THE 4 TYPES OF CONTENT EVERY BUSINESS NEEDS FOR SUCCESS
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The document discusses the four types of content businesses need for success: awareness content, lead generation content, relationship-building content, and paid content. It provides examples of each type and emphasizes the importance of knowing your audience, creating an editorial calendar, monitoring results, and planning for growth. Content marketing requires a consistent stream of helpful, varied content to engage prospects and deepen relationships at each stage.
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THE 4 TYPES OF CONTENT EVERY BUSINESS NEEDS FOR SUCCESS
- 1. THE 4 TYPES OF CONTENT EVERY BUSINESS NEEDS FOR SUCCESS
- 2. • Content is the fuel that powers all parts of your business • Not all content is designed to generate profit • There are 4 content areas you’re likely to use
- 4. • How a person first comes into contact with you • They have no idea who you are • The goal is to draw them in by showing them your value
- 5. • Be unique and helpful • Stand out from everyone else • Keep things fairly general and easily digesCble
- 7. • They already know you and want to find out more • You’re starCng a relaConship with them • Get people to commit by following, signing up or subscribing
- 8. • Offer a free downloadable report in exchange for signing up • It must be free and give them a deeper taste of what you offer • Then make other offers to them
- 10. • Once a person is following you, you can start to build a deeper relaConship • They’re expecCng more high-‐value content • Content needs to be highly focused on their needs
- 11. • Use the opportunity to interact and get to know them personally • This content can be longer and more involved • Anything that is personal and exclusive for them
- 12. PAID CONTENT
- 13. • Content that generates income directly • You’re now making an actual offer • If they feel you have unique soluCons, they’ll buy
- 14. • Content you directly charge for, or promoConal content • Your audience now know and trust you • Do your background work with free content and paid content will sell itself
- 15. • Some content may belong to mulCple categories • Each piece should have a single goal
- 16. CONTENT MARKETING TIPS AND BEST PRACTICES
- 17. KNOW YOUR AUDIENCE WELL • You need to know your audience for content to be effecCve • Take Cme to conduct market research • Create a target market profile with demographics and psychographics
- 18. CREATE AN EDITORIAL CALENDAR • A comprehensive plan requires a lot of regular content • Create a detailed editorial calendar to keep things organized • Plan when and what content you’ll post
- 19. KEEP THE IDEAS COMING • You’ll need a steady stream of new ideas • Start off by thinking of how you can help people • Have sources you can refer to for ideas
- 20. TRY NEW THINGS • SCck with what works, but try out new things • Vary your content to find what your audience likes • Regularly add new publishing channels to your repertoire
- 21. MONITOR RESULTS • Have goals in mind for every piece of content you create • Choose metrics to measure how well you’re doing • Look at the efforts that lead to successes and repeat them
- 22. Study why unsuccessful content didn’t work Don’t do it again!
- 23. PLAN TO SCALE • You’ll need new content for new channels • It can be hard to keep up with a hecCc calendar
- 24. • Leave room to scale • Consider delegaCng or outsourcing work • AnCcipate growth with long-‐term goals
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