Tesla's mission is to accelerate sustainable transport through electric vehicles. It has over 12,000 employees located in Palo Alto, California, led by CEO Elon Musk, who owns 22.5% of the company. Tesla has competitive advantages through its battery supply chain, Supercharger network, advanced software, and reputation for customer service.

2. Tesla’s mission is to accelerate the world’s
transition to sustainable transport.

3. Elon Musk (22.5%)
● Cars are 100% electric
● 12K employees
● Palo Alto, California
● TSLA ^350% in 2015
●

4. KNOWLEDGE
MANAGEMENT
1. Knowledge is embedded in the
people and the culture
2. Knowledge is socially
constructed
3. Acknowledges that there is a
large amount of tacit knowledge.

5. ETHICS
Code of Business Conduct
and Ethics applicable to all
directors and employees of
the Company.

7. COMPETITIVE
ADVANTAGE
1. The battery supply chain it is building
for itself
2. It's wonderful Supercharger network
3. Software that is several leagues above
the competition
4. A reputation for wanting to serve
customers in a direct, honest way —
not just take their money

8. LEARNING
ENVIRNOMENT
Have a systematized process
that help employees share
ideas and suggestions
Strategy: ‘thought leaders’ +
knowledge creation.

9. Each new model innovates and creates
new necessities for the public
Innovation
MODEL X