Slides from The Accidental Digital Asset Manager: How traditional library skills transfer to the DAM world at the 2019 Special Libraries Association conference in Cleveland (SLA2019). Panelists: Cynthia Mathews, Jennifer Tyner, Jennifer Pflaumer, Laura Fu

2. The Accidental Digital
Asset Manager
How traditional library skills transfer to the DAM World
Laura Fu Jennifer Pflaumer
DAM Practice Lead, EMMsphere Principal, Paroo
Cynthia Mathews Jennifer Tyner
Digital Asset Manager, Sherwin-Williams Digital Asset Manager, Progressive
Monday, June 17, 2019

3. The Accidental Digital Asset Manager
Day in the Life
Activity
Break into groups based on the card you received
when you entered the room.
Benjamin Szabo on Unsplash

4. Our Path to DAMS
Caleb Jones on Unsplash

5. Jennifer Pflaumer
Principal, Paroo
2009
2012
2014
2019
Leon Seierlein on Unsplash
2017

6. Component Skills/Knowledge Applied
RFP Review/Use Case Identification • Human Computer Interaction
• Information Architecture
• Reference Interviews
System Review & Selection • Systems Analysis & Design
• Knowledge Management
• Project Management
• Research
Taxonomy/Metadata Strategy • Organization of Information
• Metadata
• Information Architecture
Day in the Life Activity – Jennifer Pflaumer
DAMS Evaluation & Selection
Diana Măceşanu on Unsplash

7. Student worker >> Assistant Curator >> Rights and Reproductions Specialist
Chicago History Museum
Image Source: Library of Congress

8. Scanning Technician and Cataloger for Chicago Daily News Digitization Project
Chicago History Museum

9. Media Asset Management team member at Arc Worldwide, then
Digital Asset Manager at Rand McNally

10. Digital Asset Manager at the University of Chicago
Photo courtesy The University of Chicago

11. Photo courtesy The University of Chicago

13. Digital Asset Manager at Sherwin-Williams

15. Day in the Life of Cynthia MathewsDay in the Life Activity – Cynthia Mathews
Building a DAM by Asking Who & What
Component Skills/Knowledge Applied
Assess Assets  Reference Interviews
 Research
 Taxonomy
 Digital Collections
 Metadata
 Rights Management
Assess Organization  Reference Interviews
 Project Management
 Research
 Systems Analysis & Design
Diana Măceşanu on Unsplash

17. JENNIFER TYNER IS DIGITAL ASSET MANAGER AT
PROGRESSIVE INSURANCE. SHE HAS BEEN WORKING IN THE
DAM INDUSTRY SINCE 2006 AND HAS EXPERIENCE
DESIGNING CONTROLLED VOCABULARY, TRAINING END USERS,
RIGHTS MANAGEMENT, GATHERING STATISTICS ON USAGE OF
THE DAM AND COLLABORATING ACROSS MULTIPLE
DEPARTMENTS TO DEFINE WORKFLOW PROCESSES.
SHE ALSO HAS EXPERIENCE IN THE INDUSTRIES OF HIGHER
EDUCATION, PHOTOGRAPHY, MUSEUMS AND ARCHIVES.
JENNIFER IS AN MLIS GRADUATE OF VALDOSTA STATE
UNIVERSITY IN GEORGIA, AND SHE RECEIVED A MASTER OF
ARTS WITH A FOCUS IN MANAGING PHOTOGRAPHIC
COLLECTIONS FROM RYERSON UNIVERSITY IN TORONTO,
CANADA.

18. Digital Image Archivist
Georgia Institute of Technology
Metadata Manager
Delta Airlines
DAM Librarian
Mary Kay Corporate Office
Digital Asset Manager
Progressive Insurance
Job Titles
Floriane Vita on Unsplash

19. Can I find it?  Descriptive metadata
 Faceted search
 Federated search
 Controlled vocabulary
Can I use it ?  Expiration dates
 Restrictions
 What’s current
 Controlled vocabulary
Day in the Life Activity – Jennifer Tyner
Diana Măceşanu on Unsplash

20. What is controlled vocabulary?

21. Sinclair Broadcast Group: Technical Director

22. AVID iNews
https://www.avid.com/
Sinclair Broadcast Group: News Archivist

23. Nesbit Media Library System
https://www.nesbit.com/
AnswersMedia: Video Asset Manager

24. Sears: Digital Asset Specialist

25. Bynder demo portal
Brandobility: Brand Content Specialist

26. Wells Fargo: DAM Librarian

27. EMMsphere: DAM Practice Lead
Migrating Assets to New DAM
System Diagnostic
Metadata QA
User Acceptance Testing (UAT)
Process Documentation
Training
Skills/Knowledge Applied
• Systems Analysis & Design
• Information Architecture
• Organization of Information
• Metadata & Taxonomy
• User Experience & Usability
• Project Management
• Marketing

28. DAM Customer Success
Day in the Life Activity – Laura Fu
• User Adoption
• Change Management
• Internal Marketing
• Training
• Custom Materials
• Video Production
Diana Măceşanu on Unsplash

29.  Cataloging
 Collection Development
 Marketing
 Human-Computer Interaction
 Information Architecture
 Reference Interviews
Transferable Skills
 Systems Analysis & Design
 Knowledge Management
 Project Management
 Research
 Organization of Information
 Metadata
Quino Al on Unsplash

30. DAM Resources
Resources
• https://modlibrarian.wordpress.com/
• https://anotherdamblog.com/
• https://www.widen.com/university
• http://dammaturitymodel.org/
• https://damguru.com/
• https://planetdam.org/
Articles and Videos
• https://www.linkedin.com/pulse/day-life-dam-
manager-jad-farhat/
• https://henrystewart-team.com/t/45YE-JR06-
AF4PM3E48/cr.aspx
• https://www.henrystewartpublications.com/jd
mm
LinkedIn Groups
Digital Asset Management
https://www.linkedin.com/groups/45850/
Masters of Digital Assets
https://www.linkedin.com/groups/1275367/
DAM Pros
https://www.linkedin.com/groups/126269/
Henry Stewart DAM Group:
https://www.linkedin.com/groups/2571845/
ASIS&T (Association for Information Science &
Technology):
https://www.linkedin.com/groups/44332/
North Carolina Digital Asset Managers:
https://www.linkedin.com/groups/12150778/

31. Questions?
Laura Fu
Laura.Fu@emmsphere.com
Cynthia Mathews
cynthia.mathews@sherwin.com
Jennifer Pflaumer
jennifer@paroodigital.com
Jennifer Tyner
jennifer_tyner@progressive.com