Telling the Sea Services story in a social media-mobile devices world. The challenge today of Navy League of the United States Citizens in Support of the Sea Services is to communicate our content in the world where social media is part of our lives. Social's "Digital Statshot 002" report, reveals there are currently about 2 billion active social media accounts worldwide-equating to a whopping penetration of 28% of the planet's population, with about roughly 1.6 billion of these accounts active via mobile.

1. Our Challenge Today

2. The Navy League of the United States
Navy League of the United States
Citizens in Support of the Sea Services

3. State of the Internet – Mobile and
Social
• Mobile: 39 of the top 50 digital news websites have
more traffic to their sites and associated applications
coming from mobile devices than from desktop
computers, according to Pew Research Center’s analysis
of comScore data.
• Social: social networking is the practice of expanding
social contacts by making connections through
individuals
– - Normally conducted through established social
platforms (apps) such as Facebook, Twitter, Tumbler,
Pinterest, Instagram, LinkedIn

4. To Tell Our Story
Social's "Digital Statshot 002" report, reveals there are currently about 2
billion active social media accounts worldwide-equating to a whopping
penetration of 28% of the planet's population, with about roughly 1.6 billion
of these accounts active via mobile
Council Actions
Promote distributing existing content via selected platforms
•Start Council Youtube channel posting 3 minute videos – monthly schedule
of activities, events, personal recognitions,
•Event/activity promotions
•Encourage member participation in distrbuting content via preferred social
media platforms.
-

5. Current State of Social Networking
• Social Penetration: Social platforms also
continue to increase and, for the most part,
thrive. In order, the top 10 most popular social
networking sites (according to eBizMBA, Inc.)
are Facebook (900 million estimated unique
monthly visitors), Twitter (310 million),
LinkedIn (255 million), Pinterest (250 million),
Google+ (120 million), Tumblr (110 million),
Instagram (100 million), VK (80 million), Flickr
(65 million), and Vine (42 million).

6. Current State of Social Networking,
con’d
• Council Actions:
• Enter existing content into selected platforms
• Start Council YouTube channel posting ~3
minute videos – monthly schedule of activities,
events, personal recognitions,
• Event/activity promotions
• Encourage member participation

7. Our national security depends on our ability to
rapidly respond to crisis
Navy League of the United States
Citizens in Support of the Sea Services
Our Mission: Inform the American public about the importance of our
maritime forces to our national security and economic prosperity, and to
enhance the morale of active-duty personnel and their families.
Examples of existing content [images, video, movie, books, celebrations ]

8. The Navy League and the youth in your community
Navy League of the United States
Citizens in Support of the Sea Services
Our Mission: Foster the education and development of our youth
through programs such as the Naval Sea Cadet Corps and Navy League
Cadet Corps as well as Junior ROTC and Young Marines.
Involve our youth in helping tell our story

9. Council Use of Social Media
• Mobiize website - get help
• Implement Social Media Plan [each Activity area should have plan, report results]
• Review all activities for prior, during, after social media actions
• Get help in developing/implementing plan
• Recruit members, affiliates
• Include schedule for other media platforms
• Engagement
Establish Council Goals
• Council Events
• Membership
• Affiliates
• Community support
• Other
• NOTE: results count reach beyond vanity scores

10. Social Media Learning Resources
• These resources are provided to provide a background in the current state of the use
of social media in promoting business [including accomplishing the goals of not-for-
profit enterprises such as the Navy League]*
• The Navy League Mission http://navyleague.org/aboutus/video.html
• Intro to Social Media Marketing
• https://www.youtube.com/watch?v=BT_vv5moEm8
• Intro to Social Media Marketing
•
https://www.youtube.com/watch?v=BT_vv5moEm8 Current Status of Social
Media Marketing
•
https://www.youtube.com/watch?v=hhkmJor69n4 Content Marketing

11. The Navy League honors those who serve

12. Discussion/Questions?
Navy League of the United States
Citizens in Support of the Sea Services
• For more information, or to get involved:
 Presenter, Richard Dowell, 843-834-0226
 HQ NLUS IT Committee