Sapling, an NGO, is launching a PR campaign in November and December to create awareness about global warming. The campaign will use various tools like newspaper ads, posters, banners, radio ads and cartoons to educate the public about the causes and impacts of global warming. It will involve activities like a canter campaign at the Trade Fair in Pragati Maidan and putting up awareness material in public places like bus stops, petrol pumps and educational institutions. The campaign aims to engage and inform people from all sections of society about the threats of global warming and the need to protect the environment.

1. PR Campaign to create awareness on Global Warming

7. Hundreds of naked volunteers expressed the vulnerability of glaciers and human life in a warming world in Switzerland.

8. Audience Research T.V, Radio & Newspapers People working in small industries and factories. Use scooters, Auto rickshaws and buses for traveling. 1 Lakh per annum Graduates, 12 th Pass ‘ C’ class T.V, Radio, Newspapers, Magazines & Internet. Owners of Small scale factories, people working in Large factories and organizations. Use cars, Scooters, Auto rickshaws, Bikes for traveling. 2 Lakhs per annum Graduates & Post Graduates ‘ B1-B2’ Class ‘ A’ Class Owners of large factories, Use luxury cars for traveling. Habits 4 lakhs per annum Income T.V, Radio, Newspapers, Magazines & Internet. Media Habits Graduates, Post Graduates & Highly Qualified people Educational Qualification

9. Communication Plan

10. Mission Statement of Campaign Take an oath to save Mother Earth.

12. Activity Calendar for November Mon Tue Wed Thu Fri Sat Sun 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Cartoons in newspaper Cartoons in newspaper Newspaper ad & Radio spot For global warming Canter at Trade Fair Canter at Trade Fair & Canter at Trade Fair Canter at Trade Fair Canter at Trade Fair Canter at Trade Fair Canter at Trade Fair & Canter at Trade Fair Canter at Trade Fair Canter at Trade Fair Canter at Trade Fair Press Release in newspapers Articles in Newspapers (Diwali) Put up awareness Posters (Diwali) Newspaper ad (Diwali) Newspaper ad (Diwali) Canter at Trade Fair Canter at Trade Fair Canter at Trade Fair & Press Release in newspapers Put up awareness Banners Put up awareness posters. (Industries) Press Release & name of Contest winners Article in newspapers Radio ad for Diwali Documentary Schedule in newspapers

16. Diwali Poster

17. Banner for Industrial areas

18. Banner for Industrial areas

19. Commandment Cards on Canter

20. Leaflet

21. Leaflet

22. Leaflet

23. Leaflet

24. Leaflet

25. Schedule Card

26. Competition Postcard

28. Mon Tue Wed Thu Fri Sat Sun Activity Calendar for December 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Cartoons in newspaper Cartoons in newspaper Cartoons in newspaper Putting up of bus shelters Newspaper ad Put up awareness Posters (Colleges) Putting up of slogans on walls, railings & pots Stickers at Petrol Pumps Article in Newspaper Article in Newspaper Newspaper ad Putting up of slogans on walls, railings & pots Article in Newspaper Stickers at Petrol Pumps Documentary Schedule in newspapers Put up awareness Posters (Colleges) Documentary Schedule in newspapers Newspaper ad Newspaper ad

29. Newspaper Advertisement

30. Newspaper Advertisement

31. Poster

32. Poster

33. Poster

34. Poster

35. Poster

36. Bus Shelter

37. Bus Shelter

38. Bus Shelter

39. Bus Shelter

40. Bus Shelter

41. Cartoons

44. Sticker

45. Action Implementation

48. Schedule for November 9*12 sq.cm on page 16 30 seconds 27*32 sq.cm on third page bottom. Size Saturday & Sunday before Diwali The Times of India & Navbharat Times. Cartoons for Diwali (Coloured) 8-11 AM, 5-8 PM 4 times a day. Radio Mirchi 98.3 FM Radio Ad for Diwali Twice before Diwali. The Times of India & Navbharat Times Newspaper Ad for Diwali Duration Placement Media Tool

49. Once before the screening of 1 st documentary 6 th page on Thursday Delhi Times Documentary Schedule in Newspaper 2*3 foot 6*3 foot Size 1 months At Industrial areas Posters 14 days. At Indian International Trade Fair, Pragati Maidan Canter 1 and a half month. Outside Industrial areas and major Traffic signals Banners Duration Placement Media Tool

50. Schedule for December 6 th Page 12 seconds. 27*32 sq.cm on third page bottom. Size The first Saturday and Monday of December. Delhi Times Documentary Schedule 8-11 AM, 5-8 PM 4 times on Weekdays in month of December Radio Mirchi 98.3 FM. Radio Spot 4 times in the month of December. The Times of India & Navbharat Times Newspaper Ad Duration Placement Media Tool

51. 3*5 cm 8*4 foot Size 1 month Major bus stops near red lights & industrial areas. Slogans at Pots, Walls and railings 1 month Major bus stops near red lights & industrial areas. Bus Shelter 1 month At Indian Oil petrol pumps Stickers of recycled paper Duration Placement Media Tool

52. 3 Times a month 9*12 sq.cm on page 16 The Times of India & Navbharat Times. Cartoons (Colored) 2*3 foot Size 15 Days At North Campus, South Campus & Institutional areas Awareness Posters Duration Placement Media Tool

53. Measure Impact

56. An initiative taken by: Sapling An NGO, working towards environmental issues CCB Building (Basement) 1, Jai Singh Road Near Jantar Mantar, New Delhi - 110001 (011) 23363187 & (011) 23361915 www.sapling.com [email_address]