Relationship between Social Media, InstructionalDesign and Higher Education - A CanadianPerspectiveStella LeeCentre for Le...
Why am I here?• Technology?• Pedagogical?• Social?• Design?source: http://www.flickr.com/photos/oberazzi/318947873/
Today’s talk• Social Media Trends and Usage• Implications for Higher Education• Social Media at Athabasca University• Inst...
Where is Canada?
Social media trends and usage• 70% of Canadian say they use social media• Highest percentage of users on Facebook• Viewed ...
Even our mayor is a twitterer
So, what are the implications for higher ed?• marketing and communication• teaching and learning• professional development...
A “DIY” model• A lot more amateurish effort (Shirky, 2008)• It is scattered all over, many overlapping effort• It is perso...
Social media is a bit like the punk movement in the70’s...source: http://www.flickr.com/photos/inoportuno/3987625916/
A bit about Athabasca University• Canada’s Open University• Location: Athabasca, Alberta, Canada• Campuses in Athabasca, E...
Athabasca campussource: http://www2.athabascau.ca/aboutau/media/photoscampus.php
Calgary campussource: http://www2.athabascau.ca/aboutau/media/photoscampus.php
Our Mission Statement  “Athabasca University is dedicated to the  removal of barriers that restrict access to,  and succes...
Some social media usage at AU• Flickr• Facebook• Twitter• the Landing• eLab
Flickr
Flickr• It
Facebook
AskAU
AskAU answer
The problem with facebook
the Landingsource: https://landing.athabascau.ca/
Group feature in the Landing
Group page
E-labsource: https://elab.athabascau.ca/
E-Lab portfoliosource: https://portfolio.elab.athabascau.ca/
A sample portfolio
Instructional design and social media How should we approach it?source: http://www.flickr.com/photos/colemama/3942606430/
Open Instructional Design (Kumar et el, 2009)• inviting learners to participate in the ID process prior to the start of th...
Open ID example
Social media Venn diagramsource: http://kk.org/ct2/2009/08/social-media-venn.php
“The most important critical uncertaintytoday is how many of us learn to usedigital media and networks effectively,reasona...
Digital literacy• Attention• Participation• Critical consumption• Cooperation/collaboration• Network awarenesssource: http...
Attentionsource: http://www.flickr.com/photos/fs999/3508277416/
Participationsource: http://www.flickr.com/photos/angelinux/2643517944/
Critical consumptionsource: http://www.flickr.com/photos/karola/3623768629/
Cooperation/Collaborationsource: http://www.flickr.com/photos/jmsmytaste/90648278/
Network awarenesssource: source: http://www.flickr.com/photos/sjcockell/4684828794
Share your ideas and experiencessource: http://www.flickr.com/photos/yourdon/3088582622/
References Shirky, C. (2008). Here Comes Everybody. New York: The Penguin Press Kumar, V., Manimalar, P., Somasundaram, TS...
Thank you! Email: stellaylee@gmail.com Twitter: @stellal LinkedIn: http://ca.linkedin.com/pub/stella-lee/1/588/a32
Informa keynote - Social Media in Higher Education
Informa keynote - Social Media in Higher Education
Informa keynote - Social Media in Higher Education
Informa keynote - Social Media in Higher Education
Informa keynote - Social Media in Higher Education
Informa keynote - Social Media in Higher Education
Informa keynote - Social Media in Higher Education
Informa keynote - Social Media in Higher Education
Informa keynote - Social Media in Higher Education
Upcoming SlideShare
Loading in …5
×

Informa keynote - Social Media in Higher Education

563 views

Published on

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

Informa keynote - Social Media in Higher Education

  1. 1. Relationship between Social Media, InstructionalDesign and Higher Education - A CanadianPerspectiveStella LeeCentre for Learning Design and DevelopmentAthabasca University, Canada
  2. 2. Why am I here?• Technology?• Pedagogical?• Social?• Design?source: http://www.flickr.com/photos/oberazzi/318947873/
  3. 3. Today’s talk• Social Media Trends and Usage• Implications for Higher Education• Social Media at Athabasca University• Instructional Design for Social Media• Discussions and Sharing
  4. 4. Where is Canada?
  5. 5. Social media trends and usage• 70% of Canadian say they use social media• Highest percentage of users on Facebook• Viewed the most YouTube videos• 47% of Canadians use Twitter• 58% have blogs
  6. 6. Even our mayor is a twitterer
  7. 7. So, what are the implications for higher ed?• marketing and communication• teaching and learning• professional development• research
  8. 8. A “DIY” model• A lot more amateurish effort (Shirky, 2008)• It is scattered all over, many overlapping effort• It is personal, personalized• A sub-culture movement
  9. 9. Social media is a bit like the punk movement in the70’s...source: http://www.flickr.com/photos/inoportuno/3987625916/
  10. 10. A bit about Athabasca University• Canada’s Open University• Location: Athabasca, Alberta, Canada• Campuses in Athabasca, Edmonton and Calgary• More than 38,000 students• Offer over 700 courses in 90 programs• 1200 faculty and staff member
  11. 11. Athabasca campussource: http://www2.athabascau.ca/aboutau/media/photoscampus.php
  12. 12. Calgary campussource: http://www2.athabascau.ca/aboutau/media/photoscampus.php
  13. 13. Our Mission Statement “Athabasca University is dedicated to the removal of barriers that restrict access to, and success in, university-level studies and to increasing equality of educational opportunity for adult learners worldwide.”source: http://www.athabascau.ca
  14. 14. Some social media usage at AU• Flickr• Facebook• Twitter• the Landing• eLab
  15. 15. Flickr
  16. 16. Flickr• It
  17. 17. Facebook
  18. 18. AskAU
  19. 19. AskAU answer
  20. 20. The problem with facebook
  21. 21. the Landingsource: https://landing.athabascau.ca/
  22. 22. Group feature in the Landing
  23. 23. Group page
  24. 24. E-labsource: https://elab.athabascau.ca/
  25. 25. E-Lab portfoliosource: https://portfolio.elab.athabascau.ca/
  26. 26. A sample portfolio
  27. 27. Instructional design and social media How should we approach it?source: http://www.flickr.com/photos/colemama/3942606430/
  28. 28. Open Instructional Design (Kumar et el, 2009)• inviting learners to participate in the ID process prior to the start of the course• discuss ID options with respect to learning outcomes, topic selection, content selection, etc.• Each learner can choose an ID just for himself/herself, or form small groups and choose an ID for each group
  29. 29. Open ID example
  30. 30. Social media Venn diagramsource: http://kk.org/ct2/2009/08/social-media-venn.php
  31. 31. “The most important critical uncertaintytoday is how many of us learn to usedigital media and networks effectively,reasonably, credibly, collaboratively,civilly, humanely. This difference is amatter of literacy.”- Howard Rheingold, 2010
  32. 32. Digital literacy• Attention• Participation• Critical consumption• Cooperation/collaboration• Network awarenesssource: http://theunquietlibrarian.wordpress.com/2010/05/17/howard-rheingold-keynote-speech-social-media-participative-pedagogy-and-digital-literacies/
  33. 33. Attentionsource: http://www.flickr.com/photos/fs999/3508277416/
  34. 34. Participationsource: http://www.flickr.com/photos/angelinux/2643517944/
  35. 35. Critical consumptionsource: http://www.flickr.com/photos/karola/3623768629/
  36. 36. Cooperation/Collaborationsource: http://www.flickr.com/photos/jmsmytaste/90648278/
  37. 37. Network awarenesssource: source: http://www.flickr.com/photos/sjcockell/4684828794
  38. 38. Share your ideas and experiencessource: http://www.flickr.com/photos/yourdon/3088582622/
  39. 39. References Shirky, C. (2008). Here Comes Everybody. New York: The Penguin Press Kumar, V., Manimalar, P., Somasundaram, TS., Sidhan, M., Lee, S., & El-Kadi, M. (2009) Open Instructional Design, IEEE workshop on Technology for Education (T4E 2009), Bengaluru, India, 43-50, July 2009. Rheingold, H. (2009). Collab Tech 2010 Keynote: Social Media, Participative Pedagogy, and Digital Literacies. Retrieved July 8, 2011, from http:// theunquietlibrarian.wordpress.com/2010/05/17/howard-rheingold-keynote- speech-social-media-participative-pedagogy-and-digital-literacies/
  40. 40. Thank you! Email: stellaylee@gmail.com Twitter: @stellal LinkedIn: http://ca.linkedin.com/pub/stella-lee/1/588/a32

×