A brief foray into the “5 second rule” and its applicability in User Experience.
This presentation will brief you in what drives human behaviour and how can we apply a 5 second test to get the best results in terms of ROI to every web page.
Build – Measure – Learn is one of the most important mechanisms of agile software development. However, this mechanism is often crippled in nowadays projects, where traditional approaches of requirements gathering are bloating up product backlogs that cannot be prioritized anymore in a meaningful way. The results are customers not interested in iteration results, release to production that happens only at the end of the project, and feedback from customers when it is already too late and the budget is burned up.
Story mapping is a method that aligns user stories along desirable outcomes, so that customers can give sooner meaningful feedback, and release to production can happen earlier. The method helps slicing and prioritizing user stories, and addresses the product design aspect that is missing when just working with a product backlog. The method is highly visual and facilitates shared product ownership among product owner, team and customer.
This presentation provide an introduction to the concept of story mapping, with examples and experience gathered in own projects.
Scrum: The art of doing twice the work in half the time by Jeff Sutherland - ...Institut Lean France
At the Lean IT Summit 2014, Jeff Sutherland described how Scrum derives from lean product development at Toyota and what was added to Lean to get software teams agile. Video of the session available soon on Institut Lean France Youtube channel
This August Scrum Breakfast, we have a new speaker - Mr. Pedro Gonzalez - Scrum Master at TINYpulse.
He will bring us an interesting topic about Agile estimation using story points, giving some tips on why relative estimations are far better than absolutes, why we shouldn't spend too long in details, and other issues he has experienced himself with his team.
19 Mini Productivity Hacks For A Simple (But An Awesome) DayThomas Oppong
When a problem is large or complex, and the optimal solution is unclear, applying simple mini productivity hacks allow you to begin making progress towards a solution even though you can’t visualize the entire path from your starting point.
Consider these productivity hacks a reminder.
Build – Measure – Learn is one of the most important mechanisms of agile software development. However, this mechanism is often crippled in nowadays projects, where traditional approaches of requirements gathering are bloating up product backlogs that cannot be prioritized anymore in a meaningful way. The results are customers not interested in iteration results, release to production that happens only at the end of the project, and feedback from customers when it is already too late and the budget is burned up.
Story mapping is a method that aligns user stories along desirable outcomes, so that customers can give sooner meaningful feedback, and release to production can happen earlier. The method helps slicing and prioritizing user stories, and addresses the product design aspect that is missing when just working with a product backlog. The method is highly visual and facilitates shared product ownership among product owner, team and customer.
This presentation provide an introduction to the concept of story mapping, with examples and experience gathered in own projects.
Scrum: The art of doing twice the work in half the time by Jeff Sutherland - ...Institut Lean France
At the Lean IT Summit 2014, Jeff Sutherland described how Scrum derives from lean product development at Toyota and what was added to Lean to get software teams agile. Video of the session available soon on Institut Lean France Youtube channel
This August Scrum Breakfast, we have a new speaker - Mr. Pedro Gonzalez - Scrum Master at TINYpulse.
He will bring us an interesting topic about Agile estimation using story points, giving some tips on why relative estimations are far better than absolutes, why we shouldn't spend too long in details, and other issues he has experienced himself with his team.
19 Mini Productivity Hacks For A Simple (But An Awesome) DayThomas Oppong
When a problem is large or complex, and the optimal solution is unclear, applying simple mini productivity hacks allow you to begin making progress towards a solution even though you can’t visualize the entire path from your starting point.
Consider these productivity hacks a reminder.
Time Management has become more crucial than ever before. With Work from Home options, employees and managers alike are more stressed and more time strapped than ever before. How can you master this - here are the Time management hacks.
Important concepts around how we all make decisions. This presentation introduces the work of Nobel prize winner Daniel Kahneman on Cognitive Biases, and helps you understand why we make errors in judgement, and how to look for signs you're about make one.
Feature Prioritization Techniques for an Agile PMs by Microsoft PMProduct School
Main takeaways:
-PMs don't need a lot of data points to prioritize the features for the upcoming sprint. They just need to identify the relevant one's.
-PMs should be skilled to strike the balance between agility in making decisions and accuracy of perceived outcomes
-PMs should be able to prioritize the feature requests with minimum data points available and optimum techniques
Why your current prioritisation is Apples v Pears. Looking at the issues in your current prioritisation process. These slides were delivered in various Agile user groups in the UK Q3/4 2015.
Content of presentation is heavily influenced by Don Reinersten who created the idea of Cost of Delay and Joshua Arnold from Black Swan Farming, who has done a great job making the content more accessible.
Jason and Lakisha Williams are not strangers to the idea of growth mindset. From parenting to running a business, these leaders understand the power of this philosophy. Do you practice growth mindset?
What would the ultimate project manager be like? Can you become that person? Explore this guide to develop the top five skills every project manager should possess.
Learn more: http://www.lynda.com/Project-Management-training-tutorials/39-0.html
Inspired Storytelling: Engaging People & Moving Them To ActionKelsey Ruger
Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action.
In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.
Time Management Strategies - Presentation (Personality Development)Haseeb Alam
The Presentation on Time Management Strategies Under Personality Development Parepared by HASEEB ALAM from NGF College Of Engineering & Technology, Palwal, Haryana
Learn from Todd Dewett and uncover important skills that every talent professional must have. For more details about LinkedIn Talent Solutions, visit us at https://business.linkedin.com/talent-solutions
Do you want to write great User Stories that provide the vehicle for conversation and confirmation that we build the right thing? Do you struggle with splitting stories so that they still provide business value but can be accomplished within a fraction of your iteration? We will do a quick refresher on User Story formatting to include Acceptance Criteria. Additionally we will learn techniques for splitting stories in this interactive workshop.
It’s not enough that you drink water every day. You have to make sure it’s the adequate amount and it’s absolutely safe and clean. To be guaranteed about your everyday drinking water, it would be a good idea buy water filter here in Singapore or anywhere you might be in the world.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Time Management has become more crucial than ever before. With Work from Home options, employees and managers alike are more stressed and more time strapped than ever before. How can you master this - here are the Time management hacks.
Important concepts around how we all make decisions. This presentation introduces the work of Nobel prize winner Daniel Kahneman on Cognitive Biases, and helps you understand why we make errors in judgement, and how to look for signs you're about make one.
Feature Prioritization Techniques for an Agile PMs by Microsoft PMProduct School
Main takeaways:
-PMs don't need a lot of data points to prioritize the features for the upcoming sprint. They just need to identify the relevant one's.
-PMs should be skilled to strike the balance between agility in making decisions and accuracy of perceived outcomes
-PMs should be able to prioritize the feature requests with minimum data points available and optimum techniques
Why your current prioritisation is Apples v Pears. Looking at the issues in your current prioritisation process. These slides were delivered in various Agile user groups in the UK Q3/4 2015.
Content of presentation is heavily influenced by Don Reinersten who created the idea of Cost of Delay and Joshua Arnold from Black Swan Farming, who has done a great job making the content more accessible.
Jason and Lakisha Williams are not strangers to the idea of growth mindset. From parenting to running a business, these leaders understand the power of this philosophy. Do you practice growth mindset?
What would the ultimate project manager be like? Can you become that person? Explore this guide to develop the top five skills every project manager should possess.
Learn more: http://www.lynda.com/Project-Management-training-tutorials/39-0.html
Inspired Storytelling: Engaging People & Moving Them To ActionKelsey Ruger
Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action.
In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.
Time Management Strategies - Presentation (Personality Development)Haseeb Alam
The Presentation on Time Management Strategies Under Personality Development Parepared by HASEEB ALAM from NGF College Of Engineering & Technology, Palwal, Haryana
Learn from Todd Dewett and uncover important skills that every talent professional must have. For more details about LinkedIn Talent Solutions, visit us at https://business.linkedin.com/talent-solutions
Do you want to write great User Stories that provide the vehicle for conversation and confirmation that we build the right thing? Do you struggle with splitting stories so that they still provide business value but can be accomplished within a fraction of your iteration? We will do a quick refresher on User Story formatting to include Acceptance Criteria. Additionally we will learn techniques for splitting stories in this interactive workshop.
It’s not enough that you drink water every day. You have to make sure it’s the adequate amount and it’s absolutely safe and clean. To be guaranteed about your everyday drinking water, it would be a good idea buy water filter here in Singapore or anywhere you might be in the world.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Designing to save lives: Government technical documentation Laurian Vega
In this presentation the speakers will discuss the methods and strategies of writing technical communication in the design of software for the government sector with the broader goal of evaluating best practices for how to create a positive user experience for a particular user group. Creating software for the government, and specifically in defense contracting, involves understanding a specific set of user needs and a variety of command and control net-centric contexts ranging from real-time analytics, cyber-situational awareness, to strategic and operational planning. The best practices for designing and writing for such a diverse set of needs involves tight integration with the software development team, stakeholders, and users such that the right words and elements are incorporated into the interface and that the technical documentation properly reflects the software’s features. The presenters will further discuss examples of content strategy driving from their industry experience and expertise.
Safeabilty: Analyzing the Relationship between Safety and Reliability PlantEngineering
-What if we treated maintenance and reliability improvement like safety?
-How Would that change our focus? our tactics?
-What techniques could we apply directly from the other areas?
-How are the two the same and how are they different?
Harnessing the content beast – Content marketing in the multiscreen worldThomas Robbins
Desktops, mobile phones, Digital signage, TV’s, tablets, netbooks, mini-tablets… the list of connected devices your customers are using to consume your content never stops growing! Unfortunately, this doesn’t match your marketing budget. When it comes to serving content in today’s world it’s a myriad of screen sizes and effective calls to action. What are your choices? The landscape of consumerism has changed in a few short years allowing our customers more choices for reading, watching, communicating, socializing, shopping, and making purchase decisions.
This webinar will examine the core concept and practical strategies for creating effective and responsive content in the multi-screen world we live in.
Register now to gain actionable insights and learn:
• Practical strategies to determine the appropriate screen sizes for your content marketing materials.
• Building effective calls to action for multiple screens.
• Practical strategies to use when building your content marketing plan in today’s multi-screen world.
• Decision strategies for deploying content effectively.
• Possible frameworks available
• How best to integrate this approach with your marketing plan.
Since the introduction of the Internet to the public in 1994, our world has moved online. This has quickly been followed by money.
Whether you have a personal blog, business website, or are making money through online advertising, today's currency of success relies, almost exclusively, on the science of cultivating more significant traffic to your website.
The traffic that you bring to your website is crucial because it helps you increase your rankings on the various search engines, which is how potential customers can find your company.
It also helps you to gain expertise in your industry, which allows you to establish your influence on a particular topic, giving you the ability to earn money.
This presentation will present insights into web user psychology, how to think about and write for the web, how to identify common content mistakes and how writing for the web will improve your search engine rankings.
Introduction to usability and usability testing as a discipline, followed by how to do guerilla usability testing. Presented at Duke Tech Expo April 13, 2018 with co-author Lauren Hirsh, with content from a prior collaborative presentation of hers.
Similar to The 5 second rule and its applicability to ux (20)
Performance Management 101 on Self Evaluations and writing Self Appraisal for...Manuswath K.B
Post setting your yearly KRA and KPI's, In case you are looking for a structured way of entering in your self appraisal form, then look no further than this presentation.
An easy guide with examples on which framework to use to enter in details pertaining to the work you have done over the past year.
It is that time of the year, where in your KRA's are set, your KPI's are defined and things get set as "Target" for the year.
Why do you need to set an yearly goal? This presentation, tries to answer this question.
And let us discuss the behavioural aspects of setting and working towards a set KRA/KPI
Product and Technical product backlog of pdf viewerManuswath K.B
The purpose of this slide-set is to come up with a product backlog for viewing PDF. Atypically such product backlogs do not contain technology specific requirements, however this slide set showcases, how such a requirement specification could exist. It describes the features and functions of a product without regard to implementation.
Product Concept:
Enhancing an existing product with PDF viewing capabilities. Dependency of the existing product line is an imperative and unstated need.
the following details will not be provided:
Corporate Vision, Mission,
Market Research, Analysis and Requirements
Marketing requirements, positioning and Sales specific requirements and Roadmaps
Balancing corporate goals with long-term market trends and opportunities,
Detailed SWOT analysis with competitive products
A peek into the middle of the enterprise software architecture stack.
A curtain raiser into the middleware of the software technology stack. Showcases Types of middleware, configuration possibilities, high level components, features, messaging models, deployment,
A visual glossary like compilation of different kinds of healthcare service providers. This presentation is to help folks identify with the help of relevant images the kind of specialisation and varied distribution of healthcare specialists which are prevalent in the healthcare field.
Silence the effect of silence on the way a team functionsManuswath K.B
The effect that silence has on teams, This presentation is not only for team-members but also for team-leaders and managers as well. It is a self help guide to people to detect various possibilities and make a difference.
Help avoid Fight-Flight cases, Help avoid making the fools choice.
The concluding part of the 3 part series that deals with mindset
Are you a person stuck in a product company?
Are you a person who wants a break in a product company?
Are you a fresher who wants to know how life is in a product company and how you should "Walk the Talk"
Then this slide-set is for you!
I would appreciate comments that can also help build up this slide.
A basic introduction to POMR's Problem oriented medical records.
This is one approach to collect as much data as possible from a patient in order to provide accurate care to a patient. Initally proposed by Dr Lawrence (Larry) Weed this now has become one of the ways information has been collected
What to understand when you hear “Service Mindset” during your Performance Ap...Manuswath K.B
Is it that time of the year wherein you have your annual performance appraisal? or, you are working for a product company and your boss utters "Stop thinking like a service company" or, you get feedback saying you are showcasing service mentality in your approach.
Then this slide-set is for you, this is for you to think what does this feedback mean?
I would appreciate comments that could also be put into this slide.
Have you ever logged into a website and suddenly are confronted with Annoying ad's and popups.
Is your newly developed site showing out a lot of unwanted ads, here is what could have happened and A short list of activities that you could do.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
This 7-second Brain Wave Ritual Attracts Money To You.!
The 5 second rule and its applicability to ux
1. 5 Second Rule in UX
A brief foray into the “5 second rule”
and its applicability in User
Experience.
http://in.linkedin.com/in/manuswath
2. What is the “5 second Rule”?
• In folklore
– It states that
“food
dropped on
the ground
will not be
significantly
contaminated
with bacteria
if it is picked
up within 5
seconds of
being
dropped”.
http://in.linkedin.com/in/manuswath
3. What is the “5 second Rule”?
• In reality
– The texture
and
moisture
inherent to
the food
dropped
dictates
the
number of
bacteria
collected.
– The floor
conditions
dictate the
number of
bacteria
collected.
http://in.linkedin.com/in/manuswath
4. How does the Human Mind Tick?
http://in.linkedin.com/in/manuswath
5. What our mind pays attention to!
• One of the key parts of the brain
which focuses attention is the
Reticular Activating System (RAS).
• RAS is best known as a filter,
because it sorts out what is
important information that needs
to be paid attention to and what is
unimportant and can be ignored.
• Because it subconsciously
monitors all sensory information in
the environment around you, it
notices any changes in that
stimuli.
http://in.linkedin.com/in/manuswath
6. What does RAS do?
• Besides alerting the cerebrum to any changes in the environment,
the RAS also sends signals that have to do with:
– Physical need. When we’re hungry and we see food, we pay attention.
We wake up in the night when we need to go to the bathroom.
– Self-made choice. We decided to buy a new BMW 325 and suddenly
see them everywhere. This effect is also called priming.
– Your name. We notice the name dearest to us.
– Emotion. If something evokes an emotion in us, they have our
attention.
– Contrast. We pay more attention to things that are in contrast to other
things.
– Novelty. The brain pays more attention to things in the environment
that are new to a person’s experience.
http://in.linkedin.com/in/manuswath
7. What is the relation between the “5
second Rule” and “What the mind pays
attention to” with “User Experience”?
http://in.linkedin.com/in/manuswath
11. 5 seconds in website User eXperience
• The 5 seconds rule is used to increase website
conversion and improve ROI via online means.
• 5 seconds is more than enough time for a website
visitor to determine if there is enough quality in a
website to stay, or to leave potentially never to return.
• A critical driver of website success is the ability of the
web app page, to deliver 3 pieces of critical
information in 5 seconds or less:
– Who are you?
– What product or service do you provide?
– Why should I care (what’s in it for Me)?
http://in.linkedin.com/in/manuswath
14. Sample
With the redesigned version of the Donation
content page, users readily recalled the
complete set of donation options with only 5
seconds to view the page.
http://in.linkedin.com/in/manuswath
15. Sample
The second version had much more novelty,
and hence kept our attention much better
http://in.linkedin.com/in/manuswath
16. 5 Second Test in UX
• A brief introduction to fine tune your
landing pages and calls
to action by analyzing the most
prominent elements of your design
http://in.linkedin.com/in/manuswath
17. Why do we need a 5 second test
• The test is used for evaluating how well the
page communicates the purpose and content
within.
http://in.linkedin.com/in/manuswath
18. 5 second test methodology
1. Evaluate which page you would like to test.
2. Capture an image of the page.
3. Identify test participants
4. Conduct the test.
5. Analyze the results.
6. Make recommendations for conversion
optimization.
Can also make use of sites like
– http://www.fivesecondtest.com/
http://in.linkedin.com/in/manuswath
19. How to do a 5 second test
• “Expose a participant to an image of a
webpage for five seconds. The image is then
removed and the participant is asked
questions about what they remember seeing
on the page. The participant can also be asked
questions pertaining to the impact of the text
and images on the page. ”
http://in.linkedin.com/in/manuswath
20. What can it give us?
Quantitative and qualitative data on web apps.
Being fast and easily distributable, it can be deployed to
dozens, hundreds or even thousands of testers in a matter
of hours, or at the most days.
Relatively quick and easy to obtain statistically significant
results that can be organized into charts and graphs for
analysis.
Takes almost all of the guesswork out of validating if a
product is communicating effectively or not, making it easy
to develop useful conversion optimization
recommendations.
Useful in analyzing exactly how well the product is working
in terms of communicating with intended audience.
http://in.linkedin.com/in/manuswath
21. Hidden gotcha’s
• 5-Second Tests Don't Tell Us Everything
– The technique is best when we use it on pages
designed with a single primary purpose.
• The average American sees or hears 3,500
+ advertising and marketing messages a day.
http://in.linkedin.com/in/manuswath
22. Where all have the 5 sec rule been used?
• 5 sec’s gap between successive login attempts
• 5 sec’s teaser in TV adverts, esply to showcase warnings..
• 5 sec’s blinker ad’s to help navigate through traffic.
• Vinod Khosla uses the 5 second rule on the initial pitches from
entrepreneurs and on pitches their companies give to prospective
customers after he invests in them.
• Introduction to video games to hook folks on.
• The 3-5-7 rule for Email marketing
– 3 seconds to get someone’s attention
– 5 seconds to draw them in
– 7 seconds to deliver critical information
• On all pages which are critical for communicating for a web site or
web application.
http://in.linkedin.com/in/manuswath
24. Secret Ingredient
• Go ahead take risks – experiment with your site.
• Use appropriate illustrations coupled with
minimal text and make up your case.
• Bring in personalization, persuasion, emotion,
nostalgia and showcase trust.
• Get user attention, interest, desire so as to
prompt them to action.
• Content is king, so say the right things.
• Encourage social media based participation.
• Quote, Anecdote, Rhetorical Question!
http://in.linkedin.com/in/manuswath