The document outlines the events, speakers, and sponsors involved at Social Media Week Mumbai, with over 35 events, 190 speakers, and sponsor participation. Several panel discussions and sessions were held on topics like integrated marketing campaigns, influencer marketing, healthcare and social media, journalism and social media, and celebrity use of social media. The week-long event saw strong engagement on social media with over 5000 authors, 15 million reach, and 100 million impressions.

2. 35+ EVENTS

3. 190+ SPEAKERS
90+ SPEAKERS

4. SPONSOR/PARTNERS INVOLVED
Presenting
Sponsor
City Support
Sponsor

5. MARQUE EVENTS

6. THE INTEGRATION CHALLENGE
Discussion was on Integrated
campaign which threw light on
various aspects like – strategy,
challenges, approach and the
outcome. All the stakeholders
came to one platform to share
their learning, and knowledge on
“how they developed a well
stitched integrated campaign.
Delna Avari, Head- Marketing communication &
Services, TATA Motors
Kunal Jeswani, CEO- Ogilvy group, India Board
Member in charge of Soho Square
Sandeep Mehta, Vice President-Wizcraft
International Entertainment Pvt Limited
Deepak Netram, Senior Vice President- Lodestar
UM
Amaresh Godbole, Managing Director- Digitas Lbi
Anant Rangaswami- Editor- CNBC-TV18

7. This session was based on the popular ‘party game’ Cards Against Humanity . Social Media Week is the world’s hottest Social
Media party, influencer marketing is the hottest methos that brands are trying to figure out. Just adds up to host this game at SMW
Mumbai by Get Evangelized
CARDS AGAINST INFLUENCERS - DIRTY SECRETS AND GRAY SHADES OF INFLUENCER MARKETING
Sachin Bhatia, CEO & Co-founder , TrulyMadly
Prashanth Challapalli, Sr. Vice President & Digital Head , iContract
Anaggh Desai, Entrepreneur by Attitude, Employee by choice, Freelancer
Lavin Mirchandani, Founder, GetEvangelized
Sapan Verma, @EastIndiaComedy., Standup Comedian

8. 200+ bikers connected through the power of
Social media and joined for one big ride at Lonavla
CHAI & PAKODA BIKE RIDE

9. RARE DISEASES, MOBILE
HEALTH & SOCIAL MEDIA
Healthcare has multiple stakeholders
including Doctors, Patients,
Pharmaceuticals, Hospitals and consumers
at large. Social Media and mobility has
impacted Healthcare and the scenario is
changing rapidly. A discussion with a live
case study on Team Nihal
Nihal Bitla & Srinivas Bitla
Priti Mohile - Managing Director, MediaMedic
Communications
Dr. Aniruddha Malpani- Medical Director, HELP -
Health Education Library for People
Dinesh Chindarkar, MediaMedic

10. NOT SO SOCIAL SIDE OF SOCIAL MEDIA
Culture Machine hosted an interesting session on the dark side of social – what can
be its impacts & how can it be tackled.
Saurabh Kanwar - Founder & President, Flarepath Digital, Suresh Menon - Co-Founder, One Network Entertainment Pvt. Ltd., Sameer
Pitalwalla - CEO & Co-Founder, Culture Machine Media Pvt. Ltd, Anisha Sharma - Co-founder, Owl By The Window
,

11. #CELEBSOCIAL
Social media as a tool for PR – does a
celebrity need to show restraint? Are
brand endorsements via social media the
next big thing? How can artists engage an
stay connected with their fans using social
media – maintaining private v/s public
lives.
Nikhil Chinapa - Co-founded Sunburn Festival
Director for VH1 SuperSonic
Tisca Chopra, Indian actress , Bollywood
Gaurav Kapur, Indian television anchor and sports
presenter, Indian television anchor
Lavin Mirchandani, Founder, Get Evangelized

12. IS SOCIAL MEDIA SHAPING JOURNALISM FOR BETTER OR FOR WORSE?
Twitter. Facebook. LinkedIn. The list of social media tools could probably run on for paragraphs, and today’s
technology changes so rapidly that many industries, including corporations and news media, can barely keep
up. Power packed discussion on how Journalism shaped up in the era of Digital Revolution.
BV Rao, Editor, BV Rao
Arnab Goswami, Editor-in-Chief, Times Now
Sruthijith KK, Editor in chief, Huffington Post India
Dhanya Rajendran, Managing Editor, www.thenewsminute.com
Sidharth Bhatia, Journalist, Writer & Founder/Editor , TheWire.in

13. "ONE SHOE, ONE WORLD"
TRAVEL TALENT
An interactive quiz dedicated to avid
travellers & travel enthusiasts. The prizes
were worth Rs. I Lakh by SkyScanner
Quiz Master: Ansoo Gupta, An accomplished
traveller & COO -, Pinstorm

14. SMW in association with Mumbai traffic
police & TogetherVCAN introduced
#MySafetyMyLife & encouraged citizens
to click pictures, shoot videos and share
their pledges towards road safety
SMW INITIATIVE - SOCIAL SANCHAR CAMPAIGN: #MYSAFETYMYLIFE

15. SMW INITIATIVE - SOCIAL SANCHAR CAMPAIGN:
#MYSAFETYMYLIFE

16. #MUMBAI WENT SOCIAL

17. BUZZ TREND LINE DURING THE WEEK
5000+ Authors | 15Mn+ Reach | 30,000+ Mentions | 100Mn+ Impression
3000+ Online live stream viewers

18. 100+ PR COVERAGE

19. TATA MOTORS @ SMWMUMBAI
#madeofgreat Panel - The Integration Challenge
Messi AR Installation
Opening Keynote by Delna Avari, Head
(Marketing Communication & Services) , Tata
Motors

20. TATA MOTORS
@ SMWMUMBAI

21. ACCENTURE @ SMWMUMBAI
CMO Breakfast Meet
Panel Discussion- Can Social Media Exist as an Island, What
happens when Integrated?
Deepak Sharma, Executive Vice President & Head – Digital Initiatives , Kotak Mahindra Bank Ltd
Pranayesh Singh, Heads Social Intelligence, Collaboration, Content Analytics and ECM, Accenture
Ram Subramanian, Internet Artist, Writer & Director,, Handloom Picture Company
Uma Talreja, Director Strategy , Raymond Ltd
Nitish Tipnis, Director-Marketing & Sales(Nissan) , Hover Automotive India Ltd

22. WRANGLER @ SMWMUMBAI
Total Tweets – 4146
Overall Reach – 1.1Mn
Overall Impressions – 19.9 Mn
Total Contributors – 798
3 hashtags trended at India level

23. SMW MUMBAI HAS TRULY BECOME THE ULTIMATE PLATFORM
FOR SHARING AND COLLABORATING IDEAS