The document discusses a webinar presented by Marketing Mojo about the challenges SEO buyers face. It notes that SEO is constantly changing, making it difficult for buyers to know the right questions to ask. It also discusses how taking over pay-per-click accounts from other agencies can be like inheriting a foreclosed home that needs to be completely rebuilt from scratch. One sign that an account has been neglected is if the change history is blank, indicating it has been on "autopilot" for too long.

1. @marketingmojo | #mojowebinar | marketing-mojo.com
CLICK THROUGH TO
PREVIEW SLIDES FROM
THE WEBINAR

2. @marketingmojo | #mojowebinar | marketing-mojo.com
THE SEO BUYER’S
CONUNDRUM

3. @marketingmojo | #mojowebinar | marketing-mojo.com
WHAT IS THE CONUNDRUM?
• SEO changes EVERY DAY
• How can buyer’s stay on top of the right
questions to ask?

4. @marketingmojo | #mojowebinar | marketing-mojo.com

5. @marketingmojo | #mojowebinar | marketing-mojo.com
WE INHERIT PPC MESSES

6. @marketingmojo | #mojowebinar | marketing-mojo.com
EVER BUY A FORECLOSED HOUSE?
• Many times taking over a PPC Account from another agency or in-house
department is the equivalent of inheriting a trashed foreclosed house…You
have to gut it and start over from scratch

7. @marketingmojo | #mojowebinar | marketing-mojo.com
YOU KNOW YOU’RE IN TROUBLE WHEN…
• If you go to the change history and find it
blank. This Account is on “Set it & Forget it”
mode
Activity Should Be Here…

8. @marketingmojo | #mojowebinar | marketing-mojo.com
REGISTER TO SEE THE FULL
RECORDED WEBINAR
NOW