The document provides details about the color schemes, photography, writing styles, text to picture ratios, fonts, and publishers of several music magazines, including NME, Q, and Kerrang. For each magazine, the color schemes using dark colors like black, red, and blue are described. The types of photographs on the contents pages show musicians and concert scenes. The writing styles range from formal to informal, and headlines are written in capital letters. Images are placed alongside text with separation. The intended audiences and publishers of each magazine are also summarized.
This is me looking at different techniques that magazine publishers use to draw the reader in and to define their audience. This is giving me a better understanding of what my magazine should look like according to my audience and is making me understand how important it is to look everything in detail and make sure that people are going to like it.
This is me looking at different techniques that magazine publishers use to draw the reader in and to define their audience. This is giving me a better understanding of what my magazine should look like according to my audience and is making me understand how important it is to look everything in detail and make sure that people are going to like it.
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3. Colour scheme
The whole page uses very dark colours, black, red, white
and some edited blue lights faded in the background.
That the blue lights are faded and the whole background
is faded, gives the reader the feeling that when the man
in the photograph, who all the focus is directed on, when
he plays his music nothing else in the world matters in
addition to his facial expression telling the same by his
closed eyes and soft expression. The man in the image is
sitting on a chair that is by both lightning and editing
made to seem red as well as his guitar, this red draws a
line between the text and the image. Moreover the red
is mostly located to the left in the photograph listing up
what’s inside the magazine, making it easy to discover
and see for the reader if this is something or someone they want to read more about in an further
article. The white is basically a background for the texts and writing on this page with either a black
or red writing, although some placed the have swished it around where the black is the background
and white is the colour of the text, this creates variation and differences which makes it more
interesting for the reader instead of just having the same colours all over. Furthermore the black in
the picture is the colour that repeat it self the most, though the text, the background colour for some
text but also very much though the photograph where the background of the man with the guitar is
sitting in a dark almost black room, he has a black suite and shoes on. These colours are though of as
rock colours and the whole contents page has a very consistent use of those though the page.
4. Photography
The photograph is taken live form a
concert and is very naturally. There is
a man sitting very causal and
naturally on a chair with is guitar,
centred in the middle of the image.
The background is very faded and in
dark colours creating a focus on the
man telling the reader that he is the
attraction and main focus in the
photograph. The image is taken from
a low angle, where the reader is
looking up at him while he is closing
his eye giving the reader the
impression that he is in his own
world when he plays his music. He is
wearing a suit, which shows that he is
dressed up and taking the concert
serious, the suit is also black giving
either connotations to funerals or
work, which again shows the
seriousness.
5. Writing style
They have on the left side a
long stripe downwards filled
with the contents of the
magazine, on the top of this
stripe they have in big bold
words: What’s inside, which is
a casual way of telling that
this is the contents. Both the
stripe and the big headline to
it make it easy for the reader
to see what the magazine
consist of. The magazine is
also using words like snapshot
and special…offer to attract
attention from the readers.
They have also picked out a
small article giving the reader
a preview of that they can
read about further.
6. Text/picture ratio
& Fonts
The photograph is placed on almost the
whole page leaving a space to the left to
introduce what the magazine consists of.
They have also put a shot paragraph
referring to the picture where the text is
exactly not covering any parts of the
man in the photograph. The big cover
line, snapshot, is letting the reader
know that this is a snapshot and is not
to see other place that in this magazine.
What is more, there is a stripe on the
bottom of the page letting the reader
know about a special Christmas offer.
Arial Black is the main font used, this creates attention because of the big capital
letters, that is in a way “in your face” and easy to notice the words. Furthermore are
they using Times new roman in the article to making it easy and straightforward to
read.
7. Publisher
With information gathered from
NME’s media pack we learn that
they are the longest published
and most respected music
weekly in the world. They reach
millions of music fans every
week. Their average age market
is 25 yrs, 73% of their readers are
male and there target market is
male 17-30.
The publisher of NME is Tracy
Cheesman. She is currently also
publishing uncut magazine, it is a
movie and music magazine with
modern indie, rock, classic indie
and Americana. Uncut is like
NME’s cooler, older brother.
There average readers age is 37
and 86% of their readers are
male.
9. Colour scheme
The page has a white
background colour
giving a feeling of purity
as well as the black text
against the white makes
it very ordinary, telling
the reader that they are
a serious magazine and
are saying the news
straightforward as they
are. The photographs
are dark and with very
little colour in them
making the page
concrete and simple.
10. Photography
There are three photographs on the page. There
is on which is staged and posed in a studio, it is
an very interesting picture since it is taken with
an establishing shot, that shows the whole
scenario and the studio as well. They have staged
it as if it is raining and the man in the picture is
standing in the middle of it, they also use a black
background to reflect on the dark and sadness
rain brings with it. The man in the picture is wearing
a black suit giving either connotations to funerals
or work, which shows the seriousness and
dedication. There is another going slightly on top
of the on with the rain shower, picture that is edited
so that there is only a man standing without any
background, just cut after his body form. This cut
photograph is of a man singing with his microphone, the picture is exiting because of the
way that man is acting, he is deeply singing and feeling the song by screaming out and acting
and feeling the song. The last picture is slightly underneath the one of the cut man. This is a
two shot taken with a mid angel from their waits and up, the photograph is in black and
white again reflecting to the black and white text and background. There are two people in
the scene, one man with a cigar and a woman with a cigarette. They both have a posed
attitude and are also both dressed formal.
11. Writing style
The way the magazine
writes is very formal and
seems slightly posh
using words like features
and full stops often.
They have picked out
some of the articles that
they think will attract
the reader the most and
written their names and
headlines in capital
letter to make it easier
for the reader to see
what they want to read.
12. Text/picture ratio
& Fonts
The magazine has
separated the pictures
and the text by left and
right. The text is located
to the left and the
photographs are placed
on top of each other
down the right side.
There is also a few
sentences on the rain
shower picture referring
to the man/artist in the
photograph.
13. Publisher
Q is a popular music
magazine that is published
monthly in the uk. Their
target audience is an open
mined, engaged and
passionate music fans that is
continually want to discover
new music and to share their
music knowledge with others.
They have a reach of 75%
male and 25% female and
with 68% ABC1. Their
publisher is the Bauer Media
Group, which also publishes
Kerrang.
15. Colour scheme
The colours that are used
are very strong and bright.
There are all in all four
colours repeating
themselves though the
front cover, black, white,
red and yellow as it did on
the front cover. Giving the
reader again the view that
Kerrang is a rock magazine
so that readers that like
rock will know instantly
that he or she has chosen a
magazine that fits his or
hers view in music.
16. Photography
The contents page has a lot of images like
the front cover also had. There are two
small images from a double page spread
form further inside the magazine, this
shows the reader what he or she will find
further in the magazine and also that the
rock style is maintained throughout the
magazine. It is also a way to tempt the
reader to read the article up close.
Furthermore there is a big photograph of
Marilyn Manson, it is shot from an low
angle, making him look powerful which
enhances the scariness of his character. In
addition to the costume enhances this with
his dark costume, black nail vanish and the
black make-up around his eyes. The grainy
background and the red sofa increase the view of his as a rock artist. To the bottom
right there is a picture of the editor, it is shot with a medium close up which makes the
image more personal, by the look of her, the dark hair, rather pale skin and her being
dressed in black shows the editor’s own rock personality.
17. Writing style
There are different under
points beneath the “Kerrang
this week”, categorising and
making it easy for the reader
to find what they want are
looking for within the
magazine. Under this under
points again there is either a
word or a short sentence
describing what you will find.
The only thing that requires a
bit more reading is the
editors note. The language
that is used both in the
categorising and the editors
note is simple, informal and
not with big complicated
words in addition to referring
a lot to the reader.
18. Text/picture ratio
& Fonts
Half of the top page is covered with images,
while the other half has only some small
images but mostly text. Making a clear divide
in the middle of the page, and splits the
magazine into two sections, this helps
organize the page, and fits the column
pattern.
They have used the same fonts from in the
contents page as on the front cover, which
shows consistency in genre that magazine
covers. However, the contents page has also
under titles written in black, simple font.
These under titles are vital for telling more
about the content of the magazine, and their
simple style is important for giving the page a
more organized look. For the editor’s
signature, her real signature has been used,
something that gives a personal feel to her
editor’s note.
19. Publisher
With information gathered from Kerrang’s
media pack we learn that they are the
worlds larges uk weekly music magazine.
Their reader are usual young, their median
age is 22 years, have a younger target market
has shown to be a big advantage for Kerrang,
as young readers usually are expensive and
elusive to reach but their issue contains of
more things attracting them, like film, games
and mobile technology. Teenagers are often
more open to a wider range of genres inside
the world of rock music where each Kerrang
issue have a balance of bands and scenes to
guarantee that they give the readers what
they want, giving them a variety in their
music but also introducing them to new
music. Their publisher is the Bauer Media
Group, which also publishes Q magazine.