Lessing-Flynn, the U.S.'s 3rd oldest advertising agency is going through a fundamental shift in how they do business. However, the story and the message are the same.
The AdMavericks.com blog is one of the largest Iowa blogs and this growth has happened over the course of ten months.
This presentation was built and presented by Josh Fleming, Lessing-Flynn's Interactive Marketing Director. It was first presented at Highlight Midwest Des Moines on Oct 23, 2009.
Want a copy of this SlideShare? Visit - go.agilitypr.com/crisis-slideshare/
When a brand makes a public misstep, it's the comms people who feel the pressure.
Picture it... Journalists are banging down your door, the social conversation is getting out of hand, and the negative coverage is pouring in.
But it’s how you respond that determines the lasting impact of the event.
Learn the 7 principles of crisis management, and the major dos and don'ts as we examine the responses to 4 high-profile corporate crises.
Social media-Management-Services-presentation-for-Greater-Bentonville-Chamber...Sean Morrison
Social Media presentation created by Simplemachine during the Summer of 2017 to members of the Greater Bentonville Area Chamber of Commerce. Contact Simplemachine today for Social Media Management Services at https://simplemachinedesigns.com/social-media/
HOW-SIMPLE.COM
At The Wilbert Group, we are (at least) as good as any PR firm anywhere at media relations. In late 2014, we committed to also building the industry-leading program to amplify media hits on social and digital channels. In other words, how do we most strategically promote a client story in the AJC or the WSJ or on CNN?
Any PR person can slap a link on Twitter. But a more sophisticated approach generates way better results.
We have spent months analyzing what we were already doing to amplify hits, thinking deeply about how to drive bottom-line value to clients, building partnerships with the smartest digital firms out there, testing out tools and measuring results.
And at last, we are ready to introduce our own proprietary program called Wilbert Amplify. We’ll be sharing it with clients during the next few months and would love your feedback too.
We’ve always been great at telling client stories. Now we can tell them even LOUDER.
This is my Deck for Robinsons Homes' Sales Rally for 2018. Their motto is 'Start the Good Life'. The talk is all about how to get people to listen to what you have to say. It's hard for people to hand out flyers and leaflets in the mall to people who are passing by. Often people just shrug it off. Selling is tough. There are real problems along the way. The secret to getting people to listen to you is simple but it takes a lot of hard work. Check out the deck and enjoy!
Need a plumber? Electrician? As a consumer, where do you start? The phone book? Internet? Most likely, you call your friends, family members or somebody you trust to get their opinion and the number. Word of mouth (WOM) marketing is when a satisfied customer creates buzz about a product or service. WOM continues to be very effective for both small and large businesses. Many times it happens by accident and is organic, but social media is helping ramp that process up. During this FREE Small Business Marketing 101 webinar, we’ll tell you how to:
• Hear WOM
• Get WOM
• Amplify WOM
Listen up! You may just learn something.
How to Simplify Context And Build Trust In Content MarketingGoKart Labs
Content marketing tools and tips for simplifying content marketing around valued audiences. Also, a deck to share with anyone who doubts the value of content marketing.
Digital Influence Workshop Series - How Businesses & Non-profits in Cambodia ...digitalinfluencelab
A workshop by Digital Influence Lab (Cambodia) on How Businesses & Non-profits in Cambodia can benefits from Digital Marketing.
This public workshop was conducted 11 Dec 2014, 10am-12nn at USAID Development Innovations, Phnom Penh, Cambodia.
Want a copy of this SlideShare? Visit - go.agilitypr.com/crisis-slideshare/
When a brand makes a public misstep, it's the comms people who feel the pressure.
Picture it... Journalists are banging down your door, the social conversation is getting out of hand, and the negative coverage is pouring in.
But it’s how you respond that determines the lasting impact of the event.
Learn the 7 principles of crisis management, and the major dos and don'ts as we examine the responses to 4 high-profile corporate crises.
Social media-Management-Services-presentation-for-Greater-Bentonville-Chamber...Sean Morrison
Social Media presentation created by Simplemachine during the Summer of 2017 to members of the Greater Bentonville Area Chamber of Commerce. Contact Simplemachine today for Social Media Management Services at https://simplemachinedesigns.com/social-media/
HOW-SIMPLE.COM
At The Wilbert Group, we are (at least) as good as any PR firm anywhere at media relations. In late 2014, we committed to also building the industry-leading program to amplify media hits on social and digital channels. In other words, how do we most strategically promote a client story in the AJC or the WSJ or on CNN?
Any PR person can slap a link on Twitter. But a more sophisticated approach generates way better results.
We have spent months analyzing what we were already doing to amplify hits, thinking deeply about how to drive bottom-line value to clients, building partnerships with the smartest digital firms out there, testing out tools and measuring results.
And at last, we are ready to introduce our own proprietary program called Wilbert Amplify. We’ll be sharing it with clients during the next few months and would love your feedback too.
We’ve always been great at telling client stories. Now we can tell them even LOUDER.
This is my Deck for Robinsons Homes' Sales Rally for 2018. Their motto is 'Start the Good Life'. The talk is all about how to get people to listen to what you have to say. It's hard for people to hand out flyers and leaflets in the mall to people who are passing by. Often people just shrug it off. Selling is tough. There are real problems along the way. The secret to getting people to listen to you is simple but it takes a lot of hard work. Check out the deck and enjoy!
Need a plumber? Electrician? As a consumer, where do you start? The phone book? Internet? Most likely, you call your friends, family members or somebody you trust to get their opinion and the number. Word of mouth (WOM) marketing is when a satisfied customer creates buzz about a product or service. WOM continues to be very effective for both small and large businesses. Many times it happens by accident and is organic, but social media is helping ramp that process up. During this FREE Small Business Marketing 101 webinar, we’ll tell you how to:
• Hear WOM
• Get WOM
• Amplify WOM
Listen up! You may just learn something.
How to Simplify Context And Build Trust In Content MarketingGoKart Labs
Content marketing tools and tips for simplifying content marketing around valued audiences. Also, a deck to share with anyone who doubts the value of content marketing.
Digital Influence Workshop Series - How Businesses & Non-profits in Cambodia ...digitalinfluencelab
A workshop by Digital Influence Lab (Cambodia) on How Businesses & Non-profits in Cambodia can benefits from Digital Marketing.
This public workshop was conducted 11 Dec 2014, 10am-12nn at USAID Development Innovations, Phnom Penh, Cambodia.
Th true milk presentation - Excellence in Business Communication
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
Consumers value brand experience more and more when they purchase a product or service. Read our brand experience best practices to learn how to build your brand in a way that will resonate with the people whom you want to reach.
New research proves consumers prefer brands that offer unique experiences. Many are even willing to pay more for unique brand experiences. Check out our global research on brand experience trends and learn how to apply these insights to your brand.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
The latest statistics say that 92% of consumers trust recommendations from friends and family over branded messages. In this word-of-mouth economy, how can marketers be effective? Luckily, using social content in such a way that it encourages persuasive consumer conversation can drive serious tangible results. Leveraging the social conversation has proven to be more powerful than traditional advertising because of the way it spurs and mimics word-of-mouth recommendations and earns the trust of customers. If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange, this webinar is for you.
Learn from our panel of experts in the field:
-How to activate and participate in conversations that can drive everything from brand interest to traffic to transaction to loyalty.
-How to leverage social conversation in an organic, creative, and brand-authentic way.
-How to integrate audience-driven social content across other areas of marketing.
-Inspiration for your own social content that can energize your following for greater buzz.
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
Th true milk presentation - Excellence in Business Communication
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
Consumers value brand experience more and more when they purchase a product or service. Read our brand experience best practices to learn how to build your brand in a way that will resonate with the people whom you want to reach.
New research proves consumers prefer brands that offer unique experiences. Many are even willing to pay more for unique brand experiences. Check out our global research on brand experience trends and learn how to apply these insights to your brand.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
The latest statistics say that 92% of consumers trust recommendations from friends and family over branded messages. In this word-of-mouth economy, how can marketers be effective? Luckily, using social content in such a way that it encourages persuasive consumer conversation can drive serious tangible results. Leveraging the social conversation has proven to be more powerful than traditional advertising because of the way it spurs and mimics word-of-mouth recommendations and earns the trust of customers. If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange, this webinar is for you.
Learn from our panel of experts in the field:
-How to activate and participate in conversations that can drive everything from brand interest to traffic to transaction to loyalty.
-How to leverage social conversation in an organic, creative, and brand-authentic way.
-How to integrate audience-driven social content across other areas of marketing.
-Inspiration for your own social content that can energize your following for greater buzz.
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
Communicating Through Social Media: Essential for RD'sElisabethRD
Registered Dietitians learn how to create a social media strategy to effectively and efficiently use social media to benefit your professional career and business and create opportunities for success.
From an Oct. 2012 talk given to the AMA at the University of Connecticut.
What social media is exactly.
How to use it for your business to generate leads & sales, build brand awareness, buzz, etc.
What most people are doing wrong.
Best practices for facebook and blogging.
Social media for startups. The Australian internet landscape and why you should be using social media for your business. Examples of social media and how to get started.
What are some basic ways to build your brand with your social media presence - especially for youth sports organizations? Have a look at this presentation.
Marketwise Your Franchise -Social SpammingCWI Ventures
Overloading with hard sell, especially to your fans who are likely already sold is a major social marketing mistake. In this webinar presentation, CWI shares insights and strategies for local businesses and franchise owners to avoid the risk and be more effective in their marketing.
Got Clout - GCC Global Coaches Conference October 2011Lisa McKenzie ★
Welcome to Red Carpet Strategies, thank you for joining us here to participate in our presentation with the Global Coaches Conference. Follow along with the slides below as you listen to Lisa McKenzie share her strategies on how to build your personal brand, share your expertise, grow your audience and discover how to measure and manage your social influence.
About Global Coaches Conference
Global Coaches Conference is the fastest growing online coaching conferences for global change leaders. Lively, enriching, powerful conversations with change leaders around the world.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
23. Practicing what we preach If we’re going to sell interactive and social media, we have to practice what we preach!
24. Social Media Strategy Generate content that offers strong opinions about marketing in an effort to: Further communications with our clients Reach new business prospects Be a participating voice in the industry Improve brand awareness Increase site traffic
32. Results of Social Media(since launch Jan 2009) Search Rankings: “Des Moines Ad Agency” 2nd listing after “Super Pages” “Iowa Social Media” 1st and 2nd listings
33. Results of Social Media(since launch Jan 2009) Bottom line “I found you through this blog…” has generated: Ten New Business Meetings Four New PAYING Clients!
34. Web Traffic Results(since launch of social media Jan 2009) Traffic to Web site Site Visits +80% Page Views +33% Time on site +1:24