The document provides a cost matrix for a voter education media campaign project with the Pennsylvania Department of State. Bravo Group, Inc. submitted a proposal with costs for various deliverables including a strategic plan, community outreach, public relations, collateral, and account management. They also included costs for two third party vendors, Skyler, for their work on community outreach and public relations. The total proposed cost for the project from Bravo Group is $249,675.

1. ATTACHMENT B
Cost matrix
Pennsylvania Department of State
2012 General Election Voter Education Media Campaign
Community Outreach and Public Relations
RFQ # DOS 2012-3
Company Name: Bravo Group, Inc.
Company Address: 20 N. Market Square, Ste 800, Harrisburg,
PA 17101 Telephone No.: 717.214.2200
Email Address:
Contact Person: Rhett Hintze, COO hintze@thebravogroup.com
Project Cost
Department of State Estimated Number of Hourly Rate or
Per
Deliverables: Hours (if applicable) Fixed Fee
Deliverable:
Cost Scoring Based on
Aggregate of Cost for:
Strategic Plan
143 $175 $25,025
Community Outreach 486 $175 $85,050
Public Relations 298 $175 $52,150
Collateral $12,500 $12,500
Account Management** (See
Instruction 1. Below) 286 $175 $50,050
3rd Party Costs: (list vendor
or services/goods to be
provided below)
1 Skyler (Comm. Outreach) 103 $150 $15,450
2 Skyler (Public Relations) 63 $150 $9,450
3 $0.00
Total Cost of Project: $249,675
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