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The 7 new roles of agencies in real time business

Editor's Notes

  1. Companies Can’t Do It Themselves. They Need a Village. A different Cast of Characters. 6 of them that you can play.
  2. Earn Audience, Don’t Buy It.
  3. Create Advocacy
  4. Be Human
  5. Make it about them
  6. Activate, Don’t Collect
  7. Success Metrics Are measured in real-time, not quarterly
  8. Bunny Wailer
  9. Cartogrpaher, Scout, Interprepter, Politician, Firefighter, Accountant, Trainer