The document advertises STR Global's Annual Profitability Program, which allows hotels to submit 2 years of profit and loss data to receive complimentary comparative reports and discounts. By submitting data, hotels can compare their revenues, costs and profits to their competition. The program provides a report comparing an individual hotel to country and market performance, as well as analysis of profitability trends on the continent, country and market level.

1. www.strglobal.com
Annual Profitability
Program by STR Global
Compare your hotel’s revenues, costs and
profits against your competition
Submit 2 years of P&L data and receive 3
complimentary P&L reports and additional
discounts
www.strglobal.com

2. www.strglobal.com
Submit 2 years of P&L data & receive 3
complimentary P&L reports & additional discounts:
• Complimentary Report comparing your individual property to
country and market performance.
• Companion File including annual financial data on continent,
subcontinent, country, and market-level in multiple currencies.
• Executive Summary analysing P&L performance on continent,
subcontinent, and key country-level.
• 44% discount on Custom P&L Reports.
www.strglobal.com

3. www.strglobal.com
Key performance measures per available room
TrevPAR
DeptExpPAR
UndistExpPAR
GOPPAR
Total Revenue
Total Departmental Expenses
Total Undistributed Operating Expenses
Gross Operating Profit

4. www.strglobal.com
Global Profitability
3.1
1.5
4.6
5.2
-0.9
53.6
52.2
60.5
1.8
2.8
4.6
5.65.2
0.2
5.4
7.2
Occupancy ADR RevPAR GOPPAR
Asia Pacific ($) Central South America ($) Europe (€) Middle East & Africa ($)
2014 % Change USD & EUR, Constant Currency

5. www.strglobal.com
Global Profitability
2014 % Change on per-available-room basis (USD, EUR, Constant Currency)
Asia Pacific
3.6%
2.5
2.9
5.2
Europe
+3.9%
+2.0
+3.7
5.6
Middle East &
Africa
+5.5%
+3.2
+5.1
+7.2
Central &
South America
+50.9%
+40.5
+49.5
+60.5
Total Revenue GOP Dept. Exp Undist. Exp

6. STR Global 2015 www.strglobal.com
-20% -15% -10% -5% 0% 5% 10% 15%
Tokyo
Sao Paolo
Syndey
Beijing
Dubai
London
New York
Singapore
Paris
Moscow
Bangkok
Hundreds
Total Revenue Gross Operating Profit
Global P&L Performance
2014 % Change on per-available-room basis, Local Currency
-32.7%

7. www.strglobal.com
Global Profitability
17.4
-16.2
-1.6
1.6
3.0
0.8
-0.2
5.6
3.6
-7.3
-3.8
5.5
8.0
-0.9
-4.3
2.6
Admin & General Marketing Utilities Property & Mainenance
United Kingdom China UAE Australia
2014 % Change in Undistributed Expenses, Local Currency

8. www.strglobal.com
Global P&L Coverage
2014 Hotels & Hotel Rooms by Region
+1000
+230K
+950
+290K
+370
+100K
+70
+17K
+5400
+1M
Hotels Rooms

9. www.strglobal.com
Deadline for 2015 data submission
If you have questions, please email
profitability@strglobal.com
Friday, 18th March 2016
www.strglobal.com