3. Colour scheme
It`s used very natural colours
like white and a dark blue as
well as a bright and
demanding red. There is very
little variety in the colours as
the person`s skin is very pale
and gives a refection to the
white headline and the white
subtitles. Her makeup is
simple and natural making the
image very pure. The image is
very appealing to the
audience, because of the
purity and the demanding
eye-catching red colour
framing the persons face as
well as framing the image and
the cover.
4. Photography
The photograph is taken in a studio with a simple facial
pose from Florence (the person on the front cover).The
camera shot is a close up of her head, bringing us closer
to the person. The camera is also slightly tipped from a
high angle, making us look slightly down at her while she
is looking up at us. Her eyes are looking straight at the
camera, with an intense look, attraction readers to the
magazine by making us feel like she is seeing and looking
directly at us. Her facial expression is strict but also very
pure, there is no signs of any mood. The close up shot
gives focus to her face, as well as the red hair to the pale
skin creates a frame around her face. The picture is very
bright and outstanding with the two contrary colours
placed beside each other, the red hair to her pale skin.
All in all photograph contains of 3 colour that repeats
though the cover, the white text to her pale skin and her white sweatshirt, the blue repeating though the
blue text and her blue eyes and at last the single dominating red hair colour. The magazine is trying to sell
it self though the photograph, this is seen though the minimalistic use of colours and them all referring
back to the photograph, as well as there is minimal use of text, where the text is also referring back to the
photograph. Her whole appearance with the red hair, the simple facial expression, the pale skin and the
minimalistic makeup is reflecting to her as outstanding artist. Florence is wearing a gold heart necklace,
the heart symbolise spiritual, emotional and moral values and the gold is said to increase personal power,
courage, confidence and willpower. Wearing gold around you neck also is a to preserve health.
5. Writing style
They are using quotes to
build your interest and
make you want to read
more of the article in the
magazine. The magazine is
also using names of
famous artist to attract
readers, in addition to
using catching words and
sentences as 2 of 10
special edition covers and
the new NME.
6. Text/picture ratio
& Fonts
The front cover photograph is
covering the whole page with a
close up of Florence’s face and
hair. There is not a lot of text,
mostly names of artist and few
sentence placed around the
border of the magazine.
The name of the masthead (i.e.
the magazine’s brand – its
identity) is written with an Arial
Black font, which is big bold
letters making it easy to see
which magazine this is. Moreover
the magazine is using simple bold
fonts in different size to attract
the audience to read - fans of
Florence would definitely want to
pick up the magazine and read
more of the article when they she
her name in big capital letters on
the front cover.
7. Publisher
With information gathered from
NME’s media pack we learn that
they are the longest published
and most respected music weekly
in the world. They reach millions
of music fans every week. Their
average age market is 25 yrs, 73%
of their readers are male and
there target market is male 17-30.
The publisher of NME is Tracy
Cheesman. She is currently also
publishing uncut magazine, it is a
movie and music magazine with
modern indie, rock, classic indie
and Americana. Uncut is like
NME’s cooler, older brother.
There average readers age is 37
and 86% of their readers are
male.
9. Colour scheme
The colours that is used on the text is
very dim, they are using a weak
peach colour on the brand name as
well as on subtexts on the bottom on
the page. Moreover they are using
an aquamarine colour on the
subheadings and the subtexts. The
use of the natural colours gives a
feeling of warmth and down to earth
look to the magazine. The different
colour use make the headlines, tiles
and text stand out against the white
background. Furthermore the girl in
the picture is dresses in an all black
outfit, where the black is dominating
the picture and making a focus to the
girl in addition to writing her name in
white letters with a black coloured
square around it. Therefore we will
understand that she is the main
attraction to this issue of the
magazine.
10. Photography
The photograph is simple but also
very cool, Lykke Li’s position is casual
with her hands on her hips as well as
powerful with her chin held high. The
photograph is taken from Lykke Li’s
left and with the camera tipped a
little bit from a low angel which
shows us even better the powerful
position she has in the
photograph, the chin held high, no
sign of any facial expression. Her
position in addition to the text is
telling us there is many sides of Lykke
Li in the magazine, giving us idea that
from the powerful picture there
might be a serious story as well
about Lykke.
You can see the photograph is taken
in a studio because of the plain white
background and Lykke Li’s posture as
well as the lighting is edited to more
faded colour and it is also used a hint
of antique. Giving again a warmth to
the picture as I have mentioned
11. Writing style
The subtitles are brief
telling us what the
magazine contains of. They
are also using names of
famous artist to attract
readers besides having
names of upcoming girl
artist. What is more, are
they having beach guide
to attract the female
readers in addition to
writing “girls who rock”.
12. Overall look
The magazine front
cover will all in all
attract to most female
readers with the light
colours, the subhead
lines and the powerful
position of the female
in the picture.
13. Text/picture ratio
& Fonts
The magazine cover is basically covered all over
with text or the picture, but at the same time
they have made a good balance and haven’t
tried to push to much into the page. The
photograph also blends in with the text as Lykke
Li’s hat is covering some of the brand name
whereas another part of the text is going on top of
her hat. The text is framing Lykke Li and her figure,
making it look like the text is “pushing” her
backwards but with her posture and the attitude in
her facial expression she is holding her stand as well
as the hat it trying to “break free” but is hold in is
place by the text covering the back top of it.
The use of fonts goes back to what I have said about the magazine being targeting female. The font is
simple but also very delicate cursive fancy writing. The front used is very similar to the French script
MT front. Furthermore as written in the beginning they have written her name in white letters with a
black coloured square around it, which is dominating the picture and making a focus that exact writing
in addition to the female dressed in black.
14. Publisher
Foam is a magazine who covers
progressive individuals and scenes
including sport, music, art and fashion.
They highlight the new waves of the
culture's influence around the
mainstream of the different genres.
They target young influential
women, their median age is 21.5 in
addition to 33% present of their readers
being under 21. Overall 99% of there
reads are female.
The publisher of foam is Monica
Campana, who has good experience
from earlier work for TrasnWorld Media
(1996-2005) which is a multiple action
sports platform targeting mostly male
skateboarders, snowboarders and
surfers, in the 21-36 age range.
16. Colour scheme
The colours that are used are very strong and bright.
There are all in all four colours repeating themselves
though the front cover, black, white, red and yellow.
The black goes though the background of the head
photograph and many of the photographs as well as
through to the black Kerrang writing. The white
repeating in the background of the masthead and the
cover line also in an under cover line, background of
some of the photographs. Creating a dynamic
atmosphere around the text and the photographs.
The main cover line is in red and is situated in the
middle of the photograph and is standing out big and
bright, attracting readers to notice it and draw interest
to reading the article further. Moreover drawing a line
between the main cover line, which is an artist name,
and drawing it to the other artist in the magazine by
having the same colour in the background of other artists in the magazine. In addition, using the
red to attract attention to special essential to the magazine, like FREE, exclusive, PLUS and a big
round circle around the yellow word WIN which is made with an outstanding colour drawing
attention to it as well. The yellow repeating mostly in the left of the magazine drawing attention to
the photographs down the left side with the yellow writing on it, making it easy for the reader to
locate if there “favourite” artist is there.
17. Photography
The cover has a lot of photographs
on it. There is variation between the
images, they are either a definition
of a black or a white colour, and
artists are both posing and acting
natural. Due to this variation, we
understand that there will also be a
variation of the articles that
magazine will contain of. The black
and white photographs usually gives
connotations to rock genre, since the
pictures aren’t focused on the
glamour or special celebrity settings
but rather their music and emotions
to making their music. Generally the
images on this cover is taken from a
mid shot angle or close ups, which
makes the reader feel closer to the
artist and get a view of them up
close.
18. Writing style
There is very little text about
what’s inside the magazine, but
drawing the attention to the
reader through names of famous
artists, thing you can win or you
get for free with it. The only text
other names are 2 lines summing
up an article referring to the main
cover line. Also using the magic
word, “exclusive” to attract
readers to want to know what this
magazine is writing about that is
so exclusive. That the front page
has a minimalistic amount of text
and instead many photographs
shows that they want to focus
more on another side of stardom
instead of fame, glamour and
rumours and more towards their
music and the ones dedicated to
making it.
19. Overall look
That the magazine cover
has a lot of
photographs, and mostly
just names of the people
in the photograph draw
more attention to the
artist and their music
and not so much the
articles.
20. Text/picture ratio
& Fonts
The article uses sans serif font, which shows the
magazine as fresh and current. The fonts are
consistent throughout, they are big and
exaggerated, which gives a formiliarity to the
audience. By using same fronts on the cover line
and the sub cover lines, could be viewed as stating
that the magazine and the different articles with
the same font have the same importance and then
again separating articles from one another by
having different fonts. The title "Kerrang!" is
shattered, reinforcing a rock image to the
magazine, which they are trying to sell themself
through.
As written previously there are more photographs than texts. The images on the cover gives us a
visual image of what is inside the issue, and with the text then engaging the attention of the reader
with the names of the bands/artists inside.
21. Publisher
With information gathered from
Kerrang’s media pack we learn that
they are the worlds larges uk weekly
music magazine. Their reader are
usual young, their median age is 22
years, have a younger target market
has shown to be a big advantage for
Kerrang, as young readers usually are
expensive and elusive to reach but
their issue contains of more things
attracting them, like film, games and
mobile technology. Teenagers are
often more open to a wider range of
genres inside the world of rock music
where each Kerrang issue have a
balance of bands and scenes to
guarantee that they give the readers
what they want, giving them a variety
in their music but also introducing
them to new music.
