This edition features a handful of Most Inspiring Leaders across several sectors that are at the forefront of leading us into a digital future.

1. Issue 02 | March | 2023
Jarrar
Manal
An Inspiration for All the Visionary Women Leaders
Who Have the Vision to Bring Change
How the Middle East is
Changing the Global
Leadership Landscape
General Manager
Na onal Insurance Co.
5 Innova ve Strategies
from Outstanding Leaders

2. Innovation
dis nguishes
between a leader
anda follower

4. Editor’s
Note
The Leadership
Traits
Reformation
ransforma onal leadership is defined
Tby four dimensions: idealis c influence,
inspiring mo va on, intellectual
s mula on, and customized concern. Inspiring
leaders may favorably affect coopera on by
cul va ng rela onships with subordinates across
the business.
Inspira onal leadership emphasizes the cri cal
relevance of employee a tudes in achieving
commercial goals. As a result, the inspiring
mo va on part of transforma onal leadership
may mo vate human capital by establishing
highly desired expecta ons.
The objec ves presented include enhancing
capital, responding to environmental changes,
improving product quality and sa sfac on, and
genera ng learning and growth opportuni es. As
a result, it is possible to claim that organiza onal
effec veness is a result of inspiring leadership.

5. Global Leadership and Organiza onal Behaviour
serve as the conceptual and empirical founda on
for the analysis. It also raises issues concerning
the differen a on of norms and values from
ideological and ins tu onal perspec ves.
The latest edi on of the 10 Most Inspiring
Leaders to Watch in Middle East 2023 is an
acknowledgment of the most evident-based
leadership in the Middle East. It echoes the
region's competent and innova ve leadership
capable of naviga ng ins tu onal and societal
change.
Have an enlightening read!
-Prh D. Bombarde
CIO

6. Jarrar
Man
An Inspiration for All the
Visionary Women Leaders
Who Have the Vision to
Bring Change

7. Amina
Chokaeva
From Curiosity to Extraordinary:
A Woman’s Journey to Freedom
and Beyond
18
Moumena
Rajaa
Breaking the Glass Ceiling
with Women at the Forefront
Tahani
al Terri
Igniting Positive Change
Through Pursuit of Dreams.
32 40
36
22
Daring to Lead
How the Middle East is
Changing the Global
Leadership Landscape
Industry Insights
5 Innova ve Strategies
from Outstanding Leaders
A Global Leader with a Human Vision
26
Andrew
Sto er Brooks

8. CREDITS
THE
INSPIRING THE BUSINESS WORLD
CI
Circula on Manager
Research Analyst
Editor-in-Chief
Business Development Execu ves
Managing Editor
Business Development Manager
Art & Design Head
Art & Design Assistant
Visualiser
Co-designer
Marke ng Manager
Technical Consultants
Technical Head
Assistant Technical Head
SME-SMO Execu ve
Digital Marke ng Manager
Assistant Digital Marke ng Manager
Sales Execu ves
Execu ve Editors
Tanaji Fartade
Eric Smith
Chidiebere Moses O.
Kelly, David
Sherin Rodricks
Prashik Bombarde
David King
Sonia Raizada
Rohil Shinganapurkar
Joseph D'souza
Prashanth, Rajeshwari
Jacob Smile
Gemson
Alina Sege
Renuka Kulkarni
Mark, Alice
Prachi Mokashi
Adiba Tarade
Shreyasi Shelke
Paul Belin
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Issue 02 | Feb | 2023

9. S
E had Avia on Group
e had.ae
Andrew Sto er-Brooks
Vice President Learning
& Development
Andrew is an interna onal
business execu ve with a
broad background of work
experience in both
corporate training and
field opera onal roles.
Al Dhafra Petroleum
adnoc.ae
H.E. Dr. Sultan
Ahmed Al Jaber
CEO
Led by Dr. Sultan, Al
Dhafra Petroleum is an
emerging upstream
company that is focused
on unlocking undeveloped
oil and gas poten al in the
UAE.
Na onal Insurance Company
na nsurance.jo
Manal Jarrar
General Manager
Manal Jarrar, the first
female to receive the tle of
general manager of an
insurance company at the
level of the Arab world.
Raya Customer Experience
rayacx.com
Ahmed Re y
CEO
A Senior Execu ve with
proven successful
experience, providing
strategic vision, and
enterprise leadership. He is
known for his revenue and
profitability growth abili es,
as well as his versa lity in
star ng up and turning
around businesses.
Featuring
Company
Brief
Featuring
Company
Brief
Featuring
Company
Brief
STC
stc.com
Olayan Mohammed
Alwetaid
CEO
Olayan AlWetaid leads
Group CEO of STC, and is
SAMENA chairman and
GSMA board Member.
Future Ins tute of Higher
Educa on and Training
future-center.com
Rajaa Moumena
Founder and President
The Leader of Future
Ins tute of Higher
Educa on and Training, a
leading pioneer in
introducing voca onal
courses that have directly
resulted in empowering
women in the workforce
in Jeddah, KSA.
ADAMAS for Events
Organizing and Managing
Tahani Al Terri
Founder
A leader who is highly
mo vated and thrives on
new challenges and goals;
She has thirst for
knowledge and
con nuous development.
Mashreq Bank
mashreqbank.com
Ahmed Abdelaal
CEO
Ahmed is a banking
professional with over 25
years of experience in
progressively senior roles
across banking ver cals
spanning across
interna onal and regional
banks
Amina Chokaeva
General Manager
Amina Chokaeva is a
General Manager of
interna onal marke ng
agency 2050 and is crea ng
and promo ng businesses
in UAE.
2050 Marke ng and PR
and Females Freedom Project
bk.ru
Al Baraka Islamic Bank
albaraka.bh
Ahmed Al Khayyat
CTO
Chitra creates value for
customers, is easy to work
with and skilfully
implements changes.

10. Jarrar
Manal
Manal Jarrar, the first female
to receive the tle of general
manager of an insurance
company at the level of the
Arab world, bearing in mind
that this posi on was
exclusive to men.
An Inspiration for All the Visionary Women Leaders
Who Have the Vision to Bring Change

11. Manal Hassan Jarrar,
General Manager
Na onal Insurance Co.

12. The majority of women leaders
agreed that many internal
programmes have helped
gender equality in the insurance
industry in recent years. There is no
denying that women typically have a
stronger tendency to connect with and
bond with others.
This is very helpful in the insurance
sector, where it's necessary to be able
to persuade others and have ongoing
conversations. Additionally, effective
relationship-building techniques lead
to both a more personalised customer
experience and effective employee
connections. Women perform better in
underwriting and claim processing
positions in the insurance industry
because of their empathy and intuition.
As we all know, gaining the
stakeholders' trust is the main goal of
the insurance industry. Therefore, there
is a constant need for skilled
communicators in the field, which
women can fill.
Manal Hassan Jarrar is the General
Manager of National Insurance Co.
and has more than 25 years of
experience in the insurance industry.
She is also a board member of the
Jordan Insurance Federation, the
International Women Forum Jordan,
and many banks, universities, and the
Jordan Insurance Federation. She is
also a member of the Jordanian
Businessmen's Association. Since
Jarrar has been in the industry since
1991 and has worked for four different
insurance companies, she most likely
knows the insurance industry like the
back of her hand.
Committed to Success
Manal Jarrar graduated from the
University of Jordan (UJ) in 1989 with
a BA in literature and a high diploma
in economics. She then went on to earn
a master’s degree in Business
Management and Leadership from the
London Graduate School, and, finally,
in 2018, a Doctor of Business
Administration (DBA) with a focus in
insurance management from
Commonwealth University.
Jarrar persisted and worked toward a
goal at "WATANIA" as she rose to the
top of the organisation in a field that
has historically been dominated by
men. Her extensive experience
includes strategic planning, executive
management, financial management,
business development, and the
supervision and control of operations,
among many other areas of the
industry.
Manal Jarrar, the first female to receive
the title of general manager of an
insurance company at the level of the
Arab world, bearing in mind that this
position was exclusive to men. She
was included on a list of the hundred
most powerful Arab woman in The
MENA region by Forbes magazine for
the year 2016, 2017, 2019, 2020, 2021
and among the Middle East's most
influential woman 2018 (Forbes
magazine). She drives her company to
be one of the best insurance companies
in the Market with a solid performance
to serve their clients as well as making
Service are important value in their
culture.
Jarrar is a member of the board of
directors of the Jordan Insurance
Federation and a member of the
women international forum Jordan
(IWF), in addition to being a member
of the technical committee to facilitate
trade and transport in the Ministry of
Transport.
She is also a certified lecturer with
many banks, universities, and the
Jordan Insurance Federation.
National Insurance Company
NIC is one of the first established
insurance companies in Jordan. Its
main goal is to provide distinctive
insurance services and products to
satisfy the needs of its clients. Since its
founding in 1965, NIC has committed
all of its resources to effectively
serving the insurance interests of
Jordan's public and private sectors. The
NIC was able to achieve a high level of
customer satisfaction thanks to the
dedicated and prompt services
provided.
NIC has a 58-year track record of
success and has managed to win the
support of the Jordanian people thanks
to its integrity, loyalty, and high-quality
services, which are supported by a
strong partnership with the biggest
reinsurance companies in the world.
The company owns the largest and
most important computer system in the
Jordanian insurance sector, where the
insured can fill out the insurance
application online Issuing insurance
policies, electronic accident reports,
and e-payments, we are always up to
date with what is new in the world of
technology.
NIC has one subsidiary company
called NAI Real-Estate Company Ltd.,
which was established with a full-time
paid In the capital of JD60K during the
year 2008, the subsidiary is fully
owned by the insurance company and
it started its operation during the year
2020 in a small volume due to the
slow-down market position according
to COVID-19 impact and the political
conditions around, However, during
2021 NIA achieved a profit of JOD
93K.
The 10 Most Inspiring Leaders To Watch In Middle East 2023

13. NIC is commi ed
to rising to the top
among regional life
and non-life
insurance providers
with the highest
levels of customer
u lity.

14. NIC is committed to rising to the top
among regional life and non-life
insurance providers with the highest
levels of customer utility. Through
alliances with the most reliable
international reinsurance partners, it
sees itself as one of the first insurance
providers.
The company's mission is to become
the most prosperous insurance
company in Jordan by providing
individualized insurance and risk
management solutions, as well as a
welcoming work environment and the
perfect balance of professional and
personal growth.
Work Responsibility
The National Insurance Company is
listed on Amman Stock Exchange.
Since 2012, Jarrar has been developing
business policies and the company's
resources at the National Insurance
Companies. She helped the company
raise its financial strength rating from a
B- to a B from the US credit rating
agency AM Best. In the first nine
months of 2020, the company reported
total revenues of $15.5 million, gross
written premiums of $19 million, and
total assets of $38.8 million.
Jarrar is closely collaborating with
executive management at NIC to
develop insurance policies and
strategies, as well as the company's
resources and capabilities, while
keeping track of the major clients'
policies and claims. The following are
the Jarrar's role responsibilities that go
beyond the company's primary services
to stakeholder management:
• Ensuring the implementation of
executive management strategies
at all company levels, including
the branches and representatives.
• Follow up on important
correspondences with all
shareholders.
• Budget preparation in relation to
insurance, claims, and managerial
expenses. Variance monitoring,
cause analysis, and related cost-
cutting in relation to overruns in
the budget.
• Direct supervision of both the
Sales and Marketing departments
and continuous follow-up on the
implementation of company
policies and plans.
• Close coordination with
subordinates is necessary to
ensure quality outputs within the
objectives of the company.
• Developing and continuing the
improvement of the processes and
procedures in line with the
company strategy.
• Discussing all reports received
and providing recommendations
to executive management in
relation.
• Direct coordination and seamless
participation with the financial
department in revenue collection
and credit provision to the best
customers.
• Ensuring that financials are in line
with instructions from the
financial department and board of
directors, maintaining contacts
with existing customers and
potential customers.
She drives her company to
be one of the best
insurance companies in the
Market with a solid
performance to serve their
clients as well as making
Service are important
value in their culture.

16. Jarrar’s story
began as that
of a fresh
graduate who
had no
prac cal life
experience.

17. • Providing feedback and
commercially important
information and research to the
customers and marketing
department.
• Working closely with the
marketing department in
developing company capabilities
and value-for-money services.
• Participation in and leadership of
meetings with other employees
and departments as needed.
• Professionally representing the
company in front of any
stakeholder, including customers,
community representatives,
government institutions, etc.
• Approving raises, promotions,
and layoffs in accordance with
company procedures and in
coordination with other
departments.
• Competitors monitoring and
analysis and identifying company
weaknesses and strengths.
• Performance appraisal of other
managers and employees of the
department.
Words from the Experience
"Everyone in life has a challenge, but
as females, we have bigger challenges,
and we have to face these challenges in
different ways," Jarrar says.
She adds that first, one must define his
or her goals and then determine the
mechanism to reach them while
maintaining their priorities; this is the
beginning of success.
Jarrar’s story began as that of a fresh
graduate who had no practical life
experience. She read an advertisement
in the daily newspaper that an
insurance company was holding a
training course in sales and marketing.
She joined this course, and after that,
she was appointed to this company.
As a sales employee with a very low
salary and commission, although this
was not Jarrar’s dream job, she loved
it. She shares, "I started to learn new
things every single day and reading
every little information I can get in the
insurance Field." Meanwhile, Jarrar
applied to obtain several professional
certificates in the insurance sector
which were equivalent to higher
university degrees. In a sector
exclusive for that at the time men, it
was not easy for her as a woman to
prove herself and to entire it and stands
out. She recalls, "I drove my company
to be one of the best insurance
companies in the market with a solid
performance.”
Jarrar one of the hundred most
powerful Arab women (MENA) region
by Forbes magazine for the years
(2016, 2017, 2018, 2019, 2020, and
2021). As a result of her hard work and
experience in this field, Jarrar was
awarded an honorary doctorate from
the academic council of the
commonwealth university in business
administration in 2018.
Jarrar thinks the biggest challenge is
that most people still live with the
mentality that certain businesses or
tasks are better handled by men;
actually, she believed in this quote:
"The best man for the job is a woman."
She also considers that in balancing
business and family, women are
expected to be the backbone of the
family and need to find a way to
manage that as well as their
involvement in the business. Jarrar’s
advice to women is to "Believe in
yourself; if you don’t, nobody will. If
you act on your beliefs, people will
treat you based on what you think
about yourself; it is you who define the
meaning of success. If you work harder
and smarter, you will win (dreams
come true), and the sky is the limit.”

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20. Amina
Amina
Amina
Chokaeva
From Curiosity to Extraordinary:
A Woman’s Journey to Freedom
and Beyond
Amina has made her dream come true with her traveling
project, which is unlike anything else out there. With this
idiosyncratic project, she created an environment where
women could let go of their worries and inhabitations and
just be themselves. By immersing themselves in the natural
beauty of their destinations, they can enjoy special
moments of unity with nature and fill up with feminine
energy and power.
Amina’s story is one of courage and determination, and it’s
an inspiration to all of us. It’s a story of hard work,
dedication, and passion for her work that has led her to
where she is today. She is an encouraging woman who has
shown that anything is possible and that with determination
and drive, you can move mountains.
I
“Challenging the Status Quo and Blazing a Trail in the
UAE.”
t all started with a spark of curiosity and a deep
Ilonging for freedom—a desire to go beyond the
boundaries of the mundane. For one woman, this
curiosity and longing led her to achieve something
extraordinary.
Meet Amina Chokaeva, the CEO of 2050 Marketing and
PR and Co-founder of the unique project for female
travelers, “Females Freedom.”
Amina was in Paris when she noticed how quickly brands
were expanding on social media. She then embarked on
content creation positions after relocating to Dubai, but this
wasn’t enough for her. Amina continuously had fresh
business ideas; therefore, she refused to be constrained,
which is how 2050 Marketing and PR came into
existence.
It was this initiative that sparked Amina’s journey to
success. After the success of 2050 Marketing and PR, she
Co-founded “Females Freedom,” which was focused on
women. A zealous dream to create a unique kind of travel
experience that would give women a sense of
empowerment and freedom.
www.thecioworld.com
March | 2023 18

21. The 10 Most Inspiring Leaders To Watch In Middle East 2023
Amina Chokaeva
General Manager
2050 Marke ng
and PR and Females
Freedom Project
Our crea ve thinking,
cu ng-edge digital
strategies, and in-depth
research of media guide us
to create communica on
that drives innova on,
builds brand equity, and
empowers business.
www.thecioworld.com
March | 2023 19

22. Amina
Chokaeva
Read on to find out how Amina’s passion and curiosity have
helped her create unique and life-changing initiatives, and
join us as we explore the inspiring story of the woman
behind it all and the impact of her work on society:
Amina, kindly brief us about yourself and your
professional journey so far. What was your inspiration
for stepping into the marketing sector?
Hello! My name is Amina; I’m the CEO of the 2050
Marketing and PR agency and Co-founder of a unique
project for female travelers called “Females Freedom.”
I started my journey in business a long time ago. I
graduated from the Academy of Law and got my Master’s
degree diploma when I was only 19. At the age of 23, I
launched my first trading company. I saw how quickly
brands grew on social media while living and working in
Paris.
After moving to Dubai, I worked for different companies as
a content creator, but that was not enough for me; I felt I
could do much more. New brand ideas were constantly
flooding my mind, and I didn’t want to limit myself to just
those. When the time came, I studied a lot about digital
marketing, and I still do that continuously because, in the
digital marketing business, you have to follow the trends all
the time.
Tell us about 2050 Marketing and PR, including its
mission and vision. What is your role in its development
and global outreach?
Marketing plays a vital role in promoting the business and
mission of any company. It is the face of the organization,
the main element that helps to make the company
recognizable. It is the 2050 marketing and PR agency’s
mission to reach out to prospects, customers, investors, and
the community while creating an overarching image that
represents the company in the best possible light.
2050 is the next generation. We focus on tomorrow and our
customers’ goals.
Please enlighten us about your approaches toward your
work and facilitating management within the
organizations
➢ Defining and managing the brand
➢ Creating the right trending content
➢ Make it unique.
➢ Sell it.
www.thecioworld.com
March | 2023 20

23. Please highlight 2050 marketing and public relations
and its key features. What services enable you to open
doors for opportunities?
We have a highly professional team with experience in
different parts of the world. Each of us knows how to reach
success for businesses in digital marketing, but together,
our creative thinking, cutting-edge digital strategies, in-
depth research, and a greater understanding of media guide
us to create communication that drives innovation, builds
brand equity, and empowers business.
Shed light on your experiences whilst working in the
marketing industry in your journey.
In 2013, I started to work on digital marketing for a
concierge company for personal shopping in Paris. After
moving to Dubai, I worked with startup companies and
fashion brands. That’s how I got an opportunity to start a
2050 marketing and PR agency.
According to you, how do you support social media
management while also venturing into application
development?
To reach the audience of users of the application, any
business has to work on digital marketing and social media.
It’s always been that way.
Tell us about the challenges you have faced and how
they have shaped you as a business leader.
Digital marketing is still something new for some business
owners, especially those of the older generation who built
businesses before Instagram’s creation. It’s difficult to
explain to them how important it is today and how it helps
them stay competitive. The solution is to demonstrate that
your customers are pleased with the results of their
collaboration with you.
Where do you envision yourself and your company’s
global outreach in the upcoming years?
One of the main goals for the 2050 Marketing & PR
Agency is to be one of the most successful marketing
agencies in the UAE, and now that we have customers
around the world, we have all the possibilities of being
called an International Company.
Please share with us the idea about your project,
Females Freedom.
This unique traveling project is only for females, which
gives you feelings of freedom and unity with nature and
fills you up with feminine energy and power. It was created
by me and my partner, Yana Trofimchuk.
Yana has more than 7 years of experience in travel and
event organization.
On one of the yacht trips where I was invited by her to
Sicily, I realized that if there were no men on this yacht, I’d
be able to take my hijab off and swim because there are a
lot of spots where you can be in very private areas like
bays. That’s how this idea occurred in my mind.
As of now, we have made a successful yachting trip in
Turkey, where we had a crew consisting of only women,
and we spent 7 days going around different
islands and marinas. The second one was a
trip to Bali this February in private villas
with all female staff, massage therapists, a
spa, swimming pools, and photo shoots
in beautiful places.
This project is very unique because no
one on the market gives ladies the
privacy to “Be hidden from male eyes”
as we do. It’s something very
needed in Muslim society. It
is something that can
change the whole
perspective of true
relaxation for Muslim
ladies.
Amina’s story is a
testament to the power of
determination and
ambition. She has
pushed boundaries and
challenged the status
quo, blazing a trail for
other women in the
world. Amina is a true
example of what it
means to lead with
courage and
conviction.
www.thecioworld.com
March | 2023 21

24. Daring to Lead
Middle East
Changing
Global
How the
is
the
Leadership
L A N D S C A P E
www.thecioworld.com
March | 2023 22

25. Middle Eastern nations' political and social landscapes, as well as their
international and domestic relations, have undergone significant shifts
over the past decade. The Arab Spring, or the 2011 popular uprisings,
significantly impacted parts of the region, resulting in civil wars in some countries
and the establishment of oppressive regimes in others.
The Middle East is still under pressure from economic instability, shifting
demographics, and widespread dissatisfaction with political leadership. New
alliances and rivalries and shifting relations with vital international performers
like the United Kingdom have also altered the region's geopolitics.
The difficulties the Middle East faces are well-known: The conflict that needs to
be resolved in Libya, Syria, and Yemen, recurrent outbreaks of violence between
Israel and the Palestinians, and rising tensions regarding Iran's activities causing
instability in the region.
In every one of the nations of the Center East, there is a need to safeguard and
propel common liberties and opportunity of articulation, to handle defilement, and
to face the drivers of fanaticism.
www.thecioworld.com
March | 2023 23

26. Let's look at the changing global leadership landscape and
learn more about it:
Cultural Dynamics
The perception that the Middle East is stale and traditional,
with little interest in the creative industries, is incorrect
today. These transformational agendas are gaining support
from the people. According to our poll results, Westerners
are more likely to associate the region with terrorism,
violence, and conflict than with creativity and cultural
expression.
Regional initiatives prioritize arts and culture as part of
more extensive plans for economic diversification, in
contrast to the repressive policies implemented by
politicized religious movements.
Sheikh Mohammed bin Rashid Al Maktoum, the ruler of
Dubai, has stated: The identity of our generations is
represented by our culture. Love, tolerance, and openness to
other cultures are all part of our Emirati culture. The UAE's
drive towards initiative representing things to come won't
be acknowledged except if we improve our social legacy.
His words show a modernization effort linked to the
region's redefinition of its culture. This effort is a symbol of
the Middle East that is confident, inclusive, and
independent.
Economic Growth
The modernization agendas center on creating jobs for the
world's youngest population by region and the
diversification of the Middle East's previously resource-
dependent economies and employment sectors that weed by
the civil service. In every country surveyed in the region,
people's primary concern is creating more jobs, including in
Saudi Arabia, where this concern is at least twice as
important as any other.
Despite this, the speed increase of imaginative development
areas isn't recognized past the district and not in the West,
where just 12% of those surveyed view the Center East as a
significant wellspring of development.
Individuals of the Center East are all together behind their
legislatures' endeavors to release business venture and
development, and they see science, innovation, and
advancement as areas in which youngsters ought to try to
work, this figure remaining at 69% on average contrasted
with just 9% for the standard help.
People in the region, including 94% of Tunisians, 85% of
Saudis, 78% of Egyptians and Iraqis, and 74% of Lebanese,
support young people in learning technological skills
regarding education and preparing for jobs in the future.
Waves of Entrepreneurship
The Arab Youth Survey found that 43% of respondents plan
to start their own business within the next five years, up
from 29% in 2018. This indicates that more young people in
the region want to be entrepreneurs.
There is a lot of interest in entrepreneurship in the Middle
East and North Africa (MENA) region. Last year, 97% of
Saudis, 78% of Omanis, and 74% of Emiratis said that
"Entrepreneurship is considered a good career choice."
Because of this, dissent has had to take many forms across
the Middle East, with demonstrations, performances, and
art used to express a new generation's identities and desires.
Young people occupying protest squares have immersed
themselves in art and literature to express and formulate a
rising sense of a multi-ethnic, inclusive nationalism geared
toward sovereignty and independence. Protests in Iraq,
Lebanon, and Palestine have brought young Middle Eastern
artists into the international spotlight.
To close,
With numerous nations in the Center East being praised for
their reaction to the pandemic, the district is proceeding to
stand up to the discernment that it's anything but a
wellspring of administration on worldwide difficulties by
facilitating consecutive COP culminations to handle
environmental change.
They are also committing to some of the most ambitious
goals in the world, investing heavily in renewable energy,
and working together to tackle the problem of climate
change, which has no borders. The following two years will
be crucial to addressing the climate crisis as the Middle
East gathers the world.
-ShreyasiShelke
www.thecioworld.com
March | 2023 24

28. Six months into his
role and with
growing numbers of
coronavirus cases and
travel bans around the
globe, Andrew formed
an online community
to share knowledge
and daily updates that
connected teams
around his network to
keep communica on
human.
M
eet Andrew Stotter Brooks, the Vice President of
Learning and Development for Etihad Airways, an
international airline based in Abu-Dhabi,
providing service to hundreds of destinations in 74
countries. As the Vice President of Learning and
Development, Etihad Aviation Group, Andrew leads the
creation of innovative, leading-edge learning solutions to
support the development, growth and performance of
Etihad's incredible employees.
Andrew started his career in a small hotel in Dorset and
learned the Art of Service in a variety of hotels on the south
coast of England. In 1985 he joined Berni Inns, where he
was tasked with the daily operational running of restaurants
and Public Houses with Grand metropolitan in London. In
1987, he moved to Bass Hotels as an Operations Director
and handled the daily operation of three small Hotels on the
Southeast coast of the UK in 1992, Andrew joined the
London YMCA as Hostel Manager, where he ran a multi-
unit operation with over 200 bedrooms, restaurants, a
children's activity center, and a gym with a large after-
school service and outreach programs for the broader
community around London. In September 1995, Andrew
joined TGI Fridays in Leicester Square, Central London.
Andrew
Stotter
Brooks
A Global Leader with a Human Vision
The 10 Most Inspiring Leaders To Watch In Middle East 2023
www.thecioworld.com
March | 2023 26

29. Andrew Sto er Brooks
Vice President
Learning and Development

30. In 1998, he joined Pinnacle Health Clubs now Nuffield
Health as a Training/Recruitment Manager, responsible for
the training department's conception, creation and
leadership development strategies. In 2003, Andrew joined
Hilton Hotels Corporation and looked after the
development of 16,000 team members across the 8 Hilton
Brands in the UK and Ireland with a primary focus on
Performance Management, Guest Service and Leadership
Development. After serving Hilton for more than seven
years, Andrew joined Carnival Australia, where he worked
in partnership with the Regional HR Directors and the
People and the Performance teams to provide specialist
training and development advice and support to the South
Pacific fleet. In 2011, Andrew joined Kout Food Group and
it’s family of brands including Pizza Hut and Burger King
in Kuwait in 2011 as Head of Learning and Development
then in 2013 joined M.H. Alshaya Co. as Head of Learning
and Development, where he was responsible for providing
field education and development to thousands of leaders
and team Members across the MENA region — supporting
and developing learning and human capital for over
90 world class retail and restaurant brands, including
Starbucks, the Body Shop, Harvey Nichols, H&M,
Muji, the Cheesecake Factory, PF Changs and Foot
Locker in 19 Countries, ultimately joining Etihad
Aviation Group as Vice President Learning and
Development in August 2019.
Tackling the Pandemic
Six months into his role and with growing numbers
of coronavirus cases and travel bans around the
globe, Andrew formed an online community to share
knowledge and daily updates that connected teams
around his network to keep communication human.
Thousands of employees joined to listen to and enjoy,
regular updates from fascinating people and famous
guests. Daily video recordings of conversations
quickly morphed into a weekly podcast.
"We've competed 135 episodes of the World Class
Wednesday Webinar (WCWW); it's been a
fascinating and insightful journey. We've had an
amazing time thanks to all of the incredible and
brilliant guests that have joined us."- he explained.
Advice for future talent
"It's difficult to avoid hard work. But aspiring leaders
should also think about their legacy and the value
they add to the people they lead. Never underestimate
the importance of understanding what the person in front of
you needs, keep it human. People don’t care how much you
know until they know how much you care. People will
never forget how you make them feel. All humans need four
things from each other. Respect, Acknowledgment, to be
Heard and ultimately Remembered.
"Never underestimate the power of strong eye contact and a
smile. Two, focus on a genuine, warm welcome. Three, a
friendly offer of assistance, How can I help you today?
What do you need from me? Four, follow up with additional
offers of help and a personal introduction, for example ‘my
name is Andrew if you ever need anything from me just ask!
Finally offer a fond and sincere farewell.
Andrew Stotter Brooks, Vice President of Learning and
Development
www.thecioworld.com
March | 2023 28

34. Change is constant. If you are not open to change,
you will never be able to embrace the world around
you, and life will pass you by. Sometimes this
means making bold choices, and sometimes it means taking
small steps toward your goals. It’s all about finding the right
balance between being comfortable with who you are and
finding ways to grow and improve yourself.
Rajaa Moumena, a true pioneer, the founder and president
of the Future Institute of Higher Education and
Training, is driven by her unwavering belief in progress
and opportunity for everyone. Through her vision, she
founded the Future Institute of Higher Education and
Training in the Kingdom of Saudi Arabia - a pioneering
training center for women at a time when technology and
women’s roles were rapidly evolving.
Today, the Future Institute is a powerful testament to
Rajaa Moumena’s commitment to creating opportunities,
driving positive change and offering technical education
and training courses to people across the globe. The success
of the institute is a direct result of her dedication to
empowering women and providing them with the tools and
resources they need to make a lasting impact on their
future.
Rajaa Moumena is a trailblazer in the field of education
and research. With her innovative vision for ramping up the
Future Institute, she has ushered in a new era of progress
and opportunity. As we embark on this groundbreaking
journey with her, let us embrace the constant change that it
brings and the limitless opportunities that come with it.
Together, we can make a real difference in the lives of those
we serve and bring about a brighter, more prosperous future
for all.
Remember, with change comes constant, and with constant
comes opportunity. Let us go through the groundbreaking
journey of Rajaa Moumena and her vision for upscaling
the Future Institute.
Power of Self-discovery
Rajaa Moumena has had a passion for teaching since her
early days as a lab technician at King Abdel Aziz University
Hospital in Jeddah. After she majored in Microbiology at
Manchester University in England, she returned to Saudi
Arabia and started work as a Lab Technician in the
Microbiology department in 1986. She worked as a senior
clinical instructor and researcher in 1989 and, in 1995, was
appointed Deputy Director of the Microbiology lab.
Realizing her passion for training, Rajaa left her job at the
university and started her own business in 1991, founding
the Future Institute of Higher Education and Training
(originally named the Future Centre). Later, she started
working on a manual written in simple language for
technicians to understand, and with that, Rajaa Moumena
set out to create an institute dedicated to providing the
highest quality education and training possible, thus
beginning her journey as an Entrepreneur and Educator.
Vision: Driven by Strong Belief in Change
Rajaa Moumena began the Future Center for Women with
a mission to empower Saudi women through education.
All Future Institute trainers and
staff members are motivated
educators, driven by seeing their
students’ success in the marketplace.
,,
,,
Moumena
Rajaa
Breaking the Glass Ceiling with
Women at the Forefront
“Rajaa Moumena paves the way for women in Saudi Arabia with a pioneering institute.”
www.thecioworld.com
March | 2023 32

35. The 10 Most Inspiring Leaders To Watch In Middle East 2023
Rajaa Moumena
Founder and President
Future Ins tute of Higher
Educa on and Training

36. Rajaa Moumena says, “I was driven by a strong belief in
change, noticing the advancement of technology in the
world around me, as well as seeing strong women in a large
variety of roles in KSA; though they were counted, I knew
that this was the future of KSA, and I took a commitment
within myself to be part of this change.” In 2004, under
Royal Decree from King Abdullah, this change came.
Since the Future Institute opened its doors, they have been
at the forefront of changing perceptions about Saudi women
and the kind of work they can do. The Future Center
started out offering English language courses in Microsoft
Office for women. The boom of personal computers gave
ladies a chance to be part of the digital transformation
unfolding in the world.
Journey of Exploration and its Key Drivers
The Institute is regarded as a pioneer in KSA’s higher
education sector and offers young women the chance to
develop themselves and take control of their future.
While talking about the quality of education, Rajaa says, “I
have established links with distinguished colleges in the UK
(Inchbald, Mercator, Bournemouth, and Poole, Pearson) to
have both international and local certificates.” Rajaa thinks
of ways she can provide her students with top-quality
education, experience and exposure in their fields.
The students can study for two years in the Future
Institute to earn a diploma, then transfer to universities that
are accredited by the Future Institute to complete one or
two years for a BA degree Heriot-Watt University – Dubai,
Jeddah International College, and the University of
Business and Technology in KSA.
Their core programs currently comprise fashion design,
jewelry design, interior design, photography, graphic
design, English language, management, and marketing.
The Future Institute began offering courses in fashion
design in 2002. Earlier, they were the first fashion design
school in the country. The courses were taught by highly
specialized trainers and varied from the design of simple
garments to finely embroidered ‘Haute Couture.’
Another popular program they offer is Jewelry Design.
This is a one-year program. They have their own fully
equipped workshop, which is one-of-a-kind for women in
Saudi Arabia. The students are guided through every stage
of the design and manufacturing processes to translate their
ideas into workable, wearable designs, which are evaluated
according to standard criteria based on creativity, originality
and execution.
Future Institute’s three-year diploma in Architectural
Interior Design equips students to work with software
programmers such as CAD, Autodesk 3D Max, Sketch, and
Autodesk AutoCAD and to explore the entire creative
process of interior design, from the choice of materials and
furnishings through to technology and even retailing.
Committed to Supporting Women and Driving them to
Excellence
Over its 30-year history, the Future Institute has become so
much more than an education facility, developing into a
vital tool for helping women enter a wide range of the
country’s workforce.
It pioneered courses for women in a range of areas,
recognizing and forecasting areas in which women would
soon be permitted to work. This foresight has enabled the
Future Institute to grow into the market leader in educating
women.
Seeking to offer clients quality support, Future Center
became the Future Institute of Higher Education and
Training, offering higher diplomas for both genders. Then
they achieved “Pearson Assured Accreditation” because
they believed in quality by ensuring that candidates were
achieving the best possible education through its
internationally recognized courses. It is these standards that
have made the Future Institute one of the leading
educational facilities in Saudi Arabia.
All Future Institute trainers and staff members are
motivated educators, driven by seeing their students’
success in the marketplace.
Rewards &
Achievements
CV Magazine Private Educa on and Development
Awards
Middle East “Best Female Higher Educa on
Facilitators 2019”
AI Publishing MEA Business Awards (MEA Markets
2021)
“Excellence in Educa on and Training Western
Saudi Arabia”
Pearson Assured Programmes
“Centre Approval Cer ficate”
www.thecioworld.com
March | 2023 34

37. They create memorable courses that combine theory with
practice, giving a mix of knowledge and skill that is
significant for employment.
Over the coming years, the Future Institute will remain
committed to supporting women and driving them to
excellence through its provision of specialized training.
Grabbing the Speed without Compromising the Quality
Witnessing the market compromise on quality, Rajaa said,
“We live in a world of instant gratification. Customers
demand results faster than ever these days, and the
businesses that learn to keep up are the ones that will
continue to grow.” It will be critical for leaders to ensure
that “Picking up the pace” does not result in a drop in
quality. Businesses should adopt new strategies, tools, and
services that streamline operations to reduce the burden on
their staff and empower them in order to achieve a balance
of speed and quality.
Furthermore, we should embrace continuing education as a
means of nurturing the minds of both employees and full-
time students, as well as assisting current employees in
developing for possible future promotions. Businesses can
remain competitive while maintaining quality in this
manner.
Harness the Power of Adversity
“During the journey, I encountered three major challenges
that were hard on the continuity of the Future Institute: the
first was when I had to close down because I was offering
courses that were not yet allowed to be validated by the
Ministry of Education in 1997,” Rajaa said.
The second was in 2003 when the business was not doing
well. Many institutes opened and jumped into the training
sector, which was a winner, and our institute shrank.
Third, when COVID-19 struck the whole world, and we
knew nothing about online training and how to continue
online when physical training was impossible - Rajaa
exclaimed.
Rajaa Moumena found the first challenge hard as she had to
convince her senior officials in the Ministry of Education of
her vision. She believed women would take part in many
jobs from 2000 on. The jobs were limited to teachers,
doctors, and business owners, who were not allowed to
even attend in their offices. She was convinced that women
would soon be in a variety of other jobs and businesses.
It did happen in 2004. Women were eventually seen in
business and jobs such as marketing and sales, nursing,
fashion design, and architecture in the country.
She wanted to offer training in all these domains, but she
was not allowed to do so in 1993. She took the challenge
and was ready to face it.
In 2003, the business wasn’t doing well. The location they
were in wasn’t good anymore, and the candidates stopped
wanting to join. Many other attractive programmes were
available, and this entitled her to invest more money. She
had to leave the premises. However, she did not have the
finances to support that move. So, she decided to get a loan.
She did, and she chose a great location that will fulfill not
only the training but will help achieve social accomplishments
as well. It was on a campus of 1000 sq. m. That venue was
a huge success until 2014 when they realized they needed to
be more advanced and ahead of the big change coming to
KSA. She decided to have a business partner who can
support her plans and is also a believer in her passion. And
it was her friend and a great supporter of training and
education, Mrs. Nashwa Taher, a Saudi businesswoman
with a leading position in the business community.
In 2019, COVID-19 struck the world, and in March 2020,
KSA stopped all forms of physical education and moved
everything online. This was their most difficult challenge
because they had never studied or attempted any form of
online education.
Again, she had to be quick and ready to face the change.
She located a good trainer to teach them all how to use
Zoom for educational purposes, and in five days, they were
ready to go live. They then delivered to each trainer all of
her tools, including tables and chairs, to allow them to teach
comfortably from home. Currently, Future Institute offers
all its programmes online. It was worth the challenge.
Competitive Ideas to Differentiate
Highlighting the importance of having competitive and
innovative ideas for training in today’s market, Rajaa says,
“Training, in particular, is a very tricky business in today’s
world.” With the Internet being open to the whole world,
don’t think of jumping in unless you have very unique and
competitive ideas that can distinguish you. Also, they must
be prepared to change their strategy at any time in order to
adapt to changing circumstances.
Aim to Accelerate
After a long journey of training, her current vision for the
future is to serve firms and equip the new generation with
the necessary skills to maintain their jobs and ensure
companies with a long employee retention rate and better
achievements. By doing this, she aims to help companies
build a strong foundation for success and create a more
secure future for their employees.
www.thecioworld.com
March | 2023 35

38. Industry Insights
Innovative
Strategies
from Outstanding
Leaders
www.thecioworld.com
March | 2023 36

39. ioneers are responsible for gathering groups and
Pleading them to ideal execution results. An effective
leader understands how to make the most of
people's differences and embraces them to achieve the best
results for the team.
It creates an atmosphere at work that encourages initiative,
innovation, and continuous improvement. Leaders must
encourage team members to adopt an innovation mindset in
which employees learn to use their strengths for the
company's success.
Innovation occurs when a group of people has a pulse on
the market and what it is telling them to do. Although many
people and businesses will claim to be aware of the
innovations that are taking place in markets worldwide, few
will take the necessary steps or invest in the right people
and resources to fully realize innovative concepts.
Innovation necessitates a particular kind of person: They
are ardent explorers who are looking for unending
possibilities. These explorers have the bravery to take that
risk and stick with it until the end.
www.thecioworld.com
March | 2023 37

40. Let's look at some of the tactics that encourage innovation:
Enough Self-belief to Trust Others
Innovation necessitates rewriting conventional wisdom.
Because of this, each team member needs to become more
open than ever.
As a result, each team member must have sufficient self-
confidence to trust others. When you can establish this trust,
you improve your patience, your ability to listen, and, over
time, your appreciation for the new relationships and
experiences being formed.
Then, step back and perceive that your capacity to coincide
with individuals in manners that structure a family bond
with the commitment of another working environment
culture can be understood.
Discover and Work Together
Real collaboration can't take root until you trust yourself
and others. Collaboration involves more than just close
collaboration; it also involves taking risks with one another
to discover novel ways of thinking and produce better
outcomes.
You never know which concept will develop into an
innovation that impacts the market—whether it be a new
method, product, packaging, piece of information, etc.
Communication to learn
Without good communication, teams won't be able to find
their rhythm and won't be able to find the things they need
to build trust and work together. - Influences thinking in a
variety of ways that result in novel innovations.
A team should think of itself as an innovation lab,
constantly push people to learn from each other's ideas and
ideals, and plant the seeds for future innovations.
Capable of taking responsibility for oneself
For teams to innovate, leaders need to push each team
member to think more critically and view the world through
continuous improvement. Glancing through this focal point
requires the mentality of a "Fearless Empowering Agent,"
who assumes responsibility and embraces the job of a
-ShreyasiShelke
change specialist on the side of productive interruption that
ultimately causes things to work better and further develops
execution.
Each pioneer should turn into a change specialist or face
termination. As a result, their teams must be equally
responsible for doing so.
Tolerating the job of a change specialist implies taking on an
enterprising disposition, embracing risk as the new typical,
and starting to see an open door in all things. Innovation
becomes second nature as you do. Leaders frequently need to
make course corrections to find an excellent team of people.
Thrive for Perfection
While course correction brings you closer to the culture's
promise, an attempt to create perfection is utopia. Course
rectification additionally keeps individuals honest and trains
them to adjust to new conditions, where they can grandstand
their capacities and ranges of abilities to unique individuals
and characters in various circumstances and needs.
While the business world is always looking for the next big
thing, leaders need to remember that being innovative is more
important than being creative and being creative means
coming up with something new that hasn't been done before.
Innovation is creating something brand-new that represents a
widespread adaptation or application. Steve Jobs famously
stated, "Innovation is the difference between a leader and a
follower." Jobs taught us all that good innovation has the
power to transform a workplace, an industry, a nation, and the
world.
To finish up,
Advancement administration guarantees that development is
joined by the progress of the organization. It celebrates an
employee's creativity, boosts an organization's competence,
and encourages departments of all levels of expertise to work
together. As a result, both the teams and the innovators
themselves must be commended and honored.
www.thecioworld.com
March | 2023 38

42. The seminars and workshops were a massive success.
People from all walks of life, from different nationalities
and cultures, joined together to talk about how to bring
about change. They shared their experiences, stories and
ideas to create a powerful vision for the future.
Her seminars and workshops gave people the tools and
knowledge they needed to make change happen. People
learned how to develop their skills, how to use different
resources, and how to work together to create a better
future.
Tahani’s work has since been recognized in the interna-
tional community. She continues to work hard to help
others learn how to bring positive change to their lives and
the lives of those around them. She has inspired many to
take action and make a difference.
As Tahani’s story shows, everyone wants change, but they
are unsure of how to make it happen. Learning to adapt and
develop new skills is the key to success in an ever-changing
world. Tahani’s story is an inspiration to us all - to take
action, develop our skills, and create positive change.
Devoting Herself to Positive Change
In describing her career path, Tahani said, “I chose to leave
my government position to devote myself to my dream and
passion of training and bring about positive change in the
people around me.” This led her to specialize in the field of
international training and consulting, where she worked
with many government agencies and private businesses and
trained thousands of people. I have gone through a variety
of changes, but the most significant one was watching
someone grow into their best selves, she stated.
I
“Everyone wants change, but they are unsure of how to
make it happen.”
t is no longer sufficient to concentrate on a single
Isubject or set of subjects in an ever-changing world. To
stay ahead, you must learn how to acquire new skills
and knowledge on a regular basis. That is why, right now,
the most important skill to master is how to learn. Learning
to adapt and pick up new skills will prepare you for
anything the future holds.
Tahani Al Terri, Happiness Makers of ADAMAS Event
Organizing and Managing, had a deep-rooted passion for
training and bringing positive change in society with an aim
to bring like-minded people together from different nations.
Tahani was no stranger to the world of change and progress.
She had been at the forefront of the fight for progress since
she was a young girl. She had always been determined to
bring about change for the greater good.
Once, as she was organizing an event for a group of people
who shared her passion for change, she realized that
everyone wanted to change, but they were unsure of how to
make it happen. She wanted to help them understand the
importance of learning new skills and to provide them with
the necessary tools to make it happen.
She was inspired to organize a series of seminars, work-
shops and activities to bring people together to discuss their
ideas and develop action plans to create change. She
founded ADAMAS, the training and coaching to host these
events. Here, people could discuss their ideas, develop their
skills and make real progress.
Tahani
al Terri Igniting Positive Change Through
Pursuit of Dreams.
www.thecioworld.com
March | 2023 40

43. Simply, everyone
can succeed one
day, but what is
more difficult than
success, in reality, is
maintaining the
same success
con nuously.
“
“
The 10 Most Inspiring Leaders To Watch In Middle East 2023
Tahani Al Terri
Founder
ADAMAS for Events
Organizing and Managing
www.thecioworld.com
March | 2023 41

44. Creating Events to Forge Lifelong Connections
Tahani believes events of all kinds are a wonderful
opportunity for a large gathering of stakeholders and
opening a network of strong and different relationships
between the participants, sponsors and speakers of all ages
and functional roles in life. In addition to making great
achievements in bringing together the largest possible
number of people with one specialization in the same event,
this is what makes her an asset in forming new relationships
and successful partnerships with specialists in this field.
She firmly holds that “Organising huge events, confer-
ences, and events is what contributes to life” and makes it
more magnificent by bringing together all interested parties,
specialists and participants from other nations. And through
her presence in the United Arab Emirates, which is
regarded as the incubator for all creative and successful
people in various fields, and from Dubai, the Adamas
company for organizing and managing events was
launched to reserve a special place for it among the
successful creatives aspiring to reach number one in
accordance with the vision and goals of their wise leader-
ship, of which they are proud, and its vision to enable
business owners to achieve their achievements locally.
Discovering Quality, Excellence and Innovation
Adamas Company for Events Organizing & Managing
was established in the United Arab Emirates, more
especially in Dubai, which is regarded as the hub of
business because it serves as the entrance to chances for all
investors and business owners. They want ADAMAS to
change the way that major events are organized by offering
quality, excellence and innovation in presenting and putting
into practice modern ideas that are in line with the needs of
the contemporary era, as well as openness. They want
ADAMAS to be the bridge between Dubai and the rest of
the other countries that wish to be present and work in
Dubai by managing external international events and
conferences with professional and qualified staff for that.
Additionally, they aim to refine their concepts and broaden
their network of contacts, success partners and strategic
partners, with whom they hope to establish a long-lasting
partnership through their subsequent venture.
Be Ahead of the Pack
In the vast competitive market, keeping yourself above the
competition is extremely important because businesses alter
She is passionate about training, consulting, and life
coaching, and it is a goal that she has worked tirelessly to
realize, enhance and develop for the better. To that end, she
has obtained numerous international and local member-
ships, taken part in several conferences, events, seminars
and training programs, and traveled to various nations to
share her message and assist others in embracing change
and overcoming new challenges in life.
She also wanted to use this trip to begin planning confer-
ences, large-scale events and other activities to recognize
those who had achieved various feats, with a particular
emphasis on women worldwide. She started planning
festivities on the internet while the Corona was going on
before moving to reality. She expresses gratitude to God for
assisting her in planning numerous significant conferences
that highlight the accomplishments and inventions of
women.
www.thecioworld.com
March | 2023 42

45. their marketing techniques as they battle to grow revenue
and attract new clients. More customers translate into a
larger market share, and more sales translate into more
profits. So, it’s crucial to keep your competitive edge.
Let us see how ADAMAS has kept itself above the
competition. In the beginning, Tahani worked independ-
ently until she was able to reach good clients and a wide
network of relationships, and excellent works of quality,
creativity, distinction and innovation in ideas and imple-
mentation, and she became more experienced in this field.
Later, she decided to expand the business by establishing
the Adamas company for organizing and managing events,
in which all work related to events, conferences, training
programs and medical tourism is carried out through
signing several partnerships with relevant institutions and
agencies to provide greater services to clients.
Technology Empowers Businesses to Provide Faster,
Wider, and Quality Services
Embracing technology, Tahani said, “As a matter of fact,
technology has become an essential component of our
business, enabling us to reach all clients, whether they are
local or abroad, in a wider and faster manner while also
making it simpler and faster to access them.”
Through technology, they can also keep up with the most
recent advancements in their fields of study and employ-
ment, as well as learn how to grow. Openness is also
important in how clients choose the business that provides
the best and highest quality services, and their services and
goods are better to gain a better evaluation and more
confidence among their customers.
Surmount Challenges and Obtain Success
We frequently believe that we will eventually reach a point
in our life where we are free of challenges, yet we face
obstacles at every stage of our lives, endeavors, careers and
relationships—both those we anticipate and those we don’t.
There will be difficulties as long as we are moving upward.
Speaking on the difficulties she had in life, she remarked,
“There are many difficulties, hurdles, and problems that are
always renewed, but with experience in the workplace and
coping with many of them, there are different solutions that
may be applied.”
In addition, the method of dealing with changes with time
and as one gain more experience, and in terms of how
quality can be maintained in work, there will be many
sacrifices made to reach the highest peak of success after
toil, effort and continuous work, and reliable clients.
The Road to Sustained Success
“Simply, everyone can succeed one day, but what is more
difficult than success, in reality, is maintaining the same
success continuously.” - Tahani.
We see many who can succeed, but after some time, we do
not see them present in the field of business because they
could not maintain their success well. They also mentioned
that problems and challenges remain continuous, so a
person must always be sufficiently prepared to face crises or
problems that may occur from time to time and not rush to
reap the results of his actions, not give up easily, and not
lose hope, desire, passion or enthusiasm in carrying out
actions just because he failed in them. Once or more, you
must try continuously to succeed and continue to succeed
with love and hope.
Aspiring to Leave an Influential Imprint
“I aspire to reach the world with my expertise, the quality
of my work, and my renewable innovative ideas to provide
services to customers in a constantly renewed manner.”
He hopes to leave a lasting impression on the business
world, events and conferences in particular by highlighting
the most significant figures in the Arab world so that their
illustrious works, minds and ideas can be shared with the
rest of the world. This is in addition to promoting the idea
of innovative modern business in accordance with the great
openness in which we currently find ourselves.
A Journey to Success
When asked about the accolades and recognitions, she
replied, “Of course, I endeavor to leave an enduring stamp
in this field with superior thoughts and several other things.
For the works I present, Sheikha Lubna Al Qasimi
awarded me the title of “Best businesswoman among the
50 women.” I have also received numerous societal honors
and titles over the years, and I am proud of all of them.”
She still has a lot to give and receive through her profession
and to the world, we may one day encounter.
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