This document discusses public relations and PR strategies. It introduces the concepts of who communicates what message through which channels to whom and with what effect. It then discusses key considerations for PR including the spokesperson, message, channel, audience, and desired outcome. Finally, it briefly covers different types of PR events and some rules for effective PR such as developing relationships with reporters and having a solid marketing plan.

1. PR 2.0
課程主題: 遊戲行銷與企畫
Game Marketing and Planning
課程內容 :公關活動介紹
Introduction of the Public Relation

2. 自我介紹
時間: 一分鐘

3. 自我介紹2
時間: 一分鐘
方式: 請介紹妳右手邊的同學

4. 公關是什麼?

5. Who says what in which
channel to whom with
what effect ?

6. Who ?
•誰?
•背景?
•目的?
•預期結果?

7. Says what ?
•甚麼訊息?
•內容?
•符合期待目的?
•產生訊息的成本?

8. Says what ?
•甚麼訊息?
•內容?
•符合期待目的?
•產生訊息的成本?

9. In which channel?
•管道?
•特色?
•頻度?
•成本?
•效率?

10. To whom?
•受眾?
•背景?
•特色?
•接觸率?
•吻合度?

11. What effect?
•準確度?
•符合期待?
•行動?
•習慣 or疲態?

12. 公關活動
PR event

13. 公關活動
PR event

14. 直言型
推薦型
裸露型
模仿型
應景型
競賽型
街頭型
盛會型
贊助型

15. PR
Some rules you have to notice

16. Rule #1
Don`t sell a reporter on your product or service

17. Rule #2
Have a PR practitioner help you find and
write your story

18. Rule #3
Having a solid marketing plan in place before
Your PR plan

19. Rule #4
Develop the relationship with reporter

20. Rule #5
You can try the different angle to descript ,
but cheating is not the option