This document discusses the concept of terroir and the factors that contribute to terroir. It states that terroir is influenced by an interaction of climate, soil, vines and human practices. Experience from old world wine regions shows that choosing the right grape varieties suited to local climatic conditions is important for expressing terroir. Soil type, slope, drainage and vine training techniques can also impact the microclimate experienced by the vines and the quality of the resulting wine. The document advocates for cool climate viticulture which allows grapes to fully ripen late in the season, improving aromatic expression.