motivational tools for Change
• 1. Motivator factors: These factors to motivate employees and
create satisfactions, The examples could be the; career progression,
feeling recognized at the work place due to the contribution and
other factors
•
2. Hygiene factors: These factors may contribute in dissatisfaction
or may cause de-motivation if not present can lead to
dissatisfaction. These factors could be the absence of life balance
policies, benefits, relationship among the management and the
teams
https://contactzilla.com/blog/5-psychological-theories-
motivation-increase-productivity/

14. Change Design