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![Why Advertise On Internet Radio?
Internet radio is the
fastest-growing medium of today.
Internet Radio Use Increases Online Ad Responses,
Across the Board: Online and Offline
Millions of new people tune into Internet radio stations
worldwide each day, enjoying a much more varied and
diverse choice of programs than those available on
existing [terrestrial] radio stations - many such stations are
restricted by the vision of their own people, who are stuck
in the radio world of the past.
Recent Radio Research carried out by Radio Network in
August 2008 shows that 40% of Internet radio listeners
tune in at work and also at home. Almost 40% of people
also say that 5 or more of their friends also listen to radio
via the Internet each week.
Almost 45% of people surveyed had an income of over
$50,000 annually. Research sponsored by Saatchi &
Saatchi shows that radio achieves the greatest recall of all
media, with the strongest memory retention of not only
brand and company but also specific selling points.
10](https://image.slidesharecdn.com/tap-131126105222-phpapp02/85/Tha-Afterparty-Radio-s-2014-Media-Kit-10-320.jpg)
Uploaded byTha Afterparty Radio
Tha Afterparty Radio's 2014 Media Kit
Tha Afterparty Radio is a variety internet radio station that attracts over 100,000 monthly listeners, focusing on music, talk, and inspirational content aimed at young adults. The station aims to bridge communities by providing engaging and diverse programming, along with partnerships and promotional opportunities. Advertising rates are competitive, and listeners are encouraged to support the station through donations and merchandise purchases.
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Tha Afterparty Radio's 2014 Media Kit
- 1. Press Kit andMedia Information Last Revised 1.21.14
- 2. Table of Contents AboutOur Station and Shows.......................................................................................................................3 Brand Overview......................................................................................................................................................4-5 Consumer Focus.....................................................................................................................................................6 Marketing Strategy...............................................................................................................................................7 Event Calendar: 2014...........................................................................................................................................8 Partnership Oppurtunities.................................................................................................................................9 Why Advertise On Internet Radio?..............................................................................................................10 Advertising Rates...................................................................................................................................................11-12 Make A Donation....................................................................................................................................................13 Contact Us..................................................................................................................................................................14 “Tha Afterparty Radio serves as a voice for real topics for real people”” – Tha Afterparty Radio 2
- 3. About Our Stationand Shows Tha AfterParty Radio Tha Afterparty Radio is a variety Internet based station that boasts over 100K monthly listeners as well as a growing following that tunes in using their mobile devices. With 2 different listening stations from; Music,Talk, Entertainment, Inspirational and Sports you can choose “Your Party” . A B SIDE SIDE 24/7 Talk & Music http://thaafterparty.com/ Who’s Listening? Our target audience is comprised of young adults and with a household income between $30-$80K yearly. Gender Martial Ethnic 46% Male 59% Single 51% African American/Black 54% Female 33% Married 27% Hispanic/Non-Black 8% Living w/Partner 19% Caucasian/White 3% Other 3
- 4. The Brand Overview OurMission Our mission is to provide on-air, online and offline content to our listeners that can serve as a support system in bridging communities together globally through thought provoking topics infused with music. Our Vision Our vision is to change the way you think about radio by providing national topics without the same mundane music. From real people, for real people. Our Purpose Our purpose is to utilize our God-given talents, resources, unique understanding of technology as a way to reach and support businesses, artists and issues that affect us globally. Testimonial: “I think the President sees the promotion from Tha Afterparty, you guys are reaching people.” – Bravo TV’s Ben Tankard 4
- 5. The Brand Overview BroadcastTimes Current Shows Live Shows: Monday - Saturday from 10a - 10p (CST) Re-Air: Monday - Saturday from 10p - 10at (CST) Podcasts of Past Shows: A SIDE http://thaafterparty.podomatic.com/ A Few Station Programs 1Kingdom Radio - Straight Talk w/ TK Bossess Brunch - Entrepreneurial and Business Advice The Mid-Day Party - Hip Hop and Industry News Mo Talk Sports - Daily look into the world of Sports The Street Commitee - Local Hip Hop From Local Artist Live Interviews How To Tune In? B SIDE http://thaafterparty.com/ Go to Shows > Pick Your Party http://tunein.com/ Search: Tha Afterparty Radio Go to Apple App Store Download the “Tha Afterparty“ app. 5
- 6. Consumer Focus Our Desired ListenerFocus: Young Adults Single Adults Youth College Students Christian Believers Other Listener Characteristics: • Internet radio and podcast listeners • Tech savvy and own their own devices but not limited to laptops, smart phones and tablets • High interest in music videos • Reads and follows entertainment and news blogs • Social Media savvy Our station content is geared towards connecting individuals: • For Businesses (Brand Exposure) And LGBT • For The Doubtful in Faith (Christian Programming) between the ages of 18-40 • Music lovers • People seeking breaking news 6
- 7. Marketing Strategy Direct Marketing TextMarketing • Radio (The A-side and B-Side of the thaAfterparty.com) • Coming Soon • Local Partnerships & Cross Promotional Events • e-Blast Public Relations • Promotions, Contests and Give-a-ways • Press Releases Guerrilla Marketing • Handbills & Flyers • Give-a-ways (apparel & merchandise) Digital Marketing http://Thaafterparty.com/ https://www.facebook.com/ThaAfterpartyRadio https://twitter.com/thaafterparty http://twubs.com/#TAPRChat - Twitter chatroom (Live) Hashtags: #ThaAfterpartyRadio #TAPRChat - “Tweet Us” Live during the show! http://instagram.com/ThaAfterparty_Radio 7
- 8. Event Calendar: 2014 DATE Event/Promotion Goal Partners Location JANUARY‘14 n/a n/a n/a n/a FEBRUARY ‘14 n/a n/a n/a n/a MARCH ‘14 South Dallas AIDS Walk - 3/22 n/a n/a Dallas APRIL ‘14 n/a n/a n/a n/a MAY ‘14 n/a n/a n/a n/a JUNE ‘14 n/a n/a n/a n/a JULY ‘14 n/a n/a n/a n/a AUGUST ‘14 Kingdom’s Kids Collecting School Supplies TBD Dallas/Fort Worth SEPTEMBER ‘14 High School Battle of the Bands n/a DISD Dallas OCTOBER ‘14 Domestic Violence Breast Cancer Awareness Raise Money for Cancer Research TBD Dallas/Fort Worth NOVEMBER ‘14 Spiritual Fruits & Labors Food Drive for the Homeless TBD Dallas/Fort Worth DECEMBER ‘14 Kingdom Gifts Collecting Toys for Kids TBD Dallas/Fort Worth Note: Dates, Engagements & Promotions are tentative and subject to change. We’re always looking to partner with other events to help spread our engagement in the community. 8
- 9. Partnership Opportunities In orderfor our outreach to be successful we want to partner with other like-minded individuals in the faith. Current Partners • South Dallas AIDS Walk • Prent Media • HBS Media - www.hbsmedia.com • Promochics • This could be you! Corporate Engagement Marketing & Promotions Colleges & Universities Outreach Programs Spiritual Leaders Churches & Faith-based Programs Youth Ministries Young Adult & Singles Ministries Music Industry (Gospel & Christian Rap Artists) 9
- 10. Why Advertise OnInternet Radio? Internet radio is the fastest-growing medium of today. Internet Radio Use Increases Online Ad Responses, Across the Board: Online and Offline Millions of new people tune into Internet radio stations worldwide each day, enjoying a much more varied and diverse choice of programs than those available on existing [terrestrial] radio stations - many such stations are restricted by the vision of their own people, who are stuck in the radio world of the past. Recent Radio Research carried out by Radio Network in August 2008 shows that 40% of Internet radio listeners tune in at work and also at home. Almost 40% of people also say that 5 or more of their friends also listen to radio via the Internet each week. Almost 45% of people surveyed had an income of over $50,000 annually. Research sponsored by Saatchi & Saatchi shows that radio achieves the greatest recall of all media, with the strongest memory retention of not only brand and company but also specific selling points. 10
- 11. Advertising Rates On-Air Spots(During Broadcast) Promotions (1x) 30-60 Seconds = $40 (Best for introducing a new product, special event or announcements OR 2nd spot within the hour) Live Remote = $500 (Broadcast from advertisers business or location) 1 Mention or up to 15 Seconds = $20 (Best for quick announcement or reminder) Signage = $200 (Advertisers banner or products placed at events) Off-Air Spots Product Distribution = $200 (Host will distribute advertisers products or sample) (1x) 30-60 Seconds = $20 (Best for introducing a new product, special event or announcements OR 2nd spot within the hour) Give-a-way = $20 per 4 mentions (Great for prizes offered by advertisers) 1 Mention or up to 15 Seconds = $10 On-Air Promotions (Best for quick announcement or reminder) Infomercials = $1 per minute (30 minute minimum) Web Presence (on ThaAfterparty.com) Banner Advertisement w/o link = $75 monthly Banner Advertisement w/link = $125 monthly Ad sizes available are located on right side column of high traffic pages. Talent Endorsement = $150 per run (Host specifically talks about business or products) Audio Commercial Production $150 per spot (Includes script Composition, voiceover and engineering) 250px x 250px 11
- 12. Advertising Rates Station WideCommercial Package 2 Hour Live Broadcasting $700.00 (30 Days) •280 Commercial Spins (Side A & B) •12 Social Media Posts (Twitter/FB/IG) $500.00 •30 commercials (30 Days Promotions) •E-Flyer Creation & Promotion •Social Media Promotion Host Ambassador Package $100.00 per show (30 Days) •On-air Mention By Host During Live Broadcast •8 Social Media Posts (Twitter/FB/IG) •Feature In Studio/On-Air Guest with Show Host Additional Advertising $250.00 (30 Days) •Banner Ads on ThaAfterParty.com •Clickable Flyer on ThaAfterParty.com •Company blog post on ThaAfterparty.com Infomercial Advertising Package $75 (15 plays) •Produced 120 Second Brand Message/Interview •Soundcloud Link Media Promotions Social Media Management = $300 (Monthly) * Creation and Management Website/Online Flyer Creation = $125.00 1500 Flyers = $500.00 •Create •Print •Distribution 5000 Flyers = $675.00 •Create •Print •Distribution 12
- 13. Make a Donation Helpsupport Tha Afterparty Radio To Reach More People! Make A Suggested Donation through out the year. We are granted the opportunity to Make A Suggested Donation Donate Donate Donate Includes receiving: Tha Afterparty Radio T-shirt $25 Donate Includes receiving: Tha Afterparty Radio Wristband & T-shirt Includes receiving: Tha Afterparty Radio Wristband, T-shirt & On-Air Endorsement $50 provide our services to community groups $100 $250 and nonprofits who can’t afford promotions. Make A Love Offering Partner with us in allowing to keep these Whatever donation is on your heart we appreciate because we do this show to further God’s calling in our lives and to help others on their spiritual walk. programs going and allow room for more by making a “Love Offering” to our station. So if you love our station’s content and community efforts please choose from one of 3 options to make a donation. Thanks and God bless you for your donation or purchase and support! To make a Suggested Donation or Love Offering visit: www.thaafterparty.com > About > Click Donate Make A Purchase Online Pick up something nice for yourself or maybe a gift for someone from our online store. We’ll be adding new stuff all the time. So check with us monthly for new merchandise and cool stuff. **Coming Soon! Pre-Order Now!** 13
- 14. Contact Us Mailing Address: MusicSubmissions: Tha Afterparty Radio Email: tapr.music@gmail.com 3440 S. Polk, Suite A Download the “Artist Bio Form” from our contact page. Dallas, TX 75224 Use “Attn: Music Submission - Artist Name” in the subject line. http://thaafterparty.com/ In the email tell us your Name, Song title, and what time of song it is (new single, remix...etc.). Send MP3 files only, downloads will not be accepted. Due to the We want to hear from you! number of emails we receive we should response in 24-48 hours of receiving Office: 214.531.3301 All music submissions will not be played on-air. We will however reach out to On-Air A-Side Hot Line: 972.591.8272 your email. Please Note: All music is reviewed for appropriate content matter. you if your song is chosen. On-Air B-Side Hot Line: 214.717.4827 General Inquiries or Want us to be a guest speaker at your event: Email: info@thaafterparty.com Socialize with us! http://www.facebook.com/ThaAfterpartyRadio http://www.twitter.com/ThaAfterparty http://instagram.com/ThaAfterparty_Radio Advertise on Tha Afterparty Radio: Email: info@thaafterparty.com Use “Attn: Advertise w/ Tha Afterparty” in the subject line. Tha Afterparty Radio Montanna Mitchem #1 Internet Variety Station Owner/Program Director 214.531.3301 214.531.3301 @thaafterparty @GrupieLuv 14