WordCamp Miami 2011

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Presentation given by Maria de los Angeles, freelance writer and blogging instructor, at WordCamp Miami 2011.

NOTE: This presentation is missing images on slide 3 slide. I'm working on it -- seems to be a problem with conversion to slideshare. You will, however, be able to see the images if you download the presentation.

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WordCamp Miami 2011

  1. 1. welcome <ul><li>Blogging 101 </li></ul><ul><li>Speaker: Maria de los Angeles </li></ul><ul><li>March 5, 2011 </li></ul><ul><li>Wordcamp, University of Miami </li></ul>
  2. 2. introductions <ul><li>my story </li></ul>
  3. 3. publishing is nothing new …
  4. 4. what is a blog? <ul><li>A profound shift in the way humans communicate and connect. </li></ul><ul><li>A blog is an empty vessel for content. </li></ul><ul><li>Put anything you want in it and see it grow. </li></ul>
  5. 5. get started <ul><li>Create something out of nothing. </li></ul><ul><li>What are you passionate about? </li></ul><ul><li>Start from scratch with an outline. </li></ul><ul><li>Be fearless. You know more than you think. </li></ul>
  6. 6. look who’s talking <ul><li>If you’re alive, you have a voice. </li></ul><ul><li>It takes time to develop and it always evolves. </li></ul><ul><li>ALL writing is persuasion. </li></ul><ul><li>What are you selling? </li></ul><ul><li>Who is your audience? </li></ul><ul><li>How do you want to talk to them? </li></ul>
  7. 7. immerse yourself <ul><li>Eat, breathe and live your passion. </li></ul><ul><li>Fall in love with your blog. </li></ul><ul><li>Commit to it. </li></ul><ul><li>Find an angle, even when there isn’t one. </li></ul><ul><li>If it doesn’t work, then move on. It’s OK to evolve. </li></ul>
  8. 8. technique - editorial <ul><li>Decide on a topic. </li></ul><ul><li>Create an outline. </li></ul><ul><li>Set up an editorial calendar. </li></ul><ul><li>Everything you encounter is a potential blog post. </li></ul><ul><li>Keep an eye on news, current affairs and trends. </li></ul>You’re a publisher now! Start thinking like one. You’re also an editor and a writer.
  9. 9. technique - writing <ul><li>General is boring; specific is interesting. </li></ul><ul><li>Keep it short: 300 - 500 words per post. </li></ul><ul><li>Read it aloud. </li></ul><ul><li>SEO: use words that YOU would use to find your own subject matter online. </li></ul><ul><li>Catchy headlines. </li></ul>Practice is what turns the craft of writing into an art. Every great writer knows you never stop practicing.
  10. 10. technique - community <ul><li>Engagement is key. </li></ul><ul><li>Find similar blogs. </li></ul><ul><li>Comment and interact. </li></ul><ul><li>Link to blogs you like. </li></ul><ul><li>Use comments to generate topics for your own blog posts. </li></ul><ul><li>If you use social media, spread the word. </li></ul>Your blog doesn’t exist in a vacuum. Your voice is one of many in a community. Make it a beautiful contribution.
  11. 11. technique - resources <ul><li>Blogging Platforms </li></ul><ul><li>wordpress.org or .com </li></ul><ul><li>Good Reads </li></ul><ul><li>problogger.net </li></ul><ul><li>southfloridadailyblog.blogspot.com </li></ul>
  12. 12. contact <ul><li>[email_address] </li></ul><ul><li>http://wilywordsmith.blogspot.com </li></ul>Maria de los Angeles

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