OLALA COMMUNICATION _CREDENTIAL (compressed).pdf

About Us Our Services Contact
Company
Profile
© 2025 by Olala Communication
From Concept
to Conversion
Our Projects Our Team
olalacommunication.com

About Us

Who We Are
Olala Communication blends strategic insight
with creative execution to craft bold, media-first
IMC campaigns.
From Healthcare to ICT and beyond, we deliver
results-driven solutions that are trusted by leading
enterprises.

The Numbers That Drive Us
Where vision meets execution to deliver
impactful results.
Powering your vision, together.
150+
Successful campaign
Mastering the art of communication and
creative strategy.
10,000
Hours of dedication
A synergy of innovators dedicated to
your brand's success.
10
Experts, One vision

01 05
02 06
03
04
Research & Discovery
Strategy Formulation
Implementation
Action Planning Measure & Optimize
Goals
We start with a deep dive into
your brand, audience, and
market landscape to uncover
powerful insights.
Our team brings the plan to life,
executing campaigns with creative
flair and technical precision across
all channels.
We translate the strategy into a
detailed roadmap, complete with
timelines, resource allocation,
and specific KPIs.
We continuously track
performance, analyze data, and
refine our approach to maximize
your results and ROI.
Together, we define clear,
measurable objectives
that align with your
business vision and set the
stage for success.
Based on insights and goals, we
craft a bespoke marketing
strategy - outlining the core
message, channels, and creative
direction.
© 2025 by Olala Communication olalacommunication.com
Work
How We

At OLALA, we believe effective communication is more than just creativity;
it's a fusion of sharp strategic thinking and genuine emotional connection.
We exist to be your partner, co-creating brand stories that build value and
drive sustainable success.
HealthcareIMCExperts
Why
Us
Proven experience in
integrated marketing for
healthcare, ensuring full
compliance with industry
regulations.
RetailExpertise.
RapidDeployment.
FlexibleSolutions.
Our built-in retail expertise
enables instant reactions to
market shifts, accelerating
your speed-to-market. Every
solution is flexibly customized
to deliver maximum impact
and efficiency for your
business.
MoreThananAgency.
We'reYourIn-HouseTeam
We act as a seamless
extension of your team,
adopting your business goals
as our own. We are fully
invested in your long-term
success, not just short-term
campaign metrics.

OurServices

PR & Communications
OUR
SERVICE Strategy
Event Management Performance Marketing
Integrated Marketing &
Communications Strategy
Brand Positioning
Go-to-Market Strategy
Performance Optimization & Growth
Consulting
Social Media
Production House
Strategic Public Relations
Proactive Media Relations &
Outreach
High-Impact Media Pitching &
Placement (Top-Tier Coverage)
Crisis Communications & Reputation
Management
Social Media Strategy
Creative Content Creation
Influencer & KOL Marketing
Community & Hot Page
Seeding/Booking
End-to-End Event Management
Event Concept & Creative
Development
Large-Scale Product Launch Events
Press Conferences & Media Events
Experiential Marketing & Brand
Activations
Performance Marketing Strategy
Paid Social Advertising (Facebook,
Instagram, TikTok, etc.)
Programmatic Advertising (AdX)
Premium Publisher Network
Advertising
Performance Analytics & ROI
Optimization
iTVC & Campaign Photography
Short-form Video Production (TikTok,
Reels)
Documentary & Corporate Video
Production

TheBrandLaunchpad
Our Package
Best for: Startups, new businesses, or established companies undergoing a
complete rebranding.
Key Deliverables:
Brand Strategy Workshop & Development
Brand Naming & Tagline Creation
Complete Visual Identity System (Logo, Colors, Typography)
Comprehensive Brand Guidelines
Essential Marketing Collateral Kit (Presentation & Stationery Design)
Go-to-Market Communication Plan
TheGrowthEngine
Best for: Established businesses aiming to increase market share, launch
new products, or boost audience engagement.
Key Deliverables:
Quarterly Integrated Marketing (IMC) Strategy
Multi-channel Content Creation
PR & Media Outreach
Digital Campaign Management & Optimization
Monthly Performance Analytics & Reporting
2
1

TheCorporateArchitect
Our Package
TheDigitalGrowthSuite
Best for: This is our all-in-one digital marketing solution, designed for
businesses that want to dominate the online space.
Key Deliverables:
Digital Marketing & Content Strategy
Multi-Platform Content Creation
Paid Advertising Management (Paid Social & Programmatic AdX)
Landing Page & Conversion Rate Optimization (CRO)
Influencer & KOL Seeding/Amplification
Comprehensive Performance Analytics & ROI Reporting
4
3
Best for: Mature corporations focused on strengthening their reputation,
attracting top talent, and communicating effectively with stakeholders.
Key Deliverables:
Employer Branding Strategy & Campaign
Key Corporate Publications (Annual Reports, CSR Reports)
Executive Communications & PR Support
Internal Brand Engagement Initiatives

Our Projects

CORPORATE BRAND COMMERCIAL NEW BUSINESS SOCIAL BUZZ & AWO CAMPAIGN
Strategic Partnership Corporate Social Responsibility (CSR)
Launching Service
Mega Campaign to Milestone Vaccination Center Tradeshow & AWO content
Signed strategic partnerships with
pharmaceutical corporations,
banks, the Ministry of Health, and
the Ministry of Public Security.
Partnerships for Community
Impact (Healthcare Services &
Capacity Building)
Launched "Buy Now Pay Later 0%" service.
Launched the "Medication Reminder" feature.
Launched the "Electronic Vaccination Record Book."
Launched “Pay for a vaccine package in installments" service
Donated Covid-19 medicine
packages.
Donated medicated rice.
Organized community health
checks and treatments in 63
provinces.
Provided timely relief support for
the Yagi Typhoon.
Partnered with the "Little
Warriors" (Chiến binh Nhí)
campaign.
Executed major campaigns to
celebrate anniversaries, boost sales,
and achieve key business
milestones.
Achieved the 1000th pharmacy
milestone.
milestone.
milestone.
milestone.
"Tet Dragon 2024" Campaign.
"Tet Snake 2025" Campaign.
Head to tail project:
Developed the brand
guideline.
Created a comprehensive
communication strategy to
build brand identity and detail
launch activities.
Executed the creative
campaign "Xé túi mù” and “Để
Mẹ tính”
Tradeshow: "Wonderful
Summer" (June 2022).
Tradeshow: "Cai Rang Floating
Market" theme.
Tradeshow: "Hoi An" theme,
celebrating FPT's 35th
anniversary (September 2023).
On-Demand Content Production: Provided agile content creation services, including ad-hoc photoshoots and video production for various tactical needs.
Social Seeding & Community Management: Executed strategic content seeding to generate organic conversations and social buzz across multiple digital platforms.

CORPORATE BRAND
Strategic Partnership
Leadership & Impact
Assert a leading role in the pharmaceutical and
healthcare industry, shaping market trends
Build trust and credibility with customers,
partners, and stakeholders.
Corporate Social
Responsibility (CSR)
People & Culture
Link the brand to humanistic values,
fostering empathy and trust from
the public.
Build a professional, dedicated,
and continuously learning team.
through Employer Branding &
Internal Communications
Launching New Service
IMC plan to launch campaigns to
effectively introduce new services and
attract target customers.
Signing event with leading global pharmaceutical
companies (e.g., AstraZeneca, Pfizer,...),
Government Agencies, Financial/payment
platforms
Organize health screening (Doctor in Store) and
professional training programs with partners

2021-2025 has been a pivotal time for Long Chau, marked
by aggressive expansion and a deepening commitment in
VN, focusing on three key partners:
1.Global Pharmaceutical Corporations: AstraZeneca,
Pfizer, Novartis, Merck, Bayer, Eisai, Servier, IHH
Healthcare,...
2. Government Agencies & Social Organizations/Health
Associates: Ministry of Health, Ministry of Public
Security, RAR, Hiệp hội Thầy thuốc Trẻ, Hiệp hội Tim
mạch,...
3.Financial & Payment Institutions: VNPay, Momo,...
CONTEXT APROACH
We developed overarching communication strategies that clearly articulate the "why" and "how" behind each
partnership.
Our approach is to develop a 360-degree communication strategy and execution on ATL & BTL to maximum reach and
engagement:
Event Organizer: High-profile signing ceremonies, press conferences.
PR: Press releases and feature articles (Top-tier)
Digital Frame - OOH Led - Radio
MARCOM: Performance Digital (Meta Ads/AdNet/Admicro) | Social Owned Channel | Social Booking | iTVC | Media
Production
Media Support and much more...
RESULT
CORPORATE
BRAND
(Strategic Partnership)
MAIN SOW:
Campaign Strategy
Content Direction & Execution
(ATL & BTL)
Social
Booking
Social Owned
Channel
DF/OOH
Event
(Signing/Training)
PR
TOUCHPOINT
A high-impact communication campaign for the nation's largest VNeID integration project in 2024 through a strategic event and targeted PR and social media execution
Attracted high-profile government officials and key media partners
Secured over 100+ media clippings across national and major news outlets (VnExpress, Tuoi Tre, Thanh Nien)
Generated 20+ million impressions for the social media campaign
Proudly partnered with 20+ world's top pharmaceutical leaders to enhance Long Châu & Partner brand presence and commitment in Vietnam
Garnered high engagement from the medical community and industry HCPs
Achieved over 30+ million impressions for the partnership announcement series on social media
Lift in key brand metrics, including keyword "Trustworthiness" and "Leading Pharmacy,"

Event Organizer (Head to tail) PR booking
Press Release (Copywrite)
& Top-Tier booking
CORPORATE
BRAND
MAIN SOW:
Campaign Strategy
(ATL & BTL)
Social
Booking
Social Owned
Channel
DF/OOH
Event
(Signing/Training)
PR
TOUCHPOINT

Owned Channel
(Facebook, Tiktok)
Social booking
(Facebook, Tiktok)
CORPORATE
BRAND
MAIN SOW:
Campaign Strategy
(ATL & BTL)
Social
Booking
Social Owned
Channel
DF/OOH
Event
(Signing/Training)
PR
TOUCHPOINT

Media Production
(Recap Video & Photo)
CORPORATE
BRAND
MAIN SOW:
Campaign Strategy
(ATL & BTL)
Social Owned
Channel
DF/OOH
Event
(Signing/Training)
PR
TOUCHPOINT
Social
Booking

CORPORATE
BRAND
(CSR)
Social
Booking
Social Owned
Channel
Landing
Page
Event
PR
MAIN SOW:
Campaign Strategy
(ATL & BTL)
Rice and medicine package donation
Community Health Checks
Context: The healthcare system was
overloaded during the pandemic, and people
in locked-down areas faced difficulties
accessing essential medicines.
Approach: Launched a rapid-order channel
via Zalo OA, also Social Owned Channel
COVID-19 Medication Support
Yagi Typhoon Mediacation Support
Little Warriors to against
cancer
Context: Typhoon Yagi caused severe
damage, leaving residents facing health risks
and an urgent shortage of medical supplies.
Approach: Prioritize PR activities (Booking-
Pitching) for "swift response" reporting from
the field. Social (Owned-Paid) to provide
real-time updates with photos and videos
from the typhoon-affected areas.
Context: Child patients and their families face immense
financial and emotional burdens throughout their
treatment journey.
Approach: Implemented IMC plan with a humanistic
message. Produce an emotional storytelling video to
build empathy and drive action. Share touching stories
of child patients through PR, Social Media activies and
Landing Page to get updates on donation..
Context: Many low-income households across
the country require practical support to
improve their living conditions and health.
Approach: Focus on on-site events, PR &
Social media to share high-level, symbolic
stories and images about collaborating with
authorities in 63 provinces.
Context: People in remote and rural areas
have limited access to quality healthcare
services and consultations.
Approach: Focus on on-site events.
Implement PR (local) & Social Media
activities to share impactful photos and
stories.
COMMUNICATION
TOUCHPOINT

PR booking
Landing Page
CORPORATE
BRAND
(CSR)
Social
Booking
Social Owned
Channel
Landing
Page
Event
PR
MAIN SOW:
Campaign Strategy
(ATL & BTL)
TOUCHPOINT
& Top-Tier booking
Content Production
(Up-to-date childrens' stories & get donation)

CORPORATE
BRAND
(CSR)
Social
Booking
Social Owned
Channel
Landing
Page
Event
PR
MAIN SOW:
Campaign Strategy
(ATL & BTL)
TOUCHPOINT
Owned Channel
(Facebook, Tiktok)
Media Prodcution

CORPORATE
BRAND
(CSR)
Social
Booking
Social Owned
Channel
Landing
Page
Event
PR
MAIN SOW:
Campaign Strategy
(ATL & BTL)
TOUCHPOINT
Social booking

Mua trước trả sau 0%
Cung cấp giải pháp tài chính linh hoạt cho bệnh
nhân có nhu cầu mua thuốc đặc trị có giá trị
thanh toán lớn.
CORPORATE
BRAND
(Launching Service)
Social
Booking
Social Owned
Channel
DF/OOH
In-App Feature/
App Notification
PR
Link
Link
TOUCHPOINT

CORPORATE
BRAND
(Launching Service)
Social
Booking
Social Owned
Channel
DF/OOH
In-App Feature/
App Notification
PR
Tính năng nhắc uống thuốc
Tích hợp AI đọc đơn thuốc giúp người dùng tuân thủ lịch trình
uống thuốc, nâng cao hiệu quả điều trị
TOUCHPOINT

CORPORATE
BRAND
(Launching Service)
Social
Booking
Social Owned
Channel
DF/OOH
In-App Feature/
App Notification
PR
Sổ tiêm chủng điện tử
Quản lý và tra cứu thông tin tiêm chủng vaccine dễ
dàng và tiện lợi qua ứng dụng/hệ thống điện tử
TOUCHPOINT

CORPORATE
BRAND
(Launching Service)
Social
Booking
Social Owned
Channel
DF/OOH
In-App Feature/
App Notification
PR
Mua trọn gói, Trả từng phần
Với mong muốn giảm nhẹ gánh nặng chi phí tiêm
chủng và nâng cao tỷ lệ tiêm chủng đầy đủ và đúng
hạ, Tiêm chủng Long Châu cho ra mắt dịch vụ “Mua
trọn gói - Trả từng phần” với nhiều ưu đãi hấp dẫn..
TOUCHPOINT

COMMERCIAL
Cebrating New Milestone
Go-to-Market Strategy
Increase Sale Phase
Growth & Retention
Brand Scaling

CONTEXT APROACH
MEGA SALE
CAMPAIGN
(Milestone
Celebration)
MAIN SOW:
Campaign Strategy
(ATL & BTL)
TOUCHPOINT
iTVC, Long &
Short form video
Social Owned
Paid
DF/OOH
Event/Tradeshow
PR
The campaign is built upon Long Chau
Pharmacy achieving a golden milestone
of 1,000- 1,234 - 1,600 - 1789 - 2,2025
stores, solidifying its market-leading
position in Vietnam.
The core concept frames the "Mega
Sale" not just as a promotion, but as a
grand gesture of gratitude to the
millions of loyal customers who fueled
this growth.
MKT objective: to drive a significant
sales boom while simultaneously
strengthening brand love and customer
loyalty.
Our approach is a fully integrated 360-degree marketing campaign to deliver a
powerful and consistent message.
Public Relations: We will amplify the "Journey of Gratitude" narrative
through press releases and feature stories in reputable media outlets.
Digital (Social & Video): We will generate significant social buzz and
promote "hot deals" through KOLs and targeted performance ads,
supported by an emotional hero video telling Long Chau's story.
OOH & In-Store Activation: High-impact OOH ads will be placed in prime
locations for maximum visibility,
Landing Page, Zalo and In-app Visibility
Landing Page
& In-app Visibility

Owned Channel
(FB, Tiktok)
MEGA SALE
CAMPAIGN
(Milestone
Celebration)
MAIN SOW:
Campaign Strategy
(ATL & BTL)
TOUCHPOINT
Social
Booking
Social Owned
Channel
DF/OOH
Event/Tradeshow
PR

MEGA SALE
CAMPAIGN
(Milestone
Celebration)
MAIN SOW:
Campaign Strategy
(ATL & BTL)
TOUCHPOINT
Social
Booking
Social Owned
Channel
DF/OOH
Event/Tradeshow
PR
PR booking
& Top-Tier booking

Social booking
MEGA SALE
CAMPAIGN
(Milestone
Celebration)
MAIN SOW:
Campaign Strategy
(ATL & BTL)
TOUCHPOINT
Social
Booking
Social Owned
Channel
DF/OOH
Event/Tradeshow
PR

MEGA SALE
CAMPAIGN
(Milestone
Celebration)
MAIN SOW:
Campaign Strategy
(ATL & BTL)
TOUCHPOINT
Social
Booking
Social Owned
Channel
DF/OOH
Event/Tradeshow
PR
iTVC, Documentaryvideos

MEGA SALE
CAMPAIGN
(Milestone
Celebration)
MAIN SOW:
Campaign Strategy
(ATL & BTL)
TOUCHPOINT
Social
Booking
Social Owned
Channel
DF/OOH
Event/Tradeshow
PR
OOH

NEW BUSINESS
BRAND FOUNDATION
Brand guideline
Go-to market plan
ALWAYS-ON & CONTENT STRATEGY
Monthly content planning (Owned & Paid channels)
Content execution
ENGAGEMENT
CORPORATE BRAND BUILDING
Monthly key hook activities to drive interaction
Campaign planning and execution
Strategic partnerships
CSR
PRODUCT LAUNCH
Digital vaccination record (Sổ tiêm chủng điện tử)
Double reward points (x2 điểm thưởng)

A 5-PILLAR STRATEGYTO BUILD TRUST & DRIVE ACTION
MAIN SOW:
Campaign Strategy
Creative Direction & Execution
Social Booking
Landing Page Production
To establish the Facebook page as a trusted information hub by implementing a 5-pillar content strategy. Content Pillars:
1. Disease Awareness: Livestreams and Q&A sessions with Healthcare Professionals (HCPs) on key disease topics, Risk-focused Information, Clear Guidance
2. Brand Building: Highlighting KSPs: competitive pricing, expert doctors, and a gentle, less painful injection experience.
3. Thematic Promotions: Launching unique promotional themes each month to maintain freshness and drive immediate action.
4. Strategic Partnerships: Co-branding with healthcare partners to enhance credibility and reach.
5. Community Engagement: Boosting interaction and building a loyal community through interactive minigames and challenges.
Communication
Strategy on
Facebook

CONTEXT APROACH
RESULTS:
MAIN SOW:
Strategic planning & channel
direction
Scriptwriting
Set design & visual styling
Video production & post-
production
THE CHALLENGE Healthcare is often perceived
as serious, and difficult to approach, especially on
an entertainment-first platform like TikTok.
TARGET AUDIENCE: Gen Z, Millennial Parents
We chose to tell "1001 Vaccination Stories" through a single, charismatic "key person": a friendly,
humorous, and relatable vaccination consultant. She became the "familiar face" of the brand on
TikTok, acting as a bridge to deliver complex information in a simple, entertaining, and emotionally
resonant way. All content was cleverly integrated into everyday situations (consultant-to-customer,
consultant-to-doctor), making healthcare feel less intimidating and more a part of daily life.
111K+ Followers
713K+ Total Likes
70M+ Total Reach
Communication
Strategy on Tiktok

CONTEXT APROACH
RESULTS:
CAMPAIGN
XÉ TÚI MÙ
(Tear the Blind Bag)
MAIN SOW:
Campaign Strategy
Social Booking
Objective: Drive HPV vaccination among Gen Z.
Challenge: Overcome the perception HPV
vaccination was "expensive and could wait."
Concept: A "Modern Fairy Tale."
Mechanic: "Tear the Blind Bag" interactive game with rewards (free vaccine shots, discounts).
Outcome: Successfully overcame cost and procrastination barriers, driving widespread participation.
Owned Channel
(Facebook, Tiktok) Social Booking
(Page Mass, Influencer/Kol) Landing Page
Leads
KVShooting

CAMPAIGN
MẸ TÍNH
SAO BẰNG
HPV TÍNH Social Booking
(HCP, Middle Family, Micro Mom)
KV Shooting
Owned Channel
(Facebook, Tiktok)
CONTEXT
Objective: To drive HPV vaccination for children aged 9-14 by targeting their
mothers.
Challenge: Overcoming a critical misconception among parents that HPV is
an "adult" issue, causing them to miss the crucial vaccination window for
their children.
APROACH
Big Idea: Mẹ tính sao bằng HPV tính (Mom's Plans vs. HPV's Plans)
To make an invisible threat tangible, we personified the conflict as
a dramatic showdown between a heroic "Super Mom" and a
cunning "HPV Virus". This transformed a medical issue into a
memorable story.
MAIN SOW:
Campaign Strategy
Social Booking

ON-DEMAND CONTENT PRODUCTION
Proactive Assistance
Proactive Assistance
Responsive & Reliable
Responsive & Reliable
Constant Collaboration
Constant Collaboration Comprehensive Service
Comprehensive Service
Dedicated Partnership
Dedicated Partnership
Unwavering Support
Unwavering Support
Client-Centric Focus
Client-Centric Focus
Strategic Collaboration
Strategic Collaboration
SOW: Recap, Video & Photo Shooting, Video Editing, Script writing, Talent casting

ICT & Logistic Clients
PR BOOKING SOCIAL BOOKING

SOW: Executed a comprehensive 360-degree media and PR campaign, utilizing influencers and engaging content creation across news platforms
and social media.
OPPO F1s & OPPO A7 Launch Campaign
Client:

SOW: Managed and executed an integrated PR and social media booking campaign to support the launch of multiple smartphone models in
Realme’s product line
Client:
REALME 6i, REALME 5 & REALME 7 Launch Campaign

SOW: Managed and implemented a public relations booking campaign to facilitate the launch of Ninjavan on the Grab platform.
Client:
Campaign: Ninjavan on Grab

SOW: Executed a media and public relations campaign that included: PR and banner placements, Television advertising, Creation and booking of
social media content for platforms such as Facebook, Instagram, and TikTok
Client:
Campaign: Hello Vinh, Ahamove - Những chuyến tâm giao,...

SOW: On-site photography of Apple's high-demand new releases at the official launch event and photo retouching.
Client:

ThankYou
Thankyoufortheopportunitytoshareourvision.
We'reexcitedaboutthepossibilityofbuildingyourbrand's
nextsuccessstorywithyou.
Email: account@olalacommunication.vn
Website: olalacommunication.vn
Address: Paragon Building, 3 Nguyen Luong Bang St, District 7, HCMC
Contact

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