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S. P. Jain Institute of Management & Research Post Graduate Program in Management Information Management 2009 Telecom Sector in India Business Environment Domain Study Presentation 20th Nov 2009 Anjana Rao, Prachi Joshi, Puneet Taneja, Sandeep Sreenivasa
Agenda BE - Domain Study - Telecom 2
BE - Domain Study - Telecom 3
 History of Telecom in India- I BE - Domain Study - Telecom 4 First Military Landline  from Fort William to Lalbazaar (Calcutta ) by the British Govt Merger with the Postal service  Merger of  ETC &IRT to form (IRCC) Indian Radio Telegraph Cable Company First Civil landline service introduced for the British Viceroy and his team  Formation of  Indian Radio Telegraph Company (IRT) Formation of Posts  Telephone & Telegraphs under Ministry of Communication
History of Telecom in India- II BE - Domain Study - Telecom 5 DOT established separate from Postal system  For 3 months in a row India beats China for the maximum subs added every month ,[object Object]
New Telecom Policy(NTP) is adopted
1st call on Mobile phone
Telecom Minister Sukh Ram(Delhi) to JyotiBasu (Calcutta)DOT spilt into 3 : ,[object Object]
DOT (others)
VSNL (International) TRAI created (Telecom Regulatory Authority of India) DOT becomes a corporation = BSNL
Quick Facts BE - Domain Study - Telecom 6 Source: TRAI report – Nov 2009
Growing Numbers BE - Domain Study - Telecom 7
Telecom Companies ? BE - Domain Study - Telecom 8 Bharti-Airtel, Vodafone, Idea,  Reliance, Tata Teleservices WTTIL, Tata teleservices tower, QTIL Nokia, Motorola, Samsung, LG,  Sony Ericson ARM, Texas Instruments, Qualcomm,  Infineon Symbian, Google IBM, Wipro, Aricent,  Tech Mahindra Infinera, Cisco, Alcatel Lucent, Nokia Siemens,  Huawei
Market Share BE - Domain Study - Telecom 9 As on 30th Sep ‘09 Net additions in Sep 09 Tata (26.74%) > Bharti (16.78%)
Handset market BE - Domain Study - Telecom 10 Source: IDC Press Release
Growth Avenues BE - Domain Study - Telecom 11 3G Enterprise Telecom Services  Growth  Avenues Rural Telephony WiMax Infrastructure Sharing Value Added Services Managed Services Virtual Private Network
Urban-Rural Telephony BE - Domain Study - Telecom 12
BE - Domain Study - Telecom 13
Strategic Flow ,[object Object]
Rs. 40,000 Crore quarterly revenue figures for this industrySo How all this happened?
TRAI functions BE - Domain Study - Telecom 15
Agenda BE - Domain Study - Telecom 16
Spectrum Allocation
Spectrum Allocation in India
Agenda BE - Domain Study - Telecom 19
India’s Competitive Advantage BE - Domain Study - Telecom 20 Fastest growing  free market democracy Cost advantage in product development and back office processing Stable economic outlook – Decade long reforms Huge market potential – one of the largest consumer markets Large talent pool Source: www.telenor.com
BE - Domain Study - Telecom 21 ,[object Object]
Many new handset have been launched.Porter’s Diamond Model ,[object Object]
Growing affordability and lifetime free schemes have care a market at the bottom of the pyramid.
Teledensity (~43.5%) offers huge future potential.Firm strategy structure and rivalry. Chance Factor Conditions Demand conditions -The government extends full support to industry through reform processes. - Policies are in place to safeguard the interests of service providers, as well as those of consumers. ,[object Object]
Rapidly developing robust telecom infrastructure.
Increasing disposable income of consumers.
Increasing demand due to changing lifestyles and growing attraction for mobiles with new features.Related and supporting industries Government ,[object Object]
Handset players are setting up manufacturing bases in India for better operation management.
Many telecom and equipment and software companies are based in India.Source: IBEF Report
FDI in Telecom Sector BE - Domain Study - Telecom 22 Third largest sector to attract FDI in India Source: IBEF Report
Agenda BE - Domain Study - Telecom 23
VAS (Value Added Services) SMS VAS services, Bulk Messaging, B2B and B2C Voice IVR Mobile Radio, Voice chat, English Learning, Devotional and Astrology, Music on Demand Content downloads Mobile WAP Portal Consumer Applications  Enterprise solutions : Mobile CRM, Mobile SFA CRBT (Caller ring back tones) USSD Message along with *141# Flash alerts
VAS offerings BE - Domain Study - Telecom 25
VAS market in India BE - Domain Study - Telecom 26 VAS: Not a form of basic service but adds value to the total service offering  Contributes to 10% of total revenue from telecom operators The corresponding figure in developed nations is ~25%
Present Segments BE - Domain Study - Telecom 27 Source: IAMAI Report
Why mobile VAS ? BE - Domain Study - Telecom 28
VAS value chain BE - Domain Study - Telecom 29
Rural VAS BE - Domain Study - Telecom 30
Agenda BE - Domain Study - Telecom 31

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Telecom Sector in India

  • 1. S. P. Jain Institute of Management & Research Post Graduate Program in Management Information Management 2009 Telecom Sector in India Business Environment Domain Study Presentation 20th Nov 2009 Anjana Rao, Prachi Joshi, Puneet Taneja, Sandeep Sreenivasa
  • 2. Agenda BE - Domain Study - Telecom 2
  • 3. BE - Domain Study - Telecom 3
  • 4. History of Telecom in India- I BE - Domain Study - Telecom 4 First Military Landline from Fort William to Lalbazaar (Calcutta ) by the British Govt Merger with the Postal service Merger of ETC &IRT to form (IRCC) Indian Radio Telegraph Cable Company First Civil landline service introduced for the British Viceroy and his team Formation of Indian Radio Telegraph Company (IRT) Formation of Posts Telephone & Telegraphs under Ministry of Communication
  • 5.
  • 7. 1st call on Mobile phone
  • 8.
  • 10. VSNL (International) TRAI created (Telecom Regulatory Authority of India) DOT becomes a corporation = BSNL
  • 11. Quick Facts BE - Domain Study - Telecom 6 Source: TRAI report – Nov 2009
  • 12. Growing Numbers BE - Domain Study - Telecom 7
  • 13. Telecom Companies ? BE - Domain Study - Telecom 8 Bharti-Airtel, Vodafone, Idea, Reliance, Tata Teleservices WTTIL, Tata teleservices tower, QTIL Nokia, Motorola, Samsung, LG, Sony Ericson ARM, Texas Instruments, Qualcomm, Infineon Symbian, Google IBM, Wipro, Aricent, Tech Mahindra Infinera, Cisco, Alcatel Lucent, Nokia Siemens, Huawei
  • 14. Market Share BE - Domain Study - Telecom 9 As on 30th Sep ‘09 Net additions in Sep 09 Tata (26.74%) > Bharti (16.78%)
  • 15. Handset market BE - Domain Study - Telecom 10 Source: IDC Press Release
  • 16. Growth Avenues BE - Domain Study - Telecom 11 3G Enterprise Telecom Services Growth Avenues Rural Telephony WiMax Infrastructure Sharing Value Added Services Managed Services Virtual Private Network
  • 17. Urban-Rural Telephony BE - Domain Study - Telecom 12
  • 18. BE - Domain Study - Telecom 13
  • 19.
  • 20. Rs. 40,000 Crore quarterly revenue figures for this industrySo How all this happened?
  • 21. TRAI functions BE - Domain Study - Telecom 15
  • 22. Agenda BE - Domain Study - Telecom 16
  • 25. Agenda BE - Domain Study - Telecom 19
  • 26. India’s Competitive Advantage BE - Domain Study - Telecom 20 Fastest growing free market democracy Cost advantage in product development and back office processing Stable economic outlook – Decade long reforms Huge market potential – one of the largest consumer markets Large talent pool Source: www.telenor.com
  • 27.
  • 28.
  • 29. Growing affordability and lifetime free schemes have care a market at the bottom of the pyramid.
  • 30.
  • 31. Rapidly developing robust telecom infrastructure.
  • 33.
  • 34. Handset players are setting up manufacturing bases in India for better operation management.
  • 35. Many telecom and equipment and software companies are based in India.Source: IBEF Report
  • 36. FDI in Telecom Sector BE - Domain Study - Telecom 22 Third largest sector to attract FDI in India Source: IBEF Report
  • 37. Agenda BE - Domain Study - Telecom 23
  • 38. VAS (Value Added Services) SMS VAS services, Bulk Messaging, B2B and B2C Voice IVR Mobile Radio, Voice chat, English Learning, Devotional and Astrology, Music on Demand Content downloads Mobile WAP Portal Consumer Applications Enterprise solutions : Mobile CRM, Mobile SFA CRBT (Caller ring back tones) USSD Message along with *141# Flash alerts
  • 39. VAS offerings BE - Domain Study - Telecom 25
  • 40. VAS market in India BE - Domain Study - Telecom 26 VAS: Not a form of basic service but adds value to the total service offering Contributes to 10% of total revenue from telecom operators The corresponding figure in developed nations is ~25%
  • 41. Present Segments BE - Domain Study - Telecom 27 Source: IAMAI Report
  • 42. Why mobile VAS ? BE - Domain Study - Telecom 28
  • 43. VAS value chain BE - Domain Study - Telecom 29
  • 44. Rural VAS BE - Domain Study - Telecom 30
  • 45. Agenda BE - Domain Study - Telecom 31
  • 46. Industry Updates BE - Domain Study - Telecom 32
  • 47. Bharti-MTN deal BE - Domain Study - Telecom 33
  • 48. India 3G Story Source: Google Trends BE - Domain Study - Telecom 34
  • 49. Jan 14th 2010 BE - Domain Study - Telecom 35
  • 50. Agenda BE - Domain Study - Telecom 36
  • 51. Mobile Number Portability(MNP) BE - Domain Study - Telecom 37 Source: Voice and Data
  • 52. Mobile Virtual Network Operator BE - Domain Study - Telecom 38
  • 53. Wimaxv/s 3G BE - Domain Study - Telecom 39 Source: Business Standard
  • 54. Generations BE - Domain Study - Telecom 40
  • 55.
  • 59. 3GPP
  • 60. 80%
  • 61. MOLILE EVOLUTION4G BE - Domain Study - Telecom 41
  • 62. Agenda BE - Domain Study - Telecom 42
  • 63.
  • 64. Competitive tariffs
  • 65. VAS applications on Device
  • 66. Spectrum management
  • 67. Broadband expansion in Rural
  • 68. Transition to NGN
  • 69. Content Regulation of Data
  • 70. Ecosystem to facilitate M&A
  • 71. Reduce Circles to relax Roaming
  • 72.
  • 73. References Trai – Quaterly Report (Nov 2009). IBEF report 2007-08 : Telecommunication - MARKET & OPPORTUNITIES. Cellular Statistics – Cellular Operator Association of India IAMAI & eTechnology Group@IMRB: MOBILE VALUE ADDED SERVICES IN INDIA- A Report. Telenor Entering India: Investment Update Voice and Data(May 2009): Mobile Number Portability - Poaching with Portability. Business India : Telecom Takeover, Bharti-MTN deal BE - Domain Study - Telecom 45 Thank You for Your Attention !

Editor's Notes

  1. 􀂙 TELECOM SUBSCRIPTION IN INDIA CROSSES 500 MILLION MARK􀂙 Total Telephone subscriber base reaches 509 Milliono Wireless subscription reaches 471.7 Milliono Wireline subscription declines to 37.3 Million􀂙 14.98 Million new additions in Wireless􀂙 Wireline subscription declines by 0.02 Million􀂙 Overall Tele-density reaches 43.50􀂙 Broadband subscription is 7.21 million
  2. Wireless-TT Info Service Limited (WTTIL)Quippo Telecom Infrastructure Limited (QTIL)
  3. Hightlight the effect of Tata docomo’s per second billing.
  4. In India market-share is completely different - than
  5. http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use