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Social Media for the Public Agency

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Lawrence Grodeska
Lawrence Grodeska

SF Environment aims to use social media to reinforce its brand and promote its programs to key audiences. It identifies Facebook, Twitter, YouTube and Flickr as its main social media channels. The document provides guidance on setting goals for online outreach, starting a social media presence, general tips, strategy and using web analytics to evaluate success.

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Social Media Strategy for the Public Agency
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Social Media for the Public Agency