People no longer want to work for a company, they choose to work with a company. Learn how you can create & curate recruiting content that is effective at each stage of the candidate journey.
SmashFly and Traitify present a recruitment marketing webinar on how to scale personalization and create unique candidate experiences for enterprise organizations. There's no better example than GE: dive into how GE nurtures its talent network and truly thinks through marketing campaigns that help candidates answer "why this company" and "why now."
Yes, you need a content marketing strategy to boost your recruitment marketing strategy: they go hand-in-hand. See what marketing experts from SmashFly and The Muse have to say about the recruiting content that will propel your candidate experience.
What do the best of the best in recruitment marketing strategy do differently? We have the data, examples and stories from 5 years of original research on the Fortune 500 in this webinar.
SmashFly Transform: How PwC Changed Its Thinking to Better Attract CandidatesSmashFly Technologies
John May and Sondra Dryer of PwC explain how the company shifted its thinking from recruitment to recruitment marketing in order to attract, engage and nurture more quality candidates earlier on in the recruiting lifecycle.
There are over 13 million Company Pages on LinkedIn. If yours isn’t set up and standing out, you’re missing opportunities to get your content in front of the audience that matters most to your business.
LinkedIn Company Pages 101 will help you learn:
• The basics of setting up a LinkedIn Company Page and publishing updates
• How to navigate your analytics dashboard
• What content gets the most engagement
• How our team built an engaged audience on our LinkedIn Marketing Solutions Showcase Page
SmashFly and Traitify present a recruitment marketing webinar on how to scale personalization and create unique candidate experiences for enterprise organizations. There's no better example than GE: dive into how GE nurtures its talent network and truly thinks through marketing campaigns that help candidates answer "why this company" and "why now."
Yes, you need a content marketing strategy to boost your recruitment marketing strategy: they go hand-in-hand. See what marketing experts from SmashFly and The Muse have to say about the recruiting content that will propel your candidate experience.
What do the best of the best in recruitment marketing strategy do differently? We have the data, examples and stories from 5 years of original research on the Fortune 500 in this webinar.
SmashFly Transform: How PwC Changed Its Thinking to Better Attract CandidatesSmashFly Technologies
John May and Sondra Dryer of PwC explain how the company shifted its thinking from recruitment to recruitment marketing in order to attract, engage and nurture more quality candidates earlier on in the recruiting lifecycle.
There are over 13 million Company Pages on LinkedIn. If yours isn’t set up and standing out, you’re missing opportunities to get your content in front of the audience that matters most to your business.
LinkedIn Company Pages 101 will help you learn:
• The basics of setting up a LinkedIn Company Page and publishing updates
• How to navigate your analytics dashboard
• What content gets the most engagement
• How our team built an engaged audience on our LinkedIn Marketing Solutions Showcase Page
SHRMTalent 2017: The Power of Purpose, Johnny Campbell, Social TalentJohnny Campbell
How Purpose can transcend and transform your employer branding, attraction and engagement efforts.
Delivered on April 24th 2017 at SHRMTalent in Chicago by Johnny Campbell, Social Talent
Social Media Marketing 2020 by Aaron Stelle with WEST, a Williston Financial ...Aaron Stelle
In this presentation, Aaron Stelle with WEST, a Williston Financial Group Company, talks about the trends he's seeing in 2020 for both social media and digital marketing. In addition to first hand experience he also pulls from the Tom Ferry Virtual Summit and discusses what real estate brokers across the country are doing through their coaching program. The topics include content buckets, pro tips, and tools to make it happen.
Call to Action - Creating Marketing That Gets ResultsAaron Stelle
In this presentation, Aaron Stelle with WEST, a Williston Financial Group Company, will be discussing how to create marketing that will get your client to act. It's not about giving information, but getting outcomes.
Learn how talent professionals can use innovative recruiting tools to find more qualified candidates in less time. We'll show you approaches to help recruiters and sourcers find candidates more precisely and efficiently, and develop outreach strategies that lead to higher conversion rates.
2019 Summer of Sourcing: Gathering Feedback to Improve HiringLever Inc.
Hear experts from Lever, Sapling, SurveyMonkey, and Checkster share modern and actionable insights to improve the way you source, interview, hire and retain the right candidates for your business.
Exclusive demo of the new jobs posting experience and a crash course on crafting a job description that tempts the right talent.
Find some helpful links:
To learn more about the product: http://bit.ly/1so9g3e
For best practices on crafting job descriptions: http://bit.ly/1V830It
Key tactics for online reputation managementMobiloitte
ORM is one of the most important ways to bring reputation to your business or brand. Except for all other digital marketing tactics, ORM is one of the most efficient ways to bring more happy clients to the business.
2019 Summer of Sourcing: Attracting Talent That StaysLever Inc.
Companion slides for our on-demand webinar, Attracting Talent That Stays, part one of Lever's annual Summer of Sourcing series. Learn ways to create the best candidate experience, how to approach internal mobility, when and how to start gathering feedback, as well as strategies and tactics to improve retention.
Masters of Marketing -- How to Create Awesome Emails That Won't Get DeletedDarmini Kara
In the October 15, 2015, Masters of Marketing webinar, AgencyBuzz Coordinator Heather Galloway discussed the fundamentals of creating marketing emails for your insurance agency that your readers will actually read.
Part 2, Best Sales Development Tools to Use in 2015Ralph Barsi
At the start of 2015, ten powerful, effective sales development tools were unveiled on a webinar hosted by BrightTALK. Sean Kester from SalesLoft, Andrew McGuire from Zendesk, and David Dulany from Infer, joined me in a panel discussion on tools and technologies our teams were benefiting from.
This is the 2nd part of that presentation, which was shared via webinar midway through 2015.
National Employment Week 2015 Talent Summit - Digital Talent Attraction Mast...Holly Fawcett
As part of National Employment Week 2015 in Dublin, Ireland, view my presentation for the Digital Talent Attraction Masterclass. Learn how to bring the 5 Core Principles of Employer Branding into your digital strategy:
The 5 Core Principles of Employer Branding:
- Be Proactive
- Be Truthful
- Be Social
- Be Available
- Be Empowering
Planning and Calendaring for Content Marketing SuccessKapost
Don't forget the basics. Kapost's Managing Editor, Anne Murphy, and Customer Success Manager, Camilla Calhoun, discuss the importance of defining important roles for a better content operation, designing an editorial board, campaign planning, and the process of creating content pillars to distribute content across the funnel. Did you miss it? No sweat. The full deck is published here and the recording is included below.
Boomer employment re entry path 2021 reviewed and updated 8.16.2021Joe Slade
Age bias is rampant throughout the hiring process. Recruitment process outsourcing (RPO) recruiters need a new paradigm and path to create measurably better hires by focusing on talent recruitment and the elimination of age and inclusion biases through the entire pipeline – from job description to applicant tracking software (ATS) usage to onboarding and team development.
SHRMTalent 2017: The Power of Purpose, Johnny Campbell, Social TalentJohnny Campbell
How Purpose can transcend and transform your employer branding, attraction and engagement efforts.
Delivered on April 24th 2017 at SHRMTalent in Chicago by Johnny Campbell, Social Talent
Social Media Marketing 2020 by Aaron Stelle with WEST, a Williston Financial ...Aaron Stelle
In this presentation, Aaron Stelle with WEST, a Williston Financial Group Company, talks about the trends he's seeing in 2020 for both social media and digital marketing. In addition to first hand experience he also pulls from the Tom Ferry Virtual Summit and discusses what real estate brokers across the country are doing through their coaching program. The topics include content buckets, pro tips, and tools to make it happen.
Call to Action - Creating Marketing That Gets ResultsAaron Stelle
In this presentation, Aaron Stelle with WEST, a Williston Financial Group Company, will be discussing how to create marketing that will get your client to act. It's not about giving information, but getting outcomes.
Learn how talent professionals can use innovative recruiting tools to find more qualified candidates in less time. We'll show you approaches to help recruiters and sourcers find candidates more precisely and efficiently, and develop outreach strategies that lead to higher conversion rates.
2019 Summer of Sourcing: Gathering Feedback to Improve HiringLever Inc.
Hear experts from Lever, Sapling, SurveyMonkey, and Checkster share modern and actionable insights to improve the way you source, interview, hire and retain the right candidates for your business.
Exclusive demo of the new jobs posting experience and a crash course on crafting a job description that tempts the right talent.
Find some helpful links:
To learn more about the product: http://bit.ly/1so9g3e
For best practices on crafting job descriptions: http://bit.ly/1V830It
Key tactics for online reputation managementMobiloitte
ORM is one of the most important ways to bring reputation to your business or brand. Except for all other digital marketing tactics, ORM is one of the most efficient ways to bring more happy clients to the business.
2019 Summer of Sourcing: Attracting Talent That StaysLever Inc.
Companion slides for our on-demand webinar, Attracting Talent That Stays, part one of Lever's annual Summer of Sourcing series. Learn ways to create the best candidate experience, how to approach internal mobility, when and how to start gathering feedback, as well as strategies and tactics to improve retention.
Masters of Marketing -- How to Create Awesome Emails That Won't Get DeletedDarmini Kara
In the October 15, 2015, Masters of Marketing webinar, AgencyBuzz Coordinator Heather Galloway discussed the fundamentals of creating marketing emails for your insurance agency that your readers will actually read.
Part 2, Best Sales Development Tools to Use in 2015Ralph Barsi
At the start of 2015, ten powerful, effective sales development tools were unveiled on a webinar hosted by BrightTALK. Sean Kester from SalesLoft, Andrew McGuire from Zendesk, and David Dulany from Infer, joined me in a panel discussion on tools and technologies our teams were benefiting from.
This is the 2nd part of that presentation, which was shared via webinar midway through 2015.
National Employment Week 2015 Talent Summit - Digital Talent Attraction Mast...Holly Fawcett
As part of National Employment Week 2015 in Dublin, Ireland, view my presentation for the Digital Talent Attraction Masterclass. Learn how to bring the 5 Core Principles of Employer Branding into your digital strategy:
The 5 Core Principles of Employer Branding:
- Be Proactive
- Be Truthful
- Be Social
- Be Available
- Be Empowering
Planning and Calendaring for Content Marketing SuccessKapost
Don't forget the basics. Kapost's Managing Editor, Anne Murphy, and Customer Success Manager, Camilla Calhoun, discuss the importance of defining important roles for a better content operation, designing an editorial board, campaign planning, and the process of creating content pillars to distribute content across the funnel. Did you miss it? No sweat. The full deck is published here and the recording is included below.
Boomer employment re entry path 2021 reviewed and updated 8.16.2021Joe Slade
Age bias is rampant throughout the hiring process. Recruitment process outsourcing (RPO) recruiters need a new paradigm and path to create measurably better hires by focusing on talent recruitment and the elimination of age and inclusion biases through the entire pipeline – from job description to applicant tracking software (ATS) usage to onboarding and team development.
Content marketing for search and staffing webcastLinkedIn Europe
Slides from the webcast that took place on the 11th October 2017. Content:
1. Importance of Content Marketing
2. 3 Core Audiences (Client, Candidates, Consultant)
3. Anatomy of a Great Post
4. Curate vs. Create
Hire Smart: Why Your Recruiting Process Can Make or Break Your Business (Prop...AppFolio
With co-hosts NAA, we hosted a fantastic webinar called "Hire Smart: Why Your Recruiting Process Can Make or Break Your Business," with presenter Bill Nye, Senior Vice President - Marketing for RLL. He covered best practices for property managers to modernize their recruiting process and attract desirable candidates - flip through the slides to learn even more.
SME recruitment webinar - Develop the ideal recruitment process for your SMEMichael Page Australia
Watch the full webinar here: http://bit.ly/2eDyQgK
Michael Page is Australia’s SME recruitment specialist. We understand the unique needs of your business and tailor our service offering to suit you. Find out how we can help you here: http://bit.ly/2f2h1un
In our expert webinar you will learn:
- How to write a job ad that will actually get noticed and more importantly, entice high performers to apply
- Our 4 step approach you can use to promote your job ad on the right channels so you start receiving quality applications quickly
- Insider tips to process a high volume of CVs efficiently and what to look for in a CV
- How much hiring is actually costing you and your business
Similar to The Candidate Journey Isn't Linear: How to Craft Content Accordingly (20)
[SmashFly Webinar] A Career Journey: Get the Big Picture from Talent Experien...SmashFly Technologies
In the simplest terms, career decisions ultimately boil down to: What’s in it for me?
The thing is, the answer to that question is far more complex than perks and paychecks. If you look at the nuances of individual experiences, how each person learns about and interacts with your brand before and after the hire, a much bigger picture emerges.
It’s not that the candidate experience is broken. More accurately, the lens through which we view the candidate experience is broken – We’re not looking at it at an inter-personal level, and the many, many micro moments that gradually build relationships between people and employers.
Join Jennifer Burnett, Ph.D., Senior Principal Consultant, Thought Leadership at Cornerstone OnDemand & Shannon Seery, Recruitment Marketing Strategist, Symphony Talent, to uncover the deeper value of creating micro moments across the career journey.
Talent Mobility: Building Human Connections Beyond the Candidate LifecycleSmashFly Technologies
Have you heard about the TA "infinity loop"? Here's the idea: Recruiting isn't a single-direction assembly line of matching resumes to reqs and funneling prospects into pipelines — it lays the foundation for lasting relationships that engage (and re-engage) the talented people your business needs to succeed today, tomorrow and even years down the line. It's a lifecycle.
Intel's Talent Analytics and Automation Manager Tyler Weeks and SmashFly's Head of Recruitment Marketing Strategy Brandy Ellis held a live webinar discussion to give you the rundown on the candidate journey's new shape, plus the real-world examples you'll need to successfully navigate it.
2019 Recruitment Marketing Benchmarks: Where to Gain Your Competitive AdvantageSmashFly Technologies
How are the best of the best separating themselves from talent acquisition mediocracy? And which companies are actually capitalizing on all the shiny new technology (ahem, CRMs) in the market?
SmashFly’s 4th annual research report on recruitment marketing tactics and adoption shows that there’s a competitive advantage for the taking—and despite the chatter and initiatives around candidate experience, there are extensive opportunities for growth.
Because smart recruiting campaigns are kinda part of a recruiter's job now. A great recruiting email has the power to prompt change in perspective and action – and career path.
In SmashFly’s webinar finale of 2019, hear email campaign strategy and messaging expertise from SmashFly’s VP of Marketing, Josh Zywien, and VP of Recruitment Marketing Center of Excellence, Tracey Parsons, plus see real-world examples of recruitment marketing campaigns from companies across industries.
The Evolution of Recruitment Marketing: Benchmarking Adoption & Opportunities...SmashFly Technologies
Recruitment marketing is an evolving practice. But innovation in the space has not kept up with quickly rising stakes. Find out where the Fortune 500 win, and where they can improve when it comes to recruitment marketing.
The 2018 Recruitment Marketing Smackdown: New Players, New PlanSmashFly Technologies
The entry of Google and Facebook into the recruiting space means big changes. Find out how to plan for success in 2018's constantly-shifting talent acquisition landscape.
AI is everywhere – and it’s starting to dominate the conversation in talent acquisition. Experts from SmashFly, HiringSolved & Allegis Global Solutions explain how recruiting teams are using AI today, and how you can too!
SmashFly's Chris Brablc & CSRA's Justen Baxter share how sourcing expertise, marketing strategies and the right technology come together to create the sourcer of the future.
Recruitment Marketing agencies make great creative partners, but should they hold the keys to your technology? How to tell if your agency is a good partner or taking advantage of you.
Recruitment Marketing in 2017: How the Fortune 500 (And You!) Stack UpSmashFly Technologies
Explore the key findings from SmashFly's Recruitment Marketing Report Card for the 2016 Fortune 500.
Download the full report card here: http://www.smashfly.com/resources/research/2016-fortune-500-recruitment-marketing-report-card/
ERE Webinar: Future-Proof Recruiting by Building Talent PipelinesSmashFly Technologies
Just-in-time hiring is dead. Organizations that understand how to future-proof their talent acquisition and recruitment marketing strategy will be brand-led, relationship-centric and data-driven. SmashFly's Chris Brablc discusses how to build talent pipelines for today and tomorrow so you can get ahead of the competition by building relationships with candidates earlier in the process.
For a B2B company, GE's corporate brand needed to be synonymous with its employer brand. Shaunda Zilich, Global Employment Brand Leader, grew brand awareness and loyalty organically: through social media, storytelling and employee advocates.
That's a lofty talent acquisition and business goal, but Intel's Allyn Baily and Pam McKnight are on the right track, using a recruitment marketing strategy and Recruitment Marketing Platform to reach more targeted candidate personas.
SmashFly Transform: How Storytelling Transformed Thermo Fisher's Employer BrandSmashFly Technologies
This is the way to give an employer brand presentation: by leading with employees and their stories. Charlotte Marshall, Employer Brand Leader at Thermo Fisher Scientific, humanized and personalized the company's employer brand by telling the authentic stories of the people who make the company successful every day.
SmashFly Transform: How Great Clips Turned Recruitment Marketing Into a Disci...SmashFly Technologies
To turn recruitment marketing into a discipline at Great Clips, Talent Acquisition Director Jared Nypen started with brand first. He focused on created personalizing content and nurturing their talent network to build brand advocacy and interest.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. Webinar Tips for Attendees
● Audio is streaming over the web.
● Please make sure your speakers are turned on
and turned up.
● All lines are muted to avoid background noise.
● Please submit questions using the Q&A tab in
the lower left corner of your window.
12. AWARENESS: Aha Stage
86% of Glassdoor users are either
actively looking for a job or would
consider a better opportunity
Source: Glassdoor.com U.S. Site Survey, August 2016
14. AWARENESS: Aha Stage
People want to know:
• Who are you as a company?
• What is your industry/product/service?
• What do you do to make lives better – or, what
is your purpose?
• What are the current “hot topics” or “top issues”
facing your company?
• What’s in it for me?
15. AWARENESS: Aha Stage
To create or curate:
• Show thought leadership with industry trends & stats
• Company-specific news stories or press releases
• Awards or lists, like Glassdoor’s Best Places to Work
• Best practices, tips, advice for candidates looking to
improve their skills
• Social campaigns/hashtags/images
18. CONSIDERATION: Game Changer Stage
69% of job seekers would not
take a job for a company with a
bad reputation, even if they were
unemployed.
Source: 1 Corporate Responsibility Magazine / Allegis Group Services Study, August 2012
19. CONSIDERATION: Game Changer Stage
People want to know:
• What type of people work at your company?
• What projects are they working on?
• Who are your primary competitors? Major customers?
• What does your company do within the community?
• What are the company’s values? What do they stand for?
20. CONSIDERATION: Game Changer Stage
To create or curate:
• Employee stories
• Project highlights
• Company or employee awards & recognition
• Company careers blogs
• Philanthropy or company initiatives & events
• Quizzes or checklists about switching careers/industries
• Infographics/stats related to industry or company initiatives
24. INTEREST: Nurture Stage
People want to know:
• What does a career look like at your company?
• What are you doing specifically within my field/discipline?
• What projects will I work on? How will I grow?
• What is your company culture really like, and what are
employees saying about you?
• What jobs are open that fit my background and
experience?
25. INTEREST: Nurture Stage
To create or curate:
• Visuals/infographics that show employee growth
• Interactive chats or Q&As with employees
• Monthly newsletter
• Meet & Greet events
• Employee videos & personal stories
• CEO speeches or leadership keynotes
• Job family/department-specific landing pages
• Personalized job alerts
• Third-party employee reviews
30. APPLICATION: I’m Ready! Stage
People want to know:
• How well does this role match my experience
and career interests/goals?
• How can I stand out from other applicants?
• What is your hiring process like?
• Does this culture really match my values?
• How do the benefits/salary compare to other
positions I’m applying for?
31. APPLICATION: I’m Ready! Stage
To create or curate:
• Standardized, dynamic job description
• Positive reviews and responses
• Culture and benefits descriptions
• Careers blogs from employees or recent hires
• Recruiter profiles
• Candidate resources and/or dedicated page on
career site
• Specific expectations via recruiter tips or emails
• Interview resources and best practices
35. SELECTION: Finding Fit Stage
93% of employees/job seekers say it’s
important to be thoughtful and informed
about all aspects of a company (e.g., culture,
values, mission, business model, future plans,
pros and cons about the workplace) prior to
accepting a job offer.
Source: Glassdoor Harris Poll, April 2017
36. SELECTION: Finding Fit Stage
People want to know:
• Whom will I interview with and when?
• When can I expect feedback?
• Will I enjoy the physical environment?
• Will I work well with the manager and team?
• Will I be able to make my best contribution and grow here?
• Does the salary offered meet expectations?
37. SELECTION: Finding Fit Stage
To create or curate:
• Interviewee reviews/tips on Glassdoor
• Interview prep sheet
• Follow-up timeline of final selection
• Unique, personable offer email
• Candidate info sheet with transportation information, benefits, etc.
• Invite for Glassdoor interview reviews at end of process
• Thank you notes for non-hired candidates
• Talent network invitation for silver medalists
40. HIRE & ONBOARDING
People want to know:
• How much training will I have?
• Where do I get benefits, vacations, perks, wellness information?
• What activities can I get involved in?
• Who do I look to for support of questions?
• How can I share my experience of working here? How do I give feedback?
41. HIRE & ONBOARDING
To create or curate:
• Welcome packet
• Checklists/FAQs
• Orientation to benefits, procedures, and employee activities
• Examples/stories of how feedback is put into practice
• Celebrations of cultural traditions, company/team milestones
• Requests for Glassdoor reviews at milestones
• Social media policies and hashtags to follow
• Connection list: team members to talk to first