Teens' consumerism during the pandemic.pptx
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Trabalho realizado pelos alunos Ana Sofia Monteiro, Beatriz Afonso, Carlota Queiroz, Joana Delgadinho e Madalena Santo no âmbito da disciplina de Inglês, sob a supervisão da professora Elsa Costa. Escola Secundária Sebastião da Gama Ano letivo 2021/2022
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Despite what you may have heard, eCommerce is not ruling retail. In fact, 94% of all retail sales in the U.S. were made in brick-and-mortar stores last year.
But, the reality is, the way consumers shop is changing and what used to work isn’t quite cutting it anymore. To help brands and retailers find out what’s REALLY happening in retail, we went out and surveyed shoppers to start an inaugural “Reality of Retail” report.
Some Highlights:
75% of shoppers are using their mobile devices with 25% of shoppers actually using these devices to make a purchase in store
Only 12% of shoppers feel the in-store sales associate is important in a purchase decision
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This document discusses trends in the fitness industry and opportunities for the future. It notes that while gym membership and overall spending on fitness is growing, the rate of growth is slowing. It identifies four key trends shaping the future of fitness: 1) Wellness becoming a lifestyle rather than just exercise, 2) A focus on holistic health including mental health, 3) Community and social connections, 4) Personalized and data-driven experiences through technology. The document suggests opportunities in boutique, immersive classes, integrating fitness and wellness, using personal data and AI, and disruptive pricing models.
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- Smartphones are increasingly important throughout the shopping process, from research to purchase, especially in China. Tablets and laptops are also important research devices.
- While most online purchases still happen on desktops/laptops rather than mobile, 1/3 of smartphone users have made purchases on their phone in the last 3 months. This is highest in China at 76%.
- Social media influences vary widely by country, with over 80% of Chinese consumers influenced in purchases, compared to around 40% in Western countries.
- In-store technologies are enhancing
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- Most online shopping still occurs via desktop/laptop rather than mobile, though mobile usage for research and purchases is rising. Social media influences vary significantly by country.
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Read more at CGAP.org:
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Marketing presentation (1)
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Mintel_2024_Global_Food_and_Drink_Trends_English.pdf
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- 1. Teens’ consumerism during the pandemic
- 2. What’s the aim of this report? Understanding the evolution of teens’ consumption habits during the pandemic in an ethical approach.
- 3. 70 Respondents between the ages of 15 and 18 3
- 5. Ages 5
- 6. Level of education 6 8,6% 1,4% 10% 55,7% 18,6% 5,7%
- 7. 7
- 8. Nationalities 78,6% 8,6% 3,0% 1,4% 1,4% 1,4% Nationalities ● Portuguese ● Polish ● Spanish ● Italian ● Brazilian ● Moroccan 1,4% 1,4% 1,4% 1,4% ● South Korean ● Greek ● English ● Indonesian
- 9. ✗ Let’s get down to business! 9
- 10. Do you think the pandemic has changed your shopping habits? 10 Yes No 74,3% 21,4% Yes No 27,8% 72,2%
- 11. Which of these goods did you buy the most in the last two years? 11 Food Clothes/Shoes Tech devices Books 64,3% 60% 20% 25,7% 21,4% Online apps
- 12. Which clothing stores do you shop the most? 12
- 13. During the lockdown have you started supporting small business shops? 13 YES NO 58,6% 41,4%
- 14. Has the pandemic been a wake-up call in what concerns your perspective of sustainability? 14 YES NO 24,3% 75,7%
- 15. Has the fact that online shopping has become more accessible made you spend more money? 15 YES NO 45,7% 54,3%
- 16. How do you afford your luxuries? 16
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- 18. How do you balance price, sustainability and quality when you purchase products? 18 0 5 10 15 20 25 30 35 Sustainability Price Quality 1 2 3 4 5
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- 20. Thanks! Any questions? • Ana Sofia Monteiro - nº 4 • Beatriz Afonso - nº 6 • Carlota Queiroz - nº 9 • Joana Delgadinho - nº 18 • Madalena Santo - nº 22 11ºB 20