DoItForMe 2016 FINAL 2

Master in Marketing Management
Private University Master 60 ETC
2015-2016
Do It For Me Business Plan
Daria Grishna, Julia Privezentseva,
Natalia Dzhumaeva, Lydia Cazalla Catalan, Nergis
Sevda Ürek
Director: Prof. Franciso Ensenat
Tutor of the Project: Jose Maria Pina
Academic Coordinator: Prof. Josep Maria Bigay

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Table of Contents
I. EXECUTIVE SUMMARY 3
OVERVIEW 3
GOAL 4
BENEFITS 4
SUCCESS CRITERIA 4
APPROACH 4
ASSUMPTIONS 4
CONSTRAINTS 5
SCOPE 5
STAKEHOLDERS,ROLES AND RESPONSIBILITIES 5
RISK PLAN 6
TIMELINE 7
II. GENERAL COMPANY DESCRIPTION 8
BUSINESS AND MARKET 8
MISSION STATEMENT 8
BUSINESS PHILOSOPHY 8
TARGET AUDIENCE 8
INDUSTRY 9
STRENGTH AND COMPETENCE 9
MARKETİNG RESEARCH 9
MAIN OBJECTIVES OF THE MARKET RESEARCH ARE: 10
SWOT ANALYSIS 10
STRENGHTS 10
WEAKNESSES 10
OPPORTUNITIES 11
THREATS 11
PREN ANALYSIS 11
PLAY STRENGTH 11
REDUCE WEAKNESSES 11
ENHANCE OPPORTUNITIES 11
NULLIFY THREATS 11
MARKETING MIX FOR ONLINE BUSINESSES AND KEY TECHNIQUES 11
DIGITAL STRATEGY DEVELOPMENT 12
8 MODEL OF REVENUE OPTIONS FOR ONLINE BUSINESSES 12
BENEFIT'S OF ONLINE MARKETING 122
REACH 13
PERSONALIZATION 13
RELATIONSHIPS 13
SOCIAL 13
COMPETITOR RESEARCH 133
CONDUCT METHOD FOR ONLINE BUSINESSES 13
POSITIONING MAP 16
COMPETITIVE ADVANTAGES AND DISADVANTAGES 177
COMPETITIVE ADVANTAGES 17
COMPETITIVE DISADVANTAGES 17
PROPOSED LOCATION 188
DISTRIBUTION CHANNELS 18

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III.OPERATIONAL PLAN 19
DAILY OPERATION OF THE COMPANY 19
WEBSITE AND APP 19
LOCATION 233
LEGAL ENVIRONMENT 23
PERSONNEL 23
JOB DESCRIPTION 24
INVENTORY 25
SUPPLIERS 25
CREDIT POLICIES 266
COMMİSSİON POLİCY 26
SİNGLE TASKS 266
REGULAR TASKS 27
IV. SALES FORECAST 28
BREAK-EVEN POINT 33
V. REFERENCES 34
VI. APPENDIX 35

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I. Executive Summary
Overview
«Do It For Me» is a business concept based on an online platform where the potential users
will be able to set tasks or/and complete them for a negotiated price. Any user will have an
opportunity to interact both as an employer and as an employee. The potential employer will
describe the task that he needs to do, set the price that he is willing to pay for that and publish
it in the Do It For Me platform. The potential employee will create a profile about himself
where he will put his skills and competencies and will have an access to a number of tasks of
otherpeople,amongwhichhe canchoose whathe iswillingorcapable todo.
Users can negotiate aboutprice.
So the general idea is to create an online network of contacts that will help one group of
people to find an executor to do what he needs and for the other group of people – to earn
moneybydoingtasksthat theyare willing.
The service will fulfil potential clients needs in a quick, inexpensive and mutually beneficial
way.
The service will be provided through the web content and a mobile application constructed for
bothplatforms – Apple iOSandAndroid.
The reason to launch the start-up company is that there is a market opportunity in Spain due
to the followingreasons:
- Difficultyinfulfillmentof urgentneeds andwithalimitedbudget
- Highrate of unemploymentinSpain andlow rate of salaries
- It provides an opportunity for people to perform themselves in a sphere they want and
for a periodof time theywant

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Goal
To become a leadingonline platformproviding previouslydescribedservices.
To create a stronga well-knownbrandin Spain.
Benefits
The potential benefit that the business is aimed at is to reach a high level of awareness, to
create a strongwell-knownbrand,thatwill generate profit.
The potential consumers will benefit from setting suitable price for their needs. The online
service will be aimed at a wide range of different target groups and will provide two options –
to offer an opportunity for earning extra money for one group of potential customers and at
the same time to provide an opportunity to fulfill the needs at reasonable price for the other
groupof potential customers.
Success criteria
 Promote businessconceptaccordingtothe marketing strategyandfinancial forecast
 Reduce costson the mediationof users
 Create a possibilityforprospective employerstomanage theirneeds
 Create a possibility for the employees of the potential customers to get an opportunity
to getan additional income
 Create a possibility for both groups of potential customers to control all the process by
inventingthe personal account
 Conducting the business in consideration with ongoing trend of using online
applicationsandInternetplatformtofulfill the needs
Approach
The approach is to create a network, a mediation channel between people whose services are
needed for each other. So, we provide a platform, where one person is setting a task that he
needs to be done and the other one who is able to complete the given task within the price
that theywill negotiatebetweeneachother.
Assumptions
The first assumption is the economical situationin the region where the business is going to be
established. Nowadays, according to the latest statistics (provided by the Generally de
Catalunya the level of unemployment in Barcelona is about 181
It is quite high level in
comparison to other developed countries. In addition, due to the consequences of the crisis
people struggle to find a permanentwell-paid job. So there is a big potential market to start up
a business.
The other assumption for setting up an online-based business is that because of the
technological progress nowadays people are used to fulfill more and more of their needs
thoughthe internet.
1http://www.idescat.cat/pub/?id=aec&n=318&lang=en

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Constraints
One of the constraintsthatcouldbe facedisthe difficultytoreacha sufficientnumberof users
due to the lack of the budgetthatcouldhave providedwideropportunitiestopromote the
service.
The other constraintisthat inorderto builda brand it isneededtoearna goodreputation,so
the difficultymightbe intrustissue.Customersneedtotrustthe service tobe willingtouse it.
Scope
The main deliverable of the project is to create a network between the customer and the
executor. The network has to be wide in order to provide a plenty variety of offer and demand
to satisfy both needs and to function efficiently. Furthermore, the other vital factor is the
security issue of the transactions that will be held through the website or application. The
projectwill alsodependonthe economicsituationof the area.
Stakeholders, roles and responsibilities
The usual stakeholders are; customers, employees/managers, owners/shareholders,
government, member or the media, securities, analysts, suppliers, special interest groups and
laborgroups,as Do It For Me companywe implementedlike;
- Angel investors;initial role isprovide the capital toDoIt For Me, helpstogrow andexpand.
-Governmentsupport;provide guidance andadvisestoDo It For ME
-Society; provides the skill workforce that Do It For Me depends upon to maintain its
competitive edge. Members of the society, including news media or digital media more often
play watchdog role, to ensuring that the company is good citizen with fair practice and
willingnesstocontribute tocharitable andsocial causes.
-Costumers (in long term perspective); the reason for Do It For Me existence is to provide best
service that meet the needs of target audience and benefit them in a meaningful way. The role
of customers is critical for Do It For Me company to survive an success. Customers also provide
valuable feedback to Do It For Me service level, this feedbacks enables the company to
customersneedsbasedonwhatiscustomersaskedfor.
-Competitors; every company’s performance is affected by what its competitors do and every
company affects however indirectly the performance of its competitors. Do It For Me company
use their competitors as a decision tool. Knowing competitors new products, prices,
relationshipsandsuppliersgiveinsightsof digital marketingbusiness.

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Risk plan
Risk Mitigationstrategy Risk rating
Not reaching a high level of
awarenessof our target
audience
Eventhough,that DFMteam have notonly
theoretical,butalsopractical experience in
marketing,sowe know how to promote the
service,due tothe limitedbudget,itisone of
our majorrisks(alsobecause reachingahigh
level of awarenessisone of the keyfactorsfor
the successof the project)
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Raising level ofcompetition It isalso a highriskbecause as DFMtrack the
marketof similarservices,companycansee
that new projectsare launched.Sobeingnot
the firstwill create additional difficulty
because if the previousservice willprovide
servicesatmore or lessgoodlevel,their
customersmaynot be willingtochange
anythingandto start usingthe different
service
2
Changesin economic
situation
DFM companydonot rate itas a highrisk
because firstly,the economyisusually
changingnot thatfast and there will be
opportunitytoadaptand secondly,we
believethatDFMservice due toits
conveniencewillstillbe indemand
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Security problems
Cheatingswith executors`
ratings
The rating couldbe put onlybypeople who
have performedthe task andpaidfor it.As
there will be ongoingcheckingsystem, there
shouldbe difficulttocheat.
1
Security problem
Keepingsafe personal
information
To avoidthat riskwe planto hire a IT-
specialist,whowill create aprotectedsystem
of keepingall the private informationof our
clients
1

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II. General Company Description
Business and Market
Do It For Me is an online service created with a purpose to fulfill the needs of the customers
and provide an opportunity to get extra income. On the assumption of the concept of the
company there are two principal target markets: the potential customers that have a list of
determined tasks which must be done and the second group of the potential customers are
those whowantto performthemselvesinvariousspheresorsimplyearnextramoney.
Therefore DO IT FOR ME provides service using two main online platforms: the website and
the online mobile application, created for both platforms – iOS and Android. Both online
services will be free to download and there will be no registration fee. Each user could
download the online application or register on the website, create an account and depending
on the purpose define the personal information, required skills and specify the type of the
work which must be done. Each user can act both as an employer and an employee at the
same time.
Mission statement
Do It For Me mission is to connect people for the mutual benefits to simplify their lives and
give themnewopportunities.
Therefore the followingobjectivescouldbe mentioned:
- Create a well-knownbrand
- To builda customerbase
- Helppeople tofindsomeonetofulfill theirneedsforlow costandinshort time
- Helppeople tosell theirservices
- Helppeople toearnextramoney
- Helppeople toperformthemselves
Business Philosophy
While realizing our objectives and goals, the focus is always on the customer and his/her needs
and wishes. We are aimed at a continuous improvement of the services provided and on
qualitative satisfactionof client’sneedsandwishes.
Target Audience
The company pursues to build business relationship between two main potential customer
groupsto provide the mutual benefitforthe employerandthe employee atthe same time.
On thisbasisthe companydeterminestwocustomergroups:

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- Customers that have a list of determined tasks, that have to be done, but due to the
different circumstances are not able to do them and therefore are ready to create the
opportunityforthe othergroupof customersona paidbasisto carry iton
- Customers that are willing to implement different tasks with a purpose of earning
extraincome or performingthemselvesinvariousspheres
- The target audience is mainly people who live in Barcelona and its surroundings. Later
on with the growth of income it is planned toexpand the target group firstly within the
major cities of Catalunya and then within other most developed cities of the other
provincesof Spain.
- The service is aimed mainly at young people and adults. The approximate age of the
target audience isbetween15and 50 yearsold.
Industry
DO IT FOR ME is an online service enable to implement the needed tasks and at the same time
provide and an opportunity to get emolument. This innovative service will implement its work
throughthe website andonline mobileapplication.
Nowadays life is becoming so chaotic, stressful and fast that people could not even have
enough time for having a normal lunch. Each person besides his job/university has a list of
extra duties, which he/she has to do. However due to the lack of time people could not
manage that tasks like: paint the walls at home, fix the furniture, walk with dogs, clean the
house etc.
Therefore we decided to create a start up company based on fulfillment of needs of the
people. Considering the short-term changes we would like to increase our advertisement
budget for the next three - five months and obtain a valuable clientele. For the long-term
changes a good marketing strategy would have to be implemented, which has its main goal in
creationof brand awareness.
Besides that, our company also taking into account the current economic situation and high
index of unemployment rate in Spain, as well as a huge number of students which annually
coming to Spain and searching the different ways to earn extra money. Considering these
facts, the company assuming the situation as an appropriate environment for conducting this
type of business.
Strength and Competence
- Conducting business through two ongoing online platforms – website and online
mobile application
- Aggregatingdifferenttype of servicesinone place
- Free to downloadandregister
Marketing Research
For setting up any business it is vital to investigate the market situation at the beginning.
Which means that a marketing research should be done thoroughly before development

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begins, at the business plan stage. This will enable to find the target audience and what
appealstothem.
First of all, online business market is a highly competitive market and there is a need to stand
out. Therefore, there is a need to know the potential market and the target audience to which
the businessisaimed.
Main objectives of the market research are:
 To evaluate the potentialmarketsize andthe levelof competitioninonline businesses
 To choose the target audience andanalyze theirbuyinghabitsandpreferences
 To predictpossibilitiestoexpandthe business
SWOT Analysis
STRENGHTS
 The service provides an access to professionals and people with different skills and
capabilities that are able to perform a chosen work within a negotiated budget that is
acceptable forbothparts.
 The service, web page and application, are free for everyone, users don't need to pay
moneytoan agency.
 The service providesconnectionbetweenpeople fortheirmutual benefit.
 The service provides an opportunity to find a reliable executor to complete a
numerousrange of tasks.
 The price of service is lower than the market average due to the fact that particulars
don't rent office or don't spend money for advertisements, don't pay salaries to their
workers,etc.
 The service saves client’s time, they are able to find a proper person with in a few
clicks.
 The service iseasyto use, intuitiveanduserfriendly.
 The service aggregatesanumberof servicesall inone place.
WEAKNESSES
 Lack of budget.
 At the momentthe service is“no-name”.
 At the beginning there will be a small charge for the service users, but later on it will
become totally free of charge (due to the predicted income from the advertisement
and otheractivities).
 There couldbe fraudswithaccountsand announcements.
 Online services are getting old very quickly, the product life of such services is never
long.

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OPPORTUNITIES
 High unemployment rate in Spain gives an opportunity to reach a high number of
clients.
 The technological processmakessmartphones andtabletsasalife necessity.
 There is a possibility to grow into the b2b business, as the service will provide a large
numberof specialistsisavariousspheres.
 As the service will attractmore people itwillbecome more efficient.
THREATS
 Trust issue, people could have some doubts to intrust to do the work to some
strangers.
 Competitorsinthe online service sector.
 Professionalsmaynotbe willingtoparticipate because of low price ordamping.
PREN Analysis
Play Strength
The service is widely accessible and provides a large number of opportunities both for people
who need some help and for those who want to perform themselves or to earn extra money.
The webpage andapplicationwill be easytouse andnavigate.
Reduce Weaknesses
A validation system is an important part for the successful performance of the service. That is
needed to avoid fake information and users. The validation system includes voting system and
possibilitytowrite comments.
There isa needtofollowupthe latesttechnological trendsinordertokeepcompetitive.
There is a need to reach a high brand awareness which involves investing in
advertisementandPRcampaigns.
Enhance Opportunities
It is planned to set up a big Launch Party to publish provided opportunities and put some
banners and flyers to related places. Also it is planned to use Google ads, online advertisement
techniquesandall social mediaplatforms.
Nullify Threats
The same strategy with be used for avoiding fake users and fake announcements. All the
provided information will be verified and any araised complaints will be inspected with the
forthcomingactionstoreduce the possibilityof repeatingthe problem.
We take fast action to take big market share and to maintain costumer loyalty. As a company
to avoid conflict of professionals interests, after a while we’ll participate social responsibility
campaigns.

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Marketing Mix for Online Businesses and Key Techniques
Digital Strategy Development
An effective digital strategy will help you take the right decisions to make a company
successful online. A strategy process model provides a framework that gives a logical
sequence to follow to ensure inclusion of all key activities of strategy development and
implementation.
A Digital Marketing Strategy should involve a review to check that all of our capabilities are in
place to help ourorganizationmanage all of the digital touchpoints.
8 Model of Revenue Options for Online Businesses
1. Subscriptionaccesstocontent
2. Pay perviewaccessto document
3. CPMdisplayadvertisingonsite
4. CPC advertisingonsite (payperclicktextads)
5. Sponsorshipof site sectionsorcontenttypes
6. Affiliate
7. Subscriberdataaccess fore-mail marketing
8. Accessto customersforonline research
Benefit's of Online Marketing
Convenience
Internet marketing enables you to be open for business around the clock without worrying
about store opening hours or overtime payments for staff. Offering our products on the
Internet is also convenient for customers. They can browse our online store at any time and
place orderswhenitis convenientforthem.

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Reach
By marketing on the Internet, everybody can overcome barriers of distance. You can also build
an export business without opening a network of distributors in different countries. However,
if you want to sell internationally, you should use localization services to ensure that your
services are suitable for local markets and comply with local business regulations. Localization
servicesincludetranslationandproductmodificationtoreflectlocal marketdifferences.
Personalization
Internet marketing enables you to personalize offers to customers by building a profile of their
purchasing history and preferences. By tracking the web pages and product information that
prospects visit, you can make targeted offers that reflect their interests. The information
available from trackingwebsite visits also provides data for planning cross-selling campaigns so
that youcan increase the value of salesbycustomer.
Relationships
The Internet provides an important platform for building relationships with customers and
increasing customer retention levels. When a customer has purchased a service from our
online store, you can begin the relationship by sending a follow-up email to confirm the
transaction and thank the customer. Emailing customers regularly with special, personalized
offers helps to maintain the relationship. You can also invite customers to submit product
reviewsonyourwebsite,helpingtobuildasense of community.
Social
Internet marketing enables you to take advantage of the growing importance of social media.
An article on the Harvard Business School Executive Education website highlighted the link
between social networking and online revenue growth. According to the article, a group of
consumers that responded most strongly to the influence of social networks generated
increased sales of around 5 percent. You can take advantage of this type of influence by
incorporatingsocial networkingtoolsinyourInternet marketingcampaigns.
Competitor Research
Conduct Method for Online Businesses
Self Space
Search for a competitor’s business name online to see how much "shelf space" – links on the
search results page – they own, and what type of content is displayed, such as their website,
blog, videos, reviews, and even text ads. Note which local listings, social media sites, and
content sites the search results display, and compare them against the ones that show up
whenyousearchfor your ownbusinessname.

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PPC Ads
To see what your competitors may be doing in paid search advertising, first identify a list of 5-
10 top local keywords and search for them on top search engines like Google, Yahoo and Bing.
If your competitor also bids on their own business name in search advertising, chances are
their paid search ad will show in the sponsored section of the search results when you search
for their name as well. Bidding on your business name is a cost-effective way to quickly get
your brandto appearon the search engine resultspage.
Organic Rank
Also look at the organic listings when you search for those local keywords, as well as the
keywords you are optimizing your own site for. Where do your competitors rank in comparison
to you? What kinds of content are ranking – is it just their site, or do other social sites and
contentshowup as well?
Competitive Analysis
One of the first stages for developing a market campaign is the competitive analysis. It is
important to carry out a market research of the company's key competitors in order to obtain
information about the market opportunities and risks, to evaluate the potential market share
and to predictthe behaviourof potential customers.
The competitors of Do It For Me could be divided into two main groups: direct and indirect
competitors in accordance to the proximity of the business. Among the second group there
couldbe mentionedsuchonlineplatformsas:
 Infojobs.net
 Milanuncios.com
 Infoempleo.com
 Trabajos.com
These are the biggest online companies providing services in the field of employment in Spain.
Theirperformance caninfluencethe successof DoIt For Me, but notwitha wide weight.
The directcompetitorsthatexistatthe momentinSpainare:
 Jobbie.es
 Heygo.com
These two companies inits core idea are very similar to Do It For Me concept. So the next step
is to take a deeper look at their performance and to analyse their key features, strong and
weakpoints.

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Competitors Profile
As it is mentioned above, Do It For Me is facing two main competitors in the online market in
the Spanish territory. The study of these competitors will give the company an overview of the
market.
Jobbie is a company that offers a web and application for sharing punctual jobs taking into
account location.Theyhave applicationinGoogle Playbutitisnot available inAppStore.
Main observations:
- Theylaunchedthe webin31/03/2016
- Visual impactmainpage of webpage
- Lack of securitysystem
- Lack of information
- Dividedintocategories
- Non-visual “lookforatask”on the webpage
- More than 5.000 users
- Presence inSocial Media
Heygo is also a company that offers a web and application for sharing punctual jobs taking into
account location. They have application in Google Play and App
Store.
Main observations:
- Theylaunchedthe appin 17/12/2015
- Visual impactmainpage of webpage
- Lack of information
- Securitysystem

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- Dividedintocategories
- Friendlyuserapplication
- More than 140.000 users
- Presence inSocial Media
Positioning Map
After the detection of all the strong points and weaknesses of the Do It For Me competitors, it
has beenstudiedthe positioningmapthatDoIt For Me wants to situate itself.
Do It For Me offers more security than its competitors. And also, the company offers a user
friendly website and application, similar to one of its competitors but improved. So situation
map forDo ItFor Me isseenlike:

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Competitive advantages and disadvantages
Competitive advantages
The key advantage of the application is that it provides a To Do List that is intergrated into the
whole platform. This is a unique feature that no other competitor on the market has. The
benefit of it is that it allows users to create their own list of tasks with the help of which they
can publish their announcements or, on the other side, provides a visual task list for executors
involved in several operations at the same time. This is both usefull as for the people that are
seeking for executors and for the executors as well. The client can be an employer and an
employee at the same time, so in that case, To Do List is a highly convenient tool as it will
integrate all the tasksat one place.
The other crucial benefit for clients that will search for services with Do It For Me is the price,
which will be much lower for them. Due to the fact that that executers do not have to have or
launch their company to provide services, so they are free of taxes, office rent expenses, costs
of advertising and many other chargers – the final cost for the consumer is significantly lower
than the average marketprice.
Furthermore, one of the other core competitive advantage is saving clients time. There is no
need for them to waste time operating with specialized agencies or to «google» in search of
the one who can provide them a needed service. To deal with an agency may take ages: to
find a proper one, to get there in their working time, to wait for their turn and finally to be put
in a queue among others and wait for the task to be done. Do It For Me provides a completely
different procedure. Once the user is registrated and put a description of his need, there will
appear a list of executors who will do that task and he can select them according to his own
preferences. The whole process will save him a great amount of time. And, furthermore, the
crucial point is that the service is available 24/7, so the client can do it when and where it is
convenientforhim,whichisextremelyimportantforoccupiedpeople.
The other advantage is the reliability of the provided services. All the executors will proceed
the verification control. The registration procedure is the first step to avoid frauds. And
afterwards there will be a constant check of user`s reviews and solving the issues of any
arraised complaints. Also there will be a rating system, which will also help consumers to find
the bestoptionforthem.
Among other priorities there could be mentioned a clear and structured web site and
application design that will provide easy and quick navigation. There will be also a
synchronization system between the computer, mobile and/or tablet for the better
commodityandefficiency.
Competitive disadvantages
Undoubtedly the key disadvantage is that the company is new into the market and for the
efficient operation of the service it is needed to have a customer base as wide as possible. This
may cause a difficultyatthe firstperiodafterthe launchof the project.
The other disadvantage is the lack of budget because of which there is no possibility to launch
a big advertising campaign and to hire high level IT-personnel, legal workers and other
specialists,thatwill be neededforthe properoperationof the company.
To sum up, all the mentioned disadvantages are quite serious, but they are causing difficulties
only in the starting period or the project. Taking into consideration the advantages there is an

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opportunity for prosperity of the project which will in its turn reduce the mentioned
disadvantages.
Proposed Location
As Do It For Me is an online company, the location is not highly important. As a starting point
the projectcan be managed“fromhome”due to the limitedbudget.
Once the project will become profitable, an investment in renting an office place will take
place. A proposed location for the office is in 22@ Barcelona, a well-known place where many
start-upcompanieshave theiroffices.
Distribution Channels
The service uses a direct selling. Internet is the main distribution channel. There will be two
differenttypesof platformsforthe final users:
- Website: online platform for users where they can find something to do or publish an
offer.
- Applicationforsmartphones,tablets,etc.:ourAppisavailable forAndroidandIOS.

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III.OPERATIONAL PLAN
Daily operation of the company
Do It For Me is operating with two main platforms mentioned before, the website and the
application. These two tools will be updated every day and will be constantly tracked. Do it for
me are mobile-first approach, that gives users the classified experience in an app that is easy
to browse and is provided with geotagging and other localizing features. In Do It For Me users
can upload “offers to do” or can look for “offers to be done”. We expect to help people to find
help in some “to does” and, at the same time, we want to help people to gain extra money for
helpingothersdoingthingsthattheydonotwantto do or theydo not know how to do.
Website and app
Both website andappisworkinginsame way:
First of all, there will appear an invitation to register in the community. Once users have
registeredthemselves,theywill have towaitforthe approval.
There will be a verification system. The quality department will be in charge of the verification
system to check and eliminate any cheating or spam without an official registration. It is part of
the quality departments functions in order to make sure that cheating is not acceptable at the
platforms.Nobodycangetinto the communitywithout the official registration.
Once the users have passed the registration system, the users will be able to view different
categories:
 Your account
 Findthe task
 Uploadthe task
 Aboutus
 Have a question?
 Termsand conditions
The principal categories are “find the task” and “upload the task”. In both categories the task is
belongto differentclassifications:
 Courierservices
 Householdrepairs
 Transportation
 Cleaningandhouseholdassistance
 Computerhelp
 Webdevelopment
 Photoand videoservices
 Installationandrepairof equipment
 Translations
 Others

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Picture 1: Template of the mainpage of applicationDo It ForMe
Picture 2: Template of the mainpage of website http://www.dfm.es

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Picture 3: Template of “findthe task”and“uploadthe task"
The category “upload the task” provides users to create and publish the announcement with
the task, which they want to be done in freeform including the information about the price,
location, timeline, description of the task, requirement skills, education and other extra
information.
The category “find the task” provides users to find the task, which they want to do according
to their skills, needs, price etc. The tasks are ranked on the proximity rate (according to the
closestpossiblelocation).
The category “youraccount” includesthree mainclassifications:
 ToDo List
 My tasks
 Accountsettings
The classification “To Do List” provides users to create their own To Do List of tasks,which they
want to do. “To Do List” could be filled in the freeform according to the needs. Once the “To
Do List” is filled in, the user could go to the classification “my tasks” and upload the
announcement with task from the “To Do List”. When the task uploaded the announcement is
automatically appear in both categories “upload the task” and “find the task” for other users.
And once the task is done, the user has an ability to put the tick on it in the “To Do List”
category.

22
Picture 4: Template of “youraccount”and “To Do List"
In category “account settings” all the users have to update their personal information,
paymentinformation,locationetc.
There is a chat option where the users are able to talk about the activity that has to be done
and aboutthe prices.Theyalwayshave to publishthe final price agreement.
The application is also contains categories: “about us” “terms and conditions” and “contact
us”.
The category “aboutus” include the informationaboutthe companyandcontact information.
The category “termsand conditions”include all legalinformation.
The category “contact us” allowseachregisteredusercontactto customerservice viae-mail.
As will be explained further on, the company will use a safe payment system that allows to
control all the transactions between two or more users, ensuring that under no circumstances
a fraud or mistake can take place. The users will get their money once they have completed
the task.
It is important to highlight that both the web page and app are very intuitive tools, easy to use
and navigate.

23
Location
As it was mentioned before, Do It For Me is an online company, therefore location is not that
important for the business. If the company has a significant growth, a small office will be
rentedin22@ Barcelona.
The location of the service is simple. The users can look for the website in all browsers or
download the application through Android and IOS. App downloading will be free initially,
however,there mightbe furtherfeeschargedbasedonthe downloadingprogress.
Legal Environment
To acquire legal status,the followingprocedural formalitieswill be taken:
1. Registrationof the company’sname by“RegistroMercantil Central”
2. Signingthe articlesof associationinthe presenceof the notary
3. Openingacorporate bank account
4. Obtainingthe corporate tax identificationnumber(CIF)
5. Payingthe taxes
6. Notificationof the local “RegistroMercantil”
The company will be registered as a SCP (Sociedad Civil Profesional) as this form has many
benefits. It is an easy form with no requirement for the initial investment. The only
requirement is that the society has to have 2 minimum founder members. The company Do It
For Me will have 5 foundermembers.
As for the legal limit of the working hours, according to the Spanish Government, the
maximum limit of working hours should not be more than 40 hours per week. The work time
of the company’sstaff will be alwayswithinthe 40hours perweek.
As forthe contract andotherimportantfacts,basedon the company’ssuccess,extrastaff will
be hiredwithan agreementand exposingaflexibleschedule.Itisimportantforthe foundersif
the companythat people workinthe mostefficientway.Asthe company’sphilosophyisto
workfor the results,there will be flexible hoursforthe scheduleinordertoachieve best
results.
As forthe insurance at work,all the workersof the company Do It ForMe will be insured.The
companywill provide confidentandsafe workplace.
Personnel
The company will consistof 5people withexperience andeducation.The foundershave
recently graduatedwithaMaster Degree inMarketingManagementandhave differentwork
experience indifferentdepartmentsandsectors.Asitwill be an online company,therewillbe
a needto hire someone forthe ITdepartment.The ITdepartmentisof highimportance forthe
company;it isthe basisof the business.Dependingonthe company’sprogressandgrowth,
there will be someonehiredwithaninternshipagreementbetweenthe universityandthe
company.Thiswill allowsavingthe budgetmoneyeverymonthand havinganextrahelp
neededforsome tasks.

24
As forthe rest of the company,taskswill be managedasfollows:
 General Manager – Natalia Djumaeva. Natalia is the most experience girl in our
company. As we have worked in many companies, we think she is the indicated person
to control our business.
 Finance and Administration Manager – Daria Grishina. Daria have been working as a
financial manager in some other companies, so she will manage our financial and
administrationdepartment.
 Sales and Quality Manager –Nergis Sevda Ürek. Nergis has experience in sales.Also she
will be incharge of our Qualitydepartment.
 Web & App Development Manager – Julia Privezentseva. Julia has worked in other
companies creating web & apps, so she, together with the IT department will be
developingandmanagingourweb& app.
 Marketing Manager – Lydia Cazalla. Lydia has previously worked in a marketing
departmentduringlastsyears.
The founders are young and experience students full of energy and optimism and eager to
work. The same characteristics will be required for all people that work or will work at Do It
For Me. The aim of the company is to grow slowly, but constantly. Therefore people will be
hiredbasedonthe growth of the company.
Job Description
All the departmentsinthe companywill be covered.However,asitisan online company,the
personnel forthe ITdepartmentwill be hiredaswell.
Responsibilities:
- Manage informationtechnologyandcomputersystems
- Builtour web& appand developitconstantly
- Plan,control,organise andevaluate ITandelectronicdataoperations
- Design,develop,implementandcoordinate systems,policiesandprocedures
- Ensure securityof data, networkaccessandbackupsystems
- Act in alignment with user needs and system functionality to contribute to
organizational policy
- Identifyproblematicareasandimplementstrategicsolutionsintime
- Auditsystemsandassesstheiroutcomes
- Preserve assets,informationsecurityandcontrol structures
- Handle annual budgetandensure costeffectiveness
Requirements:
- Previousworkingexperience inanITdepartment(1-yearminimum)
- SpanishandEnglish(verbal andwritten)
- Abilitytocommunicate withall departments
- Energyand optimism
- InterestedinStartups

25
We offer:
- Flexible timetables
- Fixedsalary
- Good workingenvironment
Inventory
Do It For Me is a platform where people can find “things to do” or publish “things to be done”.
As the companyis providing a platform of sharing information and services, there is no need to
stock anykindof inventory.Everythinginthe companywill be done online.
Thisadvantage will allowtoplanthe initial budgetmore rationally.
Suppliers
As mentioned before, Do It For Me is an online company that provides a platform to the users
that want to share “things to do” or “to be done”. There will be no need in finding any
suppliers.
In termsof design,there mightbe aneedincontactingsome designercompanies.
Here appearthree examplesof designers’studiesthatcanbe contacted:
Company
name
Speciality Country Address Contact
information
Garrofé Designers Spain
(Barcelona)
C/ de Nàpols,
237
932 08 15 30
Enric Aguilera Designers Spain
(Barcelona)
C/ de la
Diputació, 37
934 25 58 09
Regina Puig Designers Spain (Mataró) C/ de Sant
Francesc
d'Assis, 24
937 96 20 36
If you are interested in beingpart of our company,pleasesend us your CVat doitforme@gmail.com
We are lookingforwardto working withyou.
Do It For Me Team

26
Also the company may need to buy the domain to register the website. There are a lot of
companies that offer this service, but Do It For Me will work with “Entorno Digital, SA”. The
cost for register the domain is approximately 25€ and the cost that the company will have to
pay annuallyforcontinuingoperatingwiththe same domainis25€/year.
Finally, the company will need to work with some platform that allows to send the newsletters
(email marketing). For this task Experian will be chosen to work with. Experian provides a
platformthatwill sendinformationtothe DoIt For Me users’data base.
Credit Policies
Do It For Me is not selling anything, therefore there is no need to fix any credit policies. The
company is a platform for the users that want to sell a “thing to be done” or buy a “things to
do”. Users can negotiate prices but they have to pay them through the website or app using
both Paypal or their credit card (payment is realized at the moment). There is no possibility to
ask fora “thingto do” withoutpayingbeforeorvice versa.
When someone is paying for a service, money is stocked in the company’s bank account. Only
when the user confirms that the second user that has to do the thing has done it, the money
will be deposited to the second user that has done the work. Do It For Me will always take a
percentage of the amountto coverthe expenses.
If the user that has to do the thing is not doing it anymore, money is returned to the initial
user. This way it is the safest option to manage the business. No one is losing money; the
companywill control the cashflowto ensure thatall servicesare done andno one ischeating.
In terms of suppliers, as it was mentioned before, the company is not going to have a lot of
suppliers,onlyafewinitially.
The usual payment basis is 90 days through bank transfer. In this way, the company can get
more moneyin90 days to payall the bills.
Thispayingtermswill be applicableforall future suppliersthe companymighthave.
Commission policy
Single tasks
Price of the task Commission
less than 60 € 15%
from 60 till 1000 € 5-15%
more than 1000 € 5%
As soon as the “Customer” has chosen the “Contractor” for his task, on the internal account of
the “Contractor” 15% of the price if the tastare blocked as a deposit, but not more than 12
euros.Depositistobe blockedtill the taskedisfullfilled.

27
a. If the task is completed – deposit is to be returned. And from account of Contrator 5-
15% of the price of the task are to be debited.
b. If the task is not completed for reasons beyond Contractor's control (cancellation by
the Customer), the Deposit will be returned to Contractor's account in full. The
Commissionisnottobe paid.
If the task is not completed by fault of the Contractor, Deposit or Commission may be
charged:
 If the “Fulfillment” of the Contractor more than 95%, Deposit will be returned
to the Contractor's account infull;
 If Fulfillmentis95%-90% — the penaltyis50% of Depositor of Commission;
 If Fulfillment less than 90% (or if the percentage of Fulfillment is not yet rated)
—Depositwiilnotbe returned, Commission will be charged;
 If Fulfillment less than 80% — Contractor loses the right to provide services on
Do It For Me.
All unfulfilled tasks are checked by the monitoring service of Do It For Me to determine the
degree of responsibility of the Contractor. Our staff contact the Customer and the Contractor
to clarifythe reasonsforthe task cancellation.
Regular tasks
Tasks for cleaning in which the Customer searches for Contractor for ongoing collaboration are
calledregularones.
In every regular tasks, the Commission is 100% of the first cleaning, but not more than 60
euros. If the first task was done but for reasons beyond the Contractor's control the Customer
has refused further cooperation (the Contractor was not invited to make next cleaning), the
Contractor may return 50% of Commission within for 35 days after the fulfillment of the task.
For thistheyneedtocontact the supportservice.
To attract people when person registered as the Contractor, he/she recieves bonus money to
fulfil several tasksandtoearn firstmoneyonDo It For Me.

28
IV. SALES FORECAST
Takin into account statictics of our competitors in other cities and countries, and the fact that
during last 3 months in Barcelona have lounched simiral projects: on the avarage two years
after launch they fullfill 100 tasks per day and the avarage task price is 12 euros we could make
an assumption of 3 scenarios for the first year: negative, neutral and positive taking into
account seasonality and all the most popular sectors in which we would like to develop the
service.
Initial funding
required
Domain 30 € per year
Designer 900 € first
month
IT 1.100 € first
month
Lawyer 900 € first
month
Advertisment 1.600 € first
month
Total 4.530 €
Fixed costs
IT 1.100 € per month
Advertisment 1.600 € per month
Total 2.700 €
Variable costs
2d IT 1.100 € per month
Sector Avarage task
price
Commission(15%)
Courier services 7 € 1,05 €
Household repairs 30 € 4,50 €
Transportation 50 € 7,50 €
Cleaning and household assistance 30 € 4,50 €
Computer help 20 € 3,00 €
Web development 120 € 18,00 €
Photo and video services 80 € 12,00 €
Installation and repair of equipment 40 € 6,00 €
Translations 12 € 1,80 €
Others (taking care of animals, tutoring,
etc)
15 € 2,25 €

29
Lawyer 200 € per month
Additional
advertisment
200 € per month
Total 1.500 €
Positive
Nº of the tasks
Sector Augu
st
Septemb
er
Octobe
r
Novemb
er
Decemb
er
Januar
y
Februar
y
Marc
h
April Ma
y
Jun
e
July
Courier services 15 50 60 70 85 69 77 87 84 82 80 87
Household
repairs
11 45 86 102 128 112 118 129 127 127 122 117
Transportation 11 48 77 84 103 97 100 102 100 100 102 112
Cleaning and
household
assistance
11 52 71 76 94 98 99 95 96 92 89 87
Computer help 12 54 54 71 102 74 88 105 106 107 108 102
Web
development
9 39 51 62 86 63 65 86 85 82 80 70
Photo and
video services
10 51 61 66 80 69 70 74 77 124 132 100
Installation and
repair of
equipment
11 34 47 67 94 74 78 96 96 98 92 92
Translations 12 38 51 71 92 69 75 100 122 132 127 100
Others (to take
care of animals,
tutoring, etc)
11 59 82 161 241 163 180 262 267 347 258 269
Total 113 470 640 830 1105 888 950 1136 1160 129
1
119
0
113
6
Average per
day
4 16 21 28 36 29 32 37 39 42 40 37
Commission
income
Sector Augu
st
Septemb
er
Octobe
r
Novemb
er
Decemb
er
Januar
y
Februar
y
Marc
h
April Ma
y
Jun
e
July
Courier services 15,75
€
52,50 € 63,00 € 73,50 € 89,25 € 72,45 € 80,85 € 91,35
€
88,20
€
86,1
0 €
84,0
0 €
91,3
5 €
Household
repairs
49,50
€
202,50 € 387,00
€
459,00 € 576,00 € 504,00
€
531,00
€
580,5
0 €
571,5
0 €
571,
50 €
549,
00 €
526,
50 €
Transportation 82,50
€
360,00 € 577,50
€
630,00 € 772,50 € 727,50
€
750,00
€
765,0
0 €
750,0
0 €
750,
00 €
765,
00 €
840,
00 €
Cleaning and
household
assistance
49,50
€
234,00 € 319,50
€
342,00 € 423,00 € 441,00
€
445,50
€
427,5
0 €
432,0
0 €
414,
00 €
400,
50 €
391,
50 €
Computer help 36,00
€
162,00 € 162,00
€
213,00 € 306,00 € 222,00
€
264,00
€
315,0
0 €
318,0
0 €
321,
00 €
324,
00 €
306,
00 €
Web
development
162,0
0 €
702,00 € 918,00
€
1.116,00
€
1.548,00
€
1.134,0
0 €
1.170,0
0 €
1.548,
00 €
1.530,
00 €
1.47
6,00
1.44
0,00
1.26
0,00

30
€ € €
Photo and
video services
120,0
0 €
612,00 € 732,00
€
792,00 € 960,00 € 828,00
€
840,00
€
888,0
0 €
924,0
0 €
1.48
8,00
€
1.58
4,00
€
1.20
0,00
€
Installation and
repair of
equipment
66,00
€
204,00 € 282,00
€
402,00 € 564,00 € 444,00
€
468,00
€
576,0
0 €
576,0
0 €
588,
00 €
552,
00 €
552,
00 €
Translations 21,60
€
68,40 € 91,80 € 127,80 € 165,60 € 124,20
€
135,00
€
180,0
0 €
219,6
0 €
237,
60 €
228,
60 €
180,
00 €
Others (to take
care of animals,
tutoring, etc)
24,75
€
132,75 € 184,50
€
362,25 € 542,25 € 366,75
€
405,00
€
589,5
0 €
600,7
5 €
780,
75 €
580,
50 €
605,
25 €
Total 627,6
0 €
2.730,15
€
3.717,3
0 €
4.517,55
€
5.946,60
€
4.863,9
0 €
5.089,3
5 €
5.960,
85 €
6.010,
05 €
6.71
2,95
€
6.50
7,60
€
5.95
2,60
€
Negative
Nº of the tasks
Sector Augu
st
Septemb
er
Octobe
r
Novemb
er
Decemb
er
Januar
y
Februar
y
Marc
h
April Ma
y
Jun
e
July
Household
repairs
5 14 25 39 51 73 76 86 85 85 80 75
Transportation 5 14 38 45 64 58 58 59 58 58 60 70
Cleaning and
household
assistance
5 13 19 37 55 59 57 52 54 50 47 45
Computer help 6 15 15 32 63 35 46 62 64 65 66 60
Web
development
3 12 12 23 47 24 23 43 43 40 38 28
Photo and
video services
4 16 22 27 41 30 28 31 35 82 90 58
Installation and
repair of
equipment
5 7 8 28 55 35 36 53 54 56 50 50
Translations 6 11 12 32 53 30 33 57 80 90 85 58
Others (to take
care of animals,
tutoring, etc)
5 17 19 38 59 68 72 76 78 82 79 80
Total 53 131 191 332 534 442 464 563 593 648 633 569
Average per
day
2 4 6 11 17 14 15 18 20 21 21 18
Commission
income
Sector Augu
st
Septemb
er
Octobe
r
Novemb
er
Decemb
er
Januar
y
Februar
y
Marc
h
April Ma
y
Jun
e
July
Courier services 9,45 € 12,60 € 22,05 € 32,55 € 48,30 € 31,50 € 36,75 € 46,20
€
44,10
€
42,0
0 €
39,9
0 €
47,2
5 €
Household
repairs
22,50
€
63,00 € 112,50
€
175,50 € 229,50 € 328,50
€
342,00
€
387,0
0 €
382,5
0 €
382,
50 €
360,
00 €
337,
50 €
Transportation 37,50 105,00 € 285,00 337,50 € 480,00 € 435,00 435,00 442,5 435,0 435, 450, 525,

31
€ € € € 0 € 0 € 00 € 00 € 00 €
Cleaning and
household
assistance
22,50
€
58,50 € 85,50 € 166,50 € 247,50 € 265,50
€
256,50
€
234,0
0 €
243,0
0 €
225,
00 €
211,
50 €
202,
50 €
Computer help 18,00
€
45,00 € 45,00 € 96,00 € 189,00 € 105,00
€
138,00
€
186,0
0 €
192,0
0 €
195,
00 €
198,
00 €
180,
00 €
Web
development
54,00
€
216,00 € 216,00
€
414,00 € 846,00 € 432,00
€
414,00
€
774,0
0 €
774,0
0 €
720,
00 €
684,
00 €
504,
00 €
Photo and
video services
48,00
€
192,00 € 264,00
€
324,00 € 492,00 € 360,00
€
336,00
€
372,0
0 €
420,0
0 €
984,
00 €
1.08
0,00
€
696,
00 €
Installation and
repair of
equipment
30,00
€
42,00 € 48,00 € 168,00 € 330,00 € 210,00
€
216,00
€
318,0
0 €
324,0
0 €
336,
00 €
300,
00 €
300,
00 €
Translations 10,80
€
19,80 € 21,60 € 57,60 € 95,40 € 54,00 € 59,40 € 102,6
0 €
144,0
0 €
162,
00 €
153,
00 €
104,
40 €
Others (to take
care of animals,
tutoring, etc)
11,25
€
38,25 € 42,75 € 85,50 € 132,75 € 153,00
€
162,00
€
171,0
0 €
175,5
0 €
184,
50 €
177,
75 €
180,
00 €
Total 264,0
0 €
792,15 € 1.142,4
0 €
1.857,15
€
3.090,45
€
2.374,5
0 €
2.395,6
5 €
3.033,
30 €
3.134,
10 €
3.66
6,00
€
3.65
4,15
€
3.07
6,65
€
Neutral
Nº of the tasks
Sector Augu
st
Septemb
er
Octobe
r
Novemb
er
Decemb
er
Januar
y
Februar
y
Marc
h
April Ma
y
Jun
e
July
Household
repairs
8 30 56 71 90 93 97 108 106 106 101 96
Transportation 8 31 58 65 84 78 79 81 79 79 81 91
Cleaning and
household
assistance
8 33 45 57 75 79 78 74 75 71 68 66
Computer help 9 35 35 52 83 55 67 84 85 86 87 81
Web
development
6 26 32 43 67 44 44 65 64 61 59 49
Photo and
video services
7 34 42 47 61 50 49 53 56 103 111 79
Installation and
repair of
equipment
8 21 28 48 75 55 57 75 75 77 71 71
Translations 9 25 32 52 73 50 54 79 101 111 106 79
Others (to take
care of animals,
tutoring, etc)
8 38 51 100 150 116 126 169 173 215 169 175
Total 83 301 416 581 820 665 707 850 877 970 912 853
Average per
day
3 10 13 19 26 21 24 27 29 31 30 28
Commission
income
Sector Augu Septemb Octobe Novemb Decemb Januar Februar Marc April Ma Jun July

32
0
200
400
600
800
1000
1200
1400
Number of orders
Positive Negative Neutral
st er r er er y y h y e
Courier services 12,60
€
32,55 € 42,53 € 53,03 € 68,78 € 51,98 € 58,80 € 68,78
€
66,15
€
64,0
5 €
61,9
5 €
69,3
0 €
Household
repairs
36,00
€
132,75 € 249,75
€
317,25 € 402,75 € 416,25
€
436,50
€
483,7
5 €
477,0
0 €
477,
00 €
454,
50 €
432,
00 €
Transportation 60,00
€
232,50 € 431,25
€
483,75 € 626,25 € 581,25
€
592,50
€
603,7
5 €
592,5
0 €
592,
50 €
607,
50 €
682,
50 €
Cleaning and
household
assistance
36,00
€
146,25 € 202,50
€
254,25 € 335,25 € 353,25
€
351,00
€
330,7
5 €
337,5
0 €
319,
50 €
306,
00 €
297,
00 €
Computer help 27,00
€
103,50 € 103,50
€
154,50 € 247,50 € 163,50
€
201,00
€
250,5
0 €
255,0
0 €
258,
00 €
261,
00 €
243,
00 €
Web
development
108,0
0 €
459,00 € 567,00
€
765,00 € 1.197,00
€
783,00
€
792,00
€
1.161,
00 €
1.152,
00 €
1.09
8,00
€
1.06
2,00
€
882,
00 €
Photo and
video services
84,00
€
402,00 € 498,00
€
558,00 € 726,00 € 594,00
€
588,00
€
630,0
0 €
672,0
0 €
1.23
6,00
€
1.33
2,00
€
948,
00 €
Installation and
repair of
equipment
48,00
€
123,00 € 165,00
€
285,00 € 447,00 € 327,00
€
342,00
€
447,0
0 €
450,0
0 €
462,
00 €
426,
00 €
426,
00 €
Translations 16,20
€
44,10 € 56,70 € 92,70 € 130,50 € 89,10 € 97,20 € 141,3
0 €
181,8
0 €
199,
80 €
190,
80 €
142,
20 €
Others (to take
care of animals,
tutoring, etc)
18,00
€
85,50 € 113,63
€
223,88 € 337,50 € 259,88
€
283,50
€
380,2
5 €
388,1
3 €
482,
63 €
379,
13 €
392,
63 €
Total 445,8
0 €
1.761,15
€
2.429,8
5 €
3.187,35
€
4.518,53
€
3.619,2
0 €
3.742,5
0 €
4.497,
08 €
4.572,
08 €
5.18
9,48
€
5.08
0,88
€
4.51
4,63
€

33
Break-even point
Based on the neutral forecast and average revenue per unit (5.6€) and variable cost per unit
(4.1€), Do It For Me will have to sell 2455 units to break even. As well Do it For me will have to
have sales of at least 12,764 € to cover all the costs. The same figures Do it For Me will have to
achieve to make a profit, that will take approximately 3 months according to the Positive
forecastand 9 months accordingto the Negative forecast.
0 €
1,000 €
2,000 €
3,000 €
4,000 €
5,000 €
6,000 €
7,000 €
8,000 €
Income
Positive Negative Neutral

34
V. REFERENCES
http://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-
models/online-revenue-model-options-internet-business/
http://www.smallbusinesscomputing.com/tipsforsmallbusiness/4-tips-for-researching-your-
business-competition-online.html
https://moz.com/blog/small-business-marketing-strategies
http://emprende.unir.net/creatuempresa/tramites/
http://www.expansion.com/2014/01/16/emprendedores-
empleo/emprendimiento/1389868466.html
http://www.ipyme.org/Publicaciones/SCivilCreacion.pdf
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limitada-profesional_a2_n1053.aspx
https://resources.workable.com/it-manager-job-description
https://www.entorno.es/docs/listaprecios_esp.pdf
http://www.experian.es/index.html

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