Digital balance refers to achieving balance between digital technology, the environment, and human society, while digital divide refers to the lack of balance between them. The document analyzes lacks of access, skills, and motivation that can lead to a digital divide. It suggests researching technical opportunities, skills capabilities, and motivating users to strengthen social relationships and achieve a digital balance where services are available and useful to all.

2. Digital Balance Marja-Liisa Viherä, Ph.dr, 26.02.03

3. Background of Digital Balance Digital balance refers to the balance between digital technology, our environment and human society while digital divide refers to the lack of balance between them (Hietanen 2001) Sonera’s Project We develop this together whit Futures Researcher Centre Of Turku.

4. The Digital Balance There is a digital balance when new services or services produced in a new way are by their structure, availability, functionality and reliability complete from the viewpoint of all the actors and societal norms when everyday services are in the net and those people and organisations are taken into account, which for reason or other do not have access, skills or motivation to use digital services The condition that the digital comes true, is that new services can genuinely replace service structures of the industrial society

5. Analysis of the lacks lack of access lack of skills lack of motivation

6. Lack of Access lack of access Current number of access Number of access - alternative access - common use - prizing Research of technical opportunies Economical research

7. Lack of Skills lack of skills Cababilities of skills The Difficulties to understand or use -from concrete to abtract - manuals - training - workshops - standards Research

8. Lack of Motivation Lack of motivation Potential need Motivated user Research - story telling - examples

9. Rationality / usability -index of ICT-service Unknown and difficult equipment Familiar and easy equipment Service is difficult to understand and accept Idea and benefit of service are easy to understand and accept Expensive compared with the need Strengthens social relationships Service separates from others and community Reasonable price compared with the need * * = * ? From the viewpoint of the target group, after 1 - 2 years: If the product of multiplication is below 80, there is a risk of failure! Source: Sonera SISU 2002 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5

10. “ Social Relationships are both socially and biologically Universal Phenomena.” J.P Roos, prof. 2003