The document discusses digital marketing training programs in Indonesia. It summarizes that Google Partners Academy has successfully trained over 2,000 individuals. It then introduces plans to expand company training programs, which include providing Google certification programs for corporations, upgrading company digital marketing teams, and establishing a Digital Academy. The Academy would offer various digital marketing courses, from Google AdWords fundamentals to analytics and social media strategies. It would also develop an Indonesia Digital Marketing Certification program. The goal is to standardize and improve digital marketing skills and knowledge in Indonesia.
This document provides information about Mediba Inc.'s advertising campaigns in Vietnam. Mediba is a mobile advertising company owned by KDDI, a major Japanese telecommunications company. The document discusses several new advertising technologies Mediba is offering in Vietnam, including electric bike advertising, hologram box displays, and taxi advertising. It provides details on the services, proposed campaigns, research on effectiveness, pricing, and example clients for each new technology.
The digital marketing campaign aimed to introduce the carpooling service Carpool by Meru across India to change travel habits. Key objectives were to raise awareness of carpooling benefits and increase registrations. The communication strategy launched the hashtag #DilKaDarwazaKholo ("Open your heart's door") on Facebook and Twitter. Contests and engaging content promoted the hashtag and encouraged registrations. The campaign reached over 10 million people through social media outreach and digital channels like the app, website, emails and SMS. It successfully grew the user base and engagement with Carpool by Meru.
Bank 101 wants to increase its number of active customers and mobile app users. The document recommends that Bank 101 use various Google services as part of a digital marketing campaign, including Google AdWords, Google Analytics, Google+, YouTube, Google My Business, Google Play, and Android. If Bank 101 invests $379,000 in the campaign using Google AdWords and YouTube, it could gain 17,000 new customers, which would be a small percentage of its target audience but cost-effective.
Find more of the right users with Google ads: best practices for GamingDevGAMM Conference
The focus of the presentation is Google App Campaigns. You will learn about Google Automation and Machine Learning and how to effectively use this machine powers. We present some trends / benchmarks in the industry and how these impact and imply to your UA strategy, share best practices on campaigns’ optimization and creatives advices.
This document provides information about Mediba Inc.'s advertising campaigns in Vietnam. Mediba is a mobile advertising company owned by KDDI, a major Japanese telecommunications company. The document discusses several new advertising technologies Mediba is offering in Vietnam, including electric bike advertising, hologram box displays, and taxi advertising. It provides details on the services, proposed campaigns, research on effectiveness, pricing, and example clients for each new technology.
The digital marketing campaign aimed to introduce the carpooling service Carpool by Meru across India to change travel habits. Key objectives were to raise awareness of carpooling benefits and increase registrations. The communication strategy launched the hashtag #DilKaDarwazaKholo ("Open your heart's door") on Facebook and Twitter. Contests and engaging content promoted the hashtag and encouraged registrations. The campaign reached over 10 million people through social media outreach and digital channels like the app, website, emails and SMS. It successfully grew the user base and engagement with Carpool by Meru.
Bank 101 wants to increase its number of active customers and mobile app users. The document recommends that Bank 101 use various Google services as part of a digital marketing campaign, including Google AdWords, Google Analytics, Google+, YouTube, Google My Business, Google Play, and Android. If Bank 101 invests $379,000 in the campaign using Google AdWords and YouTube, it could gain 17,000 new customers, which would be a small percentage of its target audience but cost-effective.
Find more of the right users with Google ads: best practices for GamingDevGAMM Conference
The focus of the presentation is Google App Campaigns. You will learn about Google Automation and Machine Learning and how to effectively use this machine powers. We present some trends / benchmarks in the industry and how these impact and imply to your UA strategy, share best practices on campaigns’ optimization and creatives advices.
This document provides information about REVU, an influencer marketing platform, and its operations in Vietnam. It discusses REVU Global, which connects thousands of influencers to brands across the globe. It then discusses REVU Vietnam, a partnership between REVU and Clever Group, one of Vietnam's largest digital marketing agencies. The document outlines REVU Vietnam's achievements, clients, services, and examples of marketing campaigns conducted for brands in Vietnam.
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
Press start making your business more engagingMichael Fillié
Press Start helps its clients creating more engaging products and services resulting in better activation, more retention and stronger loyalty. We re-design existing user journeys into experiences that provide a meaningful challenge for users, drive continuous engagement and fit into your current UI/UX environment
Ads in Motion Co., Ltd. is a leading provider of augmented reality (AR) and image recognition technology applications in Thailand, established in 2005. It develops customized AR applications for major companies like PTT, GM Group, and Bangkok Post to increase customer engagement and brand awareness. Ads in Motion aims to expand its AR services internationally, with Singapore and Malaysia as primary target markets. It offers various AR solutions like animations, chroma key effects, and interactive experiences to convey innovation for forward-thinking brands.
The MSIG Insurance mobile app was launched to improve the customer experience through a streamlined digital experience. The app allows customers to manage their policies, enroll in new policies, and access loyalty rewards programs all in one platform. The strategy was to enhance customer centricity with easy enrollment and access to accounts, while also engaging and retaining customers through an attractive loyalty rewards program accessible via the app. The app was promoted on digital and social media platforms and has seen strong engagement metrics since its launch nine months ago.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
This document summarizes several mobile marketing campaigns for L'Oreal. It describes apps for makeup try-on and loyalty programs. The Make Up Genius app allows users to virtually try on makeup using their phone's camera and has been downloaded over 14 million times worldwide. The L'Oreal Paris Privee app provides exclusive offers and rewards for customers. It aims to increase customer engagement, retention, and satisfaction. A short-term Snapchat filter campaign was also developed to promote the Genius app's virtual makeup try-on features.
This document outlines Uber Eats' digital marketing campaign strategy to increase brand awareness and leads. It discusses Uber Eats' competitors and lower online presence. The objectives are to increase app leads by 20% in a month and boost social media awareness. The target audiences are students, young professionals, and senior managers. Content will be posted to Facebook, Instagram, YouTube and include food photos, restaurant promotions, chef interviews, and contests. A social media calendar and post timings are provided along with sample posts and strategies for on-ground marketing, SEM ads, and influencer collaboration.
Apps for Universities, Colleges and SchoolsInstappy
If education is a business (novel one at that) here is why the mobile presence needs a personality.
Instappy is the simple-to-use and built-for-success platform which develops your app idea into a mobile reality. Instappy is for businesses and individuals alike; our goal is to turn your audience's smartphones and tablets into windows of opportunity for you. You can retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.
Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort.
Get yours at www.instappy.com
Mobile marketing webinar beyond the banner on mobileDigital Marketing
The document summarizes a webinar hosted by the Mobile Marketing Association (MMA) on mobile marketing. The MMA represents over 700 organizations globally in the mobile marketing industry. The webinar covered insights from the MMA's report on mobile internet users in Vietnam, case studies on successful mobile marketing campaigns in Vietnam, and lessons learned from analyzing the case studies. It encouraged attendees to ask questions and provided additional resources on the MMA's website.
This document outlines a marketing campaign for a new store opening. The objectives are to create buzz, increase brand awareness, and drive engagement. The strategy uses digital channels like social media, internet marketing, and video ads. The campaign includes text and image ads, video ads on YouTube and websites, a social media presence on Facebook, Instagram and Twitter, and an influencer program. Targeting is based on demographics, interests and location in KSA and other GCC countries. Key performance metrics include viewable impressions and social media engagement. The total estimated cost is 57,000 AED.
#FnDSocialBash: Bloggers Meet of Fenda Audio Iffort
F&D Audio wanted to connect with the Key Opinion Leaders in the Social Media Industry & spread positive word of mouth about their products in the online world. To help F&D Audio build long term relationship with Influencers, a Bloggers Meet was organised by Iffort where the influencers were given the chance to experience the products in real time and share their feedback.
How Change In Mobile Trends Will Help Your Business Grow In 2015spocto
2014 passed as a year that marked wider acceptance of smart phones, the upcoming year should further expand the utility and significance of these devices that are constantly evolving in terms of functionality.
This document discusses how mobile advertising can help maximize holiday sales. It notes that over 75% of smartphone users will use their phone for holiday shopping, with 1 in 4 making a purchase on their phone. The document promotes a turnkey mobile advertising solution from InMobi that can reach target audiences at scale, engage customers through rich creative experiences like video ads, and quantify the impact of mobile campaigns on in-store visits and return on investment. The solution allows targeting audiences based on various criteria, using engaging rich media creative, and measuring results including in-store purchases and ROI.
Hyundai launched new models Verna and EON in India to enter new segments. Verna was offered at varying price points through different engine options. A mobile campaign was created to promote Verna and EON, providing information and videos to users through widgets accessed via print ads. The campaign achieved over 26,000 engagements and high website and video viewing rates. It successfully reached the target audience and generated brand awareness and sales leads in a cost-effective manner.
Digital marketing strategy and research on improving the Openrice application in Indonesia. The summary discusses conducting research on competitors like Open Snap and Zomato, focusing social media marketing on Facebook, Twitter and Instagram, optimizing keywords for search engine marketing, improving backlinks and the website, using databases to send marketing messages, and testing app designs and content through research and development to improve downloads and user numbers. The goal is to make Openrice the main brand Indonesians think of for information on food and dining out.
India's Next Billion Internet Users - How can Brands leverage thisSocial Beat
India is at a crucial moment in its digital story. With around 450 million internet users, there are still about a billion Indians who will get access to internet in the coming years. With 80% of them using internet via mobile, its an exciting time in the digital marketing space in India. These developments offer both a unique opportunity and a challenge for brands. In order to make full use of the growing digital audience, brands need to find the best strategy that will work for these first time internet users. Here is a presentation from the webinar conducted on 4th May 2018 in partnership with Digital Vidya.
Digital marketing for international colloquiumOscar Ruban
1) Digital marketing campaigns were conducted on Facebook and Google platforms to promote an International Colloquium on Artificial Intelligence at a business school in South India.
2) Over 12 lakh impressions were generated through various advertisements like Facebook event promotions, page boosting, and Google display ads placed on partner websites.
3) Facebook event ads were most effective in generating responses from interested participants, while Google display ads achieved the highest reach.
4 (mlp my website) mobile leadership program mobile marketingRein Mahatma
Mobile marketing strategies were discussed including building brand loyalty through the mobile loyalty loop from consideration to purchase to loyalty. Winning on mobile search requires understanding how mobile search differs by using location, calls, and other contextual signals. Growing mobile apps requires acquisition strategies like interstitial ads as well as retention strategies like remarketing. Bridging mobile to physical stores was also covered, such as innovations allowing shoppable video. The presentation provided an overview of Google's mobile marketing solutions across search, display, apps, and YouTube to help advertisers connect with audiences.
AdSense is a program by Google that allows publishers to earn money by displaying targeted ads on their websites or mobile apps. Publishers get paid based on clicks or impressions. Advertisers bid in real-time auctions to display their ads, while Google's ad server manages ad inventory and matches ads to publisher spaces. The document provides tips on growing AdSense in Malaysia, such as targeting high traffic sites, mobile and video publishers, and notifying market trends around mobile and app usage. It also compares AdSense to other Google and third party programs.
This document provides information about digital marketing services including website development, social media marketing, search engine optimization, digital ads, and analytics. It highlights experience in industries like healthcare, property, and FMCG. Case studies show success increasing brand awareness and engagement for clients like Pocky, OCBC NISP, Pertamina, and Electrolux through activities like competitions, events, and promotional campaigns using websites, social media, and digital ads. Contact and location details are provided at the end.
Digital Marketing Beyond Facebook & GoogleDigital Vidya
This document discusses digital marketing strategies in India beyond Facebook and Google. It recommends taking a multi-platform approach, including LinkedIn, Quora, programmatic advertising platforms, native platforms, video/OTT platforms, audio platforms, industry-specific platforms, and YouTube. Some key platforms mentioned are LinkedIn, Quora, Google Marketing Platform, Times Internet, Daily Hunt, Adgebra, Hotstar, Gaana, and Saavn. The document provides best practices for using different platforms and examples of targeting options. It also notes that while voice assistants are growing in India, voice advertising is not yet open to advertisers.
This document provides information about REVU, an influencer marketing platform, and its operations in Vietnam. It discusses REVU Global, which connects thousands of influencers to brands across the globe. It then discusses REVU Vietnam, a partnership between REVU and Clever Group, one of Vietnam's largest digital marketing agencies. The document outlines REVU Vietnam's achievements, clients, services, and examples of marketing campaigns conducted for brands in Vietnam.
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
Press start making your business more engagingMichael Fillié
Press Start helps its clients creating more engaging products and services resulting in better activation, more retention and stronger loyalty. We re-design existing user journeys into experiences that provide a meaningful challenge for users, drive continuous engagement and fit into your current UI/UX environment
Ads in Motion Co., Ltd. is a leading provider of augmented reality (AR) and image recognition technology applications in Thailand, established in 2005. It develops customized AR applications for major companies like PTT, GM Group, and Bangkok Post to increase customer engagement and brand awareness. Ads in Motion aims to expand its AR services internationally, with Singapore and Malaysia as primary target markets. It offers various AR solutions like animations, chroma key effects, and interactive experiences to convey innovation for forward-thinking brands.
The MSIG Insurance mobile app was launched to improve the customer experience through a streamlined digital experience. The app allows customers to manage their policies, enroll in new policies, and access loyalty rewards programs all in one platform. The strategy was to enhance customer centricity with easy enrollment and access to accounts, while also engaging and retaining customers through an attractive loyalty rewards program accessible via the app. The app was promoted on digital and social media platforms and has seen strong engagement metrics since its launch nine months ago.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
This document summarizes several mobile marketing campaigns for L'Oreal. It describes apps for makeup try-on and loyalty programs. The Make Up Genius app allows users to virtually try on makeup using their phone's camera and has been downloaded over 14 million times worldwide. The L'Oreal Paris Privee app provides exclusive offers and rewards for customers. It aims to increase customer engagement, retention, and satisfaction. A short-term Snapchat filter campaign was also developed to promote the Genius app's virtual makeup try-on features.
This document outlines Uber Eats' digital marketing campaign strategy to increase brand awareness and leads. It discusses Uber Eats' competitors and lower online presence. The objectives are to increase app leads by 20% in a month and boost social media awareness. The target audiences are students, young professionals, and senior managers. Content will be posted to Facebook, Instagram, YouTube and include food photos, restaurant promotions, chef interviews, and contests. A social media calendar and post timings are provided along with sample posts and strategies for on-ground marketing, SEM ads, and influencer collaboration.
Apps for Universities, Colleges and SchoolsInstappy
If education is a business (novel one at that) here is why the mobile presence needs a personality.
Instappy is the simple-to-use and built-for-success platform which develops your app idea into a mobile reality. Instappy is for businesses and individuals alike; our goal is to turn your audience's smartphones and tablets into windows of opportunity for you. You can retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.
Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort.
Get yours at www.instappy.com
Mobile marketing webinar beyond the banner on mobileDigital Marketing
The document summarizes a webinar hosted by the Mobile Marketing Association (MMA) on mobile marketing. The MMA represents over 700 organizations globally in the mobile marketing industry. The webinar covered insights from the MMA's report on mobile internet users in Vietnam, case studies on successful mobile marketing campaigns in Vietnam, and lessons learned from analyzing the case studies. It encouraged attendees to ask questions and provided additional resources on the MMA's website.
This document outlines a marketing campaign for a new store opening. The objectives are to create buzz, increase brand awareness, and drive engagement. The strategy uses digital channels like social media, internet marketing, and video ads. The campaign includes text and image ads, video ads on YouTube and websites, a social media presence on Facebook, Instagram and Twitter, and an influencer program. Targeting is based on demographics, interests and location in KSA and other GCC countries. Key performance metrics include viewable impressions and social media engagement. The total estimated cost is 57,000 AED.
#FnDSocialBash: Bloggers Meet of Fenda Audio Iffort
F&D Audio wanted to connect with the Key Opinion Leaders in the Social Media Industry & spread positive word of mouth about their products in the online world. To help F&D Audio build long term relationship with Influencers, a Bloggers Meet was organised by Iffort where the influencers were given the chance to experience the products in real time and share their feedback.
How Change In Mobile Trends Will Help Your Business Grow In 2015spocto
2014 passed as a year that marked wider acceptance of smart phones, the upcoming year should further expand the utility and significance of these devices that are constantly evolving in terms of functionality.
This document discusses how mobile advertising can help maximize holiday sales. It notes that over 75% of smartphone users will use their phone for holiday shopping, with 1 in 4 making a purchase on their phone. The document promotes a turnkey mobile advertising solution from InMobi that can reach target audiences at scale, engage customers through rich creative experiences like video ads, and quantify the impact of mobile campaigns on in-store visits and return on investment. The solution allows targeting audiences based on various criteria, using engaging rich media creative, and measuring results including in-store purchases and ROI.
Hyundai launched new models Verna and EON in India to enter new segments. Verna was offered at varying price points through different engine options. A mobile campaign was created to promote Verna and EON, providing information and videos to users through widgets accessed via print ads. The campaign achieved over 26,000 engagements and high website and video viewing rates. It successfully reached the target audience and generated brand awareness and sales leads in a cost-effective manner.
Digital marketing strategy and research on improving the Openrice application in Indonesia. The summary discusses conducting research on competitors like Open Snap and Zomato, focusing social media marketing on Facebook, Twitter and Instagram, optimizing keywords for search engine marketing, improving backlinks and the website, using databases to send marketing messages, and testing app designs and content through research and development to improve downloads and user numbers. The goal is to make Openrice the main brand Indonesians think of for information on food and dining out.
India's Next Billion Internet Users - How can Brands leverage thisSocial Beat
India is at a crucial moment in its digital story. With around 450 million internet users, there are still about a billion Indians who will get access to internet in the coming years. With 80% of them using internet via mobile, its an exciting time in the digital marketing space in India. These developments offer both a unique opportunity and a challenge for brands. In order to make full use of the growing digital audience, brands need to find the best strategy that will work for these first time internet users. Here is a presentation from the webinar conducted on 4th May 2018 in partnership with Digital Vidya.
Digital marketing for international colloquiumOscar Ruban
1) Digital marketing campaigns were conducted on Facebook and Google platforms to promote an International Colloquium on Artificial Intelligence at a business school in South India.
2) Over 12 lakh impressions were generated through various advertisements like Facebook event promotions, page boosting, and Google display ads placed on partner websites.
3) Facebook event ads were most effective in generating responses from interested participants, while Google display ads achieved the highest reach.
4 (mlp my website) mobile leadership program mobile marketingRein Mahatma
Mobile marketing strategies were discussed including building brand loyalty through the mobile loyalty loop from consideration to purchase to loyalty. Winning on mobile search requires understanding how mobile search differs by using location, calls, and other contextual signals. Growing mobile apps requires acquisition strategies like interstitial ads as well as retention strategies like remarketing. Bridging mobile to physical stores was also covered, such as innovations allowing shoppable video. The presentation provided an overview of Google's mobile marketing solutions across search, display, apps, and YouTube to help advertisers connect with audiences.
AdSense is a program by Google that allows publishers to earn money by displaying targeted ads on their websites or mobile apps. Publishers get paid based on clicks or impressions. Advertisers bid in real-time auctions to display their ads, while Google's ad server manages ad inventory and matches ads to publisher spaces. The document provides tips on growing AdSense in Malaysia, such as targeting high traffic sites, mobile and video publishers, and notifying market trends around mobile and app usage. It also compares AdSense to other Google and third party programs.
This document provides information about digital marketing services including website development, social media marketing, search engine optimization, digital ads, and analytics. It highlights experience in industries like healthcare, property, and FMCG. Case studies show success increasing brand awareness and engagement for clients like Pocky, OCBC NISP, Pertamina, and Electrolux through activities like competitions, events, and promotional campaigns using websites, social media, and digital ads. Contact and location details are provided at the end.
Digital Marketing Beyond Facebook & GoogleDigital Vidya
This document discusses digital marketing strategies in India beyond Facebook and Google. It recommends taking a multi-platform approach, including LinkedIn, Quora, programmatic advertising platforms, native platforms, video/OTT platforms, audio platforms, industry-specific platforms, and YouTube. Some key platforms mentioned are LinkedIn, Quora, Google Marketing Platform, Times Internet, Daily Hunt, Adgebra, Hotstar, Gaana, and Saavn. The document provides best practices for using different platforms and examples of targeting options. It also notes that while voice assistants are growing in India, voice advertising is not yet open to advertisers.
The summary provides an overview of the key announcements from Google Marketing Live 2019, including the top 6 new products:
1. Discovery Ads - Visual ad formats targeted across Google properties based on audiences rather than keywords.
2. Gallery Ads - Carousel search ads for mobile that users can swipe through, paying on clicks or image views.
3. Bumper Machine - Tool to automatically create 6-second video bumper ads from longer YouTube videos.
4. Redesigned Google Shopping - New shopping experience on Google with personalized recommendations, reviews, and direct checkout.
5. Deep Linking within Google Ads - Ability to direct app users to specific in-app pages and measure in
The document discusses various digital marketing and web development services offered by GIO Digital Media including search engine optimization, pay-per-click advertising, mobile app development, website design, content marketing, social media marketing, and video/photography services. Key services highlighted are fast SEO through specialized techniques, mobile apps for customer engagement, database integration and responsive website design following current standards. The company aims to understand client needs and provide customized marketing solutions and campaigns.
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
This document summarizes a webinar on mobile campaign execution from the Mobile Marketing Association. It includes presentations from mobile marketing experts on key success factors for mobile campaigns, mobile technologies, solutions, and measurement. A case study is presented on how Coca-Cola Hong Kong transformed a TV campaign into an interactive mobile app campaign for a slang word promotion. The webinar emphasizes that marketing strategies must include mobile and how mobile can drive engagement through interactivity and analytics.
Google and 180fusion Webinar September 2014 - Multi-Screen Success180Fusion
The document is an agenda for a meeting between 180Fusion and Google that focuses on digital marketing strategies. The agenda includes introductions of key representatives, a discussion of Google's multi-device capabilities and insights for succeeding in a multi-screen world, and a Q&A session. Key takeaways emphasize the importance of having an integrated multi-screen strategy, being present across all devices, optimizing the customer experience, and measuring all conversions.
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
LSA|14: What’s Your Multi-Screen Local Video Strategy?Localogy
At LSA|14 a panel of local video experts shared the four must-have components of a successful local video ad strategy and how they can be used to strike gold.
Driving performance from video search & mobile search Incubeta NMPi
Sri Sharma discusses how paid search agencies can drive performance from video search and mobile search. Two important areas for maximizing return are video search on YouTube and mobile search. For YouTube, agencies should understand customer demographics and psychographics to target relevant media and build scale. Testing different ad formats and capitalizing on social buzz are also recommended. For mobile search, agencies should analyze mobile sales data to target different devices to improve ROI, optimize campaigns by time of day, and leverage click-to-call and mobile payment technologies to bridge online and offline sales. The top takeaways are to understand customer segments, use hyper-targeted paid search like on YouTube, and analyze mobile data to grow performance.
The document introduces mobile app development and its benefits for businesses. It states that over 500 million Android and 300 million iOS devices have been activated. Mobile apps are now integral to most businesses. The document then lists benefits of mobile apps like increased accessibility and sales, stronger customer relationships, and more effective marketing. It highlights Cognier's mobile app development process and capabilities in platforms like Android and iOS. Cognier provides examples of apps it has developed and services it offers to help businesses create value and increase revenue through mobile apps.
This document provides an overview of MarTech (Marketing Technology) and various categories within MarTech. It begins with definitions of MarTech and examples of how technology is changing CRM. It then outlines the main MarTech categories including advertising & promotion, commerce & sales, content & experience, data & analytics, and marketing automation. Under each category, various subcategories are described along with case studies of Indian MarTech companies providing solutions within those subcategories. Programmatic advertising, mobile marketing, email marketing, and digital asset management are discussed in more depth with descriptions of key concepts and processes.
The document discusses the growth of digital marketing and social media over time. It notes that while traditional advertising used to require just a few days per year of effort, modern digital marketing requires constant, around-the-clock management. Google AdWords is presented as an effective alternative to traditional advertising methods, allowing granular targeting, testing, and analysis to optimize campaigns. The document also describes an agency that provides digital marketing and software development services to clients.
Similar to Mobile data and brilliant digital share (20)
5. APAC is the largest and fastest growing smartphone market in the world, taking more
shipments than the rest of the world combined
Global smartphone shipments, millions
Source: Canalys
Annualsmartphoneshipments(M)
6. Mobile usage is exploding in APAC
The average user spends 2.5 hrs/ day on their smartphone
APAC countries
Average time spent on smartphone/day, minutes
Source: Millward Brown
8. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
9. Sources: Indonesia Market Research 2014 from UC Web
Included in
this study
50%smartphone
penetration expected
by the end of 2015
Mobile Market In Indonesia – The Context
10. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
11. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
12. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
13. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
14. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
15. Reason #:
Google has the perfect products to capture
the opportunity
… you have tools to tap on
16. Your
client
The relevant consumers
your clients wants
I) Ads on Search
II) Ads on Mobile
III) Ads on YouTube
IV) Ads on the Display Network
How to reach Indonesian users with Google Ads
18. Show your clients’ ads alongside Google's search results
I) Ads on search
19. Source: StatCounter, Apr 2014.
92%
of Indonesian Internet
users
search on Google
Indonesian love searching on Google
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Best local hair
salon 12:00am
It’s millions of Jakarta’s looking for millions of things
24. 1. People search on Google
People use the keywords (or
search terms) to search for specific
products and services
2. They see your client’s ad
If the keywords match what people
are searching. Your client’s ad
appears next to or above Google
search results
3. Your client gets more
When people click on your client’s
ad, they will go to your client’s
website to learn more or buy
customers
How does it work?
25. Help your clients connect with your customers on mobile phones and tablets
II) Ads on mobile
29. Move people to choose your client’s brand
III) Ads on YouTube
30. Win moments that matter with the Google Display Network
Ads on the Google Display Network
31. Tempat yang tepat, waktu yang tepat.
Iklan Gambar
di situs web
Iklan Teks
di situs web
Iklan Video
di situs web
Iklan di
situs seluler
Introducing Google Display Network
35. ROI
● Extremely Measurable
● …in Near Real Time
R
RELEVANCE
● Targeting User Intent
● Further Target by Language, Geo, Device, etc.
R
REACH
● 24x7x365 Delivery
● Google Network reaches >80% of the world
R
So… why Google Adwords?
37. Google Partners Academy (formerly Google Classroom)
features sets of trainings that will equip marketers and
advertisers with the necessary skills to successfully run online
campaigns.
Since 2012, we have successfully
trained more than 2000 individuals with
90% of graduation level and trainers’ average
score of 4.3 out of 5
Google Partners Academy
38. As GOOGLE PARTNER ACADEMY.
SUCCESFULLY TRAINNED 2000
GOOGLE PARTNERS, THEN
INTRODUCING MORE VARIOUS
TRAINING IN INDONESIA
COMPANY
EXPANSION
Company Expansion Plan
39. Google Certification
Program for corporation?
Google Adwords
Google Search Video
Google Analytics
OR OR
Digital Marketing unit on
BUILT, OPERATE
TRANSFER
If the answer YES for those questions, we will help you on this
Team Upgrade marketing
for each SBU and Digital
Marketing
40. Digital Academy Digital Marketing Digital Media Buying
• Adwords Fundamental
• Search Advanced
• Analytics Beginner
• Analytics Advanced
• Mobile Ads
• YouTube Ads
• Indonesia Facebook Classroom
• Inhouse BOT
• Integrated Digital Marketing
• Social Media Strategy
• Digital Activation Campaign
• Cross-Channel Development
• Website Development
• Online Consumer Research
• Digital Video Production
• Programmatic Buying
• Media Planning & Buying
• Google Analytics
Our Services
42. Google Adwords Fundamental…..2 days……Certified
Google Business Skill …………………1 day
Google Analytic Beginner…………2 days .…....Certified
Google Analytic Advance …………2 days……...Certified
Youtube for Business…..…………2 days………...Certified
Google Built Operate Transfer …..3 months….Certified
Existing Google Classroom
Selected Invitation
43. 5 times intensive BOT program on Grow with Google PROJECT
Who is the target :
Business Owner that own website or plan to do revamps,
SMB Agency, Restaurant, Service Business, Brand Owner
Format :
Build the Digital Asset ,
Operate the asset
Transfer to the CLIENT
Outcome :
Able to drive the traffic to your website, PPC on google Platform or other digital marketing
ideas.
Grow with GOOGLE
44. Why important: Learning from financial industries that Digital Marketing has no
certification to ensure the talent on the same bar and “language”.
How we provide :
•2000 SMB as Digital Marketing Association ,
•Digital Marketing Syllabus
•Introduction to Digital Marketing
•SEO & Managing Content
•Pay Per Click
• Optimize Convertion
•Email Marketing, In – Bound & Out Marketing
•Social Media Management
•5 Consecutive Saturday Class (training & workshop)
Indonesia Digital Marketing Certification
Running on November
45. 2015
2014
2012 GOOGLE PARTNER ACADEMY for SMB
GOOGLE PARTNER ACADEMY for CLIENT SIDE
GOOGLE PARTNER ACADEMY for LARGE SCALE AGENCY
INDONESIA FACEBOOK CLASSROOM
DIGITAL ACTIVATION
Standardize DIGITAL MARKETING