The document provides tips for building and presenting an offline and online portfolio as an art director. It emphasizes starting with your second best piece to engage the viewer, showing your "big idea" and concepts clearly on 2 pages max, and finishing on your best work. It also recommends labeling your portfolio, introducing yourself on your website homepage, and making your digital portfolio viewable on all devices. The overall goal is to effectively showcase your skills and brand to potential clients.
Babins Shrestha's father gave him an unconventional name with an 's' at the end. While some names are inspired by nature, celebrities, or history, Babins' name was not meant to have a unique meaning but was simply how his father named him. The article profiles five individuals with distinctive names and how their names make them feel and impact their identity.
The document appears to be a portfolio of work by Brigitte Dewberry showcasing various design projects she has completed for clients. It includes logos, websites, branding projects, and marketing materials created for clients in various industries such as financial services, technology, and consumer goods. Throughout the document, there are quotes from satisfied clients praising Brigitte's creative skills, ability to understand their business, and talent for executing projects to a high standard.
Josh Brand provides a portfolio highlighting design and art direction work for marketing campaigns. Projects include support materials for films Get On Up and The Purge: Anarchy, a platform comparing energy suppliers on ethics and price, raising awareness of EDF's lawsuit against climate activists, encouraging students to explore opportunities at University of Arts London, broadening perceptions of feminism in design, raising money for Alzheimer's Society research, and attracting younger audiences to the National Portrait Gallery.
This portfolio document summarizes Leanne Warriner's work in photography, art direction, and online content creation for several fashion brands including Uniqlo, Orla Kiely, George at Asda, Austin Reed, Colour Coated, Red Story, and Agnes B. It provides examples of her campaign, website launch, and feature page work. The objectives listed at the bottom include focusing on brand values, elevating the online customer experience, building the brand through new services, injecting personality into product lines, and being both informative and engaging.
This document is an abridged portfolio for Ladonna Jones that summarizes her experience and work samples in art direction, original design, teaching, and integration from May 2011. It includes summaries of her art direction work for various clients from 2008-2011 including book covers, brand guidelines, templates, and more. It also lists original designs she created for publications, campaigns, and webinars from 2005-2011. Finally, it mentions she has experience in PowerPoint training and includes testimonials praising her talent, creativity, and support from past professional partners and clients.
Babins Shrestha's father gave him an unconventional name with an 's' at the end. While some names are inspired by nature, celebrities, or history, Babins' name was not meant to have a unique meaning but was simply how his father named him. The article profiles five individuals with distinctive names and how their names make them feel and impact their identity.
The document appears to be a portfolio of work by Brigitte Dewberry showcasing various design projects she has completed for clients. It includes logos, websites, branding projects, and marketing materials created for clients in various industries such as financial services, technology, and consumer goods. Throughout the document, there are quotes from satisfied clients praising Brigitte's creative skills, ability to understand their business, and talent for executing projects to a high standard.
Josh Brand provides a portfolio highlighting design and art direction work for marketing campaigns. Projects include support materials for films Get On Up and The Purge: Anarchy, a platform comparing energy suppliers on ethics and price, raising awareness of EDF's lawsuit against climate activists, encouraging students to explore opportunities at University of Arts London, broadening perceptions of feminism in design, raising money for Alzheimer's Society research, and attracting younger audiences to the National Portrait Gallery.
This portfolio document summarizes Leanne Warriner's work in photography, art direction, and online content creation for several fashion brands including Uniqlo, Orla Kiely, George at Asda, Austin Reed, Colour Coated, Red Story, and Agnes B. It provides examples of her campaign, website launch, and feature page work. The objectives listed at the bottom include focusing on brand values, elevating the online customer experience, building the brand through new services, injecting personality into product lines, and being both informative and engaging.
This document is an abridged portfolio for Ladonna Jones that summarizes her experience and work samples in art direction, original design, teaching, and integration from May 2011. It includes summaries of her art direction work for various clients from 2008-2011 including book covers, brand guidelines, templates, and more. It also lists original designs she created for publications, campaigns, and webinars from 2005-2011. Finally, it mentions she has experience in PowerPoint training and includes testimonials praising her talent, creativity, and support from past professional partners and clients.
We put teams of students together to form groups, giving instructions that teams should support and critique each other. At the end of the first week, students made these Reflection Slides.
Reflection Friday is an institution at SCA. We make slides to express something we have learned, we present these slides to each other over shots of vodka at the end of the week.
The theme this week is Where Do You Get Your Best Ideas?
Reflection Friday - 14th November 2014 - Film Special.Marc Lewis
Every Friday we end the week at School of Communication Arts with Reflections. This week, the MOSH Intake reflected on their week through film - in appreciation to our friend and fellow MOSHER, Alex Pugh
This document provides information and instructions for several briefs and assignments. It includes an eBay brief where students are given £10 to buy and sell an item on eBay to make a profit. It also includes a brief called "Word on the Street" where students will work in teams with an assigned street artist to create street art and promote the artist's work on social media. The document assigns students to teams and introduces them to the street artist they will work with. It outlines the goals, tasks, skills needed and rewards for successfully completing the assignments.
This document outlines the key elements of creativity according to Marc Lewis of Creativity School. It defines creativity as the combination of knowledge, a problem, divergent thinking, and collaboration. The document provides examples and exercises to illustrate each element, such as using random words to spark new ideas and playing "Sleep, Marry, Kill" to practice divergent thinking. It concludes by restating the formula for creativity and inviting the reader to contact the author to learn more.
The document provides an agenda for end of year activities and celebrations at an organization. It lists congratulations on a successful portfolio day, an upcoming party, and tasks to complete a video message and clean the studio in preparation for the final events on Friday, including Spank's big breakfast and speaking to the future.
This document provides a schedule for the final week of a term. It lists important deadlines and events for the next two days, including improving Google Docs, submitting a topical ad, and portfolio reviews. It also outlines the schedule for the rest of the week, with presentations, a yoga session, a town hall meeting, and an end of year party on Friday if certain goals are met.
This document provides updates for the final week of term three, including:
- There are 9 days until portfolio day where students will present their work to agencies. Students must research the agencies coming and share their findings.
- There is an end of year party coming up on Friday.
- This week includes a Photoshop masterclass on Tuesday and a storytelling masterclass on Thursday to help students prepare for portfolio day.
This document provides a weekly schedule and announcements for an advertising/marketing agency. It includes:
1) Announcements for portfolio day in 16 days, welcoming new employees, and entering campaigns into an awards program.
2) A schedule of events for the week including masterclasses, setting up a new project, a festival, talent spotting, an end of year party, and weekly updates.
3) Reminders of book critiques and a final "spit" (presentation) on Friday with a prize for the best one.
This document outlines the schedule and deadlines for the final week of the term. It reminds students to finalize their portfolios and campaigns for upcoming awards. It lists various agency visits, briefs, presentations and a year-end party occurring throughout the week. Students are challenged to improve their chosen campaign by Friday and have various checkpoints and deadlines throughout the week to work on their books and prepare for the end of the term.
- There are 30 days until Portfolio Day where students will show their work. Students should plan each hour and schedule breaks.
- There is an end of year party on Thursday July 12th.
- This week features masterclasses and workshops led by industry professionals to prepare students for their portfolios and interviews.
- On Friday June 15th, students will present their two best campaigns to potentially start relationships, dubbed "affairs," with brands or agencies. Any proposals must be approved by the school.
The document provides information about SPANK's "Start an Affair" program, which allows students to pitch their campaign ideas to actual brands and agencies. It outlines the process for choosing which campaigns to present, communicating with agencies represented by the school or those that deserve "a good spanking." It also details that 40% of any money received through a successful pitch would go to the scholarship fund, 50% to the pitching team, and 10% to all students. Teams are instructed to bring their best two campaigns to the Town Hall meeting on June 16th.
The document outlines the schedule for the next 6 weeks leading up to a portfolio day event. It details various presentations, workshops, and feedback sessions happening on specific dates, including presenting re-worked plans, masterclasses from mentors, spitting workshops, and stretching over the upcoming half term break in preparation for converting 1-day briefs into campaigns to present at a future town hall meeting.
This document discusses strategies for creating shareable social media content. It recommends focusing on intrinsic rather than extrinsic rewards, targeting psychic value over market norms, and making content personal to encourage sharing. Examples are given of campaigns that put users' faces in the game, highlight scarcity, and share personalized results to drive engagement without requiring fans or followers. The key is rewarding sharing through social rather than one-to-one value exchanges.
This document provides an update for term three, week six of an unknown program. It lists upcoming events including masterclasses from guest speakers, work-in-progress critiques, a timely one-day brief, and an end of year party. Key deadlines mentioned are seven weeks until portfolio day and feedback on Fridays. Stretching exercises are also emphasized.
In 3 sentences:
This document provides an agenda for week 5 of term 3 which includes delivering a new portfolio brief and one day brief today, a town hall on Tuesday to see SPANK's online portfolio, an end of year party on Thursday July 12th, hosting a one day brief on Thursday and Friday including a photoshoot with Jules, and working on works in progress all week with feedback on Friday. It also reminds students that there are only 8 weeks left until portfolio day and encourages them to have been working hard on their portfolios.
We put teams of students together to form groups, giving instructions that teams should support and critique each other. At the end of the first week, students made these Reflection Slides.
Reflection Friday is an institution at SCA. We make slides to express something we have learned, we present these slides to each other over shots of vodka at the end of the week.
The theme this week is Where Do You Get Your Best Ideas?
Reflection Friday - 14th November 2014 - Film Special.Marc Lewis
Every Friday we end the week at School of Communication Arts with Reflections. This week, the MOSH Intake reflected on their week through film - in appreciation to our friend and fellow MOSHER, Alex Pugh
This document provides information and instructions for several briefs and assignments. It includes an eBay brief where students are given £10 to buy and sell an item on eBay to make a profit. It also includes a brief called "Word on the Street" where students will work in teams with an assigned street artist to create street art and promote the artist's work on social media. The document assigns students to teams and introduces them to the street artist they will work with. It outlines the goals, tasks, skills needed and rewards for successfully completing the assignments.
This document outlines the key elements of creativity according to Marc Lewis of Creativity School. It defines creativity as the combination of knowledge, a problem, divergent thinking, and collaboration. The document provides examples and exercises to illustrate each element, such as using random words to spark new ideas and playing "Sleep, Marry, Kill" to practice divergent thinking. It concludes by restating the formula for creativity and inviting the reader to contact the author to learn more.
The document provides an agenda for end of year activities and celebrations at an organization. It lists congratulations on a successful portfolio day, an upcoming party, and tasks to complete a video message and clean the studio in preparation for the final events on Friday, including Spank's big breakfast and speaking to the future.
This document provides a schedule for the final week of a term. It lists important deadlines and events for the next two days, including improving Google Docs, submitting a topical ad, and portfolio reviews. It also outlines the schedule for the rest of the week, with presentations, a yoga session, a town hall meeting, and an end of year party on Friday if certain goals are met.
This document provides updates for the final week of term three, including:
- There are 9 days until portfolio day where students will present their work to agencies. Students must research the agencies coming and share their findings.
- There is an end of year party coming up on Friday.
- This week includes a Photoshop masterclass on Tuesday and a storytelling masterclass on Thursday to help students prepare for portfolio day.
This document provides a weekly schedule and announcements for an advertising/marketing agency. It includes:
1) Announcements for portfolio day in 16 days, welcoming new employees, and entering campaigns into an awards program.
2) A schedule of events for the week including masterclasses, setting up a new project, a festival, talent spotting, an end of year party, and weekly updates.
3) Reminders of book critiques and a final "spit" (presentation) on Friday with a prize for the best one.
This document outlines the schedule and deadlines for the final week of the term. It reminds students to finalize their portfolios and campaigns for upcoming awards. It lists various agency visits, briefs, presentations and a year-end party occurring throughout the week. Students are challenged to improve their chosen campaign by Friday and have various checkpoints and deadlines throughout the week to work on their books and prepare for the end of the term.
- There are 30 days until Portfolio Day where students will show their work. Students should plan each hour and schedule breaks.
- There is an end of year party on Thursday July 12th.
- This week features masterclasses and workshops led by industry professionals to prepare students for their portfolios and interviews.
- On Friday June 15th, students will present their two best campaigns to potentially start relationships, dubbed "affairs," with brands or agencies. Any proposals must be approved by the school.
The document provides information about SPANK's "Start an Affair" program, which allows students to pitch their campaign ideas to actual brands and agencies. It outlines the process for choosing which campaigns to present, communicating with agencies represented by the school or those that deserve "a good spanking." It also details that 40% of any money received through a successful pitch would go to the scholarship fund, 50% to the pitching team, and 10% to all students. Teams are instructed to bring their best two campaigns to the Town Hall meeting on June 16th.
The document outlines the schedule for the next 6 weeks leading up to a portfolio day event. It details various presentations, workshops, and feedback sessions happening on specific dates, including presenting re-worked plans, masterclasses from mentors, spitting workshops, and stretching over the upcoming half term break in preparation for converting 1-day briefs into campaigns to present at a future town hall meeting.
This document discusses strategies for creating shareable social media content. It recommends focusing on intrinsic rather than extrinsic rewards, targeting psychic value over market norms, and making content personal to encourage sharing. Examples are given of campaigns that put users' faces in the game, highlight scarcity, and share personalized results to drive engagement without requiring fans or followers. The key is rewarding sharing through social rather than one-to-one value exchanges.
This document provides an update for term three, week six of an unknown program. It lists upcoming events including masterclasses from guest speakers, work-in-progress critiques, a timely one-day brief, and an end of year party. Key deadlines mentioned are seven weeks until portfolio day and feedback on Fridays. Stretching exercises are also emphasized.
In 3 sentences:
This document provides an agenda for week 5 of term 3 which includes delivering a new portfolio brief and one day brief today, a town hall on Tuesday to see SPANK's online portfolio, an end of year party on Thursday July 12th, hosting a one day brief on Thursday and Friday including a photoshoot with Jules, and working on works in progress all week with feedback on Friday. It also reminds students that there are only 8 weeks left until portfolio day and encourages them to have been working hard on their portfolios.
19. This is JOE BLOGS portfolio
You can call or email me on: 07592 123456 joeblogs@me.com
ALWAYS LABEL YOUR PORTFOLIO.
Saturday, 14 April 2012
20. FRONT Name
THIS IS THE FRONT
This is JOE BLOGS portfolio
RO NT
EF
You can call or email me on: 07592 123456 joeblogs@me.com
N TH
O
Contact Details
ALWAYS LABEL YOUR PORTFOLIO.
Saturday, 14 April 2012
21. BACK Name
THIS IS THE BACK
This is JOE BLOGS portfolio
BACK
E
You can call or email me on: 07592 123456 joeblogs@me.com
ND TH
A
Contact Details
ALWAYS LABEL YOUR PORTFOLIO.
Saturday, 14 April 2012
22. ART DIRECTION
THAT’S THE COVER,
COVERED
NOW OPEN YOUR BOOK
Building a Portfolio
Saturday, 14 April 2012
23. ART DIRECTION
REMEMBER. Noone knows who
you are, where you’ve come from,
or what you care about.
TELL THEM. SLOWLY.
Building a Portfolio
Saturday, 14 April 2012
24. My name is Kermit the
Frog and I like pigs.
This
busin is my
ess
card
my
This is rd
ss ca
busine
y CV
T his is m
This
busin is my
ess
card
This is my portfolio. I hope you like it.
y
is m
This card
www.kermitwholikespigs.com
ness
busi
START with who you are (and leave something nice)
Saturday, 14 April 2012
25. THIS IS WHO IT WAS FOR AND WHY I DID IT.
THIS IS MY
SECOND BEST
PIECE OF WORK.
K I
1. 2.
S S
Honestly it gets better.
3. 4.
Always START with your ‘second best’ piece of work
Saturday, 14 April 2012
26. ART DIRECTION
SOME TIPS ON LAYOUT
Building a Portfolio
Saturday, 14 April 2012
27. d
he Bran
T
THIS IS MY BIG
THIS IS WHO IT WAS FOR AND WHY I DID IT.
on
IDEA.... e Reas
Th
K I
1. 2.
T h e BIG
IDEA S S
I LOVE MISS PIGGY
3. 4.
e
of th
Rest gn
The mpai
Ca
If at all possible keep a campaign to 2 pages
Saturday, 14 April 2012
28. ART DIRECTION
DON’T DO THIS!
Building a Portfolio
Saturday, 14 April 2012
30. ART DIRECTION
OR THIS
Building a Portfolio
Saturday, 14 April 2012
31. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a
massa in leo congue ornare. Morbi elementum arcu vel purus
congue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsum
dolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibus
Concept Concept Concept
nisi, id commodo mauris malesuada et. Ut nec vulputate dolor.
Vestibulum id lorem sit amet risus pharetra scelerisque. Quisque
sagittis, libero in fringilla semper, diam enim ornare risus, eu iaculis
metus nisi non neque. Pellentesque habitant morbi tristique
senectus et netus et malesuada fames ac turpis egestas. Concept Concept Concept
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a
massa in leo congue ornare. Morbi elementum arcu vel purus
congue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsum
dolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibus
nisi, id commodo mauris malesuada et. Ut nec vulputate dolor.
Vestibulum id lorem sit amet risus pharetra scelerisque. Quisque
Concept Concept Concept
sagittis, libero in fringilla semper, diam enim ornare risus, eu iaculis
metus nisi non neque. Pellentesque habitant morbi tristique
senectus et netus et malesuada fames ac turpis egestas.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a
massa in leo congue ornare. Morbi elementum arcu vel purus
Concept Concept Concept
congue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsum
dolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibus
nisi, id commodo mauris malesuada et. Ut nec vulputate dolor.
Vestibulum id lorem sit amet risus pharetra scelerisque. Quisque
sagittis, libero in fringilla semper, diam enim ornare risus, eu iaculis
metus nisi non neque. Pellentesque habitant morbi tristique
Concept Concept Concept
senectus et netus et malesuada fames ac turpis egestas.
DON’T WRITE (Unless you are a copywriter of course)
Saturday, 14 April 2012
32. ART DIRECTION
DO THIS!
Building a Portfolio
Saturday, 14 April 2012
33. THIS IS WHO IT WAS FOR AND WHY I DID IT.
THIS IS MY
SECOND BEST
PIECE OF WORK.
K I
1. 2.
S S
Honestly it gets better.
3. 4.
Show the BIG IDEA. And then the subsequent concepts.
Saturday, 14 April 2012
34. d
he Bran
T
THIS IS WHO IT WAS FOR AND WHY I DID IT.
THIS IS MY
on
SECOND BEST e Reas
Th
PIECE OF WORK.
K I
1. 2.
T h e BIG
IDEA S S
Honestly it gets better.
3. 4.
e
of th
Rest gn
The mpai
Ca
Show the BIG IDEA. And then the subsequent concepts.
Saturday, 14 April 2012
35. ART DIRECTION
AN OPTIONAL EXTRA
Building a Portfolio
Saturday, 14 April 2012
36. THIS IS WHO IT WAS FOR AND WHY I DID IT.
PTO
CREATE Intro pages to each campaign
Saturday, 14 April 2012
37. ART DIRECTION
LEAVE ON A HIGH
Building a Portfolio
Saturday, 14 April 2012
38. THIS IS WHO IT WAS FOR AND WHY I DID IT.
1. 2.
4.
Finish on your BEST piece of work.
Saturday, 14 April 2012
39. ART DIRECTION
SAY GOODBYE (OR HELLO)
Building a Portfolio
Saturday, 14 April 2012
40. My name is Kermit the
Frog and I like pigs. This is
busine my
ss card
y
is m
This ss card
e
busin
y CV
his is m
This is
T
busine my
ss card
This is my portfolio. I hope you like it.
y
is m rd
This ss ca
ine
bus
www.kermitwholikespigs.com
FINISH (again) with who you are (and leave something nice)
Saturday, 14 April 2012
41. ART DIRECTION
YOUR DIGITAL PORTFOLIO
Building and Presenting a Portfolio
Saturday, 14 April 2012
42. ART DIRECTION
80% of Creative Directors will look at you
online portfolio on an iPad or mobile device.
(after work and on the move usually)
Building and Presenting a Portfolio
Saturday, 14 April 2012
66. EXERCISE
THIS IS NOW THE BUSINESS END OF THE COURSE.
IT IS UP TO YOU.
BY THIS TIME NEXT WEEK WE WANT TO HAVE A
LOOK AT YOUR BOOK.
Saturday, 14 April 2012