We are living in a purpose driven world, the Align Alliance will help you transform from the old world to thrive and succeed in the exciting & different new world

1. The Align Alliance
Using purpose to think differently
Thrive by challenging the status quo

2. We now live and work in a purpose driven
world
“The secret to change is to focus all of your energy not on fighting
the old, but in building the new” - Socrates

3. We are experiencing a new engagement
mindset
Products & Services
1970’s
Solution Centric
1990’s
Customer Centric
2000’s
Purpose Centric
Today
Relationship Centric
2010’s

4. 52% of companies have disappeared from
the S&P500 in the last 10 years
1958
Average life span 61 years
2015
Average life span 18 years
2026
Expected life span 14 years
50/50
shot at survival

5. Verge of collapse to rejuvenated stars
Harley Davidson
In 1981, 3500 customers when
acquired from AMF
Refocused on realizing dreams of
personal freedom through superior
customer experience
Today, 35 years later, they service
51% of their chosen market
Apple Inc.
In 1996 30% decline in sales when
Steve Jobs again becomes CEO
Reinstituted the original focus on
removing the barrier of having to
learn to use technology
Today, 20 years later, the are the
number 1 in Market Cap Valuation

6. Perennial stars that consistently outperform
Southwest Airline
Started in 1971 with the idea to
connect people to what's important
in their lives through friendly,
reliable, and low-cost air travel
Today, 45 years later, they are still
the outperforming the competition
capping 42 years of continuous
profitability
Epic Systems
Started in 1979 with the idea to
develop software that helps people
get well, stay well, and help future
generations to be healthier
Today, 37 years later they have
grown to be the dominant EHR
provider with revenues of $1.8B

7. Despite different industries they all share
a common thread
Purpose drives success that outperforms their competition to
reach new heights

8. People expect to deal with purpose centric
business
60% of millennials
will work for and
buy from
companies with a
clear sense of
purpose
Sense of purpose
ranks as the 1st or
2nd priority for
people aged 18-70
in choosing an
organization
Businesses built
on a sense of
purpose perform
in the top 10% of
their industries
A purpose centric
business outlasts
the average
business life
expectancy

9. Unified Purpose
Aligned core, creed ,
mindset, strategy,
plans & actions
Cohesive, integrated
execution to fulfill
purpose
Confirmation
purpose is context
for long term success
Singular focus
• Growth
• Revenue
• Cost
• Performance
Siloed Execution
• Goal
• Action
• Impact - Effect
Mission,
Vision,
Values
The Old World
The New World
Enabling the Purpose
Driven Business
Assessments of Delivery & Gaps
Alignment & Definition of Business Purpose
Execution of Business Transformation
#purposedriven

10. “Change is nothing new to a sales leader and having Phil Griffin involved with
such changes at TDS is very common. He has brought a purpose-driven
approach to these strategic moves which has imparted meaning and increased
team member buy-in. We all want to know why and a purpose-driven
approach starts by answering that question first.
The result is acceptance from baby-boomers to millennials. Phil’s
contributions have had a positive and lasting impression on me, my leaders
and our team”
- Matt Loch, VP Sales, TDS Telecom

11. “It was great to learn from Larry’s deep expertise on Mindset
Transformation.” -Sebastien Dillien, Belgium Canadian Business
Chamber

12. The purpose centric world is here
The way we engage, work and create businesses has changed