What is luxury?...it is time to consider what we understand as luxury. Trends are changing and we have to adapt.

1. What is
Luxury ?
豪華な роскошь 豪華
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4. • The word “Luxury” has:
• 570.000.000 results in 0,20 seconds
• Is everything luxury ??? If not , what is it ???
• Could it be noise?? Is the noise trying to tell us something?
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5. Does the story go like this ?
In New York ?
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6. Does the story
go like this ?
Or like this In New York ?
?
Human attachment makes it unique….
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7. 1 Recession
2Technology
3 Globalization
• Luxury must regain its connection to the
human.
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12. Brand
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13. Motive Story Trajectory
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15. We must EVOLVE the meaning of luxury, if it is to have meaning
going forward… we must ENGAGE :
Humans Involvement Authenticity
Sustainability Knowledge
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46. Conclusions …
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47. • You Tube Video: http://youtu.be/-I4zuf1ks38
Mrs. Stefania Saviolo
Director, MAFED- SDA Bocconi
LUXURY CONSUMER INSIGHT
• Conclusions from the Luxury consumer's behavior in PR
China, Italy and United States.
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50. Susanapuigmarti@yahoo.es
Susana Puigmartí Cansick
Master Title in Marketing. Exe MBA.
Degree in Negotiation. Ecole Hôtelière Les Roches