SlideShare a Scribd company logo
10
WINNINGSTATS
forAssociationMarketers
WHAT SUCCESSFUL TEAMS DO
C O M P I L E D B Y
New Planet Creative
w w w . n e w p l a n e t c r e a t i v e . c o m
Content marketing
typically costs 62% less
than traditional marketing
methods – yet it generates
three times as many leads.
-B2BMarketingInsider
Winning associations
create, execute and
evaluate a well-defined
regimen of targeted
content marketing.
Which begs the question:
why aren’t more of us
doing it?
SOURCE: http://www.b2bmarketinginsider.com/content-marketing/2014-content-marketing-imperative
62% 3xSAVINGS RETURN
WINNING STAT # 1: CONTENT MARKETING
Websiteconversionrates
arenearly6xhigher
forcontentmarketing
adoptersthanfor
non-adopters–
2.9%vs.0.5%.
–KAPOST
Theconclusionisobvious.
Yourprospectswillengage
withtimely,compelling
contentaboutsubjectsthat
interestthem–andthey’re
willingtoclickthroughto
“FindOutMore.”
SOURCE: http://content.kapost.com/Aberdeen-ContentChaos
6xHIGHER
CONVERSION
RATES
WINNING STAT # 2: CONTENT MARKETING
Howdoyouconnect
mosteffectivelyand
efficientlywithyour
institutional,corporate
andotherorganizational
members?
94%ofallB2Bmarketers
usesocialmedia for
theirorganizational
announcements –
vs.just71%whostilluse
traditionalpressreleases.
–MarxCommunications
SOURCE:http://b2bprblog.marxcommunications.com/b2bpr/surprising-b2b-pr-survey-results-infographic
94%ARE USING SOCIAL MEDIA
WINNING STAT # 3: SOCIAL MEDIA
TheTake
fromtheTop.
82%of audiencesfeel
anorganizationismore
trustworthywhenitsCEO
isactiveonsocialmedia.
–MarketingProfs.com
CEOengagementsshould
betimely,regularand
strategic– focusingonkey
topicsthatmemberscare
aboutthemost.
SOURCE: http://www.marketingprofs.com/chirp/2014/25268/the-psychology-of-sharing-infographic
WINNING STAT # 4: SOCIAL MEDIA
82%LIKE SEEING CEO
ENGAGEMENT
ON SOCIAL MEDIA
LEADERSHIP COUNTS
Nottoomany.
Nottoofew.
Justright.
AccordingtoINFORMZ,
sendingemailcampaigns
every2-3workdayswill
oftendeliverthebest
open-and-clickscores.
YourGoldilocksNumber
mayvary–sokeeptesting
andtrackingresults.
6to10EMAILS PER MONTH
SOURCE: INFORMZ. http://www.informz.com/blog/am-i-sending-too-much-email/
WINNING STAT # 5: EMAIL CAMPAIGNS
What’syourGoldilocksNumber?
Nearlytwo-thirds
ofallemailsare
openedonmobile
devices. -VentureBeat
Howdoyouremails
lookonsmartphonesand
tablets? Everythinglegible
andeasilynavigable?
Checktoseethatyou’re
stilllookinggoodonce
you’vegonemobile.
66%OF ALL EMAILS ARE
OPENED ONTABLETS
OR SMARTPHONES.
SOURCE: venturebeat.com/2014/01/22/65-of-all-email-gets-opened-first-on-a-mobile-device-and-thats-great-news-for-marketers/
WINNING STAT # 6: EMAIL CAMPAIGNS
It’svirtually
unanimous.
99% of marketers said
they find unique value in
trade shows they don’t
get from other marketing
investments.
47% place high value
on the ability to meet
with a variety of
players face to face.
–CEIR
SOURCE: CEIR:The Changing Environment of Exhibitions
OF MARKETERS
FIND UNIQUE VALUE
IN TRADE SHOWS NOT
FOUND ELSEWHERE
WINNING STAT # 7: TRADE SHOWS
According to On24,
the average conversion
rate from registrants to
attendees is 42.9%.
5% ask questions.
21% respond to polls.
12% download from
resource list.
13% register for both
Live and On-Demand
	 versions of webinar.
SOURCE: http://www.on24.com/wp-content/uploads/2014/04/ON24_Benchmark_2014_Final.pdf
56% OF WEBINARS HAVE
200+I N AT T E N D A N C E
WINNING STAT # 8: WEBINARS
70%ofnonprofits
outsourcedesign
servicesfortheir
contentmarketing.
-ContentMarketingInstitute
Nonprofits will typically
utilize up to11 different
content marketing tactics
like social media, blogs,
webinars, enewsletters,
videos and infographics.
Good design is critical.
SOURCE: http://blog.hubspot.com/marketing/nonprofit-marketing-stats-list
70%OUTSOURCETHEIR
DESIGNWORK
WINNING STAT # 9: OUTSOURCING DESIGN WORK
AccordingtoCVENT,
SlideShare
isnowtheworld’slargest
professionalcontentsharing
community.
With5timesmoretraffic
frombusinessownersthan
Twitter,Facebook,YouTube
andLinkedIncombined,
postingherecanhelpto
enhanceyourassociation’s
credibilityasatrusted
industryresource.
SOURCE: http://blog.cvent.com/blog/jenise-fryatt-bio/5-reasons-you-should-be-using-slideshare-to-market-your-events
NumberOneIN PROFESSIONAL CONTENT SHARING
WINNING STAT #10: SLIDESHARE
Want to share some of your own ideas and insights?
We’ll include the best ones in a future SlideShare post –
with full attribution, of course.
Or let us build an original SlideShare deck for your organization.
Just send an email to mike@newplanetcreative.com.
THANKS AGAIN FOR VIEWING.
Mike Houle
New Planet Studios, Inc.
www.newplanetcreative.com
mike@newplanetcreative.com
© 2016 New Planet Studios, Inc.

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