The document discusses data collection methods and how InsideView gathers data. It explains that InsideView uses a combination of editorial, crowdsourcing, web crawling, and social data collection to achieve high coverage, accuracy, and freshness. InsideView's approach absorbs what is useful from each method and discards what is not to produce the best quality data according to benchmarks. The agenda covered how vendors gather data and accuracy metrics.

1. The Art
of
SmartData

2. You will learn
• How Data is Made
• Why InsideView is Best

3. Agenda
• The Secret:
How vendors gather data
• The Data on Data:
• Q&A
Accuracy Benchmarks

4. Who’s got the best
data?
We’ve been
Most
around
forever!
Biggest
Database!
Complete!
Most
Accurate!

5. Editorial
Crowdsourcing
Web Crawling
Social

6. Editorial
Coverage
Accuracy
Freshness

7. CrowdSourcing
They will give me the data for free!
Then I will sell it back to them!
Coverage
Accuracy
Freshness

8. Web Crawling
Coverage
Accuracy
Freshness

9. Social
Coverage
Accuracy
Freshness

10. InsideView SmartData
Absorb what is useful,
discard what is not.
- Bruce Lee

11. Editorial
Accuracy
Crowdsourcing
Coverage
Web Crawling
Social
Freshness
Freshness

12. Accuracy Benchmarks
Raw Data Analysis and more on:

13. You learned
• How Data is Made
• Why InsideView is Best

14. Tweet:
Absorb what is useful,
discard what is not.
#SmartData

15. Questions?

16. Appendix: Minion
Holding Pen