The telecom industry in India has grown rapidly over the past decades due to liberal government policies and strong consumer demand. The Telecom Regulatory Authority of India (TRAI) was established in 1997 to regulate the industry and promote fair competition. India now has the second largest telecom market in the world and 302 million internet users as of 2015. Globally, the telecom industry is facing disruption from new technologies but also opportunities in areas like the Internet of Things. The top telecom companies are pursuing partnerships and exploring new business models to drive innovation in a changing industry landscape.
This presentation gives you brief informatiion about what are the 7ps of marketing and how telecom industry in India has emerged using these 7ps of marketing.
HOT TELECOM has been serving global operators, governments, equipment vendors and telecom investors for over 10 years, providing leading edge market research and consulting services to industry leaders around the globe.
Vodafone summer internship- Branding & Pos Material developmentAbhimanyu Singh
This topic was undertaken during my summer internship at Vodafone in April, 2012. the job was to understand the importance of branding, particularly in store branding for vodafone in multi-brand outlets. to understand the the effect of point of sale materials on both customers and retailers. a detailed market survey was conducted in Bangalore covering 12 towns and some 250 retail outlets. the second part of my internship was to devise a new point of sale material for instore branding of retail outlets. I came up with dedicated merchandise holders for vodafone posters and information cards as traditional practice is to paste posters on walls which were later overlapped by competitors posters`. this was seen as a disadvantage for both retailers and the company in terms of visibility and information providing. A pilot project was conducted to find the acceptability of the new point of sale material. all the retailers who were a part of the pilot project agreed to keep the holder as they found them useful.
This presentation gives you brief informatiion about what are the 7ps of marketing and how telecom industry in India has emerged using these 7ps of marketing.
HOT TELECOM has been serving global operators, governments, equipment vendors and telecom investors for over 10 years, providing leading edge market research and consulting services to industry leaders around the globe.
Vodafone summer internship- Branding & Pos Material developmentAbhimanyu Singh
This topic was undertaken during my summer internship at Vodafone in April, 2012. the job was to understand the importance of branding, particularly in store branding for vodafone in multi-brand outlets. to understand the the effect of point of sale materials on both customers and retailers. a detailed market survey was conducted in Bangalore covering 12 towns and some 250 retail outlets. the second part of my internship was to devise a new point of sale material for instore branding of retail outlets. I came up with dedicated merchandise holders for vodafone posters and information cards as traditional practice is to paste posters on walls which were later overlapped by competitors posters`. this was seen as a disadvantage for both retailers and the company in terms of visibility and information providing. A pilot project was conducted to find the acceptability of the new point of sale material. all the retailers who were a part of the pilot project agreed to keep the holder as they found them useful.
In this presentation I have explained about telecommunication in India.
topics covered are as under
Telecom Industry Overview
Major Players in Telecom Sector
Emerging Trends in Telecom Market
Growth Avenues
Role of Cost & Management Accountant in Telecom sector
Q & A session.
http://www.airtel3gplans.com/airtel-3g-plans/all-airtel-3g-plans-details/
Industry Analysis on Telecom Industry
In early 1881, Oriental Telephone Company Limited of England opened telephone exchanges at Calcutta (Kolkata), Bombay (Mumbai), Madras (Chennai) and Ahmedabad.
On the 28th January 1882 the first formal telephone service was established with a total of 93 subscribers.
From the year 1902 India drastically changes from cable telegraph to wireless telegraph, radio telegraph, radio telephone, trunk dialing.
In the year 1975 Department of Telecom (DoT) was responsible for telecom services in entire country after separation from Indian Post & Telecommunication.
Telecom Industry in India, History, Market Size, Investments and Major Developments in Telecom Sector, Telecom market segments, Top Telecom companies in India, Market competition in Indian Telecom Industry, Introduction of Jio, Employment in Indian Telecom Sector, Revenue from Telecom Sector, Future Directions of Telecom Companies in India, Effects of LPG on Telecom Sector, Government Initiatives.
telecommunication industry after reliance ANKUR BAROT
History of telecom
Introduction to Telecom Sector
Reliance Communication
Other Players of Telecom Industry
Analysis of Reliance Communication
Role of Government
1. Telecom industry – National (with special reference to role of Telecom Regulatory
Authority of India) & Global Scenario (Market)
2. TELECOM INDUSTRY OF INDIA
• India is currently the world’s second-largest telecommunications market and
has registered strong growth in the past decade and half. The Indian mobile
economy is growing rapidly and is expected to contribute substantially to
India’s Gross Domestic Product (GDP).
• The liberal and reformist policies of the Government of India have been
instrumental along with strong consumer demand in the rapid growth in
the Indian telecom sector. The government has enabled easy market access
to telecom equipment and a fair and proactive regulatory framework that
has ensured availability of telecom services to consumer at affordable
prices. The deregulation of Foreign Direct Investment (FDI) norms has made
the sector one of the fastest growing and a top five employment
opportunity generator in the country.
• According to the Department of Telecommunication of India (DoT), as on
March 2015, India has 302.35 million internet connections.
3. MILESTONES OF TELECOMMUNICATION IN INDIA
• Pre-1902 – Cable telegraph.
• 1902 – First wireless telegraph station established between Sagar Island and Sandhead.
• 1907 – First Central Battery of telephones introduced in Kanpur.
• 1913–1914 – First Automatic Exchange installed in Shimla.
• 1927 – Radio-telegraph system between the UK and India, with Imperial Wireless Chain beam stations at Khadki and
Daund. Inaugurated by Lord Irwin on 23 July by exchanging greetings with King George V.
• 1933 – Radiotelephone system inaugurated between the UK and India.
• 1953 – 12 channel carrier system introduced.
• 1960 – First subscriber trunk dialling route commissioned between Lucknow and Kanpur.[citation needed]
• 1975 – First PCM system commissioned between Mumbai City and Andheri telephone exchanges.
• 1976 – First digital microwave junction.
• 1979 – First optical fibre system for local junction commissioned at Pune.
• 1980 – First satellite earth station for domestic communications established at Sikandarabad, U.P..
• 1983 – First analogue Stored Programme Control exchange for trunk lines commissioned at Mumbai.
• 1984 – C-DOT established for indigenous development and production of digital exchanges.
• 1995 – First mobile telephone service started on non-commercial basis on 15 August 1995 in Delhi.
• 1995 – Internet Introduced in India starting with Laxmi Nagar, Delhi 15 August 1995.
4. ESTABLISHMENT AND ROLE OF TRAI
• The entry of private service providers brought with it the inevitable need for
independent regulation. The Telecom Regulatory Authority of India (TRAI) was, thus,
established with effect from 20th February 1997 by an Act of Parliament, called the
Telecom Regulatory Authority of India Act, 1997, to regulate telecom services,
including fixation/revision of tariffs for telecom services which were earlier vested in
the Central Government.
• TRAI's mission is to create and nurture conditions for growth of telecommunications
in the country in a manner and at a pace which will enable India to play a leading
role in emerging global information society.
• One of the main objectives of TRAI is to provide a fair and transparent policy
environment which promotes a level playing field and facilitates fair competition.
• The directions, orders and regulations issued cover a wide range of subjects
including tariff, interconnection and quality of service as well as governance of the
Authority.
5. TELECOM INDUSTRY ON A GLOBAL SCENARIO
• The telecommunications industry is continuing to change at breakneck
speed. Faced with ongoing disruption from every side, operators have
recognized and are taking advantage of their pivotal enabling role in a
digital society.
• Mounting pressure on the bottom line means the emphasis is still on
driving efficiencies into the business, yet many operators are also
exploring new opportunities in a rapidly widening digital ecosystem as
they look to meet a new wave of customer demands.
• The telecommunications industry has changed radically in the past 10
years as data-hungry customers with smart devices consume ever more
bandwidth.
6. TOP 15 TELECOM COMPANIES IN THE WORLD
Rank Brand Parent Company BrandValue($bn)
1 Vodafone Vodafone Group 26.59
2 AT&T AT&T 24.6
3 Verizon Verizon Comm. 24.38
4 Orange FranceTelecom 18.35
5 China Mobile China Mobile 13.87
6 Telecom Italia Telecom Italia 9.43
7 T-Mobile DeutscheTelekom 8.96
8 Movistar Telefonica 7.95
9 NTT DoCoMo NTTC 7.54
10 BT BT Group 7.29
11 Sprint Sprint Nextel Corp. 7.07
12 Telefonica Telefonica 6.33
13 Alcatel-Lucent Alcatel-Lucent 5.16
14 America Movil America Movil 5.08
7.
8. FUTURE OF TELECOM INDUSTRY
• The telecommunications industry and related verticals will continue to
evolve dynamically over the next five years.
• Boundaries will blur among product categories as a range of industry
actors shape customer demand scenarios.
• Partnerships will play an ever more important role in driving innovation. In
this light, operators must reconsider areas where they can take more
discrete value chain positions as business-to business (B2B) approaches
become a key facet of value creation.
• New technologies can help maximize the performance of existing fixed
and mobile infrastructure, but operators must consider how best to
combine different network standards to support the Internet of Things.