A detailed presentation on the second largest supermarket chain in the world, Tesco.

2. COMPANY PROFILE
 Founded by Jack Cohen in 1919
 British multinational grocery and merchandise retailer.
 2nd largest retailer in profits & revenues
 UK’s largest private-sector employer
 Market capitalization of approx. £13.27bn.

4. TESCO’S STORE FORMATS

8. Mother who was desperate
to find the same out of
stock blanket she wrapped
her stillborn baby in is
moved to tears after kind-
hearted Tesco staff hand-
deliver it to her door with a
bunch of flowers.
Recent example of Tesco’s excellent customer
service team

9. Staff from Tesco went
to great lengths to
deliver a blanket to a
mother whose baby girl
was still born, also
bringing a bunch of
flowers and a sympathy
card.

10. Tesco’s Webpage

12. TESCO’S COMPETITOR ANALYSIS

13. Tesco joined arms with RBS to create its banking
division: Tesco Bank

15. “When it comes to future
plans, we already know
that the superstores aren’t
as efficient as they once
were. Instead of shutting
these big box stores down,
Tesco should shrink their
footprint inside them,
reducing the supermarket
to the core of the unit and
adding additional retail
units outside.”
-Dave Lewis

16. To regain competitiveness in core UK business

17. Reshaping the store portfolio

18. Targeting international investments

19. Summary
 Tesco’s company profile
 Timeline
 Tesco’s store formats
Glance at its stores
 Distribution of stores
 Excellent customer service (follows modern org. chart)
 Advertising & social media presence (loyalty clubcards
to the next level)
 Tesco’s competitor analysis
 Tesco Bank
What’s next for Tesco?

21. Disclaimer
Created by Ankit Malhotra, SSCBS DU, during a
marketing internship by Prof. Sameer Mathur, IIM
Lucknow.