Cross-cultural pollination in a globalised world is ushering in a vibrant new era of communication.
In this presentation you’ll find ten top tips to help you navigate new conversations when doing business in China.
好运 (Good luck)
RnT is an ad agency with deep understanding of changing Consumer Behaviour and Marketing trends. We believe in partnering with our clients and having a hands-on approach to problem solving.
RnT is an ad agency with deep understanding of changing Consumer Behaviour and Marketing trends. We believe in partnering with our clients and having a hands-on approach to problem solving.
»» Creating branding and identity, designing advertising elements; logos, posters,
books, packaging, catalogs, brochures, flyers, boxes and banners.
»» Managing, producing and designing projects from brief to production.
»» Presenting finalized ideas and concepts to clients, colleagues and senior managers.
»» Contact clients for clarifications.
»» Ensuring consistency with clients visual standard.
»» Working with a range of programs to create final artwork.
»» Designing presentations for the sales team.
»» Keeping up to date with new software and production techniques.
»» Hand sketching and illustration as required.
Santosh Joseph is one of the most experienced and reputed among the people of Real Estate Industry in Dubai for establishing and introducing many new business. He introduces some modern and innovative plans and execute them successfully. If you need any help regarding new business, then contact him through website.
Take a look at our digital beauty book which illustrates some of our beautiful (we're modest) packaging design and branded experience work. You'll also getter a better sense of our personality and agency energy - rock on 落!
• Branding and Packaging Designer
• Creative and Design Direction
• Creative Concept Development
graphic design
packaging
,
branding
,
art direction
,
creative direction
,
graphic communication
,
home goods
,
automotive
,
graphics director
,
illustration
,
logo design
,
typography
,
photography
,
gift
,
photoshop
,
illustrator
,
adobe cc
,
ms suite
,
packaging manager
,
creative department
,
marketing
,
senior designer
,
printing
,
photoshoot direction
,
design supervision
,
art department supervisor
,
business planning
,
entrepreneur
,
freelance design
,
bilingual
,
spanish
,
bachelor degre design for graphic communication
Successful Interior Design Company In Dubai - Exotic Interiors.Exotic Interiors
One of the most trusted interior design company in Dubai. We are having a great team who are having a years of experience in this field which brings out creative and unique designs with quality. To Explore more view our PPT and visit: https://www.exoticinterio
A London / Dubai based boutique agency specialising in hospitality concept development and design.
Combining our devotion to the world of design, with our passion for hospitality we deliver our clients cutting-edge concepts and unique interiors. We have over 25 years' experience in developing and operating some of the world's much loved venues giving us the edge with our know-how, to deliver a concept that is aesthetically pleasing while defining form and function.
Language interpretation services in English, Spanish and French. Other language options can be arranged. We coordinate business meetings, events and workshops, and conversational Spanish lessons with a taste of Spain.
How to Create Meaningful Brand Value: The Jersey Experience (CSW Jersey, 2015)Dr. Martina Olbert
Presentation prepared for a talk on the Cultural Value of Brands and Use of Semiotics in Creating a Lasting and Meaningful Brand Value and Retail Experience at the Customer Service Week in Jersey, UK in October 2015
»» Creating branding and identity, designing advertising elements; logos, posters,
books, packaging, catalogs, brochures, flyers, boxes and banners.
»» Managing, producing and designing projects from brief to production.
»» Presenting finalized ideas and concepts to clients, colleagues and senior managers.
»» Contact clients for clarifications.
»» Ensuring consistency with clients visual standard.
»» Working with a range of programs to create final artwork.
»» Designing presentations for the sales team.
»» Keeping up to date with new software and production techniques.
»» Hand sketching and illustration as required.
Santosh Joseph is one of the most experienced and reputed among the people of Real Estate Industry in Dubai for establishing and introducing many new business. He introduces some modern and innovative plans and execute them successfully. If you need any help regarding new business, then contact him through website.
Take a look at our digital beauty book which illustrates some of our beautiful (we're modest) packaging design and branded experience work. You'll also getter a better sense of our personality and agency energy - rock on 落!
• Branding and Packaging Designer
• Creative and Design Direction
• Creative Concept Development
graphic design
packaging
,
branding
,
art direction
,
creative direction
,
graphic communication
,
home goods
,
automotive
,
graphics director
,
illustration
,
logo design
,
typography
,
photography
,
gift
,
photoshop
,
illustrator
,
adobe cc
,
ms suite
,
packaging manager
,
creative department
,
marketing
,
senior designer
,
printing
,
photoshoot direction
,
design supervision
,
art department supervisor
,
business planning
,
entrepreneur
,
freelance design
,
bilingual
,
spanish
,
bachelor degre design for graphic communication
Successful Interior Design Company In Dubai - Exotic Interiors.Exotic Interiors
One of the most trusted interior design company in Dubai. We are having a great team who are having a years of experience in this field which brings out creative and unique designs with quality. To Explore more view our PPT and visit: https://www.exoticinterio
A London / Dubai based boutique agency specialising in hospitality concept development and design.
Combining our devotion to the world of design, with our passion for hospitality we deliver our clients cutting-edge concepts and unique interiors. We have over 25 years' experience in developing and operating some of the world's much loved venues giving us the edge with our know-how, to deliver a concept that is aesthetically pleasing while defining form and function.
Language interpretation services in English, Spanish and French. Other language options can be arranged. We coordinate business meetings, events and workshops, and conversational Spanish lessons with a taste of Spain.
How to Create Meaningful Brand Value: The Jersey Experience (CSW Jersey, 2015)Dr. Martina Olbert
Presentation prepared for a talk on the Cultural Value of Brands and Use of Semiotics in Creating a Lasting and Meaningful Brand Value and Retail Experience at the Customer Service Week in Jersey, UK in October 2015
My presentation material when I spoke at a Regional Economic Development Forum, endorsed by UNDP (United Nations Development Program), Vienna, Austria. February 2011.
My topic "Regional Branding" was meant to provide a introduction with background theories on brand-building, and how countries (and their stakeholders) need to think of themselves as a Brand. Where the goal for every country is ideally three-fold: Position itself as a Unique Destination, as a Nation Brand that can attract; 1. Tourism, 2. Trade, and 3. Investment.
Be remembered, Be Seen - Brand South Australia in ChinaKaryn Lanthois
As International Marketing Manager for The Australia China Development Company, I share some learnings from marketing Brand South Australia to China. After a successful 250+ Delegation to Shandong, what are the next steps to 'Be Seen and Be Remembered '
Fast growth, mergers and acquisitions, diversification… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies give meaning to their transformation and make their corporate culture a change accelerator, instead of an obstacle.
The Business Romantic Supporting Partner PackMykel Dixon
The Business Romantic is a unique conference experience for the brave exploring the radical humanisation of the workplace. This document is an invitation to the courageous few who are wanting and willing to co-create such an important & enchanting event.
I'm an independent creative consultant and graphic designer, providing strategic brand thinking and design services. Helping businesses clearly communicate to their target audience, expressing their brand stories and personality whilst influencing decision making through engaging communications.
SendPoints Publishing Co.,Ltd.was founded in 2008 in Hong Kong with the first office established in Guangzhou. Dedicated to design books and magazines publishing, SendPoints publications cover the fields of graphic design, product design, exhibition design, interior design, architecture, landscape design, art and culture etc. SendPoints has published over 200 titles and more than 30 issues of BranD magazine, and has sold more than a million copies of its publications in English, Japanese, Spanish, Traditional and Simplified Chinese. We have a developed sales network covering Europe, North and South Americas, and Asia, including the United Kingdom, Germany, France, the United States, Canada, Japan, South Korea, India, Singapore, Taiwan, Hong Kong, and the Chinese mainland etc.
At SendPoints, Teamwork, Love, Efficiency and Adventure are what make us who we are today. We take “Better development, better life” as our principle to inspire creativity, bringing inspirations and surprises to designers around the globe while encouraging the advancement of the design industry. Publishing inspiring books has always been and will always be our goal.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
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2. 为澳洲设计
10
DESIGNING FOR AUSTRALIA
个好贴士
Cross-cultural pollination in a globalised world is
ushering in a vibrant new era of communication.
In the following pages you’ll find ten top tips to
help you navigate new conversations when doing
business in China.
好运 (Good luck)
BWD
SUITE 2, LEVEL 1, 234 GEORGE STREET
SYDNEY NSW 2000, AUSTRALIA
BWD,是澳大利亚一间领衔创意沟通公司,致力于通过创意营
销策略,协助客户建设可持续性企业。
作为澳大利亚品牌建设的旗舰企业,BWD拥有双语营销的悠
久行业历史,以创意、创新和专业,帮助了众多跨国公司,成功
制定品牌国际化和本土化策略,协助他们推销其产品与服务。
详情见bwdcreative.com.au
3. 01 Be patient with Chinese companies. Good things
come to those who wait, but only once trust has
been established.
GUANXI FIRST,
BUSINESS LATER
1
4. BE AUTHENTIC... Show your respect for your host’s success.
Acknowledge their customs and hospitality,
but remain authentic to your own roots.
Many brands have failed to ‘look Chinese’ when
their own national heritage would play just fine.
02
Looking Chinese
Respectfully local Authentically Australian
2
5. 03
Chinese people are increasingly well-travelled, global
citizens. However when it’s time to talk business on
their turf, get yourself a specialist translator who
understands your business and can potentially spot
important communication nuances of which you
may be unaware.
...BUT TALK
THEIR LANGUAGE
3
6. 04
THINK MACRO
TO MICRO
Chinese culture places the collective before the
individual. Addresses are written province, city,
district, block and gate number. Chinese put
surnames first, and the year before the month
and date. So think about the big picture first.
4
7. 05
When examining a picture, a western eye may see
the deer before the forest, while a Chinese reader,
steeped in eastern philosophy, may consider
the complex harmony of nature. Your corporate
communications should also consider the balance
between personal need and shared benefit.
HIGHLIGHT OUR
COMMON GOALS
5
8. 0406
READ THE SIGNS Chinese design is rich with symbolism. Numbers
have meaning. Colours have meaning. A single brush
stroke can convey a lifetime of feeling. So ask a
local expert to consider the hidden meaning of every
element of your communication carefully.
wood forest large forest
LONG LASTING
PERFECT
LUCKY
RICH (CANTONESE)
DEATH
木 林 森
numbers
数 字
colours
颜 色
九 9
六 6
十 10
八 8
四 4
木
木
木
木
木
木
林
森
森
JOY / WEALTH / CELEBRATION /
PROSPERITY / LONG LIFE / BLOOMING
EMPEROR / ROYALTY /
HAPPY / GOOD FAITH
WEALTH / METAL
DEATH / DARKNESS / GORY
PURENESS / COURAGE / SADNESS
6
9. 07
Thinking of creating a Chinese version of your logo?
Chinese characters are pictograms that often reflect
their natural origins. So consider their meaning and
sounds beyond their literal translation.
Above: The Chinese pronunciation of ‘Kerker Kerler’
means ‘tastes good’, while Ikea and Carrefour have
manipulated the pictograms of their logo to reflect their
business purpose.
MARKS
MATTER
7
10. 08
FOLLOW US
ON WEIBO
The sophistication, prominence and adoption of
Chinese social media and e-commerce far exceeds
our usage in the West. Embrace the opportunities
that QQ, WeChat, Weibo and a multitude of other
platforms can bring to your business.
Monthly active users
Source: linkinfluence.com
850+
million
600+
million
287+
million 200+
million
8
11. 09
Formalities and ceremony are still observed by
many people. So don’t call your elders by their first
name, be prepared for a time-consuming lunch
and put some thought into your corporate gifts.
MIND YOUR
MANNERS
9
12. 0410
BE THE
CHANGE
China is not the China of twenty years ago. Tradition
remains but cross-cultural influence is everywhere,
particularly in Tier 1 cities such as Beijing, Shanghai,
Guangzhou. So don’t be afraid to try something new
and move the conversation forward.
10
13. AGRIBUSINESS
(Guangzhou, Chengdu and Shanghai)
FINANCIAL SERVICES
(Hong Kong and Shanghai)
HEALTH AND AGED CARE
(Beijing, Hangzhou, Wuzhen and Shanghai)
INNOVATION
(Shenzhen, Beijing and Shanghai)
INTERNATIONAL EDUCATION
(Shenyang and Shanghai)
PREMIUM FOOD & BEVERAGE AND CONSUMER
(Beijing, Hangzhou and Shanghai)
TOURISM
(Shanghai)
URBAN SUSTAINABILITY AND WATER MANAGEMENT
(Xiamen, Jiaxing, Suzhou and Shanghai)
WESTERN PROVINCES
INLAND PROVINCES
COASTAL PROVINCES
Guangxi
Xinjiang
Tibet Autonomous Region
Qinghai
Sichuan
Yunnan
Guangdong
Hunan
Guizhou
Jiangxi
Fujian
Zhejiang
Anhui
JiangsuHenan
Shanxi
Inner Mongolia
Liaoning
Jilin
Heilongjiang
Shandong
Shaanxi
Gansu
Hubei
Hainan
Hebei
HAIKOU
BEIJING
TIANJIN
SHANGHAI
HANGZOU
CHENGDU
GUANGZHOU TAIPEI
TAIWANSHENZHEN
HONG KONG
NANJING
WUHAN
SHENYANG
CHONGQING
FACTSHEET
11
15. DESIGNING
FOR CHINA
为中国设计
10TOP TIPS
BWD is one of Australia’s leading independent
creative communications agencies.
Our purpose is to help build sustainable
organisations by creatively communicating strategy.
Our long history of bilingual marketing and
communications means we are perfectly positioned
to help international businesses reach new
audiences.
Find out more at bwdcreative.com.au
近几年各行各业全球化的趋势,让很多中国
企业开始制定海外营销战略,力争把“中国制造”
品牌,推出国门,迈向国际。海外市场不同的历史
文化背景,不一样的语言、人文地理和消费心理
等,令制定能够适应本土化的品牌营销战略至
关重要。
作为中国重要经贸合作伙伴的澳大利亚,具有独
特的市场特点。了解澳大利亚企业品牌本土化、
广告宣传和其他创意营销的特点,是中国企业成
功拓展澳大利亚市场的重要一步。
澳大利亚品牌策划和创意沟通的旗舰企业BWD,
给中国朋友精心准备了这本《为澳洲设计 10个
实用贴士》手册。
BWD
SUITE 2, LEVEL 1, 234 GEORGE STREET
SYDNEY NSW 2000, AUSTRALIA