The document outlines a PhD research plan to study the development of an online counselling service called Kooth.com that provides support for young people aged 11-19 in the UK. The research aims to understand if Kooth can offer a useful, well-developed and safe service for young people. The plan involves familiarizing with Kooth, interviewing service providers and users, analyzing service data and feedback over multiple phases from 2005-2008. The goal is to evaluate the challenges of emerging online counseling services and how Kooth addresses the needs of young people.