How do we increase public interest in the Powerwall?
By creating a vision of the future in which Powerwall plays a key role as it enables humans to live comfortably with access to electricity even in the most remote places without harming the environment. To embody this vision we will build a number of fully functional Tesla Pods.
Note: Created one year before Tesla launched Solar Roof.
How To Apply Energy Storage Technologies In Commercial And Industrial Applica...Davide Bonomi
This presentation was presented at the masterclass session during 11th Energy Storage World Forum in 2018, Berlin.
How To Apply Energy Storage Technologies In Commercial And Industrial Applications – by ENEA explains two reasons why facilities should be interested in storage projects:
1. Market & value for C&I energy storage is finally booming in numerous locations
2. Startups and large utilities now compete to provide C&I facilities with turnkey solutions
If you’d like to get a deep industry insights and learn in person from energy storage professionals, join our next masterclass at https://energystorageforum.com/register
he Energy Internet
An alternative renewable power distribution system to the electrical grid using dynamic charging of autonomous eVehicles and Internet Routing Protocols
These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model for a fictitious alliance between Qualcomm and Bosch. Together, these firms can create a dense network of wireless charging stations that can enable the use of inexpensive electric vehicles. The dense network of charging stations reduces the importance of range and thus the weight, volume, and cost of batteries that are needed to propel the vehicle. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for Q-Bo, a fictitious alliance between Qualcomm and Bosch.
How To Apply Energy Storage Technologies In Commercial And Industrial Applica...Davide Bonomi
This presentation was presented at the masterclass session during 11th Energy Storage World Forum in 2018, Berlin.
How To Apply Energy Storage Technologies In Commercial And Industrial Applications – by ENEA explains two reasons why facilities should be interested in storage projects:
1. Market & value for C&I energy storage is finally booming in numerous locations
2. Startups and large utilities now compete to provide C&I facilities with turnkey solutions
If you’d like to get a deep industry insights and learn in person from energy storage professionals, join our next masterclass at https://energystorageforum.com/register
he Energy Internet
An alternative renewable power distribution system to the electrical grid using dynamic charging of autonomous eVehicles and Internet Routing Protocols
These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model for a fictitious alliance between Qualcomm and Bosch. Together, these firms can create a dense network of wireless charging stations that can enable the use of inexpensive electric vehicles. The dense network of charging stations reduces the importance of range and thus the weight, volume, and cost of batteries that are needed to propel the vehicle. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for Q-Bo, a fictitious alliance between Qualcomm and Bosch.
Virtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power Plant
Floating Solar is a 10 GW opportunity in India & the ppt is an introduction to Floating Solar with the following content:
a) Floating Solar Market Outlook
b) Benefits of Floating Solar
c) Working Methodology & Design of Floating Solar
d) Case Studies
ForesightPower provides complete solar street lighting systems that combine advanced solar, LED lighting and control technologies with high quality street light poles and industry leading warranties and support.
In addition to solar street lighting systems, ForesightPower offers global installation and technical support services. This includes on-site training, site assessment, design simulation software, planning and permitting.
Project Proposal For Solar Panel Installation PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Project Proposal For Solar Panel Installation PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2OxivvR
H&D lithium ion battery for energy storage and electrical vehiclesAlan - CALB
H&D New Energy is one of pioneering manufacturers in China specializing in lithium-ion battery with more than 20 years' R&D experiences. As national demonstration base of Li-ion battery and supported by Chinese Academy of Sciences, H&D New Energy holds its core technologies of high automatically production of secondary lithium-ion battery cell, battery module, BMS and battery pack. The LFP 90 Ah Battery from H&D is designed with special internal laminated structure, which gives better heat dissipation, greater safety, higher energy density, larger capacity with limited size and extraordinary longer cycle life. H&D New Energy provides its green energy solutions, such as energy storage from wind turbines, hydropower, biomass and solar panels for residential application and industrial application and electrical vehicles industry, including passenger cars, commercial vehicles, electrical truck, low speed car, electrical cargo van, electrical vessel, electrical yachts, unmanned plane, etc. Energy storage will play an increasingly important role in the transformation to a fully sustainable and clean supply of energy and H&D is dedicated to working with her global customers on the revolution of World’s renewable energy.
Virtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power PlantVirtual Power Plant
Floating Solar is a 10 GW opportunity in India & the ppt is an introduction to Floating Solar with the following content:
a) Floating Solar Market Outlook
b) Benefits of Floating Solar
c) Working Methodology & Design of Floating Solar
d) Case Studies
ForesightPower provides complete solar street lighting systems that combine advanced solar, LED lighting and control technologies with high quality street light poles and industry leading warranties and support.
In addition to solar street lighting systems, ForesightPower offers global installation and technical support services. This includes on-site training, site assessment, design simulation software, planning and permitting.
Project Proposal For Solar Panel Installation PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Project Proposal For Solar Panel Installation PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2OxivvR
H&D lithium ion battery for energy storage and electrical vehiclesAlan - CALB
H&D New Energy is one of pioneering manufacturers in China specializing in lithium-ion battery with more than 20 years' R&D experiences. As national demonstration base of Li-ion battery and supported by Chinese Academy of Sciences, H&D New Energy holds its core technologies of high automatically production of secondary lithium-ion battery cell, battery module, BMS and battery pack. The LFP 90 Ah Battery from H&D is designed with special internal laminated structure, which gives better heat dissipation, greater safety, higher energy density, larger capacity with limited size and extraordinary longer cycle life. H&D New Energy provides its green energy solutions, such as energy storage from wind turbines, hydropower, biomass and solar panels for residential application and industrial application and electrical vehicles industry, including passenger cars, commercial vehicles, electrical truck, low speed car, electrical cargo van, electrical vessel, electrical yachts, unmanned plane, etc. Energy storage will play an increasingly important role in the transformation to a fully sustainable and clean supply of energy and H&D is dedicated to working with her global customers on the revolution of World’s renewable energy.
Tesla Motors
Marketingu dhe strategjite e kompanise se veturave Tesla e cila gjendet tash e disa vite ne tregun e veturave duke sjellur inovacion me produktin e saj "veturat elektrike".
Tesla synon qe ne te ardhmen te jete gjigand i tregut te makinave ne bote.
How Does the Tesla Powerwall Actually Work?Don Basile
Solar energy currently only accounts for half of a percent of the world’s total energy consumption, but the innovations signaled by Tesla, along with those 5 trends that solar energy companies are starting to tap into, is an exciting indicator that the future of renewable energy will be shining brightly, 24 hours a day. Here is a quick dive into how the Tesla Powerwall actually works.
Solar + Tesla = Fantastic Summer EventPaul Mansour
Back in July 2016, we hosted an educational event that featured 2 local solar installers plus Tesla Motors. The neighborhood got a chance to learn about how a few simple changes in their household can reduce energy, how solar energy works, and how electric vehicles are becoming more mainstream. Over 100 people attended the event. Many had a chance to ride in a Model S and Model X.
Roofs are going to be ecologically sound and primarily made with recycled materials, as technology advances. They also will have the ability to conserve energy and reduce electric bills by allowing sunlight in during the day.
Evaluating Opportunities for Solar PV in Mobile Electronic Devicesn-tech Research
PV technology has been paired with small electronic devices for decades, most notably in calculators. What's new here is the emergence of alternative PV technologies -- organic PV (OPV), dye-sensitized (DSC), and thin-film variants such as CIGS -- promising not only those specific capabilities, but also potentially produced in large volumes using low-cost manufacturing processes. Many within these PV sectors are developing the technology with an eye toward building-integrated PV (BIPV), but strict performance and lifetime requirements mean this is still some ways off. Consumer electronics, on the other hand, presents an alluring easier target with opportunities right now, and potentially massive addressable volumes.
Solar Power Basics; Large and small for day to day and survival Bob Mayer
Renewable energy is the key to the future. It's also critical in day to day living and preparing for survival. I run my home office off of solar, but also have a solar panels in my Jeep. Here is some basic information I've learned over the past year.
Its a report on new product analysis that include 5 crucial steps. The report uses Tesla's 'Powerwall' battery as example to illustrate the steps in developing a new product.
Solar Power Basics; Large and small for day to day and survivalBob Mayer
Renewable energy is the key to the future. It's also critical in day to day living and preparing for survival. I run my home office off of solar, but also have a solar panel on top of my Jeep. Here is some basic information I've learned over the past year.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Tesla Powerwall: Anywhere
1.
2. Background & Challange 3
Brief summary 4
Pod features 5
Powerwall features 6
Audience 8
Stratedgy 10
Vision 13
Pod placements 14
Content
3. Background
The launch of the Tesla Model S took the world by storm. The automobile
industry noticed how people were lining up to buy an expensive car with a
short range and a questionable quality record. Tesla was the first company
to produce electric vehicles that were both viable and attractive, prompting
comparisons between Tesla founder, Elon Musk and visionaries such as
Henry Ford and Steve Jobs.
The challange
• To increase public interest in the Powerwall.
• To strengthen the image of Tesla as a visionary company that puts out
products that change the world.
3
4. Brief summary
The launch of Powerwall didn’t gain the media attention it should have. We believe
the lack of public interest can be ascribed to how the product was positioned.
At the launch the Powerwall was presented as a “Home battery.” A product with a
range of possible uses but the most articulated was its ability to save a homeowner
money using solar panels or electricity from the grid. Though these uses are rational,
they failed to evoke an emotional response making the product seem smart but not
cool. As a consequence media quickly turned its eyes elsewhere and the general
public forgot about the Powerwalls existence.
Strategy
Our strategy is to spark imagination around the possibilities of grid independent
electricity establishing the Powerwall as a transformative product. One that marks
the beginning of sustainable and appealing future.
Campaign
The campaign is centered around a concept we call Anywhere. A vision in which The
Powerwall plays a key roll as it enables humans to live comfortably with access to
electricity even in the most remote places without harming the environment.
To embody this vision we will build a number of fully functional Tesla Pods.
4
5. Pod features
The Pod is four-wall prefab structure that is easy to move and setup anywhere with-
out having to connect to traditional infrastructure. The Pod is powered by a Tesla
Powerwall that is connected to source of renewable energy i.e. solar panels or wind
turbines. The Pod’s interior and exterior design reflects the nature surrounding it and
the needs of those who are likely to live in, or visit the Pod. Modern water and sew-
age technology will enable the pod to be fully functional anywhere while broadband
will be supplied though 4g or satellite connection.
Take away
By building a number of fully functioning Pods we hope to generate publicity and
start a conversation about the future of sustainable living—a future, which the Tesla
Powerwall has made possible.
Example
The Prism, a Pod placed in an off-piste ski area has been fitted with speakers, wifi, a
hot chocolate maker and a microwave, waiting for a group of tired ski-bums to relax
in one of the Fatboy sofas placed on the Pod’s wooden deck. They can enjoy a cup
of hot chocolate listening to music coming out of the wifi speakers while charging
their devices. Or, if it’s too cold they can all sit inside admiring the beautiful landscape
resting tired feet after hours in tight ski-boots.
5
6. Powerwall features
The Powerwall is a rechargeable home battery primarily intended for hous-
es powered by solar panels. The battery is used to power the house during
hours without sunlight. A secondary use is for homes without solar pan-
els, the Powerwall can automatically charge itself during off-peak hours so
homeowners can avoid peak charges and restrictions.
Capacity
The Powerwall holds 6,4 kWh which is enough to power a home for an en-
tire night or to be used as an emergency back up. Multiple Powerwalls can
be installed together creating greater capacity.It weighs about 220 Lbs and
measures 51.2” in hight, 33.9 in width and 7.1 in depth.
6
8. Target Audience
Psychographics
Their interest in environmental questions has more to do with the excitement they feel
about new technology than the preservation of earth itself. They would describe their
taste as sophisticated and educated, thoughtful and considerate. They are early adopt-
ers as they value the feeling of being first to know about the latest in technology and
design. When they consider between which product to buy the history and philosophy
behind the products design is just as important as its functionality, every object they own
has rich story to motivate its existence. When traveling they prefer to stay at a small
interesting design hotel rather than a big five star Sheraton. They keep themselves
updated on news about tech and startups as they like the idea of being close to the fu-
ture. They enjoy spending their spare time outdoors engaging in activities such as skiing,
hiking, or jogging.
MBA from a top school
Important job in a successful
company
High income 100k
Owns a house
Owns a Car
End user of Powerwall
Demographics
8
9. Strategy
To showcase the possibilities of being disconnected from the power grid.
Relaunching the Powerwall as a product for futurists.
Justify a purchase by adding cool-factor and idealistic points (be on the
edge of the future).
Tactics
By creating a number of Tesla power-installations we hope to showcase the
possibilities grid independent electricity provides. In a compelling way we
will demonstrate how Tesla enables man to fully integrate with nature.
Purpose
To increase unpaid media coverage and to stir a discussion about the future
of sustainable living in which Teslas will play a very important roll.
10
10. “Disruptive technology should be
framed as a marketing challenge,
not a technological one
- Clayton M. Christensen
”
11. Vision
The Tesla Pod is a prefabricated portable pod that can be easily transported
and installed anywhere without having to connect to infrastructure. The pod
is powered by a Tesla Powerwall that is connected to source of renewable
energy like solar panels or wind turbines. The pod will be fitted with the latest
water and sewage technology enabling the pod to be fully functional any-
where. Broadband will be supplied through satellite or 4g coverage depend-
ing on the Pod’s location.
Addendum
Portable
Easy to set up
Self sustainable
Low maintenance
4g/satellite connected
Air conditioning
Can be used without connecting to
traditional infrastructure.
Product attributes
13
12. Cottage Pod
A Tesla Pod will be placed in a forest serving as camper’s connection to mod-
ern civilization. Inside the Pod there will be a small bathroom fitted with a
toilet and a shower—allowing sweaty campers to wash away the smell of
soil and campfires with warm water. Ceiling-mounted hooks can be used for
hammocks or to air out a damp tent. The Pod’s waxed-fabric awning above
repels rainfall while the wooden floor extends into nature creating a dry spot
for campers to rest. Internet could be accessed only after turning on the wifi
and entering a long purposely complex passcode.
Pod placements
13. Shelter
On a wide beach battered by strong winds three Pods are placed forming a
V. The walls are shielding from the cold dusk winds taking all the warm light
with it. Inside one of the Pods there is a warm water shower next to a sauna.
Through the over-sized picture windows one can see the storming sea from
a comfortable distance drinking a cold beer. Between the pods rope is sus-
pended. It’s used to pull out a roll o sailing cloth protecting the wooden deck
and the Fatboy sofas from the strong sun. On the roof of two pods solar cells
and wind turbines are installed. On one is a wooden deck serving as a look
out post.
14. Outpost
On a flat African savanna two pods are placed next to each other.
The Pod acts as an outpost for park rangers monitoring wildlife and watching
out for poachers. Inside the Pod park rangers store water and food supplies.
There is also GPS receivers used to track animals and satellite internet con-
nection. On the roof is a observation tower used by researchers and wild life
photographers. Adjacent to the outpost is a landing strip for drones and light
aircraft.
15. Vision
Tesla Pod
Teslas Pod is a prefabricated portable pod that can be easily transported
and installed anywhere without having to connect to infrastructure. The
pod is powered by a Tesla Powerwall that is connected to source of renew-
able energy e.g solar panels or wind turbines. The pod will be fitted with
the latest water and sewage technology enabling the pod to fully functional
anywhere. Broadband will be supplied through satellite or 4g coverage de-
pending on the Pod’s location.
Purpose
To increase unpaid media coverage and to stir a discussion about the future
of sustainable living in which Teslas will play a very important roll.