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the canvas of
creative mastery
march edition
ad horizon
advertisements beyond borders
Lipton and Horizon FCB Dubai's latest Ramadan campaign
illuminates the enduring charm of tea in Ramadan gatherings,
stretching from iftar to suhoor. Centering around a captivating
film where Lipton tea is the unsung hero, it showcases how a
single cup can transform and prolong the evening's warmth
and camaraderie.
The film brings to life the essence of Ramadan nights, filled
with friends, family, and lively traditions, all rejuvenated by
Lipton's presence. The campaign, enriched with digital and
social content, leans on the insight that tea not only enhances
gatherings but also knits memories more closely together.
Crafted to strike a chord with the younger generation while
paying homage to tradition, the tagline “Wanasa Mkamela”
encapsulates the joy of extended togetherness, a sentiment at
the heart of Horizon FCB Dubai's creative narrative.
Lipton
Suhoor Gatherings Campaign
https://www.youtube.com/watch?v=hiAtEqh-lHA
Sephora’s Ramadan campaign shines with stories of
resilience and inspiration, spotlighting individuals like Dhay,
a Saudi gamer who breaks stereotypes in a male-
dominated arena with her makeup artistry.
This narrative champions self-expression and courage,
aligning with Sephora’s belief that beauty transcends
aesthetics. Additionally, Sephora is unifying its brand
identity across 35 markets under the tagline ‘We belong to
something beautiful,’ aiming to inspire through an inclusive
vision of beauty.
This move seeks to streamline the global customer
experience, strengthening Sephora’s industry position by
celebrating diversity and empowerment.
Sephora
‘Who Inspires You’ Movement
https://www.youtube.com/watch?v=4goLnTvkN50
Mill+, The Mill’s Creative Content Studio, alongside Coca-Cola
and AKQA, unveiled an ad celebrating Ramadan, showcasing
the power of cultural celebration in advertising to foster unity.
The ad, highlighting inclusivity and cultural awareness,
features heartwarming moments of family and friendship that
embody Ramadan’s spirit.
With contemporary touches like selfies at dinner, it
emphasizes hospitality and inclusivity. Director Tim Fox aimed
for authenticity, crafting a visually rich narrative with a hand-
crafted feel, underlining the joy and unity of Ramadan through
Coca-Cola’s iconic lens.
Coca-Cola
Ramadan Campaign
https://www.youtube.com/watch?v=NMxHDElXwvs
Tiffany & Co.’s latest short film, “With Love, We Fly,” featuring
Lebanese superstar Nancy Ajram, artfully celebrates
Ramadan’s spirit of unity.
Inspired by Jean Schlumberger’s ‘Bird on a Rock,’ the film
explores themes of family and freedom through Ajram’s
portrayal and vibrant Tiffany Blue calligraphy by artist Carla
Salem. This collaboration highlights the essence of support
and love, blending traditional and contemporary art in a
narrative that resonates deeply with viewers.
Ajram’s reflection on the piece as a symbol of her family’s
unwavering support adds a personal touch, illustrating how
loved ones provide both stability and the freedom to pursue
passions. The film, a blend of live-action and artistic
expression, debuted on Tiffany & Co.’s digital platforms,
drawing audiences into a world where love enables us to soar.
Tiffany & Co.
Nancy Ajram Short Film
https://www.youtube.com/watch?v=ulNvI4jOsbQ
ASICS' "Move Her Mind" campaign targets the concerning
trend of women discontinuing exercise, sparked by a global
study revealing over 50% of women cease exercising due to
various barriers like time constraints, low self-esteem, and
intimidating environments.
Highlighting the crucial link between physical activity and
mental health, the campaign showcases trailblazers Dr.
Jowhara Al-Qahtani and Lulwah Ghalib from the Middle East,
who inspire women to overcome societal and personal
hurdles in sports.
Ghalib champions inclusivity and empowerment in Saudi
Arabia through running, while Al-Qahtani has founded Run
The World, a judgement-free running group, advocating for a
more inclusive fitness culture.
ASICS
Move Her Mind Campaign
Mercedes-Benz has launched a captivating Ramadan
campaign, rooted in the uplifting message that life is abundant
with blessings and light, awaiting those who open their hearts
to them. This initiative invites individuals to shift their
perspective, encouraging them to recognize and appreciate
the myriad of blessings that life offers.
The campaign artfully intertwines the spirit of Ramadan with
Mercedes-Benz's ethos of luxury, innovation, and emotional
connection, offering a unique narrative that resonates deeply
during the holy month.
This approach not only elevates the brand's image but also
enriches the festive season with a message of hope and
positivity, aligning perfectly with the essence of Ramadan.
Mercedes-Benz
Ramadan Campaign
https://www.youtube.com/watch?v=3LFa6i1seLw&t=53s
MG Motor's car launch for the MG ONE turned heads with
a hip-hop flair, teaming up with Shahyn for a music video
that's already hit over 600K organic views on YouTube.
This "Driven by ONE Voice" campaign goes beyond the
car's high-tech features and sporty look, celebrating it as a
symbol of style, self-expression, and freedom in the
compact SUV world.
The athletic look it embodied, its unique 30 inch screen,
and other premium features established an unparalleled
connection with people’s passions, setting the car in a
league of its own. It's a testament to MG's commitment to
passion, setting the MG ONE apart in both excitement and
innovation.
MG Motor
Hip-Hop Campaign
https://www.youtube.com/watch?v=x6UKCD19BDQ
Porsche Middle East's #DriveDefinesHer campaign shines a
spotlight on Dr. Eng. Suaad Al Shamsi, the first female Emirati
aircraft engineer, in its quest to celebrate female leadership.
Al Shamsi's journey, from an aspiring child fascinated by
planes to a trailblazer in aviation engineering, embodies her
message to young women in male-dominated fields: “If you
can dream it, you can achieve it.”
Starting her career against the norm as a car mechanic, her
relentless pursuit of passion led her to a scholarship in aviation
engineering. Now, Al Shamsi dedicates herself to mentoring
girls with unconventional career aspirations, advocating that
Emirati women can blend tradition with success.
Porsche
Local Campaign
https://youtu.be/2PfNiwrHyxo?si=kP_CJDtMNfi6v0lV
next wave
scouting tech & trends...
New Balance has adeptly localized its global 'Run Your Way'
campaign for Ramadan, introducing 'You Run the Night' to
align with the unique lifestyle shifts during the holy month.
Insights from the brand's Ramadan Fitness Survey revealed a
nocturnal shift in physical activity, with a majority of UAE
residents finding themselves more energetic and inclined to
exercise post-Iftar.
Capitalizing on this trend, the campaign promotes night runs,
aiming to foster a more inclusive running culture.
Collaborations with notable figures like Amy Roko and the
Saudi Reporters, alongside Kuwaiti artist Abrar, amplify the
campaign's reach.
Furthermore, the survey highlights that 76% of UAE
respondents set Ramadan-specific fitness goals, with many
favoring shorter workouts, suggesting fasting may actually
bolster adherence to fitness routines.
New Balance
‘Run Your Way’ Ramadan Campaign
Talabat is stepping up this Ramadan with impactful charity
initiatives, allowing customers to directly support causes
through their app.
Partnering with respected organizations like Ramadan
Heroes and Dubai Cares, Talabat has previously channeled
over AED 3 million in donations.
This year, they continue their commitment to community
aid, offering an easy way for users to contribute to local and
global charities. Additionally, through collaborations with
Dubai Police and businesses like Nando’s, Talabat is
distributing 20,000 iftar meals and selling special tote bags
designed by Emirati artist Abdulla Lutfi to benefit autism
support, demonstrating a deep commitment to humanitarian
efforts and community support.
Talabat
Charitable Ramadan Campaigns
Atomic Digital Dubai, Vichy, and Wavemaker MENA have
joined forces to launch a cutting-edge beauty tech tool,
designed to educate on UV damage through an
immersive app.
This app combines face recognition, augmented reality
(AR), and AI to vividly demonstrate the impact of UV
exposure on the skin. Dina El-Rayes of Vichy emphasizes
the initiative's aim to empower with knowledge on
combating environmental skin threats.
This partnership marks a significant advancement in
skincare education, utilizing AR for a personalized,
engaging learning experience that not only informs but
also enhances brand storytelling and audience
connection.
Vichy
Beauty Tech Exposure
AlUla, the ancient Saudi city, now boasts its signature
fragrance, Penhaligon’s AlUla, launched in a grand
collaboration between the global social agency Komodo
and the esteemed British perfume house Penhaligon’s.
Set against the majestic dunes of AlUla, the campaign saw
Komodo orchestrating a massive content activation, flying
in 30 influencers from eight countries, including notable
names like Ryan Corr and Alicia Breur.
This adventure at the UNESCO World Heritage Site marks a
pioneering move to globally and authentically showcase
AlUla through an olfactory journey, blending heritage with
modern luxury.
Penhaligon
The New Scent AlUla
wisdom wellspring
lessons from the field...
Snapchat has teamed up with OptimizeApp, a Kuwait-based
ad tech startup, to enhance digital advertising support for
SMEs across the MENA region.
This collaboration will leverage OptimizeApp's expertise in
launching and refining social media ad campaigns, specifically
tailored for SMEs' unique needs. Serving over 8,000 entities
like e-commerce stores and restaurants, OptimizeApp aims to
bolster SME success on Snapchat, from initial campaigns to
ongoing advertising efforts.
Both companies are committed to providing the necessary
tools, education, and support to help SMEs navigate and excel
in the digital ad space, emphasizing creative development,
campaign management, and effective budget use.
Snapchat
OptimizeApp
TikTok and Saudi creative studio Telfaz 11 have teamed up to
introduce the first episodic branded content series tailored for
TikTok, blending entertainment with Saudi culture in a
groundbreaking way.
This collaboration will unveil two unique shows during
Ramadan, offering immersive experiences that celebrate Saudi
traditions and humor, alongside adventurous tales. Designed
to engage TikTok's diverse audience, this partnership not only
spotlights TikTok as a key entertainment hub but also provides
a novel avenue for advertisers to connect with viewers
authentically during Ramadan.
Shadi Kandil of TikTok emphasizes the synergy between
storytelling and community engagement, aiming to deliver
content that resonates deeply with users while showcasing
local talent and narratives.
TikTok
Telfaz 11 Partnership
zia zeniths
peaks of our creations...
Experience the innovation of Tahakom at the Leap 2024 Event
in Riyadh, Saudi Arabia, through our team's creative lens. We
were tasked with crafting the video content for Tahakom's
booth, taking charge of everything from scriptwriting and
storyboarding to the final animation.
Our dedicated efforts aimed to produce engaging and
informative videos that spotlight the cutting-edge solutions
Tahakom offers. A collaborative effort among our skilled
writers, designers, editors, and animators brought these
visions to life, and we're honored to have contributed to
Tahakom's successful event presence.
Tahakom
Leap 2024 Event
https://youtu.be/TaYOD1tSwto
Our team skillfully captured the essence of the World Police
Summit 2024, an event uniting top global law enforcement
leaders to advance public safety, sponsored by Land Rover
UAE. Our comprehensive coverage included the arrivals of
notable attendees in Land Rover vehicles, key panel
discussions, and influential keynote speeches, underlining the
summit's impact on worldwide policing strategies.
Our involvement encompassed:
- Detailed Event Coverage
- Strategic Social Media Management
- Engaging Teaser Video Production
- Professional Photography
- Dynamic Post-event Highlights Video Production
Land Rover
World Police Summit Event
https://www.youtube.com/watch?v=wvnEfKYAMuI
ready to elevate your brand's creative journey?
let's craft brilliance together.
reach out to us at info@zianetwork.com
and let's ignite innovation.

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The Canvas of Creative Mastery Newsletter_March 2024

  • 1. the canvas of creative mastery march edition
  • 3. Lipton and Horizon FCB Dubai's latest Ramadan campaign illuminates the enduring charm of tea in Ramadan gatherings, stretching from iftar to suhoor. Centering around a captivating film where Lipton tea is the unsung hero, it showcases how a single cup can transform and prolong the evening's warmth and camaraderie. The film brings to life the essence of Ramadan nights, filled with friends, family, and lively traditions, all rejuvenated by Lipton's presence. The campaign, enriched with digital and social content, leans on the insight that tea not only enhances gatherings but also knits memories more closely together. Crafted to strike a chord with the younger generation while paying homage to tradition, the tagline “Wanasa Mkamela” encapsulates the joy of extended togetherness, a sentiment at the heart of Horizon FCB Dubai's creative narrative. Lipton Suhoor Gatherings Campaign https://www.youtube.com/watch?v=hiAtEqh-lHA
  • 4. Sephora’s Ramadan campaign shines with stories of resilience and inspiration, spotlighting individuals like Dhay, a Saudi gamer who breaks stereotypes in a male- dominated arena with her makeup artistry. This narrative champions self-expression and courage, aligning with Sephora’s belief that beauty transcends aesthetics. Additionally, Sephora is unifying its brand identity across 35 markets under the tagline ‘We belong to something beautiful,’ aiming to inspire through an inclusive vision of beauty. This move seeks to streamline the global customer experience, strengthening Sephora’s industry position by celebrating diversity and empowerment. Sephora ‘Who Inspires You’ Movement https://www.youtube.com/watch?v=4goLnTvkN50
  • 5. Mill+, The Mill’s Creative Content Studio, alongside Coca-Cola and AKQA, unveiled an ad celebrating Ramadan, showcasing the power of cultural celebration in advertising to foster unity. The ad, highlighting inclusivity and cultural awareness, features heartwarming moments of family and friendship that embody Ramadan’s spirit. With contemporary touches like selfies at dinner, it emphasizes hospitality and inclusivity. Director Tim Fox aimed for authenticity, crafting a visually rich narrative with a hand- crafted feel, underlining the joy and unity of Ramadan through Coca-Cola’s iconic lens. Coca-Cola Ramadan Campaign https://www.youtube.com/watch?v=NMxHDElXwvs
  • 6. Tiffany & Co.’s latest short film, “With Love, We Fly,” featuring Lebanese superstar Nancy Ajram, artfully celebrates Ramadan’s spirit of unity. Inspired by Jean Schlumberger’s ‘Bird on a Rock,’ the film explores themes of family and freedom through Ajram’s portrayal and vibrant Tiffany Blue calligraphy by artist Carla Salem. This collaboration highlights the essence of support and love, blending traditional and contemporary art in a narrative that resonates deeply with viewers. Ajram’s reflection on the piece as a symbol of her family’s unwavering support adds a personal touch, illustrating how loved ones provide both stability and the freedom to pursue passions. The film, a blend of live-action and artistic expression, debuted on Tiffany & Co.’s digital platforms, drawing audiences into a world where love enables us to soar. Tiffany & Co. Nancy Ajram Short Film https://www.youtube.com/watch?v=ulNvI4jOsbQ
  • 7. ASICS' "Move Her Mind" campaign targets the concerning trend of women discontinuing exercise, sparked by a global study revealing over 50% of women cease exercising due to various barriers like time constraints, low self-esteem, and intimidating environments. Highlighting the crucial link between physical activity and mental health, the campaign showcases trailblazers Dr. Jowhara Al-Qahtani and Lulwah Ghalib from the Middle East, who inspire women to overcome societal and personal hurdles in sports. Ghalib champions inclusivity and empowerment in Saudi Arabia through running, while Al-Qahtani has founded Run The World, a judgement-free running group, advocating for a more inclusive fitness culture. ASICS Move Her Mind Campaign
  • 8. Mercedes-Benz has launched a captivating Ramadan campaign, rooted in the uplifting message that life is abundant with blessings and light, awaiting those who open their hearts to them. This initiative invites individuals to shift their perspective, encouraging them to recognize and appreciate the myriad of blessings that life offers. The campaign artfully intertwines the spirit of Ramadan with Mercedes-Benz's ethos of luxury, innovation, and emotional connection, offering a unique narrative that resonates deeply during the holy month. This approach not only elevates the brand's image but also enriches the festive season with a message of hope and positivity, aligning perfectly with the essence of Ramadan. Mercedes-Benz Ramadan Campaign https://www.youtube.com/watch?v=3LFa6i1seLw&t=53s
  • 9. MG Motor's car launch for the MG ONE turned heads with a hip-hop flair, teaming up with Shahyn for a music video that's already hit over 600K organic views on YouTube. This "Driven by ONE Voice" campaign goes beyond the car's high-tech features and sporty look, celebrating it as a symbol of style, self-expression, and freedom in the compact SUV world. The athletic look it embodied, its unique 30 inch screen, and other premium features established an unparalleled connection with people’s passions, setting the car in a league of its own. It's a testament to MG's commitment to passion, setting the MG ONE apart in both excitement and innovation. MG Motor Hip-Hop Campaign https://www.youtube.com/watch?v=x6UKCD19BDQ
  • 10. Porsche Middle East's #DriveDefinesHer campaign shines a spotlight on Dr. Eng. Suaad Al Shamsi, the first female Emirati aircraft engineer, in its quest to celebrate female leadership. Al Shamsi's journey, from an aspiring child fascinated by planes to a trailblazer in aviation engineering, embodies her message to young women in male-dominated fields: “If you can dream it, you can achieve it.” Starting her career against the norm as a car mechanic, her relentless pursuit of passion led her to a scholarship in aviation engineering. Now, Al Shamsi dedicates herself to mentoring girls with unconventional career aspirations, advocating that Emirati women can blend tradition with success. Porsche Local Campaign https://youtu.be/2PfNiwrHyxo?si=kP_CJDtMNfi6v0lV
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  • 12. New Balance has adeptly localized its global 'Run Your Way' campaign for Ramadan, introducing 'You Run the Night' to align with the unique lifestyle shifts during the holy month. Insights from the brand's Ramadan Fitness Survey revealed a nocturnal shift in physical activity, with a majority of UAE residents finding themselves more energetic and inclined to exercise post-Iftar. Capitalizing on this trend, the campaign promotes night runs, aiming to foster a more inclusive running culture. Collaborations with notable figures like Amy Roko and the Saudi Reporters, alongside Kuwaiti artist Abrar, amplify the campaign's reach. Furthermore, the survey highlights that 76% of UAE respondents set Ramadan-specific fitness goals, with many favoring shorter workouts, suggesting fasting may actually bolster adherence to fitness routines. New Balance ‘Run Your Way’ Ramadan Campaign
  • 13. Talabat is stepping up this Ramadan with impactful charity initiatives, allowing customers to directly support causes through their app. Partnering with respected organizations like Ramadan Heroes and Dubai Cares, Talabat has previously channeled over AED 3 million in donations. This year, they continue their commitment to community aid, offering an easy way for users to contribute to local and global charities. Additionally, through collaborations with Dubai Police and businesses like Nando’s, Talabat is distributing 20,000 iftar meals and selling special tote bags designed by Emirati artist Abdulla Lutfi to benefit autism support, demonstrating a deep commitment to humanitarian efforts and community support. Talabat Charitable Ramadan Campaigns
  • 14. Atomic Digital Dubai, Vichy, and Wavemaker MENA have joined forces to launch a cutting-edge beauty tech tool, designed to educate on UV damage through an immersive app. This app combines face recognition, augmented reality (AR), and AI to vividly demonstrate the impact of UV exposure on the skin. Dina El-Rayes of Vichy emphasizes the initiative's aim to empower with knowledge on combating environmental skin threats. This partnership marks a significant advancement in skincare education, utilizing AR for a personalized, engaging learning experience that not only informs but also enhances brand storytelling and audience connection. Vichy Beauty Tech Exposure
  • 15. AlUla, the ancient Saudi city, now boasts its signature fragrance, Penhaligon’s AlUla, launched in a grand collaboration between the global social agency Komodo and the esteemed British perfume house Penhaligon’s. Set against the majestic dunes of AlUla, the campaign saw Komodo orchestrating a massive content activation, flying in 30 influencers from eight countries, including notable names like Ryan Corr and Alicia Breur. This adventure at the UNESCO World Heritage Site marks a pioneering move to globally and authentically showcase AlUla through an olfactory journey, blending heritage with modern luxury. Penhaligon The New Scent AlUla
  • 17. Snapchat has teamed up with OptimizeApp, a Kuwait-based ad tech startup, to enhance digital advertising support for SMEs across the MENA region. This collaboration will leverage OptimizeApp's expertise in launching and refining social media ad campaigns, specifically tailored for SMEs' unique needs. Serving over 8,000 entities like e-commerce stores and restaurants, OptimizeApp aims to bolster SME success on Snapchat, from initial campaigns to ongoing advertising efforts. Both companies are committed to providing the necessary tools, education, and support to help SMEs navigate and excel in the digital ad space, emphasizing creative development, campaign management, and effective budget use. Snapchat OptimizeApp
  • 18. TikTok and Saudi creative studio Telfaz 11 have teamed up to introduce the first episodic branded content series tailored for TikTok, blending entertainment with Saudi culture in a groundbreaking way. This collaboration will unveil two unique shows during Ramadan, offering immersive experiences that celebrate Saudi traditions and humor, alongside adventurous tales. Designed to engage TikTok's diverse audience, this partnership not only spotlights TikTok as a key entertainment hub but also provides a novel avenue for advertisers to connect with viewers authentically during Ramadan. Shadi Kandil of TikTok emphasizes the synergy between storytelling and community engagement, aiming to deliver content that resonates deeply with users while showcasing local talent and narratives. TikTok Telfaz 11 Partnership
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  • 20. Experience the innovation of Tahakom at the Leap 2024 Event in Riyadh, Saudi Arabia, through our team's creative lens. We were tasked with crafting the video content for Tahakom's booth, taking charge of everything from scriptwriting and storyboarding to the final animation. Our dedicated efforts aimed to produce engaging and informative videos that spotlight the cutting-edge solutions Tahakom offers. A collaborative effort among our skilled writers, designers, editors, and animators brought these visions to life, and we're honored to have contributed to Tahakom's successful event presence. Tahakom Leap 2024 Event https://youtu.be/TaYOD1tSwto
  • 21. Our team skillfully captured the essence of the World Police Summit 2024, an event uniting top global law enforcement leaders to advance public safety, sponsored by Land Rover UAE. Our comprehensive coverage included the arrivals of notable attendees in Land Rover vehicles, key panel discussions, and influential keynote speeches, underlining the summit's impact on worldwide policing strategies. Our involvement encompassed: - Detailed Event Coverage - Strategic Social Media Management - Engaging Teaser Video Production - Professional Photography - Dynamic Post-event Highlights Video Production Land Rover World Police Summit Event https://www.youtube.com/watch?v=wvnEfKYAMuI
  • 22. ready to elevate your brand's creative journey? let's craft brilliance together. reach out to us at info@zianetwork.com and let's ignite innovation.