The document presents 10 winning stats about strategies that are effective for association marketers. It discusses how content marketing costs 62% less than traditional marketing and generates 3 times as many leads. It also notes that website conversion rates are 6 times higher for organizations that adopt content marketing compared to those that do not. Additionally, 94% of B2B marketers use social media for organizational announcements rather than traditional press releases. The document provides statistics on effective strategies for email campaigns, trade shows, webinars, outsourcing design work, and using SlideShare.

1. 10
WINNINGSTATS
forAssociationMarketers
WHAT SUCCESSFUL TEAMS DO

2. C O M P I L E D B Y
New Planet Creative
w w w . n e w p l a n e t c r e a t i v e . c o m

3. Content marketing
typically costs 62% less
than traditional marketing
methods – yet it generates
three times as many leads.
-B2BMarketingInsider
Winning associations
create, execute and
evaluate a well-defined
regimen of targeted
content marketing.
Which begs the question:
why aren’t more of us
doing it?
SOURCE: http://www.b2bmarketinginsider.com/content-marketing/2014-content-marketing-imperative
62% 3xSAVINGS RETURN
WINNING STAT # 1: CONTENT MARKETING

4. Websiteconversionrates
arenearly6xhigher
forcontentmarketing
adoptersthanfor
non-adopters–
2.9%vs.0.5%.
–KAPOST
Theconclusionisobvious.
Yourprospectswillengage
withtimely,compelling
contentaboutsubjectsthat
interestthem–andthey’re
willingtoclickthroughto
“FindOutMore.”
SOURCE: http://content.kapost.com/Aberdeen-ContentChaos
6xHIGHER
CONVERSION
RATES
WINNING STAT # 2: CONTENT MARKETING

5. Howdoyouconnect
mosteffectivelyand
efficientlywithyour
institutional,corporate
andotherorganizational
members?
94%ofallB2Bmarketers
usesocialmedia for
theirorganizational
announcements –
vs.just71%whostilluse
traditionalpressreleases.
–MarxCommunications
SOURCE:http://b2bprblog.marxcommunications.com/b2bpr/surprising-b2b-pr-survey-results-infographic
94%ARE USING SOCIAL MEDIA
WINNING STAT # 3: SOCIAL MEDIA

6. TheTake
fromtheTop.
82%of audiencesfeel
anorganizationismore
trustworthywhenitsCEO
isactiveonsocialmedia.
–MarketingProfs.com
CEOengagementsshould
betimely,regularand
strategic– focusingonkey
topicsthatmemberscare
aboutthemost.
SOURCE: http://www.marketingprofs.com/chirp/2014/25268/the-psychology-of-sharing-infographic
WINNING STAT # 4: SOCIAL MEDIA
82%LIKE SEEING CEO
ENGAGEMENT
ON SOCIAL MEDIA
LEADERSHIP COUNTS

7. Nottoomany.
Nottoofew.
Justright.
AccordingtoINFORMZ,
sendingemailcampaigns
every2-3workdayswill
oftendeliverthebest
open-and-clickscores.
YourGoldilocksNumber
mayvary–sokeeptesting
andtrackingresults.
6to10EMAILS PER MONTH
SOURCE: INFORMZ. http://www.informz.com/blog/am-i-sending-too-much-email/
WINNING STAT # 5: EMAIL CAMPAIGNS
What’syourGoldilocksNumber?

8. Nearlytwo-thirds
ofallemailsare
openedonmobile
devices. -VentureBeat
Howdoyouremails
lookonsmartphonesand
tablets? Everythinglegible
andeasilynavigable?
Checktoseethatyou’re
stilllookinggoodonce
you’vegonemobile.
66%OF ALL EMAILS ARE
OPENED ONTABLETS
OR SMARTPHONES.
SOURCE: venturebeat.com/2014/01/22/65-of-all-email-gets-opened-first-on-a-mobile-device-and-thats-great-news-for-marketers/
WINNING STAT # 6: EMAIL CAMPAIGNS

9. It’svirtually
unanimous.
99% of marketers said
they find unique value in
trade shows they don’t
get from other marketing
investments.
47% place high value
on the ability to meet
with a variety of
players face to face.
–CEIR
SOURCE: CEIR:The Changing Environment of Exhibitions
OF MARKETERS
FIND UNIQUE VALUE
IN TRADE SHOWS NOT
FOUND ELSEWHERE
WINNING STAT # 7: TRADE SHOWS

10. According to On24,
the average conversion
rate from registrants to
attendees is 42.9%.
5% ask questions.
21% respond to polls.
12% download from
resource list.
13% register for both
Live and On-Demand
versions of webinar.
SOURCE: http://www.on24.com/wp-content/uploads/2014/04/ON24_Benchmark_2014_Final.pdf
56% OF WEBINARS HAVE
200+I N AT T E N D A N C E
WINNING STAT # 8: WEBINARS

11. 70%ofnonprofits
outsourcedesign
servicesfortheir
contentmarketing.
-ContentMarketingInstitute
Nonprofits will typically
utilize up to11 different
content marketing tactics
like social media, blogs,
webinars, enewsletters,
videos and infographics.
Good design is critical.
SOURCE: http://blog.hubspot.com/marketing/nonprofit-marketing-stats-list
70%OUTSOURCETHEIR
DESIGNWORK
WINNING STAT # 9: OUTSOURCING DESIGN WORK

12. AccordingtoCVENT,
SlideShare
isnowtheworld’slargest
professionalcontentsharing
community.
With5timesmoretraffic
frombusinessownersthan
Twitter,Facebook,YouTube
andLinkedIncombined,
postingherecanhelpto
enhanceyourassociation’s
credibilityasatrusted
industryresource.
SOURCE: http://blog.cvent.com/blog/jenise-fryatt-bio/5-reasons-you-should-be-using-slideshare-to-market-your-events
NumberOneIN PROFESSIONAL CONTENT SHARING
WINNING STAT #10: SLIDESHARE

13. Want to share some of your own ideas and insights?
We’ll include the best ones in a future SlideShare post –
with full attribution, of course.
Or let us build an original SlideShare deck for your organization.
Just send an email to mike@newplanetcreative.com.
THANKS AGAIN FOR VIEWING.

14. Mike Houle
New Planet Studios, Inc.
www.newplanetcreative.com
mike@newplanetcreative.com
© 2016 New Planet Studios, Inc.