Explore global ad gems, enrich with case studies, tap into tech trends, and unveil our latest masterpieces.

1. the canvas of
creative mastery
february edition

2. ad horizon
advertisements beyond borders
february recap

3. Empire Entertainment revolutionized film promotion with a
guerrilla campaign for 'Madame Web', turning cities across the
Middle East into a canvas of mystery. Symbols and QR codes
appeared in unexpected places, from malls to cinemas,
leading the curious on a digital treasure hunt. This blend of
real-world intrigue and digital discovery created a buzz that
traditional marketing could only dream of, inviting audiences
to explore the enigmatic world of 'Madame Web'.
The campaign transformed everyday locations into stages for
an interactive experience, with each clue guiding participants
closer to the film's secrets. This strategic approach not only
engaged potential viewers in a novel way but also seamlessly
bridged the gap between physical and digital engagement.
Empire Entertainment's innovative tactics have not just
promoted a movie; they've crafted an unforgettable journey
into its mystical world, demonstrating the unmatched power
of creative marketing.
Empire Entertainment
"Madame Web" Guerilla Campaign

4. Qiddiya City, a visionary entertainment hub emerging 40km
from Riyadh, through a dynamic 90-second film. Initially, it
captures everyday scenes of leisure—football, motor racing,
and gaming—yet, tinged with a sense of ennui.
Suddenly, the narrative shifts. An irresistible force sweeps
through, transforming the mundane into the extraordinary. A
bowler, a gamer, and even a roller coaster are dramatically
pulled toward an unknown allure, leading them to the future
site of Qiddiya City. Here, the promise of an unparalleled
destination for play is revealed.
With the declaration, "The world’s first city built for play is
coming to Saudi Arabia. Don’t just live life, play life," Qiddiya's
campaign ignites the imagination, promising a realm where
life is not just lived but played in vivid, thrilling ways.
Qiddiya City
Play Life-90-Second Film
https://www.youtube.com/watch?v=gAKhEOCIF6M

5. In a daring twist for Valentine's Day, Samsung veers from
tradition with 'The Breakup Edit,' a campaign that speaks to the
heartache of pre-Valentine's Day splits. This innovative approach
leverages the AI capabilities of the new Galaxy S24 Series,
offering users a quirky yet therapeutic feature: the power to
digitally erase exes from photos. It's a nod to the digital age's
answer to moving on, promising a blend of humor and healing
for the freshly single.
The Generative AI Edit feature doesn't just erase; it invites users
to fill the void with imagery that sparks joy - be it a furry friend,
a bestie, a celebrity, or even a mythical unicorn. It's an attempt
to lighten the load of heartbreak, one edited photo at a time.
By blending technology with a touch of whimsy, Samsung offers
a relatable, albeit unconventional, solution to one of life's more
challenging moments, making the Galaxy S24 Series not just a
gadget, but a companion through the ups and downs of love.
Samsung
‘The Breakup Edit’ Valentine’s Day
https://www.youtube.com/watch?v=NcUwGnCwaWA

6. Property Finder's 'We Open Doors' campaign shifts focus to
community-centric real estate searches, highlighting lifestyle
influences on market growth. This pivot is informed by
consumer research revealing a preference for lifestyle-aligned
communities in Dubai and Abu Dhabi. Emphasizing quality of
life as a key buying motivator, the campaign reflects on the
UAE's real estate dynamics, showcasing the importance of
security, amenities, and convenience.
The initiative simplifies the complex home search process,
leveraging tools like Data Guru to offer insights into
community features. It underscores Property Finder's
commitment to enhancing the property search experience,
focusing on communities as the heart of lifestyle choices. 'We
Open Doors' aims to spotlight the UAE's vibrant communities,
supporting informed decisions and fostering a sense of
belonging in the real estate journey.
Property Finder
"We Open Doors" Campaign

7. Al-Futtaim IKEA's 'Vallen Key' campaign, crafted for Valentine's
Day, offered a fresh take on proposals. Couples were encouraged
to use an Allen Key, presented in a special ring box that posed
the question, 'Will you move in with me?' Winners could enjoy a
romantic dinner at IKEA, along with a professional video of their
proposal and an exclusive Allen Key.
Participants shared their love stories on Instagram with
#IKEAVallenKeyProposal for a chance to win, with the campaign
concluding on February 14th. The first 100 customers at the
store on Valentine's Day received the unique Allen Key.
This initiative is part of IKEA's approach to foster emotional
connections and community engagement, enhancing brand
loyalty. It underscores IKEA's dedication to innovation and
creating memorable moments, showcasing its commitment to
adding value to customers' lives beyond mere transactions.
IKEA
"Will You Marry Me" Campaign

8. This Valentine's Day, Panadol Extra broadened its relief efforts
to include the emotional turmoil of heartbreak, recognizing
the real pain it inflicts. The brand's campaign, crafted by VML,
offered solace through a series of humorous and heartening
messages aimed at those suffering from lost love, using
social media reels filled with light-hearted, romantic tunes to
bolster spirits.
Inspired by the 90s favorite Loveline, with its overly romantic
advice, Panadol Extra's initiative presented cheerful, practical
tips to ease the heartache. This effort reflected the brand's
dedication to alleviating all forms of pain, promoting a
message of companionship and resilience in the face of
emotional distress.
Panadol
Heartache on Valentine’s Day

9. next wave
scouting tech & trends...
february recap

10. In Dubai, Louis Vuitton's iconic mascots decorate Atlantis The
Royal, celebrating the luxury hotel's first anniversary. The
campaign, "All dreams lead to Atlantis The Royal," boosts the
resort's ultra-luxury image through a blend of virtual teasers and
on-site experiences. Featuring Louis Vuitton's Viviennes as
statues with distinct personalities reflective of the hotel's
essence, the collaboration brings a playful yet elegant touch to
the grounds.
Innovatively, the campaign incorporates AR technology,
animating the mascots for guests and enriching the interactive
experience. Additionally, the partnership introduces 18 limited-
edition travel stickers, available to guests who book a stay,
adding an exclusive collectible dimension to the anniversary
festivities. This initiative not only highlights the synergy between
the two luxury brands but also offers guests a unique and
memorable stay at Atlantis The Royal.
Louis Vuitton
Mascots Pop Up All Over Atlantis

11. Coach has unveiled 'Find Your Courage,' a campaign blending
virtual influencers with celebrity ambassadors, set against an
AI-inspired virtual backdrop. This initiative showcases the
Coach Spring collection, featuring virtual influencer imma
who visits each ambassador in their bespoke virtual realms.
In these encounters, imma discovers each character's
superpower, guiding her on a journey to uncover her own
authenticity and uniqueness.
Targeted at the younger demographic, the campaign
navigates the complexities of identity and authenticity in a
rapidly changing world. 'Find Your Courage' builds on Coach's
ongoing narrative, 'The Courage to Be Real,' extending its
reach to gaming platforms and the Coach Tabby Shop pop-up.
One notable collaboration includes celebrity ambassador Lil
Nas X, who imparts the message of game-changing courage
through self-authored rules, emphasizing the campaign's core
message of individuality and bold self-expression.
Coach
Virtual Influencers
https://www.youtube.com/watch?v=CO8N94rXGrs&t=43s

12. The Royal Commission for AlUla (RCU) is taking its gaming for
conservation efforts to new heights with the introduction of
'Quest for Hope,' a game aimed at the preservation of the
endangered Arabian Leopard. This interactive experience,
available on Roblox and Decentraland, invites players to
embark on a mission to locate and reintroduce Arabian
Leopards into their natural habitat, underlining RCU's
dedication to wildlife conservation.
This initiative enhances RCU's digital footprint, which began
with its Metaverse debut in November 2022. The Metaverse
platform offers virtual explorations of significant sites like the
UNESCO-listed Tomb of Lihyan in Hegra, alongside immersive
experiences such as virtual hot air ballooning and a Saudi
Tour cycling adventure. Through 'Quest for Hope,' RCU not
only promotes conservation awareness but also enriches its
virtual offerings, merging education with entertainment in the
digital realm.
AlUla
Gaming Experience

13. Emirates Global Aluminium, in collaboration with Crown and
Canpack, has launched 'Every Can Counts,' a campaign to boost
aluminium drink can recycling, contributing to the circular
economy and reducing emissions. Debuting at COP28, the UAE
becomes the third non-European entity to join this global
initiative, now active in 21 countries, aiming to enhance
recycling rates, particularly for out-of-home consumption.
In the UAE, where annual aluminium can consumption reaches
660 million but only a third are recycled, the campaign seeks to
address this gap. Recycling aluminium is significantly more
energy-efficient, requiring 95% less energy than producing new
aluminium and drastically cutting greenhouse gas emissions.
The initiative supports the ambitious target of achieving at least
80% recycling by 2030 and nearly 100% by 2050, as set by UAE
COP28 Presidency and industry leaders. Through innovative
means like QR-coded backpacks worn by recycling
ambassadors, 'Every Can Counts' emphasizes aluminium's role
in sustainable packaging and its potential to save 60 million
tonnes of greenhouse gas emissions yearly.
Emirates Global Aluminium
Every Can Counts

14. wisdom wellspring
lessons from the field...
february recap

15. The mobile gaming industry is rapidly evolving, challenging
marketers to engage audiences effectively. In response, brands
are emphasizing emotional connections and loyalty by catering
to gamers' desires for immersive and social experiences. A
report by TikTok and the National Research Group on mobile
game marketing trends reveals that success hinges on long-
term loyalty, cultural relevance, and community building.
This shift introduces a new gamer profile, stressing the need for
publishers to understand and establish trust with this audience.
The report highlights the importance of community, noting
61% of gamers value connections with like-minded individuals,
and those socially connected are 27% more likely to
recommend games discussed by friends. This underscores the
critical role of social bonds and community in the mobile
gaming sector's future.
Mobile Gaming Landscape
TikTok x National Research Group

16. LinkedIn has unveiled a Media Planning API for agency
partners, offering direct access to data from LinkedIn's
platform, including user insights for enhanced campaign
planning. This tool provides real-time data signals for a
clearer understanding of potential reach, ROI, and more,
specifically designed to aid agencies in forecasting the reach
and frequency of brand campaigns without any initial spend.
This API is aimed at refining strategy through more precise
information available during the planning stage, focusing on
LinkedIn promotions. It encompasses detailed LinkedIn user
demographics, job roles, industries, and behaviors, promising
to improve outcomes in collaboration with expert LinkedIn
ad partners.
LinkedIn encourages interested brands to reach out to their
agency development lead or LinkedIn sales rep for further
details.
LinkedIn
Agency Partnering New Media Plan

17. As Ramadan is approaching, businesses are preparing for a
competitive season with increased media spending. Vamp's
influencer marketing strategies offer a roadmap to capitalize on
this period for growth. Key insights reveal the importance of
engaging the 1.9 billion Muslims celebrating Ramadan, a time
marked by significant increases in online spending and social
media engagement, especially in the MENA region. Brands
should focus on authenticity, leveraging influencers to deliver
content that aligns with consumers' values and the communal
spirit of Ramadan.
Strategically tapping into trends and aligning campaign timings
with Ramadan's phases can set brands apart. Emphasizing
mobile-first content, such as short-form videos on popular
platforms like TikTok, and engaging with nano to mid-sized
creators for targeted messaging, can enhance relevance and
authenticity. Additionally, utilizing social search helps tailor
content to consumer trends and behaviors, optimizing
influencer marketing efforts for better visibility and
engagement during the holy month.
Influencer Marketing
Roadmap for Ramadan

18. Snapchat's new research underscores the growth potential in
Saudi Arabia, where technological advancements are reshaping
retail. The platform, boasting 800 million monthly users, seeks to
capitalize on this, particularly in regions like Saudi Arabia, where
per-user revenue trails behind the U.S.
In collaboration with Kearney, Snapchat's report reveals that
while Saudi consumers rapidly adopt digital shopping methods,
retailers may not be keeping pace. Social media, especially
platforms like Snapchat, emerges as a significant avenue for
product discovery, second only to search engines. However, the
report suggests retailers have yet to fully harness the power of
social and messaging apps for brand engagement.
Highlighting the centrality of social media in product discovery,
the research presents a valuable opportunity for brands to
strengthen their digital presence. For Snapchat, this presents a
chance to drive engagement and increase revenue in a market
ripe for digital transformation.
Snapchat
Saudi Arabian Market

19. zia zeniths
peaks of our creations...
february recap

20. Our team showcased their talent at the World Governments
Summit 2024, continuing a proud legacy of collaboration with
Land Rover UAE since 2016. Tasked with documenting this
pivotal inter-governmental event, we captured the arrival of
VVIPs in prestigious Land Rovers, engaging panel discussions,
and inspiring keynote speeches. The summit, a crucible for
influential leaders shaping governmental futures, was
immortalized through our focused lens and creative vision.
The scope of our work spanned from on-the-ground event
coverage and proactive social media management to the
crafting of impactful teaser videos and the production of post-
event highlights that narrated the summit's story. Our
commitment to quality was reflected in the capture and editing
of high-definition images, contributing to a powerful digital
footprint: 1.1 million impressions, 800K views, and 26K
engagements, thus magnifying the event's influence and scope.
Land Rover
World Governments Summit 2024

21. Dive into the vibrant Open Fire Food Festival, headlined by
Steve Harvey and sponsored by Premier Motors at the Yas
Marina Circuit, through our comprehensive event coverage.
The festival, which also shone a spotlight on Ford's latest
marvel, the All-New Ford Mustang, was a feast for both the
palate and the eyes. Our team adeptly encapsulated the
festival's essence, from the sizzle of gourmet cuisine to the
sheen of Ford's automotive excellence.
We undertook a suite of services including capturing high-
quality images that brought the event's fervor to followers
everywhere. These images, along with engaging video content
and interactive social media stories, were crafted into a
narrative that truly represented the festival's exhilarating
experience. Our strategic social media management and
professional photo editing played a pivotal role in narrating the
event's story, ensuring each post contributed to a cohesive and
enthralling digital journey.
Premier Motors
Open Fire Food Festival
https://youtube.com/shorts/9N9Oy2rpVvY?feature=share

22. Our latest campaign for Al Zorah City brought the serene
Beach Hills & Seaside Hills Residence to life through creative
visuals. We masterfully designed artwork for digital displays
and outdoor advertising, capturing the essence of
waterfront luxury.
These visuals stood as a beacon for upscale living,
illustrating the tranquil beachside experience awaiting
residents. Our digital artistry invited onlookers into Al
Zorah's world, where elegance and nature coalesce into an
idyllic lifestyle.
Al Zorah City
Beach Hills & Seaside Hills Residence

23. Our team had the privilege of capturing the thrill and prestige
of Lincoln Race Night 2024, working alongside Al Tayer Motors
to deliver exceptional event coverage. The evening's spirit,
marked by competition and elegance, was encapsulated
through engaging photography and lively social media stories.
These moments, once edited to perfection, resonated deeply,
driving substantial engagement and interaction across all of Al
Tayer Motors' social platforms.
Our scope of work encompassed meticulous event coverage,
strategic social media management, and the production of
high-quality imagery that not only told the story of the race
night but also highlighted the Lincoln brand's luxury essence.
Through our efforts, each snapshot and story translated into a
digital success, enhancing the event's online presence and
audience connection.
Lincoln
Race Night

24. In our recent project with Al Tayer Motors, we celebrated the
unveiling of the new Ford Mustang in an electrifying showroom
event. Our team expertly documented the occasion, delivering
a comprehensive visual narrative through exquisite
photography and dynamic video content. The event's energy
and excitement were distilled into captivating social media
stories and a meticulously crafted feed that transported
followers to the heart of the celebration.
Our scope encompassed event coverage and social media
management, where we ensured that each moment was
immortalized with the highest quality images, later refined with
professional photo editing. These efforts resulted in a vivid
portrayal of the camaraderie and unforgettable experiences
that define the Ford Mustang community.
Al Tayer Motors
Ford Mustang New Showroom Event
https://www.youtube.com/shorts/V3jswueYTXU?feature=share

25. Our team once again demonstrated their expertise during
the Defender Race Night 2024 event for Al Tayer Motors,
ensuring the evening's electric atmosphere was vividly
captured. We took great pride in distilling the 2024 Edition's
spirit into a series of compelling photographs and social
media stories that resonated well with audiences, driving
substantial engagement and interaction on Al Tayer
Motors' platforms.
Our comprehensive scope of work included full event
coverage, dedicated social media management, and the
creation of both teaser and post-event highlight videos, all
underpinned by high-quality imagery and professional
photo editing. The content we produced achieved
remarkable reach, with 1.5 million impressions, 1.1 million
views, and 43,000 engagements, significantly amplifying
the event's impact online.
Al Tayer Motors
Defender Race Night
https://www.youtube.com/watch?v=bnCiqwBtNhU

26. Our team had the honor of capturing the essence of the
Gamilati Endurance Cup, a prestigious celebration of the elite
rider and mare pairings in the endurance racing sphere. With
our adept outdoor event coverage and swift post-production
capabilities, we delivered a rich narrative of the event in real
time.
The breadth of our work included meticulous event coverage,
strategic social media management, and the creation of
engaging teaser videos. We excelled in capturing high-quality
images and fine-tuning them through expert photo editing,
followed by crafting a post-event highlights video that captured
the event's excitement and grandeur. Our efforts resonated
widely, as evidenced by the impressive 3.4 million impressions,
1.5 million views, and 73,000 engagements.
Al Tayer Motors
Gamilati Endurance Cup 2024
https://www.youtube.com/watch?v=VkG5IzjUaqU

27. ready to elevate your brand's creative journey?
let's craft brilliance together.
reach out to us at info@zianetwork.com
and let's ignite innovation.