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  1. 1. Power-LinkedIn Power-User Strategies CAREEREALISM TV Cheryl Palmer President | Call to Career www.calltocareer.com
  2. 2. Why is Social Media Relevant to Your Career? Develop a Lifetime Network of Contacts Obtain Feedback from Peers Outside Your Organization More Interviews Get Found More Easily Shorten the Length of Unemployment Land a Job Stay on Hiring Managers’ Radar www.calltocareer.com
  3. 3. Why Does Social Media Matter? Employment: Past, Current & Future Trends Nearly 5 Job Seekers for Every Opening Jobs Are Not Posted as Often Few Jobs Filled by Recruiters Social Media is a Cheaper Hiring Solution Current Job is Temporary; Network is Permanent www.calltocareer.com
  4. 4. Let’s Face the…FACTS www.calltocareer.com
  5. 5. What Lies Ahead? www.calltocareer.com
  6. 6. The Financial Cost of UnemploymentScenarioExecutive at $150,000/YRAvg Unemployment is 10.1Months. Source: ExecuNet1 Month of Salary = $12,500$12,500 x 10.1 Months = $126,250 of Lost Pay www.calltocareer.com
  7. 7. The Emotional Cost of Unemployment Unemployed Americans are 4x more likely than those with jobs to report symptoms of major depression ◦ Source: Atlanta Journal Constitution Unemployment can lead to loss of self esteem, stress, and strained relationships ◦ Source: USA Today www.calltocareer.com
  8. 8. Just the Facts: LinkedInSource: MediaBistro, July 26, 2011
  9. 9. Case Study IT executive who had been searching for 6 months with no success Joined social media program and found a job in six and a half weeksDave Becker Social Media Success Story www.calltocareer.com
  10. 10. Case Study Wanted a new job but is not a U.S. citizen Learned to use social media and worked diligently at her job search Landed a jobSusanne Ebling Job Search Success Story www.calltocareer.com
  11. 11. The 4 Things Everyone Must Avoidon Social Media Appearing Desperate Being Self Serving Having an Incomplete Profile Having a Split Focus www.calltocareer.com
  12. 12. The 5 Things Everyone Must Do onSocial Media Have a Compelling Profile Be Knowledgeable of Appropriate Etiquette Contribute Reach Out & Connect Attract the “Right” People to Your Profile www.calltocareer.com
  13. 13. 3 Quick Action Steps You Can UseToday on LinkedIn Who is Viewing Your Profile? Your Professional Headline Question & Answer Forum: Earn Expertise www.calltocareer.com
  14. 14. Who is Viewing Your Profile? www.calltocareer.com
  15. 15. Who is Viewing Your Profile? www.calltocareer.com
  16. 16. Your Professional Headline www.calltocareer.com
  17. 17. Question and Answer Forum www.calltocareer.com
  18. 18. Specia ffer — Ti e i ited i edI Pr fi e Review $20 y avai ab e u ti ve ber 22 2011 www.calltocareer.com
  19. 19. Cheryl Palmer (877) 743-9521 Cheryl.Palmer@CallToCareer.comhttp://www.calltocareer.com/linkedinreview/
  20. 20. Cheryl PalmerPresident, Call to Career (877) 743-9521 Cheryl.Palmer@CallToCareer.com www.calltocareer.com