This document summarizes a presentation about remarketing tips for B2B companies. It discusses using LinkedIn for remarketing to built targeted lists of potential customers. It recommends tagging URLs to identify audiences, using the maximum 540 day remarketing window, and cycling new content like white papers and webinars. It also discusses using remarketing lists for search advertising to bid more aggressively on matched audiences once the list reaches 1,000 people. The presentation emphasizes that B2B audiences for expensive, long-term commitments will always be small so goals need to be adjusted accordingly.